What does it mean to have “good branding”?

In a world where social media “success” can be misleading, today’s tip is essential for all businesses to understand–not just new florists. That’s why I’m closing out the month of April with a Tip on Branding Your Business.

What you need to understand as a business owner is that your brand is what other people say about you!

Your brand is what you deliver. It’s the customers’ experience with you and your staff. It’s the way people feel when they work with you and what they tell others when you’re not in the room.

Marketing, on the other hand, is what you tell people about yourself. And there’s a big difference between what you say about you and what your paying customers say about you.

Click to find out the #1 Mistake New Florists Make when branding their business:

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Want to continue your business journey with me and build your brand the right way? (Slow, steady and with integrity!)

Here are some resources that will help you take your business further:

• Become a Patreon Member: Learn the 3 Keys to Booking Great Clients Consistently with a behind the scenes look at how I prequalify, close the sale and build an integrity brand. Patrons can ask me anything and I will create a lesson to answer your questions!
• Business Plan Jumpstart: A fun, easy business plan to help you map out your future. It’s just $20 and it will set you up on the right path.
• Flower Math: The Florists Guide to Pricing & Profitability teaches the proven formulas to maximize your profit and increase your pricing confidence. It even has a money-back guarantee.
• Private Strategy Session: Schedule a 1 on 1 with Alison to discuss your unique business goals. (Space is limited to 2 floralpreneurs per month.)

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You’ll also find a full list of courses HERE including my templates for florists to help you take control of your client communication and establish authority so customers follow your lead.

There’s so much more to what we do than “just flowers”. Pricing for profit, learning how to close the sale, and building a reputation that attracts great clients are just as important as the design work we do.

FYI if you missed any of my April is for Newbies series you can catch them all on Instagram HERE on IGTV!

Thanks for being here and keep doing beautiful work!

With love from me to you,

Alison