Real Flower Business

Education and Business Training for Floral Designers.

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How do you handle cancellations?

should you cancel your 2021 wedding or event

Will weddings and events happen in 2021?

That’s the question that a lot of vendors and couples are starting to ask as new mandates are announced in many states—including my home state of Vermont.

I’m starting to see scenarios repeated in my Facebook group regarding how to handle the new cancelation or postponement requests. This is a really important question for everyone to answer because we are ALL going to get these requests. They are coming soon.

I am in this with you–I know how it feels to anticipate what lies ahead for us in the wedding industry.

One florist wrote:

[Read more…]

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Blog Challenge

What should you blog about or share on social media from now til the end of the year?

If you said, “I don’t know yet…” or “I don’t even have a blog!” or “Wait, am I supposed to plan a social media strategy?”, then I have a perfect solution to give you a branding boost before the end of the year…

[Read more…]

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End of Year Planning and Business Review

What are you working on in your business over the next 90 days?

What’s working in your business? What’s not working?  NOW is the time to get clear on what your business needs from you and how you’ll continue to move forward into 2021.

The best way to combat overwhelm (or “covid fatigue”) is to set intentions, look at the real-life stats on “where you’re at”, and manage your own expectations on what matters the most to you/your business/your life over the next few months/year.

*And if you need some help with your end-of-year goal setting and business planning, join me & my Patreon member for affordable, behind-the-scenes training with me! These lessons are designed to encourage you to TAKE ACTION and implement the tips and tricks I share.

Click to watch my October “Reality Check-In”…. [Read more…]

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Live Chat with Passionflower Sue on Brand Integrity

How do you build a long lasting business?

After nearly 2 decades in business, my aim is to focus on building a brand with integrity. You can call it brand integrity or integrity branding, but what it boils down to is “what people say about your business when you’re not in the room”.

My friend, Susan McLeary, invited me to sit down for a live chat on Instagram to talk about what it means to have an integrity brand and align your business values with your personal beliefs.

Susan has built a well-loved brand that’s followed by many, because of her willingness to show up authentically and consistently share her creative vision with the world. These are essential qualities of an Integrity Brand, of course, and there’s a whole lot of practice that’s required as you continually “put yourself out there” to share your work and your branding message with your customers.

Click to watch a replay of our chat below! [Read more…]

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