An excellent website should be one of your sharpest sales tools.
It’s the most powerful and meaningful way to engage your potential clients and show the world what your brand is all about.
Your website is the first point of contact with potential customers.
A less-than-stellar website presence is a lost opportunity.
Ideal customers must feel a connection to you or your brand asap.
What makes an excellent website?
This depends on your brand and who your ideal customers are.
Ideal clients are usually the gigs that are the most exciting.
That’s why you always want to book more of them!
This means you have to put in the work to improve your site and represent your brand!
Bounce with me…
How long does it take you to decide whether you’re going to explore someone’s website or immediately click to exit and close that tab?
If you’re anything like me, or the millennials you serve, it probably takes less than 10 seconds to leave a website if you don’t find what you’re looking for. Maybe as few 3-5 seconds…and that’s not very long.
Your website is your first impression.
It’s your chance to tell your ideal clients everything they need to know about your company and most importantly it’s your opportunity to invite them to contact you to learn more. (Make those first 3-5 seconds count.)
Engagement increases with clarity.
This FREE training includes 2 Video replays from my Build A Better Website Group on Facebook with 10 Tips to Help Build A Better Website.
Finding ideal clients is a gift each and every time.
Good brands don’t stumble upon ideal customers. You (the brand) have to know who your ideal customers are!
In order to know who they are, you have to look for them, get to know them; it’s your job to “discover them”.
What about customers who are “less than perfect” and “not ideal”?
Not every single customer is absolutely ideal all the time; not by a mile.
There are times when we simply feel like we have to book a job because we run a business, whether the customer is ideal for us, or far, far from it.
But I can tell you this from experience: the more I work with my ideal customers, the more ideal customers seem to find me.
A note on Blogging…
Bloggers draw on bravery and put themselves in front of “the great heavy train”. Bloggers put themselves “out there” and share a point of view with the world.
When the voice of your brand is clear and strong it attracts your ideal clients.
The more you show up, the easier you are to find.
Question: When is your website “done”?
The truth is that your website is never done. You can plan to revise your website and refine your message on a yearly or bi-yearly basis. You do not set it and forget it. A website requires maintenance. And some tender loving care.
Pro-tip: There is a serious amount of actionable advice in these videos.
Don’t let yourself get overwhelmed by the work of building a better website.
Be grateful for the fact that you CAN do this work yourself.
It’s a lot of work, but you can do it.
A great website helps the client feel what it’s like to work with your brand.
You have the power to build a better website…and then, make it even better.
Important note: A website is never “done” and neither is your branding.
You can’t start with perfect. Perfect branding doesn’t happen right away.
Take it one step at a time.
Building a sought-after business is about defining your brand and identifying ideal customers.
I hope you’ll make some time to reflect on your current brand and consider what makes you truly unique, as well as what your ideal customers really need from you.
We have to try things, make changes, reflect on what we’re actually doing, saying and delivering.
A dedicated business owner cares enough to see what’s going wrong and tries to fix it.
Keep doing beautiful work!
Thanks for tuning in.
Are you ready to take your website to the next level?
Let’s “dive deep” into what you can do to improve your website.