Real Flower Business

Education and Business Training for Floral Designers.

By

Business Plan for Florists

As we are about to close out the 1st quarter of the year, it’s a good time to take a look at what’s happening in your business so far and look ahead to what’s coming up! So I want to invite you to join me for a quick business plan check-in. Set aside 1 hour and watch now!

Whether you updated your business plan in the last 3 months or you’ve never really had a “plan” at all, this is for you–because you cannot improve what you do not measure. Let’s check in and regroup together.

You can download this short Floralpreneur® Self Assessment here!

And if you need some additional business resources specifically for floral designers, check out the following:

 

 

 

—

By

Growing Your Business

Are you growing or maintaining your business?

To kick off the new year, I was live on YouTube to share some thoughts on growing your business and maintaining what you’ve built! You can watch it now!

This is the first topic for the year because not every year is a growing year in your business and it’s important to have a plan on what to do when growth isn’t the goal so you can maintain what you’ve built.

If you need some help reigniting your brand this month, I’m teaching every Tuesday in January, starting Jan. 7th, when you join me inside The Art of Good Business, 4-week training. (You can find details here & enroll today!)

Learn More & Enroll Here!

And if you’re already enrolled in The Art of Good Business, I can’t wait to get started next week!

Welcome to a new year, floralpreneur®. Keep doing beautiful work!

xo. -Alison Ellis

You May Also Be Interested In:

CEO Mindset In Your Business

Learn More About Alison

 

 

—

By

CEO Mindset In Your Floral Business

How important is it to have a CEO mindset in your floral business?

Today, I have a few tips on how getting into a CEO mindset will help you to EASE into the new year–without adding anything to your to-do list!

Because when you run a business and you do “all the things”, it can be hard to zoom out to see the big picture and set next-level goals.

It takes intentional strategy and practice to get yourself into a CEO mindset that can chart your course and steer the ship (instead of just rowing the boat)!

Whether you work alone (like me!) or you lead a team, the most important thing is that you know where you want to go and what you need to let go of! Take a few moments to watch.

Things to consider now…

Do you work ON your business as much as you work IN your business?

Are your customer service systems seamless and effective?

Is your brand mission and message clear?

What are you paying attention to?

Are you spending your time wisely?

What is your next best step to get closer to your own unique goals?

How are you investing in your future growth?…

If you know it’s time to enter your CEO era, consider joining me in January for my 4-Week Training with Live Support, The Art of Good Business!

Learn More & Enroll Here!

And if you missed the Marketing Workshop for Florists, you can catch the limited time replay for just $37!

Get The Replay Now!

I’m rooting for you and your business as you move through this season and into the next! If I can be of any help to you in reaching your goals, please get in touch!

You can also find a full list of courses for florists HERE!

Keep doing beautiful work!

xo. -Alison Ellis

 

—

By

Engagement Season Tips for Florists

Do you want to book some more events for 2025? Well, are you ready for engagement season?

Today, I have 3 Tips To Help You Prepare for Engagement Season–or whatever season your business may be entering–so that you can attract more of the right customers to your business! Click to watch now:

Join the Marketing Workshop!

A Few Notes To Recap

#1. Keep your ideal customers in mind–always!

Identify who you seek to serve so you can focus on what they want to hear from you!

That means, if your ideal customer really loves flowers and tends to have a reasonable budget, you don’t have to create content about how hard you work behind the scenes to clean wax out of votive candles or scrub buckets on a Monday morning.

Because your ideal customer would rather see the beautiful work you created this week and hear a little bit about why you love the look of the design!

 

#2. Revisit your existing marketing efforts.

  • What are you actually doing right now to attract the best customers to your business?
  • Are you putting all of your eggs in the social media algorithm basket?
  • What does your website express when I land on your homepage?
  • Are you speaking to the hearts of your ideal clients?
  • Where else can you reach them?

 

#3. Add more intention to your marketing strategy!

Level-up your marketing and branding strategy with a more magnetic message to attract the best clients!

Your “brand” is what your customers experience. So it’s more than just an image you project–it’s what people say about your company when you’re not in the room.

A better marketing strategy gives you leverage. In short, it makes it easier to book clients and gain trust if your brand credibility is already established in their minds.

 

After 22 years in business, I think it’s a wise practice to revisit your marketing and branding efforts on a regular bases (at least once per year!). That’s why I’m hosting my upcoming Marketing Workshop on December 3, 4 & 5th! You can learn about that and sign up here if you want to join me! I’d be honored to have you join me.

If you have any questions, don’t hesitate to get in touch!

xo. -Alison Ellis

—

By

3 Top Tips for New Florists

Last week, I had the privilege of talking to a couple of florists in some 1:1 coaching calls and one new florist asked: What are your top 3 pieces of advice that you’d offer to a new florist?

There’s more than 1 way to answer this question, but I want to share with you what I shared with her! (And if you’ve been in business for a little while–or a long while!–these tips are for you, too!) Since we’re entering the 4th Quarter of the year, it’s the perfect time to share these 3 Tips with you, too! Listen below.

 

Top 3 Tips For Florists

1. Define what you want your business to provide.  How much income you’re looking to make in your business and what sort of lifestyle you’re trying to create?

(Note: Your sales goal will be higher than your income goal because all of your expenses come out of the total sales.)

 

2. Define all of the offers that you’re selling that will bring money into your business.

You can think of these like “buckets” or categories. For example, funerals, daily orders, walk-ins, weekly subscriptions, events.

Then, determine how much you need to sell in each category to meet the sales goal so that you can reach your income goal. (For example, $3,000 in funerals per month, $6,000 in daily orders and walk-ins, $2,000 in business accounts, $5,000 in weddings & events…)

 

3. Define who your customers are (and this may be a different customer for each of your buckets or categories) and get really obsessed with serving them well.

  • What do they need/want?
  • What would they love to buy from you?
  • What would they be excited to tell their friends about?

If you can answer these questions, you’re doing good work! And if you need to think about them a little bit, that’s good work, too!

 

FYI on Monday, Oct. 7th at 12pm ET I’m hosting an Opportunity Hour with Patreon members in the Marketing Mavens Tier as well as the new students in my Flower Math course!

This Opportunity Hour is a small group coaching session and any questions, struggles, or random things you want to bounce off of another florist are welcome!

I’ll send a Zoom invitation to Marketing Mavens along with the monthly blog posts for October.

Keep doing beautiful work and let me know if you have any questions or if I can be of help to you from here!

xo. -Alison Ellis

—