Hey, You look like a talented Floral Designer.
I’m Alison Ellis.
I believe every florist should turn a profit in her business and every floral designer should recognize the value of her time & expertise.
I believe in a culture in floristry where our standards are on the rise and our clients experience tremendous value in the beauty we create.
Florists enroll in my courses because they want to maximize profit margins and streamline their work process to justify the time and energy they invest in their small business.
Floralpreneurs who take my courses range from 3 decades of experience to floral designers in their first few years of business.
There is something for everyone…from extensive free content to paid courses and even 1-on-1 consulting to give your biz a boost.
Real flower business happens here. Welcome.
Learn about The Art of Good Business HERE!
Get instant access to my free proposal training video:
More from Alison…
I create Online Business Courses to educate and empower floral designers to advance their careers and experience more joy in their work. I focus on maximizing profit margins, while providing outstanding value and heartfelt customer service.
I get fired up about the nuances of owning a small business and the similarities most florists seem to share; a love of flowers and a genuine desire to exceed the customer’s expectations.
Florists often tell me I’m “in their minds”. When I find a way to download the courses directly from my brain to yours, I’ll let you know…but for now you can get ’em online.
Create your own path with
6 Online Courses to move your biz forward.
①In my free course, Flower Boss, florists get insights into how I set a minimum on weddings, how to book more weddings more quickly, how to get paid, how to handle customer complaints, how to answer the question “Are these flowers expensive?”, the importance of valuing your work as well as the worst business advice I ever took! Get it now!
②My downloadable pdf, Wedding Workflow, takes you behind the scenes of my business to show you how I choreograph a customer service experience that fosters a relationship of trust and confidence (on both sides!) with 16 Steps to client management from initial inquiry to post-wedding followup. Find my flow here.
③12 E-mail Templates for Florists is a downloadable pdf that gives you the exact wording I use when writing to a client. It’s a bonafide look at how I communicate with customers to create both a friendly and business-centered relationship based on mutual respect and crystal clear communication. I often hear florists say they use these templates within the first 1-2 days of purchasing them! You’ll find some valuable phrases you can embrace and adapt to your own unique voice. Read what’s included here.
④How To Write Proposals That Sell and Book More Weddings More Quickly is a downloadable pdf that shows you how to create a template for wedding proposals that sell by sharing the steps I use to create a more streamlined proposal process without committing hours and hours of time before booking…including tips to create a sense of urgency around booking so you really can book more quickly. Click here to learn more.
⑤Flower Math, The Florist’s Guide To Pricing And Profitability is a roadmap to profit clarity. Florists report increased confidence around pricing their work. You can provide value to the client and turn a profit and you don’t necessarily have to increase sales to make more money. I show you how to keep more of the money you’re already making! Click here to start today and Save 10% Off!
⑥My free 4-part series, 4 Pricing Mistakes Florists Make helps florists nip these 4 major pricing mistakes in the bud. (Even experienced designers make mistakes from time to time, however, a few bad habits can mean big trouble for your bottom line.) Check it out here, it’s free!
I proudly stand behind my courses and I provide additional support via e-mail if you have any questions. I make it a priority to answer any questions either before, during or after taking a course. You are not alone.
I am certain you will love my courses and I’m happy to answer any questions you may have along the way, but there’s no money back guarantee.
Purchase courses because they’re right for you. All sales are final. No refunds.
Introducing my Brand New Course!
Build an integrity brand, Choreograph your customer service and Attract ideal clients.
Learn with me live! Join me for my first LIVE course beginning Jan. 9-Feb. 6.
This is not your typical “branding course”.
Floralpreneurs will leave the course with a deeper understanding of who your ideal customers are and how to attract more customers that love you.
You’ll develop skills to identify your own unique blend of talents that make up your one-of-a-kind brand by looking inwards and practicing talking directly to ideal customers.
Florists will also learn how to better improve website engagement to increase inquiries and improve the overall first impression/first point of contact with potential customers.
In regards to customer service, florists will gain valuable strategies around client management, prequalifying customers and creating an outstanding customer service experience.
Registration CLOSES Jan. 7th.
(payment plans available until Dec. 19th, 2016)
These are the core values which inspire me to create my online courses and free training for floralpreneurs:
1. Educate & Empower.
I create free training videos and online courses to help floralpreneurs streamline your work process to justify the time and energy you invest in your small business, as well as one on one private lessons to strategize about the next moves in your business.
2. Maximize Profit.
I believe every florist should turn a profit and recognize the value of her/his time & expertise. A business must turn a profit to be sustainable. I want your business to thrive.
3. Customer Love.
I believe every floralpreneur who enrolls in one of my courses deserves a topnotch service experience (from both me and the courses themselves). I strive for prompt replies, the fastest tech support I can offer when you need it, and courses that exceed your expectations. If you’re not thrilled with your customer experience, I want to know about it. Pronto.
4. Value & Support.
My purpose & intention is to provide tremendous value to floral designers. I proudly stand behind each course and will answer any questions you may have along the way.
Answering your questions is one of my favorite things. Really. Ask me anything.
5. Transparency & Goodness.
I want all the “good stuff” I share with floralpreneurs to be chock full ‘o honesty and realness. I share my experiences with you from my heart. I’ve “practiced everything I preach” for over 15 years, whether in a private 1 on 1 strategy session or through free or paid courses, or weekly e-mail updates.
You don’t have to buy anything to be a floralpreneur: a floral designer with initiative and business savvy.
I believe running your own business should bring you joy.
Sharing this real flower business journey with you is my genuine pleasure.
Floral designers are the coolest.
“THANK YOU. I am starting into this year a little tired and this has revived me to make my business better and more profitable. Thank you.”
-Flower Math Testimonial (all the way from the UK!)
Thanks for stopping by my site.
If you’re not already on my e-mail list click here to subscribe and receive my FREE proposal training video “How To Book More Weddings More Quickly.”
Keep doing beautiful work!
With love from me to you,
Ask to join my closed group on Facebook HERE.
Are you on Instagram? Me, too. Find me: @floralartvt HERE.
And find more free videos on YouTube HERE.