Real Flower Business

Education and Business Training for Floral Designers.

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A Conversation with Koehler and Dramm

I was invited to to sit down with Emily and Mary-Catherine at Koehler and Dramm to talk about my new book, Falling Into Flowers, and share a bit about who it’s for, what you can expect to get out of the book, and why I wrote it in the first place!

We talked about weddings, dreaming bigger in your business, checklists and production schedules, rediscovering a love for the customer and impacts of Covid moving forward.

Click to watch (or listen while you’re making holiday wreaths)!

Order a Book HERE!

Why am I willing to share what I’ve learned?

Emily asked me to share WHY I am so willing to share what I’ve learned with other florists (see that below!):

Be the Visionary in your Business!

During our chat, Mary-Catherine zeroed in on the need to focus in on what you actually want in your business, and Emily added that it’s the perfect time for strategic planning…here’s where I share a bit about being the visionary in your company instead of the “worker bee” (see that below!):

What’s the #1 Thing Florists Should Take Away?

Falling Into Flowers is for all floral designers who want to run a successful business, but here’s what I hope you’ll get out of it (see that below!):

Order from Publisher

Order on Amazon

If you have ever thought about becoming a wedding florist, this book is for you. Beautifully written, Alison provides a clear and through understanding of the business side of being wedding florist. From an overall plan to selling a wedding to working hard and making a profit, she genuinely shares her many years of experience. I think my favorite part is the wedding production schedule, this clearly lays out the weekly process and the amount of effort required to produce a successful wedding. Overall, “Falling into Flowers” is an authentic and candid view of owning and operating a real wedding floral business. -Nancee (review from Amazon)

Thanks for taking the time to watch my interview with Koehler and Dramm! If you have questions for me, get in touch!

And if you’d like to “dream a little” in your business, check out this intro from the Build Your Dream Into A Business Plan Live Session I hosted for Patreon subscribers:

Get the Full Session on Patreon

You’ll find a full list of my online courses for florists HERE!

To learn more about Alison click here!

 

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Introducing My New Book on How To Become a Wedding Florist!

A big announcement for the floral world….

I am SO excited to share my new book, Falling Into Flowers, A Step-by-step Guide to Today’s Modern Wedding Business, is available NOW!

You can click to order a signed copy directly from the author (that’s me!) HERE!

This 80-page book covers the essential “must knows” for running a profitable wedding design business of any size—from basic tools and knowledge to presenting proposals and booking clients, to pricing for profit, to production and design schedules, Falling Into Flowers, features beautiful typography, stunning photography featuring my design work, and a step-by-step guide to today’s modern wedding business.

I want to offer up a big huge thanks to those who’ve already purchased the book! Your support has been phenomenally reassuring and humbling!

Floralpreneurs have been so kind and supportive in my first 2 weeks of this book launch that I sold out of my first shipment!

I’ll be filling orders just as quickly as I can….or you can order direct from the publisher for faster delivery!

Click To Order!

As seen in Florists’ Review magazine!…

how to become a wedding florist

Here’s what Florists’ Review says about the book…

If you have the desire to perfect your wedding floral sales and business and customer-service skills, and to become more professional and profitable in this segment of the industry, Falling into Flowers is the book for you!
Written in an enchanting, friendly and easy-to-comprehend manner by Alison Ellis, a practicing wedding florist for nearly two decades and owner of Floral Artistry in Jericho, Vt.; creator of Flower Math; and founder of RealFlowerBusiness.com, this book covers it all. Included are sound advice and proven tips for:

• becoming a wedding florist
• finding and creating a niche for your business
• selling weddings (including consultation tips)
• pricing your wedding work profitably
• planning and executing weddings
• managing communications with clients—and much, much more.

Ellis assures that it is possible to make money on weddings, from either a studio or a retail flower shop—even if you believe weddings are too much work and not profitable. By following the steps outlined in this consummate wedding business guidebook, readers will gain the confidence, clarity and professional strategies to become successful and profitable beyond their imaginations. And don’t hesitate to order this must-have business manual for your floral library: Once you start reading it, you’ll have a hard time putting it down! It’s that engaging! Click to order your copy today!

Get It Here

 

From Alison…

I created this book as a step-by-step guide for wedding and event florists who started their business because of their passion for flowers, but need to improve their skills beyond floral design in order to book clients, turn a profit, and feel proud of the business they run.

I hope readers will walk away with confidence in their ability to book clients who value their work and run a profitable business that brings them joy.

You can turn a profit AND create beautiful designs your customers will love!

Falling into Flowers book for wedding florists

I want to especially thank the folks who contributed to the creation of this book:

Robin Avni, my wonderful and thoughtful editor who kept my voice, but made it even better!

Andrea Leksen, my uber talented designer who brought the book to life with her typography and image selection.

Magnolia Photographie, for the fantastic cover image.

Four of my favorite female photographers in the Green Mountain State whose work is included throughout these pages:

Barrie Fisher Photo

Birke Photography

Daria Bishop Photography

Orchard Cove Photography

And, of course, my publisher, Travis Rigby, of Florists’ Review and Wildflower.Media—thank you for asking me to write this book!

It’s truly a dream come true (or perhaps, better stated, it’s a “goal come true”) to have a published book to share with florists around the world. I cannot wait for you to see it and I look forward to hearing what you do with your business once you read it!

Click To Order!

With so much love, appreciation, respect, excitement and straight-up-joy from me to you,

Alison

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