Do you know what your ideal customers are looking for?
I shared this video yesterday about tuning into who your ideal customers are and what you deliver to them.
Education and Business Training for Floral Designers.
By Alison Ellis Leave a Comment
I shared this video yesterday about tuning into who your ideal customers are and what you deliver to them.
By Alison Ellis Leave a Comment
People talk about finding “ideal clients”, but it’s rarely defined.
The simplest definition of an ideal customer is: someone you want to work with over and over and over again.
You may have more than 1 ideal customer (multiple income streams sometimes have multiple customer avatars).
Click to watch this super short video on Why you want to get to know YOUR Ideal Clients!
We dive into this very topic in Week 1 of The Art of Good Business, which starts LIVE Jan. 8th.
You don’t have to join me live, but I will be here every Friday in January to walk you through the course.
They are willing to pay what you charge.
They love your website.
They love you/your personality and/or your sales staff.
They get to yes, easily.
In short…
In order to make your social media attract the right customers, you need a clear idea of who you’re actually taking to!
Ideal customers say, “this is for me…she’s saying what I’m thinking!”
You want your ideal customers to read your sales copy and think “yes, this is for me”.
If not, I can help!
Click here to learn more about The Art of Good Business!
Thanks for taking the time to check out my blog and watch my tips.
Keep doing beautiful work, Floralpreneur®.
With love from me to you,
Alison
P.S. If you have any questions for me about the course or whether it’s a good fit for you, request a free 20-minute call here! I’m happy to hop on a call if you have questions for me.
By Alison Ellis Leave a Comment
I read this article last week, Why your Instagram Engagement Kinda Sucks Right Now, and I thought some of the floralpreneurs I know and love would find it interesting. I’ve heard complaints about a lack of engagement over the last several months and this certainly helps to explain why!
Now, while it’s frustrating to think that Mark Zuckerberg seems to control the fate of your business marketing, in truth, he does not!
By Alison Ellis Leave a Comment
It’s not enough to be a talented floral designer, you have to know how to attract clients, close the sale and turn a profit to truly succeed in business!
I’ve been asked for private coaching packages this year and while the word “package” never felt quite right, I developed a custom coaching course for a few floral designers recently that I’m certain can help you in your floral business, too….so now I’m rolling out this unique opportunity to work 1:1 with me for up to 2 designers per month.
There has arguably never been a better time to buckle down and get to work on your branding and marketing, but you can get there a lot faster with my Floralpreneur® Fastrack Program! (Fill out the Inquiry Form below!)
This may sound like a lot of work, but together, we can make it a lot easier! I can help you with all of the above!
Create your own user feedback survey
Want more details? You’ll find pricing and interest free payment plan options if ya scroll on down….
You can join my Floralpreneur® Fastrack for $1,800 (you’ll save $600 Off)!
If this sounds like a good fit for you, we can do an interest free payment plan! Take advantage of an 8-month payment plan or 12-month payment plan.
That’s $225/8 months or $150/12 months and zero interest.
Prefer to pay upfront?
You can save an additional $300 OFF with a one-time payment of $1,500 HERE. (That’s $900 in savings!)
If you’re not sure if this coaching program is right for you, you can reach out anytime! Just shoot me an e-mail at floralartvt@gmail.com
And hey, if you’re not comfortable answering the survey questions above or shooting me an e-mail, then you’re definitely not ready to join me in this coaching program!
The answers should be “yes” to all of the above.
Ready to sign up? Click here to make 1 payment of $1,500 and save $900 today!
Want to learn more about Alison? Click here!
By Alison Ellis Leave a Comment
Years ago I started following Danielle LaPorte’s Desire Map for setting goals for the upcoming year. What she teaches is that you set goals based on how you want to feel in your life; not just based on what you want to accomplish or do.
I learned that I could achieve so much more by focusing on my feelings instead of just my goals (or god forbid, new year’s resolutions!), which seemed more distant and long term than something I can act upon right now.
But my desired feelings are something I can act upon at any moment. I can choose to do something that satisfies one of my desired feelings just about any time I want to.
Here’s a list of my 2020 Desired Feelings…
So, like I said, I can achieve one of these desired feelings just about anytime I want to.
Want to feel healthy? Then, I can workout for 30 minutes or go eat a carrot.
Need to be more mindfull? Then I can meditate for 20 minutes.
Want to feel grounded? Hey, maybe the meditation already did the trick!
Not connected enough? I can make a phone call to a friend.
Need to be more steady? I could make a new schedule or update my calendar; I could also simply follow through on something I promised I’d do.
See, it’s really that easy to create small achievable goals that not only make me more successful as a business owner, but also make me feel happier and more fulfilled in my life.
I can choose to say no more easily because if it’s not aligned with my desired feelings, then it’s a no.
I can say yes more easily, too, because if I can get closer to one of my desired feeling, then the answer is yes.
If you want to learn more about Danielle LaPorte’s Desire Map click here to follow my affiliate link and get some clarity on how you can apply this process in your own journey!
By identifying 5 key desired feelings and diving deeper into this work over the years, I’ve been able to establish rules and boundaries that allow me to create space to discover more of the things I truly love and value. I hope you’ll have a year ahead filled with more of what you love, too!
With love from me to you,
Alison