These are the final days to join me for the November Session of The Art of Good Business! Read details here.
Is this your session? Why wait? Get started today!
Education and Business Training for Floral Designers.
By Alison Ellis Leave a Comment
These are the final days to join me for the November Session of The Art of Good Business! Read details here.
Is this your session? Why wait? Get started today!
By Alison Ellis Leave a Comment
In my last two blog posts I shared survey results from real florists on why they did not sign up for my course, The Art of Good Business, and today I want to share the outcome and results from real floralpreneurs who DID take the leap to join my course.
(You can check out a FREE preview of the course here.)
Here’s what real florists had to say about The Art of Good Business:
“I recommend The Art of Good Business to anyone who has been trying to go it alone. I tried to figure out my business path on my own and found a patchwork of information. The Art of Good Business puts a plan out there to follow step by step. Also, because it is cohesive it puts all the information you need into one clear class. I have taken my binder with me everywhere I go to read and re-read the course. I find new depth in the material each time. It is wonderful that this course continues to grow with your business. The Art of Good Business is a guide book for my future.“
“Hey everyone! I just have to say this course, Alison’s content works! If you are dragging your feet in applying the materials, just do it! Do whatever little piece you can fit in during wedding season…here’s my story …
I still have website tweaks to make but my ideal client is more clearly defined, I’ve mostly reworked my web copy, have been better about blogging, and more intentional about how I talk to my followers on social media posts.
…just booked as my biggest gig yet, by $3k….
They refused to give me a budget. Just said that they were willing to pay what was reasonable, flowers were a priority, and they knew they were going to be a big chunk so they intentionally saved in other places. It was sooo had to leave my money shoes in the closet and not make disclaimers when I sent the proposal.
In two hours she texted to say everything looked perfect… She signed the contact in 24hrs. And, she picked me over one of the more prestigious shops in town.”
Floralpreneurs told me that November, January and March are the best times to start my course so I’ve set up 3 new sessions so you can learn at your own pace.
REGISTER FOR 3 NEW SESSIONS:
0.1 DOORS OPEN NOW-NOV. 30
0.2 DOORS WILL OPEN JAN. 1-31
0.3 DOORS WILL OPEN MAR. 1-31
The Art of Good Business includes:
If you want to design a more engaging website, attract better clients and stop worrying about what “other florists” are doing, let’s dive into The Art Of Good Business.
(check out a FREE preview of the course here.)
Click HERE to join my course today!
Feel free to contact me with questions here: floralartvt@gmail.com
Real feedback from real people…there ain’t nothing like the real thing, baby. Real florists told me what they really think…and I am ever so grateful.
I asked floralpreneurs why they did not sign up for the October session of my course, The Art Of Good Business, and I got some genuinely valuable feedback from over 100 florists over the course of a few days.
The survey results were interesting, heartening and share-worthy. Thanks so much to all those who offered your feedback.
Y’all said some really nice things about my courses and my “free stuff” and my Facebook group; your opinions and encouragement are greatly appreciated.
I’m going to share some of the survey results with you in two posts including Thing #1 and Thing #2 that florists told me they want to learn or improve….stay tuned on Monday morning for Part 2, “The #2 Thing Florists Want To Learn”.
“I can put awesome stuff in the vase and book nearly all wedding proposals I write, but I don’t have enough clients coming at me. I DON’T UNDERSTAND HOW TO HELP CLIENTS FIND ME.”
“I would like my brand to be truly my own…Not a template or just a series of pictures that look just like every other flower shop or wedding designer.”
“I don’t get a lot of inquiries! Also my quote process takes so long I dread it.”
“I’m overwhelmed by the sheer number of workshops being offered. Do I take a design course? A business course? A farming course (I’m a cut flower farmer and florist)? I sign up for these lists because I admire all of you, and it can be really difficult figuring out what to take and when.”
I know a lot of florists share these same sentiments, which is why I share these words from real florists with you today….you’re not alone.
When I asked you what you’re most interested in learning or improving, the hands-down response was “Pricing and profitability”. 71% of florists said they’re most interested in learning more about pricing!
This does not surprise me. The very first course I created, Flower Math, The Florist’s Guide To Pricing & Profitability, shares everything I know about pricing & profitability. I designed this course for florists because I know that there are really talented designers out there who still don’t have a firm grasp on how to price their work.
Click here to read what’s included in Flower Math.
Nicole just signed up for Flower Math on Monday, and she wrote to me on Tuesday (Yes, just 1 day later!) to say this…
“…I’ve taken a handful of courses…I really felt like I needed to invest in everything marketed to me before I could be considered legitimate. I took [3 “other” online courses for florists]… Even after all of that, it all seemed muddy. I told myself I’d give Flower Math a try and then no more courses.
Don’t listen to people who tell you that you “don’t need a recipe”. You most definitely do need a recipe to turn a profit in your floral design business. Recipes are an important part of your pricing and profits in your small business.
In Flower Math, I don’t tell you what I think you should do. I show you, step by step, exactly how I do it. Whether you’re pricing a wedding or a daily delivery from your shop, you’ll learn how to make a profit on every order you make.
I created this course for floral designers who have a talent and love for flowers, but do not have anywhere to turn for mentorship to learn the business-side of the craft.
From industry standard mark-ups and how to apply them to recipes and wholesale ordering, plus 3 real weddings worth of sales, orders, recipes & real profits—I’m taking you behind the scenes to show you how I run my floral design business.
New! Since so many of you answered that Pricing & Profitability is what you’re most interested in learning or improving I’m introducing a 2-payment plan for Flower Math….you can start today if you’re ready.
Flower Math is an investment in your business. You have to ask yourself as a business owner, “how many weddings do I have to sell to make back this investment?”
So, how much work would you have to book to make it worth it? How many gigs do you have to book to make $499?
I’ve had florists tells me they’ve made back the price of the course in 1 wedding.
Larissa of Bridal Beginnings shared on Facebook, “Flower Math saved my business.”
Invest in your business, invest in your profitability. Click to get Flower Math here today!
“I genuinely LOVE your courses and rave about them to literally everyone and anyone. The short courses on proposals and contracts has been invaluable and I know I would get a lot out of the art of good business, I whole heartedly trust your voice and know your advise is well worth the fee. I spent up on advertising this year and am still trying to recoup some gains from that investment so it was more a timing issue for me this time round. I have already earmarked for next year instead of collaborations and paid adverts I am investing in your course, I just hope that you will run it again in the new year (after Valentines).”
“I’ve got a client management system in place that I am always tweaking. I was actually thinking that flower math might be a better option for me at this point. You are an awesome resource, Alison, and I’m grateful for all of your assistance in the group. Thank you for your videos as well.”
“I should ask my husband to buy me your course for Christmas!“
Many florists said that November, January and March were ideal times to dive into a course so I am offering 3 upcoming sessions of The Art of Good Business and you can find details here! Registration will be open in November, January and March. You can sign up any time that works for you during the registration months and then join me for livestreams in our private Facebook group once a month for the entire year! You can do this course at your own pace and get live support from me once a month for the entire year. I don’t want you to just buy the course, I want you to get results!}
Again, many thanks to those who took the time to share your input with me. I have more survey results to share with you….tune in Monday for the #2 Thing florists told me they want to learn more about!
Keep doing beautiful work!
With love from me to you,
Alison
Learn more about Flower Math here.
Want to book a one-on-one strategy session? Find the details here: Private lessons
By Alison Ellis Leave a Comment
I hope you’ll take a few minutes to check it out! You can listen here: fromthegroundupfloral.media/podcast/2019/6/14/flower-math-with-alison-ellis
You can find the podcast on iTunes and subscribe to future episodes as well! I hope you’ll make some time to listen.
Thanks to Gina for inviting me to your podcast!
Floralpreneurs sometimes ask me if I’ll ever do a podcast and while I’d never say never, you can currently find me on YouTube, Facebook, Instagram & Pinterest!
xo. -Alison
Read more about The Art Of Good Business HERE.
By Alison Ellis Leave a Comment
Your website is one of your sharpest sales tools…
And it’s always a work in progress…
And it isn’t just about looking pretty.
(Well, that’s not easy to answer, but a great website certainly can’t hurt!)
An excellent website is a must-have; this is not optional! Your website is your storefront and it represents your brand.
Your brand is how the world sees you….SO…what does your website say about your brand? (Not sure? Grab my free pdf HERE!)
When you scroll through your website, answer the following questions:
“Does your website…”
If you didn’t answer a resounding “yes” to all of the above, it’s time to build your website and your brand!
Grab my FREE pdf “Website Tips For Florists” with my 6 Quick Fixes plus 3 More Tips to take your website even further!
And if you’re finally ready to level-up and create an awesome website that attracts your ideal clients and helps you book better gigs, CHECK OUT MY WEBSITE BOOTCAMP HERE!
You can do this work yourself with whatever website platform you already use!
Not sure if my course is right for you? I’m happy to answer any questions you may have before, during or after taking a course. You can easily reach me via e-mail right here: floralartvt@gmail.com