I was invited to to sit down with Emily and Mary-Catherine at Koehler and Dramm to talk about my new book, Falling Into Flowers, and share a bit about who it’s for, what you can expect to get out of the book, and why I wrote it in the first place!
We talked about weddings, dreaming bigger in your business, checklists and production schedules, rediscovering a love for the customer and impacts of Covid moving forward.
Click to watch (or listen while you’re making holiday wreaths)!
Why am I willing to share what I’ve learned?
Emily asked me to share WHY I am so willing to share what I’ve learned with other florists (see that below!):
Be the Visionary in your Business!
During our chat, Mary-Catherine zeroed in on the need to focus in on what you actually want in your business, and Emily added that it’s the perfect time for strategic planning…here’s where I share a bit about being the visionary in your company instead of the “worker bee” (see that below!):
What’s the #1 Thing Florists Should Take Away?
Falling Into Flowers is for all floral designers who want to run a successful business, but here’s what I hope you’ll get out of it (see that below!):
If you have ever thought about becoming a wedding florist, this book is for you. Beautifully written, Alison provides a clear and through understanding of the business side of being wedding florist. From an overall plan to selling a wedding to working hard and making a profit, she genuinely shares her many years of experience. I think my favorite part is the wedding production schedule, this clearly lays out the weekly process and the amount of effort required to produce a successful wedding. Overall, “Falling into Flowers” is an authentic and candid view of owning and operating a real wedding floral business. -Nancee (review from Amazon)
Thanks for taking the time to watch my interview with Koehler and Dramm! If you have questions for me, get in touch!
And if you’d like to “dream a little” in your business, check out this intro from the Build Your Dream Into A Business Plan Live Session I hosted for Patreon subscribers:
You’ll find a full list of my online courses for florists HERE!
To learn more about Alison click here!