Marketing Workshop for Florists This Week!

Hey there, Floralpreneur®! This week, I’m teaching my Marketing Workshop for Florists for the 5th year in a row and I’m so excited to get started.

We kicked off Day 1 today, Dec. 8th, however, we still have 2 more days of live trainings and replays will be available if you sign up before the final class starts on Weds, Dec. 10th at 12pm EST/9am PST.

Click Here if you’d like to register for The Marketing Workshop for Florists!

You can check out the Welcome/Pre-Party to set intentions for the training below….and if you want to hop into the workshop, do it now!

Thanks for checking out my blog today to watch the pre-party!

If you have any questions for me, or you’d like to inquire about coaching, don’t hesitate to get in touch. info@realflowerbusiness.com

xo. -Alison Ellis

Founder of realflowerbusiness.com

Creator of Flower Math and The Marketing Workshop for Florists

By Alison Ellis

5 Ways To Grow Your Floral Business

What are you doing to move your business forward right now?

A designer asked about any upcoming business trainings I’m offering. so to help make it easier for you to plan ahead and join me, here’s a list of 5 Ways To Grow Your Business With Me!

I have more than one LIVE business training for florists that you can take advantage of before the end of the year!

And as always, if you have any questions, please reach out anytime.

5 Ways To Grow Your Floral Business

#1. Improve your customer management and workflow to book weddings in less time with less effort.

Join me live on November 12th at 12pm Eastern/9am Pacific for 5 Steps To Book Weddings More Quickly!

It’s just $37 and you can get all the details here and I’ll see you LIVE on Wednesday, November 12th.

A replay will be available so you can watch anytime.

Sign Up Here!

#2. Create an intentional marketing and branding strategy beyond posting on Instagram!

Join me for the Marketing Workshop for Florists! This 3-day Live Virtual Training will take place December 8-10th at 12pm Eastern.

Learn how to market your business to build your brand and attract better clients without posting on social media every day.

Doors open soon….get on the waitlist here to stay in the loop!

Get on Waitlist

#3. Map out your business plan in 2 hours with this Business Plan Jumpstart and Next Level Business Planning Session!

Your business plan serves as a compass when you’re trying to find your way in your business and it’s the first place to start if you’re feeling lost, overwhelmed, or like it’s time to level-up and make a change in your current trajectory.

This workbook + video training is available on demand and you can get it right now when you sign up here for $27!

Get the Jumpstart

#4. Get answers to your specific business questions with Monthly Group Coaching Calls with Alison.

You can join me for Monthly Q&A Calls as a member of my Patreon Community for $29/month.

There is no longterm commitment–you can try it for one month and cancel anytime.

In addition to our Monthly Q&As, you’ll find a vault of lessons on business strategies, design tips and customer management strategies inside the membership.

Join on Patreon

#5. Private Coaching Calls.

If you prefer one-on-one attention for your specific situation, we can book a call to talk about your business goals or struggles.

Whether you need a mentor, a floral business coach or a sounding board, Coaching Sessions are designed to facilitate a thought-provoking and creative process that inspires you to maximize your potential (both professional and personal) and develop a plan to reach your goals.

Learn more about coaching here.

Request A Coaching Call

If you have any questions for me, reach out via email at info@realflowerbusiness.com

I’m here to provide support and point you in the right direction as you continue to grow your floral design business.

Keep doing beautiful work!

I hope to see you in one of the upcoming trainings.

xo. -Alison Ellis

By Alison Ellis

2026 Floralpreneur® Workshop

Are you looking for a hands-on workshop for floral designers? Join us for the 2026 Floralpreneur® Workshop for Floral Designers & Flower Farmers!

You’ll learn foam free design mechanics and business strategies to confidently book great clients with ALISON ELLIS of Real Flower Business and LORI BLEY of The Hidden Daisy!

Meet us in Waitsfield, Vermont, April 19-21st!

You’ll walk away with practical, proven techniques to improve your bookings, design skills, and your profits!

All of your meals are included. Seats are extremely limited.

Get Details & Sign Up

By Alison Ellis

Pricing Transparency Mini Rant

Have you seen any posts on Instagram lately talking about “pricing transparency” on wedding flowers?

Because I saw one pricing breakdown this morning that was way too low based on their recipes, markups and final price. And frankly, it sets a bad example for both new and experienced florists.

In this particular post, there were at least six large arrangements on pedestals priced at the lowest end for markups and labor fees when in fact, it was a very high-end look the florist was creating!

But there’s another reason that I think it’s really concerning to see these “pricing transparency” posts:

They can be a bad idea for your brand!

Here’s why:

If you are posting about being “transparent” on pricing as a way to educate customers to be realistic about budget ranges, you’re probably NOT creating a post that appeals to higher budget clients! (Because they don’t need to be lectured on why you charge what you do! And whether your markup is 3x, 5x, or 10x, it’s non of their business anyway.)

And this got me thinking, in the spirit of pricing transparency, it’s time for a summer Pricing Chat for Florists! You can join me live on Tuesday, July 22, at 12pm Eastern/9am Pacific for this free Pricing Chat.

If you’re interested in joining me, we’ll talk about the 3 Most Important Numbers That Florists Need To Know in your business AND the 3 biggest pricing mistakes that floral designers often make!

Sign up HERE to get on the list and I’ll send you an email reminder beforehand.

If you can’t join me live, you’ll also be able to watch a replay for a limited time if you’re on the email list. You can submit a question to me beforehand if you’d like.

We’ll talk about maximizing your profits and I’ll answer your questions live!

Hope to see you there.

Very best,

Alison Ellis

Founder of realflowerbusiness.com

Creator of Flower Math: The Florist’s Guide to Pricing & Profitability

By Alison Ellis

What I Bring To Every Wedding

What tools should a floral designer have on hand for a wedding day set-up?

For my entire career as a wedding florist, I’ve been working to streamline my day-of delivery and set-up process. I don’t want to lug around anything I don’t need, but I was brought up with the saying, “better to have and not need than to need and not have.” So I’ve definitely been guilty of bringing things that I don’t really need! (And I almost always have an umbrella.)

One thing that hasn’t changed much over the last 24 wedding seasons is my bag, which I lovingly refer to as my “bag of tricks” (because let’s face it, we are making some magic on the wedding day after all!).

While you won’t see me pull a rabbit outta there, I do have a few key tricks to share with you if you’d like to see what’s in my bag. Take a few moments to watch now!

After you watch, I’d love to hear from you, so feel free to share a comment on this video to let me know what you bring to your wedding set up and installations as well.

And if you’d like to come deeper behind the scenes of my business and join me for monthly Q&A calls to ask me anything, you’ll find a ton of my best tips and trainings as a member of my Patreon Community.

In fact, last month on Patreon, I recorded my wedding design workflow for 2 events and broke that down into 4 videos that are a little over an hour in total. Everyone who joins at the Flourishing Floralpreneur® membership level has access to all 4 parts.

Membership on Patreon ranges from totally free to $29 per month and there is no commitment! So if your business needs a boost, you can hop into my vault of trainings specifically for floral designers, take any tips that you need and edit or cancel your membership anytime.

As always, if you have a question, don’t hesitate to ask. We can even book a one-on-one call if you’d like to talk about your specific business goals or struggles. You can learn more about booking a 1:1 call with me HERE.

Keep doing beautiful work!

xo. -Alison Ellis