Anti-racism and Inclusivity in the Wedding Industry
Friday is Juneteenth.
As we struggle as a country–and as a world–to make sense of racial injustice that feels senseless and wrong, leaning into history and examining “what we always thought” are critical to our efforts to move forward.
May Tuesday Q&A Replays
After a busy May of guest appearances on my Tuesday Q&As as well as a guest appearance by me on Mornings with Mayesh, I’m taking a week off from my livestreams, but if you missed anything this month, don’t worry–you can catch the replays right here!
First up, Phebe of Popped With Phebe joined me live to talk about a new way she’s popping up with fresh flowers and live Zoom design workshops for local clients. She is a wealth of knowledge on client relationships so if you missed this one, make sure to click below to watch! Find Phebe’s online resources here!
Next, Yvonne and I talked about YOUR WEBSITE on Mornings with Mayesh on May 19th. Get some of our best website tips by clicking the video below and click here to grab the Website Bootcamp and Marketing Shortcuts I mention in this episode.
We closed the month of May with another special guest, Michelle Loretta, of Sage Wedding Pros. She brought us some straight talk on cashflow, finances and how to make it through 2020-2021 in your small business through the COVID-19 crisis. You’ll find Michelle and her online tools for wedding pros right here!
I’m looking forward to talking with you more in June….but wow, May was a fabulous month of sharing with floralpreneurs!
Do you have a question for an upcoming Tuesday Q&A? Don’t hesitate to be in touch!
xo. -Alison
Wedding Postponements, Canceled Events, and Your Floral Business
Let’s talk about cancellations, deposits, refund requests and YOUR BUSINESS….
First, this is your business, which means you don’t have to do things my way.
What I do doesn’t have to be what you do. I recognize that there’s a lot to consider around postponing and pushback and you can watch a replay of my live Q&A where I address real florists’ questions.
Because what strikes me over the last couple of weeks/days is how florists are feeling sensitive and defensive about their own decisions.
For example, if a florist chooses to refund a deposit or partial deposit due to a COVID “situation”, that doesn’t mean that YOU have to refund and it doesn’t mean that you’re being judged or that you’re a bad person if you choose to keep a deposit.
It’s not unwise to amend your terms under these circumstances in order to reach an agreement with your clients.
HOWEVER YOU CHOOSE TO PROCEED UNDER THE CURRENT CONDITIONS IS UP TO YOUR BUSINESS POLICIES.
Ideally, your heart and mind are at peace with how you choose to proceed.
As a lawyer in my group put it:
You can be just as creative, and collaborative with your clients, regarding altering contract terms to fit the times, as you are in doing design work and taking care of your clients in the happier, floral area of your business.“
Frank Sinatra said, well sang, “I did it my way”….and that’s the situation you’re in now.
Delivery Tip For Wedding Flowers
How do you pack flowers for delivery?
Florists are always looking for hacks and tips for safe floral delivery.
There are a lot of specialized delivery units you can invest in, but check out this super simply and free delivery system I use for weddings.
I’ve had more than a few vases tip over in my van over the years, but this easy, free, reusable, recyclable delivery system is clutch!
I hope you dig today’s super quick tip.
With love from me to you,
Alison Ellis
P.S. Yes those are little cocktail vases in the background filled with the side shoots of my dusty miller that I could not use in bouquets and centerpieces! Doesn’t everyone do that?
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