Real Flower Business

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By Alison Ellis Leave a Comment

How do you handle cancellations?

should you cancel your 2021 wedding or event

Will weddings and events happen in 2021?

That’s the question that a lot of vendors and couples are starting to ask as new mandates are announced in many states—including my home state of Vermont.

I’m starting to see scenarios repeated in my Facebook group regarding how to handle the new cancelation or postponement requests. This is a really important question for everyone to answer because we are ALL going to get these requests. They are coming soon.

I am in this with you–I know how it feels to anticipate what lies ahead for us in the wedding industry.

One florist wrote:

[Read more…]

November 14, 2020 — 8:05 pm

By Alison Ellis Leave a Comment

Blog Challenge

What should you blog about or share on social media from now til the end of the year?

If you said, “I don’t know yet…” or “I don’t even have a blog!” or “Wait, am I supposed to plan a social media strategy?”, then I have a perfect solution to give you a branding boost before the end of the year…

[Read more…]

November 2, 2020 — 3:27 pm

By Alison Ellis Leave a Comment

End of Year Planning and Business Review

What are you working on in your business over the next 90 days?

What’s working in your business? What’s not working?  NOW is the time to get clear on what your business needs from you and how you’ll continue to move forward into 2021.

The best way to combat overwhelm (or “covid fatigue”) is to set intentions, look at the real-life stats on “where you’re at”, and manage your own expectations on what matters the most to you/your business/your life over the next few months/year.

*And if you need some help with your end-of-year goal setting and business planning, join me & my Patreon member for affordable, behind-the-scenes training with me! These lessons are designed to encourage you to TAKE ACTION and implement the tips and tricks I share.

Click to watch my October “Reality Check-In”…. [Read more…]

October 10, 2020 — 3:17 pm

By Alison Ellis Leave a Comment

Focus On What Matters In Your Business Right Now

What should you be focused on in your business right now?

Small business owners are often pulled in multiple directions; we wear a lot of hats, right?! But there are times when your business needs you to focus and avoid distractions!

If you have trouble focusing on what matters most, ask yourself the following: [Read more…]

October 1, 2020 — 4:12 pm

By Alison Ellis Leave a Comment

Live Chat with Passionflower Sue on Brand Integrity

How do you build a long lasting business?

After nearly 2 decades in business, my aim is to focus on building a brand with integrity. You can call it brand integrity or integrity branding, but what it boils down to is “what people say about your business when you’re not in the room”.

My friend, Susan McLeary, invited me to sit down for a live chat on Instagram to talk about what it means to have an integrity brand and align your business values with your personal beliefs.

Susan has built a well-loved brand that’s followed by many, because of her willingness to show up authentically and consistently share her creative vision with the world. These are essential qualities of an Integrity Brand, of course, and there’s a whole lot of practice that’s required as you continually “put yourself out there” to share your work and your branding message with your customers.

Click to watch a replay of our chat below! [Read more…]

September 20, 2020 — 2:49 pm

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Welcome, floralpreneur®.  I’m Alison Ellis, creator of Flower Math, and founder of RealFlowerBusiness.com. My online business courses, group training and private coaching is created to help floral designers increase profits, book better gigs, type fewer emails & build awesome websites.  Learn More →

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FOR WEDDING FLORISTS:

Get my book: Falling Into Flowers

Templates for Florists

Flower Math Formulas

3 Keys To Booking Great Clients

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Get my #1 Proposal Tip!

3 Steps To Calculate Profit Margin

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