Real Flower Business

Education and Business Training for Floral Designers.

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Marketing Workshop for Florists and Wedding Pros

Do you want to attract better customers to your business?

If you’re unsure how to “get yourself out there” so customers can find you OR you’re getting inquiries from clients who aren’t a good fit and simply can’t afford you, what are you going to do to change that? How will you level-up?

The truth is, the more intentional you are in your marketing strategy, the more ideal customers you’ll attract.

If your current marketing plan is focused on beating an algorithm, instead of speaking directly to your ideal clients, that’s a big mistake! That’s why I’m inviting you to join me for a FREE Marketing Workshop on Tuesday, Oct. 26th at 12pm EDT/9am PDT.

Click Here to Sign Up

When you sign up, you’ll get some of my BEST marketing and branding tips, plus you’ll be the first to know when my Marketing Minicourse is on sale!

In this free workshop I’ll share:

  • Marketing mistakes small businesses make
  • How to attract better clients to your business
  • Why you need a more intentional marketing strategy
  • AND I’ll address your questions LIVE!

Click Here to register!

An intentional marketing strategy is the first step to booking better clients!

An Intentional Marketing Strategy Needs To:

  • Eliminate Confusion & Establish Trust
  • Communicate Your Brand Story
  • Help You Get Found Without Paying For Ads
  • Add Clarity and Purpose to Your Website & Social Media So Customers Are Excited to Book You!

Does your current marketing plan do all that? If not, this workshop is for you!

Click Here to Sign Up

Make sure to join me live so I can answer YOUR specific questions! I look forward to seeing you there!

xo. -Alison

 

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Take Control Of Your Business

Every florist I know has been “way too busy” for months now and the stress and burnout is palpable.

If you’re feeling like you’re on a hamster wheel lately and you know it’s time for a conscious shift so you can reset, I’m here to help!

Watch the replay below of my Live Chat on How To Shift From “Way Too Busy” to “Back In Control” of Your Business. In this video I’ll walk you through 6 Questions to Answer so that you can make a plan to move out of overwhelm and become the leader your business needs you to be NOW!

Grab a pen and paper (or you can watch while you’re designing). At the 20 minute mark I share some mistakes I see florists making lately–don’t miss those!

One of the questions I asked in the live chat is: When’s your next day off?

If today’s NOT your day off and there’s no “day off” in sight, I want to nudge you to schedule your time off now! Take 3 minutes to look at your calendar and write down which days you are NOT working between now and the end of the year. Then, it’s up to you to stick to it and actually take the time off.

Is finding time to post on Instagram one of the things that’s stressing you out?

Do you have your social media posts planned out for the rest of the year? What about for the month of October?

If you’re posting content without a marketing strategy, you may be posting content that doesn’t attract the right customers! That’s why you need a plan for your posts for thru the end of the year. If you want a blueprint for your Instagram and blog posts, I share 5 Prompts every month and you can grab them on my Patreon Creator Page: Click here to become a Marketing Maven today.

Members in the Marketing Mavens Tier have access to several months worth of social media prompts right now, PLUS a ton of other behind-the-scenes lessons including The 3 Keys To Booking Great Clients, so you can reach more ideal customers and book clients more quickly. 

If you’re ready to simplify your posts so that your branding message actually speaks to your ideal clients, click here to become a Marketing Maven.

There’s no commitment and you can unsubscribe any time.

As always, thanks for taking the time to watch and read my “stuff”.

Keep doing beautiful work.

With love from me to you,

Alison

Click Here to Learn More About Alison!

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What Do Florists Bring To a Wedding?

How do florists set up a wedding?

When I was first starting my home-studio floral business almost 20 years ago, I often felt like I was pulling a rabbit out of my hat on the day-of a wedding. I was passionate about weddings and flowers and running my own business, but I was still “new enough” that I was making a lot of it up as I went along. Sometimes, I didn’t know if I’d even finish setting up on time. Luckily I always did, but the pressure is real when you’re a wedding pro because there are no do-overs (and we are expected to make magic)!

As I gained experience, I developed systems to streamline my wedding-day set-up, as well as my entire week-of-the-wedding prep, and I know that whether you’ve been a wedding florist for 1 year or 20 years, you’re always learning something new! For example, over the last several years I’ve been working to cut out floral foam in my weddings and that’s changed my day-of and week-of prep!

FYI I’ll be sharing my recent #foamfree wedding mechanics and week-of tips inside my Patreon Creator Page this month. Patreon members get access to my best tips for booking weddings and you can ask me anything so if you have questions, I’ll answer them here! I’ll be taking members inside my week-of prep for an $11,000 wedding including the foam free mechanics I used (and then reused the next weekend, too!). Click here to access my Patreon page!

Today, I want to share this behind-the-scenes look at my “bag of tricks” so you can see what I bring with me to every wedding day set-up. It’s so important to have the right tools for the job–click to see what’s in my bag!

Remember: I’m continuing to answer the question: “how do you actually do a wedding” for the florists on my Patreon Creator Page, and you’re invited to join me there! Access starts at just $3 and you’ll unlock a ton of tips and lessons on how to book better clients, build a strong brand, and design beautiful weddings! Click to join me.

Patreon is a place where artists and teachers create content for their Patrons. There is no obligation–you can cancel your subscription any time. Hop in to grab the tips you need, hop out any time.

Do you have questions for me? I’d love to hear from you.

Thanks for stopping by my blog today. You can learn more about me here.

xo. -Alison

Additional Resources for Florists:

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Successful Floral Business Tips

How do you define success in your business?

This is not a trick question! And there isn’t one correct answer, but it can still feel tricky to answer for yourself!

Every florist must determine their own version of success, but what does that really mean in your business? Let’s talk about it!

Click to watch a replay of this livestream from my Facebook group that I hope will help you define your own version of success!

FYI you’ll find the infographic I mention in this video below! And you can click HERE to read the full post on Running A Successful Floral Business!

Looking for More?

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The Number 1 Branding Mistake Florists Make

What does it mean to have “good branding”?

In a world where social media “success” can be misleading, today’s tip is essential for all businesses to understand–not just new florists. That’s why I’m closing out the month of April with a Tip on Branding Your Business.

What you need to understand as a business owner is that your brand is what other people say about you!

Your brand is what you deliver. It’s the customers’ experience with you and your staff. It’s the way people feel when they work with you and what they tell others when you’re not in the room.

Marketing, on the other hand, is what you tell people about yourself. And there’s a big difference between what you say about you and what your paying customers say about you.

Click to find out the #1 Mistake New Florists Make when branding their business:

Want to continue your business journey with me and build your brand the right way? (Slow, steady and with integrity!)

Here are some resources that will help you take your business further:

  • Become a Patreon Member: Learn the 3 Keys to Booking Great Clients Consistently with a behind the scenes look at how I prequalify, close the sale and build an integrity brand. Patrons can ask me anything and I will create a lesson to answer your questions!
  • Business Plan Jumpstart: A fun, easy business plan to help you map out your future. It’s just $20 and it will set you up on the right path.
  • Flower Math: The Florists Guide to Pricing & Profitability teaches the proven formulas to maximize your profit and increase your pricing confidence. It even has a money-back guarantee.
  • Private Strategy Session: Schedule a 1 on 1 with Alison to discuss your unique business goals. (Space is limited to 2 floralpreneurs per month.)

You’ll also find a full list of courses HERE including my templates for florists to help you take control of your client communication and establish authority so customers follow your lead.

There’s so much more to what we do than “just flowers”. Pricing for profit, learning how to close the sale, and building a reputation that attracts great clients are just as important as the design work we do.

FYI if you missed any of my April is for Newbies series you can catch them all on Instagram HERE on IGTV!

Thanks for being here and keep doing beautiful work!

With love from me to you,

Alison

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