What’s Good? I mean what is really good in your business right now?
Are you crushing it in your design work this year?
Are clients over-the-moon happy with your professionalism and attention to detail?
What are people thanking you for lately?
What’s happening in your business that you’re especially proud of?
What progress have you made over the last year…or two…or ten?
Acknowledge the things that are going well in your business; congratulate your employees if they’ve helped you get here!
Now, what’s next?….
Every year I set a new goal. I identify an area with “room for improvement” and I get to work on that.
One year it may be a website upgrade (i.e. an investment in my business);
another year, I may focus more on the numbers (how much profit as a % am I making on each event, what’s the average sale, what’s the total sales projection for the year?);
it may even be as simple as reorganizing my workbench. (It doesn’t have to be “major” to be a significant change. Simply streamlining the physical work space counts toward this “room for improvement” goal.)
A few years ago I made a decision to spend more time on boutonnieres and corsages. It’s an area I’d often leave until last and then rush through a bit as I just wanted to “get it done”. Once I made a serious effort to dedicate more care and patience into my bouts and corsage work, I was happier with the end product!…and now it’s just “the way I do it”.
Each year’s resolution for improvement builds upon the last until the brand is stronger and stronger through practice and dedication to excellence in as many areas as humanly possible.
The moral of the story…
As small business owners we cannot be perfect in all ways at all times, but we must continually set new goals and raise the bar for ourselves if we’re doing the work of a good brand.
Here’s a floral bracelet I made late Friday night for a wedding on Saturday.
Even though I’d had a long day, I kept my commitment to quality….because I’m the one who sets the standards.