How do florists actually book a wedding?
Over the years as a floral educator, I’ve heard many versions of this question: What are the steps to booking a new client?
Every floral designer needs to follow a Wedding Workflow to consistently book new customers and lead then through the planning process so you don’t miss any details AND ensure that you get paid on time!
It’s so important to follow a clear booking process, and after 20 years in business, I’ve narrowed my sales process down to 5 easy steps to book clients more quickly and I’m happy to share what I’ve learned along the way.
- I recently walked through ALL 5 Steps To Booking in a live training session to show florists How to Book A Weddings in 10 Days (or less). You can click here to access the replay on Patreon starting at $3 and take a few tips to help you book clients more quickly!
I also offer Wedding Templates to help florist book weddings and write proposals quickly!
- You can get my proposal, contract, wedding workflow and email templates inside my Wedding Templates for Florists so you save time BEFORE a client books and know exactly to say to clients at each step along the way.
Now, I’m going to lay out the timeline for how I book a wedding in 10 days below…
And when you scroll down this page, you’ll find more details to each step with links to all the resources I have available that take you behind-the-scenes to show you EXACTLY how I do each step!
Because I have lots of resources to help florists book clients more quickly, but if you don’t know which tools are available, you may be missing out on these proven strategies.
Here’s the timeline for How To Book A Wedding In 10 Days:
- Day 1: New client inquires via website inquiry form (or phone).
- Day 1 or 2: Reply promptly and invite the client to book a call.
- Days 2-5: Ideally the consultation call happens ASAP.
- Days 6-8: After the call, I send out the initial quote ASAP.
- Day 9-10: Follow up to close the sale!
Want me to walk through the steps of the sales process in more detail?
Here’s a break down of all 5 Steps along with additional tips & resources:
Step 1. New client inquires via website inquiry form (or phone).
- Your inquiry form should help to pre-qualify clients for style and budget by gathering data you need.
- This helps you save time by weeding out clients who cannot afford you.
- You can find my tips on how to create a contact form that helps you pre-qualify clients inside my 3 Keys To Booking Great Clients Video Series on Patreon Here (access starts at just $3).
Step 2. Reply and invite the client to book a call.
- This is where my Wedding Workflow kicks in. It starts with the 4 C’s of booking: Congratulate, Confirm, Compliment and Consultation.
- I also establish a starting budget if it’s unclear that we’re a budget match.
- You can get my Wedding Workflow Here (just $19) if you want to see a complete breakdown of my 16 Steps To Client Management.
- You can also get my Email Templates for Florists Here to get the exact wording I use to establish a minimum spend with clients.
- Or you can get all of my Wedding Templates in a bundle Here (including my Proposal, Contract for Florists, Wedding Workflow, & Email Templates for Florists).
Step 3. Consultation call happens ASAP while the client has your company at the top of their mind.
- The call is a mutual interview and an opportunity to listen to the client’s needs/concerns to make sure their expectations are understood.
- This is also an opportunity to establish trust and authority with potential clients.
- You can get a Transcript of a Real Wedding Consultation when you join me on Patreon (access starts at $29).
- You can also get my 1-hour training that walks you through the phone consultation process and ALL 5 Steps to Booking A Wedding on Patreon!
Step 4. Write up the initial quote ASAP.
- I write this up quickly without a ton of detail, establish a minimum spend for the clients, and put an expiration date on the proposal.
- This is usually sent to the client within a few days, but it may take up to a week.
- You can download my proposal template, How To Write Proposals That Sell Here to see exactly how I establish all of the above.
- Or grab the Wedding Templates in a bundle to get all my booking tools including the Proposal, Contract for Florists, Wedding Workflow, & Email Templates for Florists.
Step 5. Follow up to close the sale.
- I’ve mentioned the expiration date a few times in the steps above and that expiration date serves as a cue or a prompt to check in and follow up to close the sale with clients.
- If you want to book the client, it’s your job to follow up!
- You can find exactly how I follow up to check in with clients inside my Email Templates for Florists.
After 20 years of booking weddings, I’ve found that a phone consultation and a prompt quote, combined with the follow-up email to close the sale creates a smooth process to consistently lead clients through the booking process to get to a “yes”.
For example: Client sends an inquiry on a Sunday (Step 1), I reply on Monday afternoon (Step 2), we arrange a call for Wednesday morning (Step 3), I send a quote by the end of the day on Friday (Step 4) , which means I could have this event booked by Monday (that’s less than 1 week)!
Though the quote would probably have an expiration date of Wednesday (or 5 days after I sent it). And in this scenario, Wednesday would be Day 10.
On Tuesday (Day 9), if I hadn’t heard from them yet, I’d check in to try to close the sale (Step 5): “I have a note on my calendar that your quote expires tomorrow and I wanted to follow-up to see if you have any questions for me or if you’d like to move forward.”
From my proposal template to the emails I send when a client inquires, to my Wedding Workflow (where I walk through the 16 Steps in my Client Management Process), to “up close and personal” lessons on how to pre-qualify clients, how to write quotes more quickly (and with more confidence), to a transcript of a real consultation so you can be like a fly on the wall in a real client meeting–I have resources available to help florists book more easily and I’m happy to help you create your own shortcuts to make a seamless sales process in your business as well!
In short, you’ll find all of my resources for booking clients quickly inside my Wedding Templates for Florists (found here) AND on Patreon where I share the 3 Keys To Booking Great Clients along with additional access to behind-the-scenes training that is usually only available to private coaching students. Patreon is a member-only creator page which can be found here.
If you have questions for me, get in touch. I’m a real person behind these courses and I’m here to help.
Learn More About Alison Ellis Here.