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By Alison Ellis

4 Words for Difficult Customers

How do you deal with difficult customers?

A florist asked the other day, “How do you “break up” with a customer?” In other words, what should you say when you can tell that a client isn’t going to be a good fit?

In this case, the customer did not sign a contract or send a deposit yet, so it’s really more like parting ways than breaking up.

And while it’s not always easy to do, telling a client that you won’t be working with them doesn’t have to be complicated.

The fact is there are 4 little words you can use to handle a difficult customer: “I’m no longer available.”

That’s it!

  • No need to say you’ve booked another event if that’s untrue!
  • Don’t over explain your reason for deciding  they’re “not a good fit”.
  • And you certainly shouldn’t pretend that you “appreciate their interest in working with you” if you’re about to give them the boot!

“I’m/we’re no longer available” is all you need, followed by a referral to another florist if possible.

You don’t want to say the wrong thing and insult a customer while trying to let them down easy.

But do you know what might be worse? Sticking with a customer who isn’t a good fit because you simply didn’t know how to bow out gracefully!

The reason I share this is because difficult customer conversations need to happen from time to time, but it shouldn’t be a mystery to you or your employees on how to deal with them swiftly and professionally.

And I’ve been making these tough conversations easier for the past decade with Email Templates for Florists.

Get my Emails HERE!

These templates save you time! And florists often tell me they use my e-mail templates the same day they buy them! Copy, paste, rinse, repeat! (You can see a list of the topics included in the templates below!).

You can also upgrade to add all of my Wedding Templates so you have everything you need at your fingertips to take the lead on client communication.

 


Get templates HERE

 

Here’s what you get in 10 Difficult Conversations:

How to…

  1. Tell someone you can no longer “hold their date”.
  2. Present a proposal that’s over budget.
  3. Ask someone why they did NOT book with you.
  4. Tell someone you’re not a good fit for their event.
  5. Reply to a complaint.
  6. Bill for damaged or missing rental items after an event.
  7. Explain you won’t order flowers until full payment is received.
  8. Tell someone that their most recent changes/additions will result in a price increase.
  9. Tell someone you will not update their proposal (again) or meet (again) without a deposit.
  10. Respond when a wedding is cancelled.

*Plus a bonus template: How to Ask For A Testimonial.


And here’s what’s included in 12 Frequent Conversations:

How to…

  1. Say, Hello in an introduction e-mail.
  2. Present a minimum.
  3. Present a proposal, contract and invoice.
  4. Tell someone you’re unavailable for their date.
  5. Tell someone you will not lower your price.
  6. Follow up if you don’t hear back from a prospect.
  7. Tell someone you cannot hold their date without deposit.
  8. Confirm receipt of contract & deposit.
  9. Confirm receipt of contract, but missing deposit.
  10. Confirm receipt of deposit, but missing contract.
  11. Request final changes and final payment.
  12. Confirm receipt of final payment before event.

*Plus I’ve added a bonus with 5 e-mail etiquette tips.

You can check out the EXACT way I address the most common and sometimes difficult customer conversations and take advantage of templates that are proven to work.

Just $58 HERE

On the other hand, you can ask ChatGPT (powered by Artificial Intelligence) to help you out with your customer service & communication, but I wouldn’t suggest it! Difficult conversations deserve a human touch. (And based on my real life experience, AI always says a little bit too much and that opens the door to customer pushback! And nobody’s looking for that.)

January 15, 2025 — 6:42 pm

By Alison Ellis

Growing Your Business

Are you growing or maintaining your business?

To kick off the new year, I was live on YouTube to share some thoughts on growing your business and maintaining what you’ve built! You can watch it now!


This is the first topic for the year because not every year is a growing year in your business and it’s important to have a plan on what to do when growth isn’t the goal so you can maintain what you’ve built.

If you need some help reigniting your brand this month, I’m teaching every Tuesday in January, starting Jan. 7th, when you join me inside The Art of Good Business, 4-week training. (You can find details here & enroll today!)

Learn More & Enroll Here!

And if you’re already enrolled in The Art of Good Business, I can’t wait to get started next week!

Welcome to a new year, floralpreneur®. Keep doing beautiful work!

xo. -Alison Ellis


You May Also Be Interested In:

CEO Mindset In Your Business

Learn More About Alison

 

 

January 3, 2025 — 7:35 pm

By Alison Ellis

CEO Mindset In Your Floral Business

How important is it to have a CEO mindset in your floral business?

Today, I have a few tips on how getting into a CEO mindset will help you to EASE into the new year–without adding anything to your to-do list!

Because when you run a business and you do “all the things”, it can be hard to zoom out to see the big picture and set next-level goals.

It takes intentional strategy and practice to get yourself into a CEO mindset that can chart your course and steer the ship (instead of just rowing the boat)!

Whether you work alone (like me!) or you lead a team, the most important thing is that you know where you want to go and what you need to let go of! Take a few moments to watch.


Things to consider now…

Do you work ON your business as much as you work IN your business?

Are your customer service systems seamless and effective?

Is your brand mission and message clear?

What are you paying attention to?

Are you spending your time wisely?

What is your next best step to get closer to your own unique goals?

How are you investing in your future growth?…

If you know it’s time to enter your CEO era, consider joining me in January for my 4-Week Training with Live Support, The Art of Good Business!

Learn More & Enroll Here!


And if you missed the Marketing Workshop for Florists, you can catch the limited time replay for just $37!

Get The Replay Now!


I’m rooting for you and your business as you move through this season and into the next! If I can be of any help to you in reaching your goals, please get in touch!

You can also find a full list of courses for florists HERE!

Keep doing beautiful work!

xo. -Alison Ellis

 

December 12, 2024 — 2:07 pm

By Alison Ellis

Engagement Season Tips for Florists

Do you want to book some more events for 2025? Well, are you ready for engagement season?

Today, I have 3 Tips To Help You Prepare for Engagement Season–or whatever season your business may be entering–so that you can attract more of the right customers to your business! Click to watch now:

Join the Marketing Workshop!

A Few Notes To Recap

#1. Keep your ideal customers in mind–always!

Identify who you seek to serve so you can focus on what they want to hear from you!

That means, if your ideal customer really loves flowers and tends to have a reasonable budget, you don’t have to create content about how hard you work behind the scenes to clean wax out of votive candles or scrub buckets on a Monday morning.

Because your ideal customer would rather see the beautiful work you created this week and hear a little bit about why you love the look of the design!

 

#2. Revisit your existing marketing efforts.

  • What are you actually doing right now to attract the best customers to your business?
  • Are you putting all of your eggs in the social media algorithm basket?
  • What does your website express when I land on your homepage?
  • Are you speaking to the hearts of your ideal clients?
  • Where else can you reach them?

 

#3. Add more intention to your marketing strategy!

Level-up your marketing and branding strategy with a more magnetic message to attract the best clients!

Your “brand” is what your customers experience. So it’s more than just an image you project–it’s what people say about your company when you’re not in the room.

A better marketing strategy gives you leverage. In short, it makes it easier to book clients and gain trust if your brand credibility is already established in their minds.

 

After 22 years in business, I think it’s a wise practice to revisit your marketing and branding efforts on a regular bases (at least once per year!). That’s why I’m hosting my upcoming Marketing Workshop on December 3, 4 & 5th! You can learn about that and sign up here if you want to join me! I’d be honored to have you join me.

If you have any questions, don’t hesitate to get in touch!

xo. -Alison Ellis

November 22, 2024 — 7:45 pm

By Alison Ellis

Workshops for Florists

2025 Schedule

Join us in-person this April for Hands-on Training: Wedding Bootcamp in Vermont!

This training is for:

  • Floral designers who want to practice foam free wedding design
  • Farmer-florists who want to add weddings to your offerings or improve your current booking and design skills
  • Lead designers you want to have fully trained to design and deliver weddings from your shop or studio

What You Need To Know:

Wedding Bootcamp is taking place April 27-29th, in Waitsfield, Vermont and seats are extremely limited!

  • All meals are included once you arrive on site
  • The dress code is “come as you are”–no fancy attire required
  • You’ll learn from 2 experienced teachers (who are great friends!) in a small group environment
  • You also get access to online classes–including Flower Math!

Get all the details here and sign up today to save your seat.


Special Thanks To Our Sponsors:

 

Need help deciding if a workshop is a good fit for you? Get in touch! I’m happy to chat and make sure it’s the right investment for you.

Contact Alison at: info@realflowerbusiness.com

 

November 15, 2024 — 11:47 am

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Welcome, Floralpreneur®.  I’m Alison Ellis, creator of Flower Math, published author, and founder of Real Flower Business. My online business courses and private coaching help floral designers increase profits, book great clients & build a better brand.  Learn More →

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