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# Real Flower Business

Education and Business Training for Floral Designers.

## Sitemaps

- [XML Sitemap](https://realflowerbusiness.com/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [Blog](https://realflowerbusiness.com/blog/)
- [Tuesday Q&A for Florists](https://realflowerbusiness.com/tuesday-qa-for-florists/) - Floral designers have a lot of questions when you're running a small business, and for over a decade I've been happy to help answer as many as I can. That's why I'm bringing back Tuesday Q&As on YouTube! View my channel and subscribe here so you don't miss any of the livestreams. So far this
- [2026 Floralpreneur Workshop](https://realflowerbusiness.com/best-floral-workshop/) - How do you choose the best floral design workshop? Come behind the scenes for a recap of the 2026 Floralpreneur® Workshop at The Round Barn in Vermont.
- [Florists Need Different Things](https://realflowerbusiness.com/florists-need-different-things/) - Your business needs something different than other floral design businesses. You may need a course to learn to price, or you may benefit most from an in-person training like the Floralpreneur® Workshop, and you might need more personal support that only a coaching call can provide. No matter where you are on your path, there
- [Business Owner or Influencer](https://realflowerbusiness.com/business-owner-or-influencer/) - How do you use social media as a business owner without being swept up by influencer tactics that turn customers off? Learn tips to market your business.
- [Flower Pricing with Alison Ellis and Jenny Marks](https://realflowerbusiness.com/flower-pricing/) - Alison Ellis was a guest on the Six Figure Flower Farming Podcast with Jenny Marks to talk about All Things Pricing Flowers!
- [2026 Floralpreneur® Workshop](https://realflowerbusiness.com/2026-floralpreneur-workshop/) - Are you looking for a hands-on workshop for floral designers? Join us for the 2026 Floralpreneur® Workshop for Floral Designers & Flower Farmers! You'll learn foam free design mechanics and business strategies to confidently book great clients with ALISON ELLIS of Real Flower Business and LORI BLEY of The Hidden Daisy! Meet us in Waitsfield,
- [How To Price Flowers](https://realflowerbusiness.com/how-to-price-flowers/) - The first thing florists need to know is how to price their flowers to turn a profit without overbuying. It's easy when you follow the Flower Math formulas!
- [Rules and Boundaries for Your Floral Business](https://realflowerbusiness.com/rules-and-boundaries/) - What guidelines do you follow in your business? As a floral business grows and matures, certain boundaries and rules are required to maintain a profit and feel proud of the work you do. Saying "yes" to every request is not feasible in a small business, so how do you decide when to say "no"? Oftentimes,
- [Marathon Mindset Summit for Florists](https://realflowerbusiness.com/marathon/) - As floral designers, the work we do requires stamina, focus and impeccable timing. Whether it's a holiday week or wedding day, the urgency of what you're doing in the moment can take priority and the bigger picture planning that your business requires can get sidelined. The systems, pricing, sales strategy, and overall decision-making processes you
- [How To Book A Wedding](https://realflowerbusiness.com/how-to-book-a-wedding/) - Floral designers who book great clients know how to run a consultation and lead clients through the sales process with proposals, contracts and a clear workflow
- [End of Year Business Tips](https://realflowerbusiness.com/end-of-year-business-tips/) - Every year in business is a learning year. As the winds are often changing in terms of marketing, client buying styles and design trends, it's an important part of your job to keep up and keep moving onto the next right step to reach your goals! Unfortunately, there's no guarantee that one good year will
- [Marketing Workshop for Florists This Week!](https://realflowerbusiness.com/marketing-workshop-for-florists-this-week/) - Hey there, Floralpreneur®! This week, I'm teaching my Marketing Workshop for Florists for the 5th year in a row and I'm so excited to get started. We kicked off Day 1 today, Dec. 8th, however, we still have 2 more days of live trainings and replays will be available if you sign up before the
- [5 Ways To Grow Your Floral Business](https://realflowerbusiness.com/5-ways-to-grow-your-floral-business/) - What are you doing to move your business forward right now? A designer asked about any upcoming business trainings I'm offering. so to help make it easier for you to plan ahead and join me, here's a list of 5 Ways To Grow Your Business With Me! I have more than one LIVE business training
- [6 Week Coaching For Florists](https://realflowerbusiness.com/6-week-coaching-for-florists/) - How can you take your floral business to the next level? Floralpreneur® Fastrack is a 6-week private coaching program with Alison Ellis designed to help you maximize your branding potential and reach the best clients. It's not enough to be a talented floral designer, you have to know how to attract clients, close the sale
- [10 Tips For Home-Studio Florists](https://realflowerbusiness.com/10-tips-for-home-studio-florists/) - Get 10 Tips To Help Start A Home Studio Floral Business from Alison Ellis of realflowerbusiness.com for new or experienced florists who want to turn a profit.
- [Running A Floral Business](https://realflowerbusiness.com/running-a-floral-business/) - As a floralpreneur® who's been running my wedding-based business for over 19 years, I know that there isn't 1 right way to become a successful florist and everyone's road looks a little bit different. Running a floral business--or any business for that matter--isn't for the faint of heart. It's hard work. There's risk and uncertainty.
- [Pricing Transparency Mini Rant](https://realflowerbusiness.com/pricing-mini-rant/) - Have you seen any posts on Instagram lately talking about “pricing transparency” on wedding flowers? Because I saw one pricing breakdown this morning that was way too low based on their recipes, markups and final price. And frankly, it sets a bad example for both new and experienced florists. In this particular post, there were
- [What I Bring To Every Wedding](https://realflowerbusiness.com/what-i-bring-to-every-wedding/) - These are the tools that a wedding florist needs to set up wedding flowers on site and handle any quick fixes that may arise.
- [Wedding Florist Design Prep Tips](https://realflowerbusiness.com/wedding-florist-design-prep-tips/) - How do floral designers actually design and deliver a wedding on time? It takes planning, so I'm taking florists behind the scenes of my entire workflow.
- [What do you need to start a floral business at home?](https://realflowerbusiness.com/what-do-you-need-to-start-a-floral-business-at-home/) - I was live with Yvonne on Mornings with Mayesh and a question was asked: "What do I need to start a home based floral business?" It's a great question and in truth, I didn't have much when I started my business in 2002. You can read a few tips below and Grab my 10 Tips for
- [Floralpreneur® Workshop for Florists and Farmers](https://realflowerbusiness.com/floralpreneur-workshop/) - Have you ever taught a floral design workshop? In April 2023, I hosted my first live workshop for floral designers and farmer florists along with my friends, Françoise Weeks and Phebe Robinson Higgins, and I have to tell you it was a fantastic collaboration of creativity and business minds! From business strategies to botanical jewelry
- [Show Up For Your Business](https://realflowerbusiness.com/show-up-for-your-business/) - How do you show up for your business? When things are going well, it can be easy to show up with enthusiasm and focus because you know what you need to work on today to get your orders out the door! When business is slower, or when sales are lower than you projected and uncertainty
- [Wedding Bootcamp Part 2](https://realflowerbusiness.com/wedding-bootcamp-part-2/) - Welcome to Part 2 of the Wedding Bootcamp recap! As I mentioned in my last post, hosting a Floralpreneur® Workshop with a commitment to foam free designs and a balance of business strategies has been a privilege and a proud accomplishment over the last 3 years! In all of the work we've done, not one
- [Wedding Bootcamp Part 1](https://realflowerbusiness.com/wedding-bootcamp-part-1/) - This year's Floralpreneur® Workshop was a Wedding Bootcamp at The Round Barn in Waitsfield, Vermont with instructors Lori Bley and Alison Ellis. This was my third year hosting floral design students for an intimate workshop at The Round Barn and once again, it was an absolutely incredible group and I can't wait to do it
- [5 Actions To Take When Business Seems Uncertain](https://realflowerbusiness.com/5-actions-to-take-when-business-seems-uncertain/) - True Fact: Your business will face uncertainty. As a small business owner who focuses on fresh flowers for weddings and events, you may experience a lot of uncertainty!...for example... Kim asked in my Facebook group (to florists who've been in business for many years): "Do you have “off” seasons where your booking rates are down? Is
- [Tariffs Are Bad For Business](https://realflowerbusiness.com/tariffs-bad/) - Well, it’s been a tricky start to the month with the American Trade War Tariffs announcement. Hold onto your bootstraps because there's no denying that tariffs are taxes on American consumers and they're especially bad for small businesses. Understandably, for the last 6 weeks or so, florists have been asking, What should we do about
- [Business Plan for Florists](https://realflowerbusiness.com/business-plan-for-florists/) - As we are about to close out the 1st quarter of the year, it's a good time to take a look at what's happening in your business so far and look ahead to what's coming up! So I want to invite you to join me for a quick business plan check-in. Set aside 1 hour
- [Workshops for Florists](https://realflowerbusiness.com/workshops/) - 2025 Schedule Join us in-person this April for Hands-on Training: Wedding Bootcamp in Vermont! This training is for: Floral designers who want to practice foam free wedding design Farmer-florists who want to add weddings to your offerings or improve your current booking and design skills Lead designers you want to have fully trained to design and
- [Wedding Bouquet Tips](https://realflowerbusiness.com/wedding-bouquet-tips/) - A floral designer asked in my Facebook group the other day, "Are the stems on my bouquets too long?" And while there isn't 1 right answer on exactly how long your bouquet stems should be, I threw together a quick video to show you how I determine the stem length on a bouquet for a
- [4 Words for Difficult Customers](https://realflowerbusiness.com/4-words/) - How do you deal with difficult customers? A florist asked the other day, "How do you "break up" with a customer?" In other words, what should you say when you can tell that a client isn't going to be a good fit? In this case, the customer did not sign a contract or send a
- [Growing Your Business](https://realflowerbusiness.com/growing-your-business/) - Are you growing or maintaining your business? To kick off the new year, I was live on YouTube to share some thoughts on growing your business and maintaining what you've built! You can watch it now! This is the first topic for the year because not every year is a growing year in your business
- [CEO Mindset In Your Floral Business](https://realflowerbusiness.com/ceo-mindset/) - How important is it to have a CEO mindset in your floral business? Today, I have a few tips on how getting into a CEO mindset will help you to EASE into the new year--without adding anything to your to-do list! Because when you run a business and you do "all the things", it can
- [Engagement Season Tips for Florists](https://realflowerbusiness.com/engagement-season/) - Do you want to book some more events for 2025? Well, are you ready for engagement season? Today, I have 3 Tips To Help You Prepare for Engagement Season--or whatever season your business may be entering--so that you can attract more of the right customers to your business! Click to watch now: Join the Marketing
- [Classes for Florists](https://realflowerbusiness.com/classes-for-florists/) - Hello Floralpreneur®! I just wrapped up my 23rd wedding season and while I’d love to say that I’m about to kick back and relax or that I popped the cork on a bottle of bubbly and boasted of my successful season, that’s not the truth! Because this is actually the time of year when I
- [Wedding Bootcamp](https://realflowerbusiness.com/wedding-bootcamp/) - Are you a floral designer or farmer-florist who wants to add weddings to your offerings or improve your current booking and design skills? Wedding Bootcamp is taking place April 27-29th, in Waitsfield, Vermont and there are 9 seats open! Get all the details here and sign up today to save your seat.
- [3 Top Tips for New Florists](https://realflowerbusiness.com/3-top-tips-for-new-florists/) - Last week, I had the privilege of talking to a couple of florists in some 1:1 coaching calls and one new florist asked: What are your top 3 pieces of advice that you'd offer to a new florist? There's more than 1 way to answer this question, but I want to share with you what
- [2024 Pricing Chat for Florists](https://realflowerbusiness.com/2024-pricing-chat-for-florists/) - It's the most wonderful time of the year--at least when it comes to pricing and profitability in your business! It's almost fall which means it's time for my Pricing Chat for Florists! Join me on Tuesday, September 17th, at 12pm ET/9am PT to walk through the 3 Most Important Numbers Florists Need To Know
- [Social Media Mindset](https://realflowerbusiness.com/social-media-mindset/) - If your last Instagram post didn't get as much engagement as you were hoping for, this is for you: It doesn't matter and you are still a valuable, worthy human and business owner. As business owners, I know that we all "have to" keep up on social media so we don't "miss out", but here's
- [Simple Social Media Tips for Florists](https://realflowerbusiness.com/simple-social-media-tips-for-florists/) - How can you be more consistent with blogging and social media so that you attract the best customers, but also follow a strategy that's practical and simple? I got this question from a member of my Patreon Community the other day, which was actually more like 8 or 9 questions, so I answered them live
- [Work-Life Balance In Business](https://realflowerbusiness.com/work-life-balance-in-business/) - A florist asked about a healthy work-life balance in my Facebook group the other day and frankly, it’s nearly impossible to achieve a balance because there’s an ebb and flow to everything–and rarely do business pressures and demands of personal life come in equal measure. Some days are heavily focused on family, while other days
- [Why I Love Writing Proposals](https://realflowerbusiness.com/why-i-love-writing-proposals/) - I love writing proposals and the reason is simple: it’s the first step to actually booking a client and getting paid. Now, there’s a balance between giving away too much detail and investing too much time before a customer has committed to working with you. This is why florists often procrastinate the proposal process! And
- [Booking Clients With Confidence](https://realflowerbusiness.com/booking-clients-with-confidence/) - I’ve been in the midst of my wedding season here in Vermont, but I’ve received some very relatable questions from florists recently, and I want to start with the following from a member of my Patreon community who wrote: “I struggle with really making the customer feel super confident in booking our services ASAP. Would
- [Owning A Flower Business](https://realflowerbusiness.com/owning-a-flower-business/) - How do you stay accountable as a business owner? If you own your business, you know there's a lot to manage if you want to be successful and profitable, but what steps do you take to actually keep yourself on track and avoid time-wasting activities? In this month's livestream, I talked about strategies to stay
- [Floralpreneur Workshop April 2024](https://realflowerbusiness.com/floralpreneur-workshop-april-2024/) - I'm so happy to share that we just wrapped up another incredible Floralpreneur® Workshop at The Round Barn in Waitsfield, Vermont this April. Students and teachers joined us from Vancouver, San Francisco, Portland (Oregon), Chicago, Texas, Virginia, Maryland, New Jersey, Massachusetts, New Hampshire, Vermont and Ontario! We couldn't have asked for a better group of
- [3 Things To Do When Sales Are Slow](https://realflowerbusiness.com/3-things-to-do-when-sales-are-slow/) - When sales are slow, what should florists do? Lately, as I talk with floral designers--either in my free Facebook group or in 1:1 Coaching Calls--there's a common theme that keeps reoccurring and it's the simple fact that sales are down so far this year. It is understandably concerning when sales are slow, but what should
- [5 Biggest Expenses In My Business](https://realflowerbusiness.com/5-biggest-expenses-in-my-business/) - I was teaching a VIP Coaching Session yesterday and we debriefed a bit on Valentine's Day sales, which brought up a very important topic that I want to share with you today--the difference between what the numbers actually say vs what you're feeling about the numbers! Click to listen below where I share more
- [2024 Floralpreneur® Workshop](https://realflowerbusiness.com/2024-floralpreneur-workshop/) - As a floral designer, I know there are a lot of options out there when it comes to workshops! I've invested in more than a handful of professional workshops myself, so I want to share with you what sets The Floralpreneur® Workshop apart! Click to watch below for a few reasons I think THIS IS
- [Toxic Positivity In Business](https://realflowerbusiness.com/toxic-positivity-in-business/) - Hey Floralpreneur®, I have to be really honest about something that’s been bugging me lately. I keep seeing a lot of influencers and educators who are pushing toxic positivity & basically gaslighting us–”us” being floral designers and small business owners– so I want to lay out some things that I will NEVER do: I
- [What do florists charge for delivery?](https://realflowerbusiness.com/what-do-florists-charge-for-delivery/) - What should florists charge for delivery & set-up? As the creator of Flower Math, The Florist's Guide To Pricing & Profitability, this is one the questions I hear often. Click below to watch: Price Talk Live! A replay from my Facebook group On Delivery & Set-up Fees! Now, on weddings and events you might call
- [How To Book A Wedding In 10 Days](https://realflowerbusiness.com/how-to-book-a-wedding-in-10-days-or-less/) - How Do You Avoid A Constant Back And Forth With Clients? A floralpreneur® asked, "I have seen you post that you have a phone conversation with a client for weddings and then you usually don't really have much contact until delivery/setup day of wedding. Just wondering how you go about doing this, so that you
- [Better Sales Copy](https://realflowerbusiness.com/better-sales-copy/) - What Is Sales Copy? And Why Does It Matter? This is a question florists have asked me more than once over the years and it's really important to understand because your brand message matters. I hosted my first live chat of the year with some tips on what to focus on to start out the
- [3 Ways To Book Better Clients](https://realflowerbusiness.com/3-ways-to-book-better-clients/) - Happy New Year, Floralpreneur®! Since I’ve been hearing many wedding professionals talk about bookings being down, I want to remind you that there’s still time to book more great clients in 2024. If you want to welcome better clients into your business this year, there are 3 key factors that help make that happen: Attract
- [Acknowledge Your Accomplishments](https://realflowerbusiness.com/acknowledge-your-accomplishments/) - At the end of a year it’s natural to start taking stock of “where you’re at” as well as “what you didn’t get to” during the calendar year, but I just want to remind you that there’s no actual “end” or finish line you’re pushing towards. Like, this train that we call a business doesn’t
- [Most Important Marketing Tip for Florists](https://realflowerbusiness.com/most-important-marketing-tip-for-florists/) - The most important thing florists need to keep in mind about marketing and social media is this: posting on social media is NOT marketing! It may be a "best effort to beat an algorithm", but it's not the best way to reach your most interested customers. Because when you're trying to grow your business and
- [How To Stop Losing Weddings](https://realflowerbusiness.com/how-to-stop-losing-weddings/) - Everyone has to start somewhere in their business, but what do you do when you're really ready to level-up your brand and attract better clients? My business started organically and it was ALL DIY!--from business cards I printed on my home computer to the "flyers" and occasional print ads I ran in the local papers.
- [How Can Your Brand Be More Than Relevant in 2024?](https://realflowerbusiness.com/more-than-relevant/) - I wrapped up my Marketing Workshop for Florists last week and I want to share a conversation I had with a successful floral designer yesterday in a one-on-one call. We were talking about her future business goals and she said something that stood out to me: “I want to be MORE than relevant!” Does that
- [Luxury Weddings And Marketing Tips](https://realflowerbusiness.com/luxury-weddings-and-marketing-tips/) - Does your social media attract your ideal customers or are you repelling great clients accidentally? Click to watch for some practical advice to help you course correct if your marketing has gotten a little off track! FYI The Marketing Workshop for Florists starts on Monday, Dec. 4th! If you haven't registered yet, Now’s the time
- [Marketing Tips for Florists](https://realflowerbusiness.com/marketing-tips-for-florists/) - How Do You Avoid Trend Traps? As a small business owner, I don’t have to tell you that social media trends are always changing, and the last thing you want to do is follow a TikTok trend that feels fake and phony and actually turns your clients off. But if you’re posting on social media
- [Floral Education with Alison Ellis](https://realflowerbusiness.com/floral-education/) - A floral business can't run on creativity alone! If you want your business to be sustainable and successful, you do need to map out future goals and define your own version of success! Save the dates for my upcoming online trainings and click on the topics below that would be of most help to you
- [When To Talk Budget: A Tip for Florists](https://realflowerbusiness.com/talking-budget/) - A floral designer in my Patreon Community who joined me for my live training, 5 Steps To Book Weddings More Quickly, asked a follow-up question today regarding budgets and minimums: When do you present a minimum to a client if they don't tell you their budget? This is a BIG question that doesn't have just
- [5 Steps To Book More Weddings](https://realflowerbusiness.com/book-more-weddings/) - How Can Florists Book Weddings In Less Time With Less Stress? I taught a live training last week on the 5 Steps To Book Weddings More Quickly to help wedding florists streamline their current sales process so you can save yourself time (and sanity) when you're investing energy in writing a proposal for a client!
- [Foam Free Centerpiece](https://realflowerbusiness.com/foam-free-centerpiece/) - Foam free mechanics are the future for professional florists, but they're also the present! Working foam free is a priority right now, which is why I've been going #foamfree for years. Want to make a foam free wedding centerpiece with me? Click below to watch and if you like this video, make sure to subscribe
- [National Floral Design Day](https://realflowerbusiness.com/national-floral-design-day/) - February 28th is National Floral Design Day so it feels serendipitous that I'm a guest on The Flower Podcast today! You can listen below or Click Here to find it on The Flower Podcast blog. You can also find it wherever you get your podcasts. Scott and I talked about pricing, setting boundaries and some
- [Flower Math Fall Sale!](https://realflowerbusiness.com/flower-math-fall-sale/) - The Flower Math Fall Sale is ON for 3 DAYS ONLY! Coupon Code: Fall23 Get the LOWEST price on the ONLY Pricing & Profitability course for floral designers NOW thru Sept. 14th at 11:59pm Eastern! Use Code: Fall23 to Save $100 Off! Click For Details!
- [Pricing Weddings For Profit](https://realflowerbusiness.com/pricing-weddings-for-profit/) - The Mayesh Fall Flower Festival took place on Aug. 22, 2023 and Alison was invited to talk about Pricing Weddings for Profit! Watch below or listen wherever you get your podcasts! And THEN, join me for the Pricing Chat for Florists on Sept. 12! (Click Here to Sign Up!) Catch a 1-hour Replay of the
- [Floral Designer Q&A](https://realflowerbusiness.com/floral-designer-qa/) - I received some great questions from florists in my Facebook group this month, and I'm going to address them in a LIVE Q&A Session on Wednesday, May 31st, at 11am Eastern/ 8am Pacific and I would LOVE to see you there! Click here for a link to a replay of the live Floralpreneur® Q&A! From
- [Starting A Wedding Business](https://realflowerbusiness.com/starting-a-wedding-business/) - I am so excited to share that I'm a guest on The Flower Podcast this week! Scott and I have talked a few times before (you can find all of my past episodes HERE!) and this week we're talking to floral designers and farmer-florists who want to add weddings into their current business model. Click
- [How Do You Sell More Flowers?](https://realflowerbusiness.com/how-do-you-sell-more-flowers/) - When florists want to sell more flowers for Mother's Day--or any occasion--the most important step is to reach out to your past customers to make sure they know what you're offering. That means if you have NOT directly pitched your offers to the customers who purchased from you last year, it's time to take action
- [Celebrate Your Success In Business](https://realflowerbusiness.com/celebrate-your-success-in-business/) - What are you doing well right now, Floralpreneur®? As a business owner, it's easy to look at your to-do list and think, "Gah, I'm so behind!" or "...yet another week's gone by and I still haven't had time to [fill in the blank with that important project here]", and believe me, I get it! In
- [Françoise Weeks and Alison Ellis on Resilience and Innovation in Floristry](https://realflowerbusiness.com/francoise-weeks-replay/) - How Do You Push Through Fear To Take Your Business To The Next Level? I invited my friend, Françoise Weeks, to join me for a livestream back in 2020 to talk about how she learned to become such a confident, world-renowned floral educator--despite being an introvert--and how she continues to innovate in new create ways
- [Pricing Questions Answered Bonus 2](https://realflowerbusiness.com/pricing-questions-answered-bonus-2/) - Today's the final day of the Flower Math Spring Sale and to close it out, I did another Bonus Q&A to answer pricing questions that florists submitted. Click below to watch AND if you're ready to start pricing with more confidence, enroll in Flower Math Today! Flower Math Sale Details! View this post
- [Pricing Questions Answered Bonus 1](https://realflowerbusiness.com/pricing-questions-answered-bonus-1/) - Did you tune into the Pricing Chat for Florists on Tuesday? If you missed it, grab it NOW before the limited time replay goes away! Free Pricing Chat Sign Up! I received MORE questions than I could get to in the Pricing Chat on March 7th, so I'm hosting 2 Bonus Q&A Sessions on Instagram
- [Giving Yourself A Raise](https://realflowerbusiness.com/giving-yourself-a-raise/) - Hey Floralpreneurs! When is the last time you gave yourself a raise? Now that Valentine's Day is over, it's a good time to evaluate whether it's time for a pay increase. Because as a business owner it’s up to you to increase your salary from time to time, but how do you do it? ❤️
- [Workshop for Florists in Vermont](https://realflowerbusiness.com/workshop-for-florists-in-vermont/) - Announcing A Spring Workshop for Floral Designers and Farmer-Florists! Join us for 2 Days of Hands-On Training with Françoise Weeks, Phebe Robinson-Higgins & Alison Ellis, April 17 & 18th at The Round Barn, Waitsfield, Vermont. Including Foam Free Woodland Techniques, Business Coaching On How To Sell A Wedding & Price For Profit, and Everything You
- [2022 Florist Education](https://realflowerbusiness.com/2022-florist-education/) - Running a business requires you to think ahead. You should always be looking forward in your business and updating your goals. If you've been following my posts for any amount of time, you may already know that since I'm constantly encouraging florists to "make a plan" and "set new goals" and "look at the real
- [Why you don't want to book every customer](https://realflowerbusiness.com/why-you-dont-want-to-book-every-customer/) - When you're running a business, you don't want to book every customer! You want to book the right customers. When I first started out in my business, I thought the goal was to book every client--no matter what! Lower the price on a few things to meet the budget? Sure. Meet at a super inconvenient time
- [10 Things I Did To Grow My Floral Business](https://realflowerbusiness.com/10-things-i-did-to-grow-my-floral-business/) - It feels amazing to reach a milestone where I've been running my floral design business for over 20 years! I’ve worked really hard over the years to build up my business and I can tell you that it’s all been completely worth it. I still love my job and my customers after all these years.
- [Delivery Tip For Wedding Flowers](https://realflowerbusiness.com/delivery-tip-for-wedding-flowers/) - How do you pack flowers for delivery? Florists are always looking for hacks and tips for safe floral delivery. There are a lot of specialized delivery units you can invest in, but check out this super simply and free delivery system I use for weddings. I've had more than a few vases tip over in
- [Should Florists Charge for Proposals?](https://realflowerbusiness.com/should-florists-charge-for-proposals/) - A question I've seen florists ask more often than usual this year is: Should I charge for proposals? This is a BIG question and there isn't a one-size-fits-all answer, but in today's livestream I tackle some of the things you'll want to consider before implementing a new proposal fee. Click to watch! A few key
- [4 Actions To Grow Your Business](https://realflowerbusiness.com/4-actions-to-grow-your-business/) - When you run a floral design business, the work on your path to a profitable business is an ever-evolving journey. So to support you on that path, I thought it would be helpful to lay out the focused steps I teach florists to grow a profitable floral design business. Because the truth is, the biggest
- [Do Florists Have To Go To Floristry School?](https://realflowerbusiness.com/do-florists-have-to-go-to-floristry-school/) - If you want to be a florist, do you have to go to Floristry School? It's a question I see a lot and I know there can be some strong opinions on the subject. Click to see my answer to the question and let me know what you think! The truth is, there isn't just
- [Should Florists Use Artificial Intelligence In Marketing?](https://realflowerbusiness.com/should-florists-use-artificial-intelligence-in-marketing/) - Everyone's talking about using AI to automate, but what role should automation play in your floral design business? It's tempting to lean into automating your business--and I get it, it's enticing to take the "thinking" out of your work and let someone else handle it! But there's truly no replacing the human-to-human interaction and connection
- [Is it time to lose your auto-reply?](https://realflowerbusiness.com/is-it-time-to-lose-your-auto-reply/) - What does an automatic reply actually say to your clients? As commander-in-chief of my one-woman floral army, balancing time between my design bench and my office means my commitment to prompt e-mail replies can be a challenge. One way businesses attempt to provide a prompt e-mail response is, of course, by setting up an auto-reply.
- [Do You Have Extra Flowers?](https://realflowerbusiness.com/do-you-have-extra-flowers/) - Will you have extra flowers for the caterer? I honestly can't imagine there's a florist alive who hasn't been asked this question and I think this is an important conversation because there are different points of views on whether it's "pushing too far" or "no big deal" when people ask for free "extra" flowers. Here's
- [1 Step To Make More Money Today](https://realflowerbusiness.com/1-step-to-make-more-money-today/) - Do you want to make more money in your floral design business? Yes?....Great! So let me ask you one question.... What are you doing to bring money into your business today? One important rule in business is this: Do what makes money first! On this Monday, I've scheduled a consultation for a fall wedding, booked
- [The Number 1 Branding Mistake Florists Make](https://realflowerbusiness.com/the-number-1-branding-mistake-florists-make/) - What does it mean to have "good branding"? In a world where social media "success" can be misleading, today's tip is essential for all businesses to understand--not just new florists. That's why I'm closing out the month of April with a Tip on Branding Your Business. What you need to understand as a business owner
- [Engagement on Instagram Is Down](https://realflowerbusiness.com/engagement-on-instagram-is-down/) - Have you heard that engagement is down on Instagram lately? Some of the “most popular” flower famous folks I follow have been mentioning this for the last few months, but what does that REALLY mean for their business…and more importantly, what does that mean for YOUR business? Well, let me show you a few quick REAL numbers
- [Real Flower Business Courses Are Moving](https://realflowerbusiness.com/real-flower-business-courses-are-moving/) - We're Moving! No, I'm not moving out of Vermont, but I'm moving my online business courses to a brand new site! This is a big move--and one that I've been putting off for a long time now! So I'm very excited to invite you to check out the new site HERE. Flower Math is the first
- [11 Tips To Update Your About Page](https://realflowerbusiness.com/11-tips-to-update-your-about-page/) - Do you know that your About Us Page is one of the MOST viewed pages on your website? An interesting About Page works like a magnet to attract great clients to your business. But if your website is "borderline boring", you could actually be repelling clients. I know it's not always easy to talk about
- [August Sale](https://realflowerbusiness.com/august-sale/) - August Sale Is On Now! If you're in charge of sales and marketing in your floral business, you can get my BEST tips for attracting great customers and talking about your brand with confidence inside 2 of my MOST popular courses on sale now! (Sale Ends August 31st!) Here's what you get: Website Bootcamp You
- [How Should Florists Set A Minimum](https://realflowerbusiness.com/how-should-florists-set-a-minimum/) - I’ve heard a lot of questions from florists about Setting Minimums (and raising minimums!) lately, which is why I was live today on Instagram to talk about How Florists Should Set A Minimum in their business. You can catch the replay from Instagram below! Whether you already have a minimum or you're just figuring out
- [Fall Business Plan And Setting A Minimum](https://realflowerbusiness.com/fall-business-plan-and-setting-a-minimum/) - Happy Monday, Floralpreneur® and Shana Tova! As we transition to autumn--and a new year--I want to let you know that I'll be live twice this week to talk about Business Plan Strategies and How To Set Minimums! In order to succeed in your business, you have to start moving on the path that gets you
- [Spring Pricing Chat for Florists](https://realflowerbusiness.com/spring-pricing-chat-for-florists/) - Spring is approaching--even here in Vermont where it's still cold and snowy, I can see and hear the signs of spring--and for the 3rd spring in a row I'm inviting florists to join me for a free Pricing & Profitability Chat for Florists on Monday, March 21st, 2022 at 12pm EDT/9am PDT. Click Here to
- [How Do You Set Boundaries In Your Business?](https://realflowerbusiness.com/how-do-you-set-boundaries-in-your-business/) - I spent the last 4 Tuesdays teaching my live group coaching program, The Art of Good Business--as I do every January--and of ALL the tips and strategies I've shared this month, the most important action my students can take is to set healthy boundaries. This is such an important part of running your business that
- [Alison Ellis on The Flower Podcast](https://realflowerbusiness.com/alison-ellis-on-the-flower-podcast-2/) - I am so excited to be Scott Shepherd's guest on The Flower Podcast this week! And because I'm SO excited to be on Scott's podcast, I'm sharing a free gift with listeners. You'll get a sneak peek behind-the-scenes at how I save time on mood boards when you click HERE to Scott's website. I'm sharing 3 Quick & Easy
- [How To Get More Business Reviews in 2022](https://realflowerbusiness.com/how-to-get-reviews/) - Happy new year, Floralpreneur®! A florist asked the other day, "How do you ask for reviews from your clients? Do you ask for an opened ended review or send them a questionnaire?" I've done both over my 20 years as a small business owner and I have 2 simple tips to help you gather more rave
- [How to get more testimonials](https://realflowerbusiness.com/how-to-get-more-testimonials/) - Testimonials are a powerful tool in your small business. Great testimonials help do the work of establishing trust and building brand authority with potential clients, but before you can put your testimonials to work for you, you must gather rave reviews. What's the best way to get more reviews from clients? Whether you send a
- [Top 10 Florist Tips of 2021](https://realflowerbusiness.com/top-10-florist-tips-of-2021/) - As a general rule I find it's best to look forward in my business, however, as 2021 comes to a close there's a lot of hubbub about "top moments" and "best of" lists so it seems only fitting to reflect on some of the conversations and topics from the Real Flower Business community: I started
- [What Can Florists Do To Level Up Your Marketing Strategy?](https://realflowerbusiness.com/what-can-florists-do-to-level-up-your-marketing-strategy/) - I know so many florists out there are trying to go it alone when they try and build their businesses, AND 97% of florists are working without an actual marketing strategy! But how are you supposed to stand out above the competition and find great clients if you don't have a plan to attract them
- [What Is Sales Copy?](https://realflowerbusiness.com/what-is-sales-copy/) - If you're like me, you fell in love with floral design and decided to turn your passion for flowers into a small business. And if you're also like me, you didn't know much about how to market your flower business so you can book clients consistently and stand out against your competition. I can tell
- [Wedding Day Prep](https://realflowerbusiness.com/wedding-day-prep/) - What do florists do on the morning-of a wedding? A florist asked me recently, "How do you actually do a wedding?" She knows how to price it. She knows how to book it. But how do you actually "do the wedding"? After 19 years of designing weddings in my home-studio, I shared my Morning-of Wedding
- [How Can The Wedding Industry Be More LGBTQ+ Inclusive](https://realflowerbusiness.com/how-can-the-wedding-industry-be-more-lgbtq-inclusive/) - Are you a wedding professional who's inclusive of LGBTQ+ couples? If you're in the wedding industry and consider yourself and your business to be welcoming to all couples, there are some initial steps we must take to show our love and support. What steps are you taking to ensure clients feel truly safe and welcome? I'm
- [Marketing Workshop for Florists and Wedding Pros](https://realflowerbusiness.com/marketing-workshop-for-florists-and-wedding-pros/) - Do you want to attract better customers to your business? If you're unsure how to "get yourself out there" so customers can find you OR you're getting inquiries from clients who aren't a good fit and simply can't afford you, what are you going to do to change that? How will you level-up? The truth
- [Take Control Of Your Business](https://realflowerbusiness.com/take-control-of-your-business/) - Every florist I know has been "way too busy" for months now and the stress and burnout is palpable. If you're feeling like you're on a hamster wheel lately and you know it's time for a conscious shift so you can reset, I'm here to help! Watch the replay below of my Live Chat on
- [What Do Florists Bring To a Wedding?](https://realflowerbusiness.com/what-do-florists-bring-to-a-wedding/) - How do florists set up a wedding? When I was first starting my home-studio floral business almost 20 years ago, I often felt like I was pulling a rabbit out of my hat on the day-of a wedding. I was passionate about weddings and flowers and running my own business, but I was still "new
- [Successful Floral Business Tips](https://realflowerbusiness.com/successful-floral-business-tips/) - How do you define success in your business? This is not a trick question! And there isn't one correct answer, but it can still feel tricky to answer for yourself! Every florist must determine their own version of success, but what does that really mean in your business? Let's talk about it! Click to watch
- [Proposal Writing Tips for Florists](https://realflowerbusiness.com/proposal-tips/) - Do you spend too much time writing proposals before a client books? HERE'S THE TRUTH... I know that many florists are STILL giving away TOO MUCH DETAIL in your initial quote: Pictures on every line item = Too much detail Descriptions of what's in every bouquet = Too much detail 3 Pages of financial breakdowns
- [Floral Recipes and Flower Care Tips](https://realflowerbusiness.com/floral-recipes-and-flower-care-tips/) - Where do new florists go to ask their burning (or random) questions? No one knows everything they need to know when they're jus getting started. That's why this month is dedicated to answering questions from new florists. You can find the latest "Tip for Newbies" below! And catch up on the previous tips you may
- [How Long Do Flowers Last?](https://realflowerbusiness.com/how-long-do-flowers-last/) - Even talented floral designers can sometimes miss the fundamentals of floristry. Whether you learned in a traditional flower shop, graduated from floristry school or you're learning on your own as you go, every florist has more to learn. That's why I'm spending the month of April answering questions from new florists (aka "newbies"). Today's question
- [What Do New Florists Need To Know?](https://realflowerbusiness.com/what-do-new-florists-need-to-know/) - What do new florists need to know? Well, frankly, a lot! And after over 25 years in the floral industry I am amazed at some of the basic flower care fundamentals that are missed along the way. How are these floral fundamentals missed? Because there isn't 1 straight line into floral design. I trained in
- [A Tour with Sustainable Flower Grower Ben Cross](https://realflowerbusiness.com/a-tour-with-sustainable-flower-grower-ben-cross/) - Ben Cross, owner of Crosslands Flower Nursery, in Walberton, UK, joined me live on Instagram to share a bit about how he and his family grow, maintain and process British Alstroemeria! Check out the replay below or click over to watch on Instagram. When you watch you'll learn: Why alstroemeria is not a "cut flower"
- [Pricing Chat for Florists](https://realflowerbusiness.com/pricing-chat-for-florists/) - Floralpreneurs! You're invited to my FREE Pricing Chat for Florists on St. Patrick's Day! Mark your calendar for Wednesday, March 17th, at NOON EST/ 9am Pacific/ 4pm London. Click HERE to register for the live Q&A! Register to Join me! In this live chat I'll cover: 3 Numbers You Need To Know 3 Easy Steps
- [Foam Free Wedding Arbor](https://realflowerbusiness.com/foam-free-wedding-arbor/) - Foam free floral arbors are fun and easy to do! I just did my first wedding of 2020 yesterday and shared my #foamfreefloral mechanics on Instagram. Click through the pics below to see the before, during and after on this foam free wedding arbor including 2 time lapse videos showing you the greening and the
- [Tips for Florists on Blogging, Ghosting, and Attracting Higher Budgets](https://realflowerbusiness.com/tips-for-florists-on-blogging-ghosting-and-attracting-higher-budgets/) - For the last few weeks I've been broadcasting my Tuesday Q&As over on Instagram (instead of in my private Facebook group) and it's been fun to connect with floral folks on the gram! Click below to watch a replay of today's live chat and make sure to follow me on IG here: @realflowerbusiness! Questions I
- [Why It's Important To Be LGBTQIA Affirming In Your Business](https://realflowerbusiness.com/why-its-important-to-be-lgbtqia-affirming-in-your-business/) - This is a live chat from my Facebook group--I didn't plan to share this chat outside of the group since it's directed AT the group, however, my friend, Susan (aka Passionflower Sue), asked if I'd be sharing it more widely and since the message is vitally important to our industry, I'm sharing it here so
- [Live Chat with Passionflower Sue on Brand Integrity](https://realflowerbusiness.com/live-chat-with-passionflower-sue-on-brand-integrity/) - How do you build a long lasting business? After nearly 2 decades in business, my aim is to focus on building a brand with integrity. You can call it brand integrity or integrity branding, but what it boils down to is "what people say about your business when you're not in the room". My friend,
- [Focus On What Matters In Your Business Right Now](https://realflowerbusiness.com/focus-on-what-matters-in-your-business-right-now/) - What should you be focused on in your business right now? Small business owners are often pulled in multiple directions; we wear a lot of hats, right?! But there are times when your business needs you to focus and avoid distractions! If you have trouble focusing on what matters most, ask yourself the following: Where
- [End of Year Planning and Business Review](https://realflowerbusiness.com/end-of-year-planning-and-business-review/) - What are you working on in your business over the next 90 days? What's working in your business? What's not working? NOW is the time to get clear on what your business needs from you and how you'll continue to move forward into 2021. The best way to combat overwhelm (or "covid fatigue") is to
- [Introducing My New Book on How To Become a Wedding Florist!](https://realflowerbusiness.com/introducing-my-new-book-on-how-to-become-a-wedding-florist/) - A big announcement for the floral world.... I am SO excited to share my new book, Falling Into Flowers, A Step-by-step Guide to Today's Modern Wedding Business, is available NOW! You can click to order a signed copy directly from the author (that's me!) HERE! This 80-page book covers the essential “must knows” for running
- [Black Friday Deals](https://realflowerbusiness.com/black-friday-deals/) - Welcome to the Black Friday Sale! Save NOW thru Nov. 30th at 3pm Eastern. This year's sale is designed to help you establish authority and book GREAT clients! Do you want to increase your authority, grow trust with your clients, and make them feel well cared for? Here are 3 Deals to Help You Build
- [Build Your Dream Into a Business Plan](https://realflowerbusiness.com/build-your-dream-into-a-business-plan/) - Build your dream into a business plan! Now is the time to make a plan for 2021! And this is what's on deck for my Patreon subscribers this month. You can join me--and other business savvy floralpreneurs just like you!--for some end-of-year intention setting here: https://www.patreon.com/realflowerbusiness What would you like to do with your life and
- [A Conversation with Koehler and Dramm](https://realflowerbusiness.com/a-conversation-with-koehler-and-dramm/) - I was invited to to sit down with Emily and Mary-Catherine at Koehler and Dramm to talk about my new book, Falling Into Flowers, and share a bit about who it's for, what you can expect to get out of the book, and why I wrote it in the first place! We talked about weddings,
- [Instagram Is Not Your Long Game](https://realflowerbusiness.com/instagram-is-not-your-long-game/) - Is your Instagram engagement down? I read this article last week, Why your Instagram Engagement Kinda Sucks Right Now, and I thought some of the floralpreneurs I know and love would find it interesting. I've heard complaints about a lack of engagement over the last several months and this certainly helps to explain why! Now,
- [How Do Ideal Customers Find You?](https://realflowerbusiness.com/how-do-ideal-customers-find-you/) - Do you know what your ideal customers are looking for? I shared this video yesterday about tuning into who your ideal customers are and what you deliver to them. Today, I want to talk about the next step: getting found by your ideal customers. Once you've identified the "who you serve" and "what they care
- [Stop Worrying About The Competition](https://realflowerbusiness.com/stop-worrying-about-the-competition/) - My one wish for my community of floralpreneurs this year is that you STOP worrying about the competition. Click to watch today's quick tips on "eliminating the competition": Inside The Art of Good Business is where I share the tools to help you... Attract ideal customers, Engage customers on your website and Lead customers through
- [The Art of Good Business Starts Live Today!](https://realflowerbusiness.com/the-art-of-good-business-starts-live-today/) - The Art of Good Business begins today! If you're thinking of rebranding and creating a new website, you want to do this work first (click HERE)! You're accountable for understanding what matters to you and what matters to your clients. Click to watch this last-minute invitation to join us! Enroll HERE! The Art of Good
- [5 Easy Tips to Improve Your Website](https://realflowerbusiness.com/5-easy-tips-to-improve-your-website/) - If you're a floral designer, you already know that running a successful business means you need to understand a lot more than flower care and design principles. Marketing and branding are important pieces of longterm success. Most of the florists I work with have a website that "looks pretty good", but they're missing some important
- [Alison Ellis on Mornings with Mayesh](https://realflowerbusiness.com/alison-ellis-on-mornings-with-mayesh/) - As a floral educator, it's always an honor to be invited to speak with floral industry professionals. My appearances with Yvonne on Mornings With Mayesh are some of my favorite live Q&A's and you'll find all of my guest appearances in this post! I originally shared these appearances in February 2020, but I'm updating the
- [The Worst Business Advice I Ever Took](https://realflowerbusiness.com/the-worst-business-advice/) - I want to tell you about the worst business advice I ever took. It was early in my career as a solo-business owner and even though I'd spent 8 years working in flower shops, I was eager to get new business tips....I was impressionable. I attended a course on "booking & selling weddings" and I
- [Anti-racism and Inclusivity in the Wedding Industry](https://realflowerbusiness.com/anti-racism-and-inclusivity-in-the-wedding-industry/) - Friday is Juneteenth. As we struggle as a country--and as a world--to make sense of racial injustice that feels senseless and wrong, leaning into history and examining "what we always thought" are critical to our efforts to move forward. I did NOT learn about Juneteenth in history classes... And I did NOT think about what
- [Who Is Your Ideal Customer?](https://realflowerbusiness.com/ideal-customer/) - How do you define an Ideal Customer? People talk about finding "ideal clients", but it's rarely defined. The simplest definition of an ideal customer is: someone you want to work with over and over and over again. You may have more than 1 ideal customer (multiple income streams sometimes have multiple customer avatars). Click to
- [3 Essential Things All Florists Must Know](https://realflowerbusiness.com/3-essential-things-all-florists-must-know/) - There are 3 Essential Things All Florists Must Know. In addition to floral design you must be able to master the following: 1. How to attract clients who are eager to work with you. 2. How to close the sale to book the gig. 3. How to turn a profit on every order you make.
- [Blog Challenge](https://realflowerbusiness.com/blog-challenge-2/) - What should you blog about or share on social media from now til the end of the year? If you said, "I don't know yet..." or "I don't even have a blog!" or "Wait, am I supposed to plan a social media strategy?", then I have a perfect solution to give you a branding boost
- [How do you handle cancellations?](https://realflowerbusiness.com/how-do-you-handle-cancellations/) - Will weddings and events happen in 2021? That’s the question that a lot of vendors and couples are starting to ask as new mandates are announced in many states—including my home state of Vermont. I’m starting to see scenarios repeated in my Facebook group regarding how to handle the new cancelation or postponement requests. This
- [Marketing Shortcuts](https://realflowerbusiness.com/marketing-shortcuts/) - Do your customers love your website? That's not a rhetorical question. How does your website look right now? What do customers tell you about it? Your website has a job to do! It must: Eliminate confusion. Communicate your brand story. Help you get found without paying for ads. Add clarity and purpose to your marketing
- [3 Keys To Booking Great Clients](https://realflowerbusiness.com/3-keys-to-booking-great-clients/) - What does your business need to move forward? Wouldn't it feel good to have clients who dig your work and trust your expertise? You may be unsure what you can do "right this minute", but if you want to feel more in control of where your business is going, NOW is the time to build
- [How To Add A Video To IGTV](https://realflowerbusiness.com/how-to-add-a-video-to-igtv/) - Do you want more followers? Are you on Instagram? Just kidding, I know you are! But are you using video to increase your engagement? Video is a powerful tool and IGTV is a perfect place to share replays of livestreams or promos to direct customers to your blog or website. Today, I'm sharing tips to
- [How to start a floral design business](https://realflowerbusiness.com/how-to-start-a-floral-design-business/) - Hello floralpreneur®! I'm pleased to invite you to join me for my free course: How To Start A Floral Business! This training is about what you *really* need to run a floral business. There's something for floralpreneurs of every experience level inside my course! Click to watch a quick 2-minute invitation: Click HERE to get my
- [May Tuesday Q&A Replays](https://realflowerbusiness.com/may-tuesday-qa-replays/) - After a busy May of guest appearances on my Tuesday Q&As as well as a guest appearance by me on Mornings with Mayesh, I'm taking a week off from my livestreams, but if you missed anything this month, don't worry--you can catch the replays right here! First up, Phebe of Popped With Phebe joined me
- [How Will Coronavirus Impact Your Wedding Business?](https://realflowerbusiness.com/how-will-coronavirus-impact-your-wedding-business/) - How will Coronavirus impact your small business? It's impossible to say for sure, but one thing's for certain: your business will be affected. The truth is that everyone and every business will feel the economic and social impacts of this pandemic so the question you may have at this point is: how much will it
- [How To Go Live On Facebook 2020](https://realflowerbusiness.com/how-to-go-live-on-facebook-2020/) - Florists have asked me: How do you go live on Facebook? I've done tons of livestreams over the last 4 years or so and today I'm sharing the things you "must know" to go live. Even if you just want to shoot a video or host a virtual meeting, the first 7 minutes of the
- [Resilience in Floristry](https://realflowerbusiness.com/resilience-in-floristry/) - Can looking back help you move forward? Every Tuesday I do a Live Q&A in my Facebook group to answer your questions. Today I talked about Reinventing, Rebuilding, Reshaping, Reimagining and Resilience in your business. Click to watch: How can you move your business forward now? Use the next few weeks wisely to: Improve your
- [Wedding Postponements, Canceled Events, and Your Floral Business](https://realflowerbusiness.com/wedding-postponements-canceled-events-and-your-floral-business/) - Let's talk about cancellations, deposits, refund requests and YOUR BUSINESS.... First, this is your business, which means you don't have to do things my way. What I do doesn't have to be what you do. I recognize that there's a lot to consider around postponing and pushback and you can watch a replay of my
- [Alison Ellis on Botanical Brouhaha Podcast](https://realflowerbusiness.com/alison-ellis-on-botanical-brouhaha-podcast/) - I'm a guest this week on Episode 3 of the BB+ Podcast. BB+ are bite-sized episodes of the Botanical Brouhaha Podcast and I am so happy to share this short and sweet Q&A with you today! In this Pricing Q&A for Florists we talk about: How much should you charge for rentals? How do you
- [How should florists charge for rentals?](https://realflowerbusiness.com/how-should-florists-charge-for-rentals/) - When I asked florists what they most wanted to learn in the upcoming year, the #1 answer was "pricing". One of the most frequent pricing questions I've received over the years is on rentals; precisely, "How do you charge for rentals?"..... You'll find multiple methods for charging for rentals, but here's how I do it
- [Featured On Flirty Fleurs](https://realflowerbusiness.com/featured-on-flirty-fleurs/) - I wrote my first floral education article as a guest blog post for FlirtyFleurs.com back in March 2011 with 15 Tips To Book More Weddings. I continued to submit flower business articles and videos and the rest, as they say, is herstory. I was inspired to share what I knew so I went out on
- [2020 Live Seminars with Alison Ellis](https://realflowerbusiness.com/2020-live-seminars-with-alison-ellis/) - Come see me teach live in 2020! Seminar dates just announced for March and April in Minnesota & Maine! I was invited to speak at these seminars because florists are hungry for business knowledge to help round out their abilities and it's an honor to be able to share my business tips with floralpreneurs at
- [Floral Business Seminar Live](https://realflowerbusiness.com/floral-business-seminar-live/) - Have you ever wanted to learn with me LIVE and in person? I have 3 words for you: March In Minneapolis. Want to meet me there, Floralpreneur®? I'll be speaking live and in person in Minneapolis, Minnesota at the Koehler & Dramm Wedding Show and I would LOVE to see you there! Click HERE for
- [My first podcast interview](https://realflowerbusiness.com/my-first-podcast-interview/) - I am happy to share my first podcast interview on From The Ground Up Floral. When Gina invited me on, I was an immediate yes....I love talking to florists about business so this was a fun opportunity for me. I hope you'll take a few minutes to check it out! You can listen here: fromthegroundupfloral.media/podcast/2019/6/14/flower-math-with-alison-ellis Here
- [Do You Need A Pricing Guide On Your Website?](https://realflowerbusiness.com/do-you-need-a-pricing-guide-on-your-website/) - As a consumer I can appreciate a good pricing guide. When I see the "pricing tab" on someone's website, it's usually one of the first tabs I'll click on...That said, there are 2 reasons I don't provide a pricing guide on my website: Reason #1: I design custom work and part of doing custom design
- [Master Your Pricing Series on Botanical Brouhaha](https://realflowerbusiness.com/master-your-pricing-series-on-botanical-brouhaha/) - Hey Floralpreneur®! Have you seen my Master Your Pricing Series on BotanicalBrouhaha.com? It's a 4-part series I created to help you push through some pricing obstacles and actually get results! These are pricing changes and adjustments you can easily make in your business so I hope you'll make some time to check them out. You
- [Mornings With Mayesh Guest Appearance](https://realflowerbusiness.com/mornings-with-mayesh-with-alison-ellis/) - What are you doing April 2nd? I'll be making my 2nd guest appearance on Mornings With Mayesh and you're invited to join us for a LIVE chat at 10am Eastern time/7am Pacific on Tuesday, April 2nd! I'll be answering more of your pricing questions and you can CLICK HERE to submit a question for the
- [How To Deal With Floral Wholesalers](https://realflowerbusiness.com/how-to-deal-with-floral-wholesalers/) - Did you catch my appearance on The Flower Podcast this week? Scott and I had such a good time talking shop that we decided to keep the good times rolling! I invited him to join me in my Facebook group for my first Tuesday Q&A with a guest! Scott was a great guest as I
- [Business Tips For Florists](https://realflowerbusiness.com/business-tips-for-florists/) - I'm hosting 3 livestreams in February in my Facebook group to answer real florists' questions. In this week's Tuesday Q&A I'm talking about: what to do when a wedding is canceled, what to do when another business owner bad mouths your biz, how to explain a minimum to clients, how to get employees psyched for
- [How Can You Run A Business And Be A Mom?](https://realflowerbusiness.com/how-can-you-run-a-business-and-be-a-mom/) - Running a business and being a mom isn't an easy balancing act. In fact, sometimes the trick is accepting the imbalance and making it work anyway! Entrepreneurship isn't for the faint of heart, and if you're going to mom and business at the same time, things aren't going to be easy. But nobody ever said
- [How do you handle rejection?](https://realflowerbusiness.com/how-do-you-handle-rejection/) - Florists must deal with rejection from time to time as creative business people. Yet, one of the toughest things every floralpreneur® must face is rejection. It's simply a fact of life. You take the good, you take the bad, you take 'em both and there you have...wait, where was I? Oh yeah, rejection. I bet
- [What's the Holly Chapple Pillow for Florists?](https://realflowerbusiness.com/whats-the-holly-chapple-pillow-for-florists/) - What's the "pillow" that floral designers are talking about lately? It's become almost second nature for florists to say, "I used a pillow to make this arrangement", but if you don't know yet, it's the Holly Chapple Pillow from Syndicate Sales. Click below to watch a short IGTV video I made when I used the
- [Goals for 2020](https://realflowerbusiness.com/goals-for-2020/) - How do you set attainable goals? Years ago I started following Danielle LaPorte's Desire Map for setting goals for the upcoming year. What she teaches is that you set goals based on how you want to feel in your life; not just based on what you want to accomplish or do. I learned that I
- [Best Business Plan for Florists For 2020](https://realflowerbusiness.com/best-business-plan-for-florists-for-2020/) - I help florists learn how to enjoy their business! Having a business you LOVE is absolutely possible for you. But LOVING your business doesn't come for free, you have to work for it! Click below to watch my final Tuesday Q&A of 2019 and if you want to take your business further with me in
- [Home Studio Florist Questions Answered](https://realflowerbusiness.com/home-studio-florist-questions-answered/) - Today's Tuesday Q&A questions came from Roxanne, a home-studio florist who had questions on: Websites, Charging For Consultations, Wedding Shows, Talking Containers with Clients, and Why You're #1. Head to my December Links HERE for scholarship application, Art of Good Business details, or to join my Facebook group for next week's livestream on Tuesday, Dec.
- [How To Improve Your Floral Business](https://realflowerbusiness.com/how-to-improve-your-floral-business/) - How Are You Going To Improve Your Floral Business? Step 1. Finish the year strong so you can start strong! In today's live Tuesday Q&A I take real questions from real florists...including questions on: Freelance Floristry, Florists Using Pictures That Aren't Their Work, The Cost Of Candles, Last-Minute Changes, When Do You Bring In Design
- [How Florists Book Great Clients](https://realflowerbusiness.com/how-florists-book-great-clients/) - Want to know the keys to booking great clients? I would have given just about anything to know how to find good clients when I was starting out in my business. Even after I put in years of work and my experience grew in business, I had to actively seek out more knowledge on managing
- [Questions From Florists Answered Live!](https://realflowerbusiness.com/questions-from-florists-answered-live/) - In business it's important to finish the year with intention! And to help push you over the finish line of 2019, so you can start out 2020 feeling strong, I'm answering real questions from real florists LIVE in my Facebook group for Tuesday Q&A Sessions from November 26-Dec. 17th! Click below to watch a replay
- [Shop Small Sale](https://realflowerbusiness.com/shop-small-sale/) - Forget about Black Friday, I'm all about shopping small with Small Business Saturday! I run a small business, you run a small business, and I'm passionate about investing in the growth of small businesses! Now thru Tuesday, Dec. 3rd at 5pm Eastern you can SAVE $20 OFF individual courses AND Save $40-50-185 OFF Course Bundles
- [Tips for booking great clients](https://realflowerbusiness.com/tips-for-booking-great-clients/) - How do florists book great clients? I would have LOVED to get some secrets for booking more clients in the first 10 years or so of my business! I spent many years learning how to level-up my booking process. I sought out knowledge that's allowed me streamline my sales--from consultations to branding to recognizing which
- [Join Me On Patreon](https://realflowerbusiness.com/training-on-patreon/) - Want to book weddings more quickly? I'm hosting a new training on Patreon! The intention of this 6-month training is to serve as a behind-the-scenes pass to the strategies I use to attract awesome clients year after year and help you improve your booking, marketing and branding efforts. Become a Patron! In this private subscriber-only
- [What Sets Your Business Apart?](https://realflowerbusiness.com/what-sets-your-business-apart/) - What sets you apart from the competition? I was asked this question twice in two days : What sets you apart? It's ALWAYS a good question to ponder, but even better to actually put some real answers in writing...so today, I'm sharing some tips so that you can identify what sets YOU apart, too! Click
- [Interview: Alison Ellis On The Slow Flowers Podcast](https://realflowerbusiness.com/interview-alison-ellis-on-the-slow-flowers-podcast/) - I am so excited to announce that I'm a guest on the Slow Flowers Podcast today! Catch me on Slow Flowers With Debra Prinzing here! Debra and I sat down a few weeks ago, here in Vermont, while we were both attending and teaching at The Floral Field Trip. It was such an honor be
- [My Favorite Florist Tools](https://realflowerbusiness.com/my-favorite-florist-tools/) - Florists often ask for recommendations on the best tools and for me, these ARS clippers are my favorite. I bought them in 4 colors AND saved the packaging because I didn’t want to forget which clippers I had when it’s time to replace them. I got these at Jamali Garden in NYC several years ago
- [How Do Florists Calculate Profit Margins?](https://realflowerbusiness.com/how-do-florists-calculate-profit-margins/) - I just wrapped up Week 3 of my September Pricing Series with 3 Steps to calculate your profit margins and you can watch a replay right here! Today I answer the question: “How do you calculate your profit margins? There are 3 Easy Steps to follow to calculate your profit margin, which I cover in
- [How Do You Price A Wedding?-Free Pricing Series For Florists](https://realflowerbusiness.com/how-do-you-price-a-wedding-free-pricing-series-for-florists/) - Are you 100% confident in pricing your floral designs? If your answer is "I think so..." or "not really...", then I have an invitation for you!... What are you doing every Wednesday in September?...you're invited to join me LIVE at 1:00pm EST every Wednesday in September for pricing and profitability tips! They're 100% FREE and
- [What to do if customers are ghosting](https://realflowerbusiness.com/what-to-do-if-customers-are-ghosting/) - How do you book more weddings? First, you have to attract the customer, then you have to close the sale. I've seen an influx of florists asking about "ghosting" in my Facebook group. Particularly the question, "What can I do to fix this?" If you, too, are experiencing customers who "disappear" without a word, check
- [Everything I Wish I Knew Before Starting My Business](https://realflowerbusiness.com/everything-i-wish-i-knew-before-starting-my-business/) - Everything I Wish I Knew Before Starting My Business is my new FREE eBook and you can get it TODAY! Get It HERE! This 35 page book is part memoir, part how-to and 100% honest regarding my 25 years in the industry and 17 years as a small business owner. I hope you'll check it
- [Can florists write proposals without a recipe?](https://realflowerbusiness.com/can-florists-write-proposals-without-a-recipe/) - When should florists write recipes? Do you figure out stem counts before a client is officially under contract? Even with a streamlined booking process, it takes precious time and TLC to put together a wedding proposal--and I like to turn my proposals around quickly--so I don't write recipes without a commitment from the client. I
- [Do Customers Think Your Prices Are Too Low?](https://realflowerbusiness.com/do-customers-think-your-prices-are-too-low/) - Have you ever had a client tell you that you're not charging enough? I have. And it was a real eye-opener... I'm always seeking ways to reach more ideal clients, so I'm familiar with the concept of "turning clients off" by not charging enough... but it wasn't until I experienced "pricing too low" up close
- [3 Pricing Tips for Florists](https://realflowerbusiness.com/3-pricing-tips-for-florists/) - Anytime is a good time of the year to plan ahead for a successful upcoming season.....but when you're a floralpreneur® who "does it all", it can be overwhelming to try to make the time to "think forward". You're not alone! Take a few minutes to appreciate yo'self and don't let the non-stop hustle and bustle
- [Why Florists Cannot Compete On Price](https://realflowerbusiness.com/you-cannot-compete-on-price/) - Have you ever been pressured to lower your prices in order to book a job? Today, a floralpreneur® in my Facebook group shared that a client slashed her prices in half and re-sent the new pricing back to the florist!.....needless to say, the comments on that one made for some good reading! As a business
- [What if a client's budget isn't realistic?](https://realflowerbusiness.com/what-if-a-clients-budget-isnt-realistic/) - If you've been in the floral business for more than a hot-minute you've probably experienced a client whose budget simply doesn't align with their wishes. Wedding pros tend to blame Pinterest for this "unrealistic budget epidemic", but the truth of the matter is that all businesses experience this issue. Many skilled & experienced business owners
- [Sample Preview Of Flower Math](https://realflowerbusiness.com/sample-preview-of-flower-math/) - I've just updated the free sample preview of my Flower Math course. You can click HERE to sign up for a free sneak peek at what's included inside the course. If you're not sure if Flower Math is right for you, then this free preview is the perfect first step. Click HERE to get a
- [Why Florists Need to Set A Minimum](https://realflowerbusiness.com/why-florists-need-to-set-a-minimum/) - When you own your own business, you're "the decider". It's up to you, as a floralpreneur®, to set the rules and boundaries for your small business. I often quote from Pretty Woman, "We say who, we say when, we say how much." I didn't have a minimum when I started out....I was new! I couldn't turn
- [10 Questions Every Florist Should Answer](https://realflowerbusiness.com/10-questions-every-florist-should-answer/) - It's Q2. Yes, it's officially the second quarter of the year already. So...what did you accomplish in Q1? Time flies by in business (and life!) sometimes....like for instance, the fact that we're already 3 months into the year... April's beginning, but somehow there's still that "new year" smell!....so today, I want you to focus! Just
- [Reaching Your Potential As A Florist](https://realflowerbusiness.com/reaching-your-potential-as-a-florist/) - Can you remember who you were, before the world told you who you should be? -Danielle LaPorte (from The Fire Starter Sessions) In The Fire Starter Sessions, Danielle LaPorte writes, "Invest in your second nature." She goes on to talk about "the acorn theory"; the idea that we're all "born with a soul that shapes
- [Website Tips For Florists](https://realflowerbusiness.com/website-tips-for-florists/) - I’ll be honest, when I started my business I had no clue how much time I’d spend working on my website. Your website is one of your sharpest sales tools… And it’s always a work in progress… And it isn’t just about looking pretty. Which comes first, a better website or better clients? (Well, that’s
- [Are You Giving Away Your Best Stuff?](https://realflowerbusiness.com/are-you-giving-away-your-best-stuff/) - If you're a floral designer in the midst of your busy wedding season there's a good chance that 3 things are true: 1. You've been creating a lot of beautiful work. 2. You've been sharing photos of your beautiful work on Instagram and Facebook. 3. Your own website and blog has been getting no love
- [Website Bootcamp July Sale](https://realflowerbusiness.com/website-bootcamp-july-sale/) - A funny thing happened...I recently updated my website and I got 5 new inquiries in the last 4 days. BUT I hear a lot of florists who are disappointed with their inquiries as of late. This isn’t a problem that’s unique to any one level of business. (Even experienced florists experience a lag sometimes.) So
- [Should florists use floral foam?](https://realflowerbusiness.com/should-florists-use-floral-foam/) - Should florists use floral foam? Is floral foam biodegradeable? I mean, is it "really that bad" for the environment that you should join the #nofloralfoam movement?... The truth is, it's complicated! Florists say, "but Oasis is biodegradable!"....but there are some very specific conditions required for foam to biodegrade in a landfill, and most landfills don't
- [Should you set an expiration date on your proposals?](https://realflowerbusiness.com/should-you-set-an-expiration-date-on-your-proposals/) - Do you ever wonder how long you should wait after sending a proposal before checking in with a client? I used to send out proposals and then wait and wonder for days, (or weeks!), whether a client was ever going to book with me! Then, one day, a business savvy friend told me to put
- [3-Day Website Bootcamp](https://realflowerbusiness.com/3-day-website-bootcamp/) - Your website is your #1 sales tool. As a florist, you know it's essential that you keep your tools sharp! Whether you updated your website last week or last year, NOW is the time to get your website in shape so that you can attract the very best clients who are eager to work with
- [Frequently Asked Questions from Floral Designers](https://realflowerbusiness.com/frequently-asked-questions-from-floral-designers/) - FAQ's Florists have a lot in common....but no 2 florists are exactly alike!... Which is why when a floralpreneur® asks: Which course should I take first? The answer really depends on your own personal business goals and struggles... Here are a few frequent Q's and A's to help you choose the courses that are right
- [Price Talk: Pricing Questions from Florists](https://realflowerbusiness.com/price-talk-pricing-questions-from-florists/) - The #1 topic florists tell me they struggle with is pricing! So this week, I invited floralpreneurs to submit pricing questions for my Price Talk Live Chat and if you missed the livestream in my Facebook group today, check out a replay here: I answered as many of your pricing questions as I could in
- [Should you book more luxury weddings?](https://realflowerbusiness.com/should-you-book-more-luxury-weddings/) - If you want to have a successful floral design business do you have to focus on luxury weddings? I've seen ads that claim to teach florists how to "book more luxury events" and "make a six-figure income", but the truth is that most florists don't service luxury events (or pay themselves a 6-figure salary!). In
- [What happens after you meet a bride?](https://realflowerbusiness.com/what-happens-after-you-meet-a-bride/) - What do you do after meeting a potential client? A floralpreneur® submitted this question in my Facebook group: Q: What is your workflow after meeting a bride? Do you give them an estimate or a detailed proposal? She went onto say: "Right now after meeting with a bride we figure up what flowers we are
- [Should Florists Charge Less If They Work From Home?](https://realflowerbusiness.com/should-florists-charge-less-if-they-work-from-home/) - The floral industry encompasses not only brick and mortar shops, but a growing number of home-based business owners as well, and while it may have been "out of the norm" to work from a home-studio back when I started my business in 2002, the "shop-less floral designers" have carved our own path in the flower
- [February Flash Sale for Floralpreneurs](https://realflowerbusiness.com/february-flash-sale-for-floralpreneurs/) - To close out February, I'm having a flash sale on 2 of my most popular Wedding Templates designed to help you book clients quickly and confidently! I'm offering $20 OFF BOTH TEMPLATES til 10pm Eastern Time Wednesday 2/28! CLICK BELOW TO SAVE: $20 OFF my Proposal Template here; $20 OFF my Contracts For Florists here; $40 OFF a 5-course Bundle
- [If you want clients to value your work, you must do this first](https://realflowerbusiness.com/if-you-want-clients-to-value-your-work-you-must-do-this-first/) - As a floral designer, you want people to value what you do; your time, your art, your expertise, and your unique, quality blooms!....all these elements come together to create your own unique brand, and that's what brings value to your clients. If you want clients to value your work, you do have to provide a
- [Pricing For Florists: Flower Math Payment Plans](https://realflowerbusiness.com/pricing-for-florists-flower-math-payment-plans/) - Flower Math is the Florist's Guide to Pricing & Profitability. Did you know that there are 3 payment options for Flower Math?....well, here they are: Make 1 payment of $499 and SAVE $100 Off the full retail price! Click HERE. Choose 2 interest free payments of $249.50 (Still saving you $100 off retail!). Click HERE.
- [Growing Your Business And Giving Back](https://realflowerbusiness.com/growing-your-business-and-giving-back/) - Happy Friday to ya, Floralpreneurs! I'm really proud to sponsor the most recent episode of the Botanical Brouhaha Podcast and if you haven't checked it out yet, I HIGHLY ENCOURAGE YOU TO LISTEN TO THIS TODAY! It's always inspiring and interesting to hear from florists who've "made it" in their biz.....whether they're recognized in nationwide
- [Who is your Ideal Customer?](https://realflowerbusiness.com/who-is-your-ideal-customer-3/) - What is an Ideal Customer? I see people referring to "ideal customers" or "ideal clients" all the time, yet I rarely see it the term clearly defined. Before updating your website or rebranding your biz, the #1 question to answer is "Who is your ideal customer?" But how can you find your ideal customers if
- [The most important thing you can do in your business today.](https://realflowerbusiness.com/the-most-important-thing-you-can-do-in-your-business-today/) - Do you know the most important thing you have to do in your business today? Sometimes as business owners it can be tempting to push things off.... And sometimes you have a good reason. You're busy, you're "not ready", or you" just don't have time to get into that right now". But if you don't implement,
- [Live Training In January For Floralpreneurs](https://realflowerbusiness.com/live-training-in-january-for-floralpreneurs/) - Is 2019 going to be your best year in business? I'm sending out one last invitation before the end of the year to floralpreneurs to join me in my training, The Art of Good Business, before we start the next live session on Jan. 3rd.... If you're a talented floral designer, but you also… Write your own
- [Jumpstart Your Business Plan](https://realflowerbusiness.com/jumpstart-your-business-plan/) - I travelled to Providence, Rhode Island over the weekend for a speaking engagement at The Floral Reserve and if I had to sum up the experience in 1 word it would be "fantastic". It's so much fun to teach in-person and I was gifted with an incredible group of floral pros in the audience. Every single person
- [Giving Tuesday](https://realflowerbusiness.com/givingtuesday-2/) - More than 5,000 floralpreneurs have enrolled in my Real Flower Business Courses over the past 3 years... and I'm truly grateful for every florist who's taken a leap to invest in my courses! So today, in honor #GivingTuesday and all the Floralpreneurs who've helped to make 2018 a GREAT year of learning, sharing and growing small businesses
- [Cyber Monday Sale](https://realflowerbusiness.com/cyber-monday-sale/) - CYBER MONDAY SALE! SAVE AN ADDITIONAL $10 OFF ALL TEMPLATE BUNDLES TIL 9PM ET! You can access these pdf’s as soon as you purchase. (Floralpreneurs often tell me they use my templates the same day they buy 'em.) Try ’em. You’ll like ’em. I'm proud to present 5 downloadable courses to help you streamline your e-mail and
- [Holiday Cranberry Sauce](https://realflowerbusiness.com/holiday-cranberry-sauce/) - It's officially one week until Thanksgiving here in the U.S.A. so I have a Holiday Home Cooking Episode for ya....with one of my favorite sides. Cranberry sauce has always been one of my favorite holiday foods. As a kid, I thought the canned cranberry sauce was so good....but as I've grown, so has my appreciation
- [Join me Live at The Floral Reserve](https://realflowerbusiness.com/join-me-at-the-floral-reserve/) - I'm doing some end of year business planning live and in person at The Floral Reserve in Providence, Rhode Island on December 9th,....do you want to meet me there? In honor of their 1 year anniversary, The Floral Reserve invited me to present an educational seminar for their wholesale customers and fellow florists as part of their
- [Do you want to spend less time on e-mail replies?](https://realflowerbusiness.com/14936-2/) - Do you ever track how many hours you spend replying to e-mails? I had no idea how much time I’d spend in front of my computer when I started my floral design business nearly 17 years ago. For YEARS I found myself struggling with how to tell someone I couldn't hold their date without a deposit,...or
- [Business Planning Jumpstart](https://realflowerbusiness.com/business-planning-jumpstart/) - Many of the florists I've talked with recently say it's been a busy year, which is awesome news as someone who keeps a beat on what's happening in the floral industry!....but if you want to plan for a busy next season....and the season after that, you're invited to join me LIVE Monday, Oct. 22-26 for a business planning
- [On Weaknesses](https://realflowerbusiness.com/on-weaknesses/) - Time's running out to join my biz planning reboot! I hopped on to do a quick livestream this morning for Floralpreneurs who are considering joining my Jam Session which starts on Monday, Oct. 22nd. Click to watch (or listen while you work!): Details on my course can be found here: https://realflowerbusiness.com/the-art-of-good-business Take a quick look at
- [Behind the Scenes](https://realflowerbusiness.com/behind-the-scenes/) - There are only a few days left to get in on my end-of-year business reboot! Before signing up for my 4th Quarter Business Planning Jam Session and joining me for The Art of Good Business, check out this quick behind the scenes video: Click here to learn more about the course. OR get an inside
- [Business Plan Reboot](https://realflowerbusiness.com/business-plan-reboot/) - When's the last time you wrote a business plan? Was it 5 years ago? 10 years ago? Last week? If it's been longer than 3 years since you wrote a business plan, then I want to invite you to get on the good foot & put your business on a forward-thinking path by joining my Bonus Business
- [Are You Ready To Rise Above The Competition?](https://realflowerbusiness.com/are-you-ready-to-rise-above-the-competition/) - Hey Floralpreneur®, How much do you worry about your competition? Do you follow your competitors on social media and cringe when you see how "great" they're doing? Are you eager to know "who got that wedding"--the one that didn't book with you? Does jealousy or comparison creep in and undermine your confidence? What would it
- [Can A Single Rose Derail Your Business?](https://realflowerbusiness.com/can-a-single-rose-derail-your-business/) - Hey Floralpreneur®! Can a single rose really derail your business? When you look at the numbers, the answer is definitely, yes. In fact, when you hear what I'm about to present, you might want to sit down. My inspiration when I made today's video was "How to be the most valuable floral designer at your company". This
- [What's your 3 year plan?](https://realflowerbusiness.com/the-3-year-plan/) - Hey, Floralpreneur®, Where do you want your business to be 3 years from now? It may not sound super sexy, but... planning ahead is not only necessary when you own a business, it's actually really clarifying! Which is why I'm inviting up to 30 business savvy floral designers to a 4th Quarter Planning Session*! Getting
- [25 Qualities Of A Floralpreneur](https://realflowerbusiness.com/25-qualities-of-a-floralpreneur/) - A floralpreneur® is a floral designer with initiative and business savvy. 25 qualities of a floralpreneur® including, but not limited to: detail oriented flower-obsessed nature-lover risk taker taste maker grounded dreamer creative practical thoughtful empathetic courageous perfectionist doer designer accountant grower marketer inventive profitable of service scrappy reputable referrable reliable And so much more.... parent partner
- [Anniversary Sale! Save thru Aug. 31.](https://realflowerbusiness.com/save20/) - I'm having an anniversary sale, Floralpreneurs! This week we're celebrating our 15th wedding anniversary, however, since Dave and I have actually been together for 20 years, I'm celebrating with $20 OFF select wedding courses and $120 Off Flower Math thru midnight on August. 31! If you're a business savvy floral designer who's been holding out
- [Rose Petal Tip](https://realflowerbusiness.com/rose-petal-tip/) - Hey Floralpreneurs! Today I have a quick tip for you on how to pluck all the petals out of a rose in one fell swoop. This is a huge time saving tip and actually serves "double duty" as you can also use this tip to create a faux garden rose. Click to watch (it'll take
- [5 Tips for Dealing with Stamina and Burnout](https://realflowerbusiness.com/5-tips-for-dealing-with-stamina-and-burnout/) - A floralpreneur wrote to say, "My business is growing, but I feel like I'm drowning...." Sound familiar? Yeah, I hear ya. But if you LOVE working with flowers and creating wedding designs and making dreams come true.....well, stress comes with the territory. Today's video is in response to a burning question I received: How do
- [My Dirty Little Secret: Confessions of a floral designer.](https://realflowerbusiness.com/my-dirty-little-secret-confessions-of-a-floral-designer/) - Hey, Floralpreneur! Today I'm sharing a confession about my business, what it was like when I first started my business and the #1 question I know I'll never stop answering. I'm talking about a "dirty little secret" that many of us share. (Don't worry, it's G-Rated and suitable for all audiences.) Click to watch! And if you're a
- [How do you keep the faith in the off-season?](https://realflowerbusiness.com/how-do-you-keep-the-faith-in-the-off-season/) - One of the most challenging parts of owning a seasonal wedding business is learning to keep the faith in the slow season. We want to stay focused on cultivating ideal clients, but when your calendar isn't booked, it can be tempting to book "anything you can get." Want to know How To Stay Focused On
- [How much can you earn as a florist?](https://realflowerbusiness.com/how-much-can-you-earn-as-a-florist/) - Hey, Floralpreneurs! Join me LIVE on Sunday on Facebook to talk about "How much does a florist really make?" We're going to talk real dollars and cents. What can you *really* expect to earn as a florist? After 16 years in business I can tell you a few things I've learned and I'll share some
- [Freelance Florists Directory](https://realflowerbusiness.com/freelance-florists-directory/) - Hey floralpreneur! Ever wish you could call in another designer for help with a big gig? I’m interested in trying something….you in? If you’re a freelance designer who’d like to connect with people looking for a freelance designer like you, please enter your name, e-mail, website and/or Instagram handle & location HERE. I don’t know
- [Are you ready to start a floral design business?](https://realflowerbusiness.com/are-you-ready-to-start-a-floral-design-business/) - How'd you get started in the floral design business? I've been asked that question from time to time and the answer is really simple: I got my first job at a flower cart when I was sixteen years old and I've been working as a florist ever since. See, simple. But I find it interesting how
- [How to open a Poppy](https://realflowerbusiness.com/how-to-open-a-poppy/) - Today I have a quick tip for you, floralpreneurs! How to open a poppy! Ideally, when I order poppies they won't be "fully opened"....they don't last terribly long, so we want them when they're still protected by their fuzzy little sepals, but it can be challenging to force the poppies to open sometimes. In today's
- [Because You're a Maker](https://realflowerbusiness.com/because-youre-a-maker/) - It doesn't matter if your favorite blog is closing because you are a maker. And you will make more. You will keep on making until you're done. Because that's what makers do. We design because we love this work. We take classes and seek out inspiration from other florists we admire because we love to
- [Floralpreneurs Go Greener](https://realflowerbusiness.com/floralpreneurs-go-greener/) - OK, floralpreneurs.....can I get real for a minute? I LOVE being a floral designer. Love it. It was my first job, it's been my only real job for 24 years!....but the reality of the environmental impacts of floristry are pretty ugly. From the pesticides that growers and florists are exposed to, to the monocultures that
- [Should you quit in order to grow?](https://realflowerbusiness.com/should-you-quit-in-order-to-grow/) - Hey Floralpreneur, Are you a quitter? I am. As a small business owner it can be hard to quit things, including jobs that are dragging us down, but sometimes quitting or saying "NO" to work that's no longer moving us forward is essential if we're going to truly thrive and grow our business. Click to watch my video "Should You Quit In
- [What's Good In Your Business?](https://realflowerbusiness.com/whats-good-in-your-business/) - Hey, Floralpreneur, What's Good? I mean what is really good in your business right now? Are you crushing it in your design work this year? Are clients over-the-moon happy with your professionalism and attention to detail? What are people thanking you for lately? Acknowledge the things that are going well in your business; congratulate your employees
- [Tips for Prequalifying Clients](https://realflowerbusiness.com/tips-for-prequalifying-clients/) - How do you prequalify clients? It took me several years of building my floral design business before I felt like I finally started to hone in on my pre-qualification process. Not every customer can be my customer. OK, I'd heard that before, but I really, really wanted more customers! How was I supposed to ignore
- [How To Wire a Succulent for a Bouquet](https://realflowerbusiness.com/how-to-wire-a-succulent-for-a-bouquet/) - Hey, floralpreneurs! Have you ever wired a succulent for a bouquet? There are multiple ways to do this, I'm sure, but this is how I do it. If you've never tried it before, I have a quick photo tutorial for you. First, I insert one of those green, wooden florist picks into the base of
- [Overcome your fear of blogging](https://realflowerbusiness.com/overcome-your-fear-of-blogging/) - Have you blogged lately? If you've been participating in my January Blog Challenge I want to say thank you for joining me! If you've taken some action I'd love to hear from you. Shoot me an e-mail at floralartvt@gmail.com and let me know what you're up to... This is the final week of the live challenge! If you
- [Welcome to Real Flower Business Blog](https://realflowerbusiness.com/welcome-to-the-real-flower-business-blog/) - Hello, floralpreneur! Thanks for noticing me! I'm truly happy that you're here. Welcome to my brand new blog. I've been sharing free business education with floral designers for over 6 years now, first on FlirtyFleurs.com and via my YouTube channel, and now on my very own blog. People often ask me why I share so
- [There's no such thing as a small wedding](https://realflowerbusiness.com/theres-no-such-thing-as-a-small-wedding/) - After 16 years of running a solo-business venture I can say with certainty that there's no such thing as a "small wedding". Allow me elaborate.... Yes, there are "large weddings" and "crazy huge weddings" and "regular weddings" and there are weddings that are "not huge", but small?.....now, "small" is something that's hard to come by
- [Is floristry an art or a commodity?](https://realflowerbusiness.com/is-floristry-an-art-or-a-commodity/) - Can you be a floral artist and also run a profitable floral business? Of course you can!...but there's a balance between art and commodity that florists must achieve to remain profitable. Customers experience flowers in their lives in distinctive ways. A talented florist I know said once, "We need to stop treating flowers like they're
- [Other People's Proposals. You down with O.P.P?](https://realflowerbusiness.com/other-peoples-proposals/) - A floralpreneur posed this question recently: "Just wondering the group consensus on FLORISTS (not brides) who are asking brides to show them another florist's quotes. I guess in order to come in lower to get the booking?" The consensus from the group was clear; it's unprofessional to ask to see another florist's proposal. (That is
- [What I'm Obsessed With In My Business Right Now](https://realflowerbusiness.com/what-im-obsessed-with-in-my-business-right-now/) - I invited floralpreneurs to join me for a LIVE chat in my Facebook group in December so I could share what I'm obsessed with in my business right now...and what I plan to stay obsessed with for the forseeable future. I hope you'll watch and get obsessed, too! Click to watch! And if you're ready
- [Can you be professional without a storefront?](https://realflowerbusiness.com/can-you-be-professional-without-a-storefront/) - It's not always easy to work from home. But it's not unprofessional to "not have a shop". A shop doesn't make you "more professional". Your talent-level isn't related to your workspace. If you create beautiful work and provide excellent customer service....from home, a small studio, or your basement or garage....don't feel inferior due to a
- [Are you eager to book weddings? First, consider this....](https://realflowerbusiness.com/are-you-eager-to-book-weddings-for-2017-first-consider-this/) - In a seasonal business like weddings and events it can be a true test of confidence when one season comes to a close and you're eager to book next year's calendar. This year I'm finding couples are booking much earlier for the upcoming wedding season and in fact, my calendar is nearly full. I may
- [What are you grateful for in your business?](https://realflowerbusiness.com/what-are-you-grateful-for-in-your-business/) - What are you grateful for in your biz, your life, your day, your week? Write it down! Say it out-loud. Give someone you know and love a shout-out. A post shared by Alison Ellis (@floralartvt) on Dec 8, 2017 at 4:50pm PST When you own a small business there's a ton of responsibility that
- [January Blog Challenge](https://realflowerbusiness.com/january-blog-challenge/) - Hey Floralpreneurs! You're invited to join me in January for a FREE blog challenge. I'm SO FOCUSED on "doing work" that I make it a point to share my best work on my blog. Instagram can change its algorithm, Facebook can change it's policies, but my website, well I OWN that which means my blog
- [If you went out of business, would people notice?](https://realflowerbusiness.com/if-you-went-out-of-business-would-people-notice/) - I jotted down a note on a piece of scrap paper that hangs around my desk. I come across it from time to time. It reads: "If you went out of business, would people notice?" I can't remember what prompted me to write it down, but every time I see it I think "Ooh, that's good." I
- [Congratulations florists! You can never be replaced.](https://realflowerbusiness.com/congratulations-florists-you-can-never-be-replaced/) - I was delivering my final wedding of 2017 a few weeks ago, and on my way home I was listening to a story on the news regarding automation and how "robots" will be replacing more and more employees...right down to entering your own order into a touchpad at McDonald's instead of interacting with cashiers at the counter.
- [The best way to evaluate a course: Real Florist Reviews](https://realflowerbusiness.com/the-best-way-to-evaluate-a-course-real-florist-reviews/) - In my last two blog posts I shared survey results from real florists on why they did not sign up for my course, The Art of Good Business, and today I want to share the outcome and results from real floralpreneurs who DID take the leap to join my course. I truly believe the best
- [The Results Are In: Real Florists Tell Me What They Think](https://realflowerbusiness.com/the-results-are-in-real-florists-tell-me-what-they-think/) - Floralpreneurs were kind enough to share their feedback with me (thank you!) and in my last blog post I shared the #1 Thing florists told me they want to learn (you can read it here). Today I want to share Thing 2; the #2 Thing Florists Need To Learn based on the survey results I
- [The #1 Thing Florists Want to Learn](https://realflowerbusiness.com/the-1-thing-florists-want-to-learn/) - Real feedback from real people...there ain't nothing like the real thing, baby. Real florists told me what they really think...and I am ever so grateful. I asked floralpreneurs why they did not sign up for the October session of my course, The Art Of Good Business, and I got some genuinely valuable feedback from over 100 florists
- [Build A Better Website](https://realflowerbusiness.com/build-a-better-website/) - Hello floralpreneurs! Do you run a one woman (or one man!) show when it comes to your website design, marketing, and overall business strategizing (i.e. what you do to attract ideal clients!)? If the answers is "yes", I've got something for you! Join me Monday, Sept. 18th in my FREE PopUp Group on Facebook with
- [Join me on Facebook](https://realflowerbusiness.com/join-me-on-facebook/) - Hello floralpreneurs! I'm just coming down from a super busy 2 weeks, but starting Sept. 5th I'm launching my LIVE course, The Art Of Good Business and that means I have lots of awesome free content lined up this month to get you geared up for the class, which begins Oct. 2nd. Tuesday, Sept. 5th,
- [What does great customer service feel like?](https://realflowerbusiness.com/what-does-great-customer-service-feel-like/) - The most important thing I’ve done for my floral design business is work towards perfecting a customer service experience that reflects the values of my brand and speaks directly to the heart of my ideal clients. Want to find better clients? Create a better customer experience. What does great customer service feel like? Do you
- [Do you know Passionflower Sue?](https://realflowerbusiness.com/do-you-know-passionflower-sue/) - If you know Passionflower Sue, you probably follow her beautiful work on Instagram. She's been in Fusion Flowers Magazine, Vogue and you'll see her in the most recent edition of Florists' Review. I first met Sue, Susan Mcleary, at a Chapel Designers' Conference in New York City when she was newly discovering her passion for
- [Contracts For Florists](https://realflowerbusiness.com/contracts-for-florists-2/) - I've been asked about florist contracts and my usual response has been, "I am not a lawyer. I don't give advice on contracts." I've received quite a few questions on contracts over the past few months, which indicates that this is something floralpreneurs really need, so I decided to open up my wedding contract to
- [Bad For Business: Why Florists Must Say No To Sharing Economy](https://realflowerbusiness.com/bad-for-business-why-florists-must-say-no-to-sharing-economy/) - Yesterday, CBS News shared a story on a new company that advocates "sharing centerpieces" from one event to another. On the surface, this may seem harmless, even smart...an attempt to appeal to the millennial mindset that values minimalism...But here's the thing, flowers aren't Uber or Airbnb. As a lifelong florist, selling flowers to one client
- [Sixth Anniversary with Flirty Fleurs](https://realflowerbusiness.com/sixth-anniversary-with-flirty-fleurs/) - I try to keep track of landmark moments and anniversaries in my business, but I'll admit a few business anniversaries have snuck up on me! I've officially been in business for 15 years now...my 16th season begins this month! This "Sweet 16" feels like another landmark to me. I suppose each year in business is worth celebrating
- [Welcome to April!](https://realflowerbusiness.com/welcome-to-april/) - Welcome to April, Floralpreneur! What'd you do this weekend? Work? Spend time with family or friends? I had a mix of both. I spent Sunday celebrating my son's 5th birthday, which gave me one full-day for family, but on Saturday I fell into a project I KNEW I had to tackle, but simply did not think I had the time
- [Get courses & Give meals!](https://realflowerbusiness.com/get-courses-give-meals-2/) - Hey Floralpreneurs! April is upon us! This month I'm donating 10% of all course sales to the VT Foodbank; and because there's no time like the present I'll be starting with sales in the last 2 days of March, too. $1=3 meals, which means, for example, the purchase of 12 E-mail Templates will provide 9
- [The Trouble With Choices: How Too Many Decisions May Confuse Customers](https://realflowerbusiness.com/the-trouble-with-choices-how-too-many-decisions-may-confuse-customers/) - When preparing a proposal and initial quote for a client it can be easy to think that "more choices are better"....Options! That's what the people want!....right? Well, it turns out, maybe not. I've certainly come to the conclusion over the years that more options are not always better for clients, and in fact, they can
- [A Hero's Journey. The story of your business.](https://realflowerbusiness.com/a-heros-journey-the-story-of-your-business/) - If you missed my Facebook Live today, check out a replay here: The topic is the hero's journey of your small business. I wonder if you can relate? These are the final few days to register for Session 2 of The Art of Good Business! Click below to see what other floralpreneurs had to say about
- [Looks Can Be Deceiving](https://realflowerbusiness.com/looks-can-be-deceiving/) - As a floralpreneur in the age of social media it can be difficult to avoid the pitfalls of comparison, which is why it's important to always remember, looks can be deceiving. We had a thaw that made it feel like spring yesterday. I was pruning my salix chaenomeloides and remembering what it looked like last summer. These 'fantail
- [Happy Valentine's Day, Floralpreneurs!](https://realflowerbusiness.com/happy-valentines-day-floralpreneurs/) - Happy Valentine's Day, Floralpreneurs! Even during the hustle and bustle of a busy holiday it's important to keep the customer's experience in mind. I made this video with advice to help keep your brand on point during the Valentine's Day rush, which aired on FlirtyFleurs.com last week. Click below to watch if you missed it!
- [The Art Of Good Business: Session 2](https://realflowerbusiness.com/the-art-of-good-business-session-2/) - I just completed my very first live course and it was so much fun, I've decided to do it again in March. If you missed out on The Art Of Good Business in January, join me in March! Floralpreneurs have already implemented changes over the past few weeks and reported some major "a-ha moments". The Art
- [Introducing Flower Boss 2: Floral Industry Pricing And Markups](https://realflowerbusiness.com/introducing-flower-boss-2-floral-industry-pricing-and-markups/) - Profitable. Streamlined. Professional. This is the intention of each of my online courses and free training. And this week I have a new free course for you, Flower Boss 2: Floral Industry Pricing And Markups. I invited floralpreneurs to join me Live on Facebook to discuss industry standards on markups for flowers, supplies and design fees.
- [Stem Counts vs. Floral Recipes](https://realflowerbusiness.com/stem-counts-vs-floral-recipes-lets-get-crystal/) - Hello Floralpreneur. Did you see my "new rule" on not giving stem counts to customers? I followed that up about 2 weeks later with a video on how overfilling by a single stem in each design can add up to thousands of dollars over the course of a year, thus making the point that it's
- [What does 1 year in business look like?](https://realflowerbusiness.com/what-does-1-year-in-business-look-like/) - Hey, floralpreneurs! Growing a business is a journey. It's not a sprint, not a straight line, and there's no guarantee that anybody wants what you're selling. I started my floral design business 15 years ago...before Facebook or social media pressures/rewards existed. When I started Floral Artistry I made my own business cards on my desktop
- [Transform your work into art.](https://realflowerbusiness.com/transform-your-work-into-art/) - Dear Floralpreneur, Last week I told you about a note on my desk that reads: "If you went out of business would people notice?" (I want the answer to this question to be "Yes!" Without a doubt. I want people to notice.) Another note I wrote down years ago says: "Transform your work into art". As a floral
- [A short winter's nap](https://realflowerbusiness.com/a-short-winters-nap/) - Happy Winter solstice, Merry Christmas, Happy Hanukkah, and a joyous everything to you. I'm taking some actual time off this week to prepare for a busy holiday weekend. I hope you will take some time off, too. It's time for family, food and reflections on a truly wonderful year. Thanks so much for being a
- [Building a brand: A look at my most recent attempt at Branding My Biz.](https://realflowerbusiness.com/branding-and-facebook-a-look-at-my-most-recent-attempt-at-branding-my-biz/) - Business owners can't avoid the demands of the day....bookkeeping, employees, product sourcing, insurance, taxes....the list is long. And on top of all the things we "must" do, social media, branding and ideal clients are top of mind for most creative entrepreneurs. Real flower business is what I care about. I'm less concerned with appearing busy
- [20 Questions with Alison Ellis: LIVE Q&A](https://realflowerbusiness.com/20-questions-with-alison-ellis-live-qa/) - My blog is relatively new, but I've been talking with floral designers on my e-mail list since October of 2015. I invited floralpreneurs to join me for a live Q&A in March 2016 to share some of my tips to finding focus in my business (and life in general). While I was at it, I
- [Want to take a quick tour of my studio?](https://realflowerbusiness.com/want-to-take-a-quick-tour-of-my-studio-and-join-me-live-on-facebook/) - I'm known for bringing floral designers behind the scenes of my business, so when I was asked to share a look at my studio this summer I headed straight out to record a quick tour. This isn't some "picture perfect" version of my studio space. It's not a staged scene to show you how shiny

## Pages

- [Home](https://realflowerbusiness.com/)
- [Classes for Floral Designers Who Want To Run A Profitable Business!](https://realflowerbusiness.com/links/) - Business classes and coaching for floral designers of all skill levels by Alison Ellis with over a decade of successful students from across the globe.
- [Floralpreneur® Workshop Students Only](https://realflowerbusiness.com/floralpreneur-workshop-students-only/) - Thank you for being a part of the 2026 Floralpreneur® Workshop at The Round Barn! I can't tell you how much it means to that you made the trip and set aside the time to do this workshop with us. There's nothing like hands-on learning with likeminded flower lovers and I'm excited to start planning
- [Online Business Courses For Florists](https://realflowerbusiness.com/courses/) - Get online courses designed to teach new & experienced florists how to overcome the most common business obstacles you may face so you can pay yourself more and close sales with more confidence! Shop All Courses Here! Inquire About Coaching Floral designers are in charge of so much more than "just flowers". Because to run
- [Wedding Bootcamp](https://realflowerbusiness.com/wed-bootcamp/) - Thanks for joining me for Wedding Bootcamp! You can download the slides from the WUMFA Conference below: #1. 5 Steps to Book A Wedding #2. Pricing For Profitability #3. Delivering What You Promise Remember, to build a reputable brand it's important to execute all of the details and deliver what you promise! If you need
- [WUMFA](https://realflowerbusiness.com/wumfa/) - Download the slides from the WUMFA Conference: Website Tips for WUMFA 3/21 Pricing for Profit WUMFA 3/22 Thanks so much for your interest in grabbing my slides! If you need any help from here, reach out anytime. info@realflowerbusiness.com Learn more about classes and coaching HERE! xo. -Alison Ellis Read My Blog Here
- [Welcome To Your Mile 1](https://realflowerbusiness.com/mile1/) - Thanks for being part of the Marathon Mindset Summit! It was a pleasure and an honor to collaborate with Jeri and LuAnn for the 2 Day training! I hope you enjoyed it as much as we did. As you move forward in your business from here, Floralpreneur®, what is your Mile One? Take your first
- [Wedding Templates](https://realflowerbusiness.com/pdfs/) - Simplify your client management & book clients more quickly! You can save time AND lead clients through the sale with my done-for-you Wedding Templates for Florists! Get Templates Here You can spend HOURS trying to figure out how to say something "just right"... OR you can do something that will make your life SO MUCH
- [Welcome, Floralpreneur®!](https://realflowerbusiness.com/about/) - After 30+ years in the floral industry, most florists I know started their business because they love flowers, not because they're experts in business strategy, pricing, sales and marketing. The truth is, it takes more than a talent for floral design to run a successful, profitable flower business! If you want to grow your floral
- [Flower Math Students Say](https://realflowerbusiness.com/feedback-on-flower-math/) - "Alison Ellis taught me a better way to think about flowers, and I can't ever go back. I am confident with my pricing, I don't over order, and my clients respect me and my business. Flower Math is worth your time and money, do it!” -Kirsten, Bloom Magic Weddings Enroll in Flower Math today! More
- [Coaching For Florists](https://realflowerbusiness.com/private-lessons/) - For florists who seek personalized business advice, I provide private coaching calls to help map out your path to success. Whether you need a mentor, a floral business coach or just want to pick my brain, Coaching Sessions are designed to facilitate a thought-provoking and creative process that inspires you to maximize your potential (both
- [Alison Ellis Bio](https://realflowerbusiness.com/alison-ellis-bio/) - Alison Ellis is the founder of realflowerbusiness.com, creator of Flower Math, and author of Falling Into Flowers, A step-by-step guide to today's modern wedding business. She's a floral designer and educator who teaches florists around the world how to increase their income and find more freedom in their small business with honest, actionable strategies and step-by-step
- [The Art of Good Business](https://realflowerbusiness.com/art-of-good-business/) - Are you ready to level-up your marketing and attract better clients? Improving your branding and marketing is the simplest step you can take to start booking more clients who are eager to work with you! If you're a floral designer, but you also... Write your own website copy & social media posts Manage your marketing
- [Flower Boss. A Free Training Course.](https://realflowerbusiness.com/flowerboss/) - I created this free 3-hour training course, Flower Boss, over a decade ago to teach florists how to embrace the business-side of their businesses. Thousands of florists signed up and I've been teaching floral designers all around the globe how to run the business side of their business with more confidence ever since! A successful
- [Core Values](https://realflowerbusiness.com/core-values/) - I believe in a culture in floristry where our standards are on the rise and our clients experience tremendous value in the beauty we create. Real Flower Business strives to cultivate a culture of belonging and inclusion. I respect and value diverse life experiences and heritages and aim to ensure that all voices are valued and
- [Flower Math: The Florist's Guide To Pricing & Profitability](https://realflowerbusiness.com/flower-math/) - Want the proven framework to avoid over-buying & price with confidence? Are you ready to maximize your profit margin and create beautiful designs your clients will love? Click To Enroll! Some florists complete the course in one afternoon! You'll Learn How To: Maximize Your Profit Margin On Flowers & Supplies Make Generating Cash A Simple
- [Free Courses For Florists](https://realflowerbusiness.com/free-courses/) - My online courses for florists help empower both new and established floral designers to rock the business-side of their businesses with confidence, clarity and profitability. Being a florist isn't always easy, but if you have a passion for flowers like I do, well, we're in this for real! That's why you'll find that each course, blog
- [Tips For Home-Studio Florists](https://realflowerbusiness.com/tips-for-home-studio-florists/) - Hey, Floralpreneur®! Welcome to my tips for Home-Studio Florists. You'll find a special YouTube Playlist on this page and to download the PDF with 10 Tips for Home Studio Florists Click Here. I've been a home-studio florist since 2002. The truth is, I always dreamed of having a flower shop, but as it turned out
- [Build A Better Website](https://realflowerbusiness.com/build-a-better-website/) - Your business needs an awesome website, but as a solo-business owner, it turns out you have to figure out how to do a lot of this website work yourself! In Website Bootcamp I walk you through the most important steps you can take to improve your website to increase engagement & book better clients!* Get it NOW!
- [What do you need to run a floral business?](https://realflowerbusiness.com/startup/) - I've been a professional floral designer for over 30 years... And I've been helping florists level-up their business skills with my tips, tricks & hard-learned lessons exclusively for florists for over a decade. No matter what your experience level there's something for every floral designer in my Real Flower Business Community, Courses and Coaching. (Because
- [Contracts For Florists](https://realflowerbusiness.com/contracts-for-florists/) - Why do floral designers need a contract for weddings and events? A contract represents a "meeting of the minds". It’s a mutual agreement; one party lays out the terms, the other party willingly agrees. ADDITIONALLY, your contract needs to spell out what will happen if the contract is breached. The terms of your contract need
- [Talking About Tariffs](https://realflowerbusiness.com/tariffs/) - UPDATED ON FEB 3, 2025: It's been announced that tariffs on Mexico will be delayed by 1 month. UPDATED ON FEB. 2, 2025: The White House confirms that as of Tuesday, Feb. 4th there will be a tariff of 25% on imported goods from Canada and Mexico, as well as a 10% tariff on imports
- [E-mail Templates For Florists](https://realflowerbusiness.com/templates-for-florists/) - Do you ever track how many hours you spend trying to craft "the perfect e-mail"? E-mail is a crucial part of your customer service experience, but I'll admit, I had no idea how much time I’d spend in front of my computer when I started my floral design business over 20 years ago! I often
- [Student Login](https://realflowerbusiness.com/student-login/) - Login To Courses Here! If you purchased Flower Math prior to Nov. 2022, we have a new site! If you have any problems or questions about accessing your courses, get in touch with Alison: info[at]realflowerbusiness.com See A Course List
- [Student Success Stories](https://realflowerbusiness.com/client-testimonials/) - Here's What Real Floral Designers Say... "I took your flower math course a year ago and it’s totally changed my business.” -Kasey "...your flower math course, email template and faster proposal courses have been the most helpful tools I could ever ask for. I have learned so much from these courses alone, it has been
- [How much money does a florist make?](https://realflowerbusiness.com/how-much-does-a-florist-make/) - How much does a florist earn? Have you ever Googled, "What's the "average salary for a floral designer"? The answer to this question is not one-size-fits-all....and running a floral design business is not a get-rich-quick scheme, or a guaranteed six-figure income...however, floristry is extremely rewarding (and challenging) and empowering (and humbling) work!.... And your earning potential is
- [Website Tips For Florists (free pdf)](https://realflowerbusiness.com/website-tips-for-florists-free-pdf/) - Hello Floralpreneur®! Welcome to my free Website Tips. If you can update your own website, you can put some of these tips to work right away! Watch this quick intro above and then, grab my 6 Quick Website Fixes HERE! I hope you'll make good use of these 6 Quick-Fix Tips PLUS 3 More Tips,
- [Wedding Workflow](https://realflowerbusiness.com/wedding-workflow/) - If you want to attract better clients, create a better customer experience! Florists learn how to pre-qualify wedding clients and take the lead in your client management with my Wedding Workflow pdf. I teach all 16 steps I've developed to manage my wedding clients and show you how I teach my customers the steps, too…Including how
- [Thanks for subscribing](https://realflowerbusiness.com/thanks-for-subscribing/) - Welcome to RealFlowerBusiness.com, Floralpreneur®! Thanks for subscribing to my email list. If you're not familiar with me, I'm Alison Ellis. I'm the founder of realflowerbusiness.com, creator of Flower Math, and author of Falling Into Flowers, A step-by-step guide to today’s modern wedding business. I've been running a floral design business from my home-studio for over 20 years,
- [3 Numbers Florists Need To Know](https://realflowerbusiness.com/3-numbers-to-know/) - Do you know The 3 Most Important Numbers To Focus On In Your Business? When you zero in on 3 vital numbers, you can maximize your profit margin...without having to do a ton of math! You can take these numbers to the bank. Click to watch my video below! Here's what's covered: 3 numbers you
- [Free Call with Alison Ellis](https://realflowerbusiness.com/free-call/) - ​ If you ever find yourself confused about what next steps to take to market your business and make more money, how would you like to talk to me for 20 minutes at NO CHARGE? This call could provide the exact clarity you need! And I’d be honored to talk with you. The GOAL of
- [How To Write Proposals That Sell](https://realflowerbusiness.com/how-to-write-proposals-that-sell/) - Want to learn how to book a wedding in 10 days (or less)? How To Write Proposals That Sell is a downloadable pdf that shows you how I write wedding proposals and book clients within 7-10 days without having to give away too many details. Inside the course you get: Anatomy of a Wedding Proposal
- [Strategy Session with Alison](https://realflowerbusiness.com/strategy-session/) - Tell Me A Little Bit About Your Business Before We Hop On An Initial Call! (Answer as many questions with as much detail as you'd like to share.)
- [Website Bootcamp](https://realflowerbusiness.com/website-bootcamp/) - Every floral designer needs a great website, but it takes more than a website that "looks good" to attract great clients. A great website needs to attract qualified leads that you can convert into paying clients who are eager to work with you. Does your website do all that? If you want to book better
- [Welcome to How To Book More Weddings More Quickly](https://realflowerbusiness.com/how-to-book-more-weddings-more-quickly/) - How much time do you invest in clients before booking? If you want to spend less time writing proposals and book MORE qualified clients who are eager to work with you, I have strategies that can help. In less than 14 minutes, today's video could help you write better proposals and book clients, more quickly.
- [Business Plan Jumpstart](https://realflowerbusiness.com/business-plan-jumpstart/) - Have you written or updated your business plan in the last 12 months? If you answered "No", it's time to put a basic plan in writing TODAY (so that you can put your plans in motion)! Business Plan Jumpstart is the fastest way to write a business plan. (It's easy and florists tell me it's
- [How Do Florists Book Weddings?](https://realflowerbusiness.com/how-do-florists-book-weddings/) - How do florists actually book a wedding? Over the years as a floral educator, I've heard many versions of this question: What are the steps to booking a new client? Every floral designer needs to follow a Wedding Workflow to consistently book new customers and lead then through the planning process so you don't miss
- [Marketing Minicourse](https://realflowerbusiness.com/marketing-minicourse/) - Who's in charge of sales and marketing in your business? If the answer is you, read on! Most floral designers & wedding pros are posting on Instagram (& TikTok) as much as humanly possible to build their brand, but do you have an intentional marketing strategy to attract the best clients to your business? If
- [FAQs](https://realflowerbusiness.com/faqs/) - Top 5 Frequently Asked Questions from Real Florists The #1 question I get is: Which course should I take first? And the answer really depends on your own personal business goals and struggles!...so I have a few questions below to help you choose the courses that are the best fit for you. First things first....I’ve
- [Bundle Courses & Save](https://realflowerbusiness.com/bundles/) - What if you could book more weddings in less time? Fact: You don't have to dread your inbox or allow customers to set the rules. Save time AND lead clients through the sale with done-for-you Wedding Templates for Florists! You can master the art of clear communication that establishes authority & builds trust, without sounding like
- [Flower Math Sale](https://realflowerbusiness.com/flower-math-sale/) - 6th Anniversary FALL FLOWER MATH SALE has ended, but you can learn how to make more money in the final quarter of the year... Click HERE to Enroll! SAVE $100 Off! Did you miss my Live Pricing & Profitability Chat for Florists? Catch a replay now! Flower Math teaches you how to: *Maximize Your Profit
- [The Vault](https://realflowerbusiness.com/the-vault/) - Get some of my best business resources for florists when you unlock The Vault for $13! (grab it here.) definition of vault: to arrive at or achieve something as if by a spring or leap: to vault to prominence. to cause to leap over or surpass others. I'm super excited to invite floralpreneurs inside,
- [Podcast Appearances](https://realflowerbusiness.com/podcast-appearances/) - It's an honor and a privilege to share these featured interviews on the floral industry's most popular podcasts! The Flower Podcast Slow Flowers Podcast Mornings with Mayesh Botanical Brouhaha From the Ground Up Team Flower iTunes Click here to learn more about Real Flower Business!
- [Results & Testimonials](https://realflowerbusiness.com/results-testimonials/) - Here’s what real florists had to say about The Art of Good Business: “I recommend The Art of Good Business to anyone who has been trying to go it alone. I tried to figure out my business path on my own and found a patchwork of information. The Art of Good Business puts a plan out
- [Book Inventory Update](https://realflowerbusiness.com/book-inventory-update/) - Hey Floralpreneur®! I am SOLD OUT of books! Thanks so much for your interest in getting a copy of Falling Into Flowers! You can order directly from Wildflower Media HERE.
- [Flower Math FAQ's](https://realflowerbusiness.com/flower-math-faqs/) - Frequently Asked Questions Before signing up for a pricing course, there are some questions (or hesitations) you may have… The Who, What and Why: What: FLOWER MATH is an unprecedented look at exactly how florists maximize their profit margin on weddings, events and everyday orders so that you can have a sustainable, long-lasting business. Why: Because you
- [Wedding Bundle](https://realflowerbusiness.com/wedding-bundle/) - Best-Price-Bundles save you time and money! My 3-course wedding bundle helps florists spend less time with clients who aren't a good fit and book more weddings more quickly with a step by step look at how to pre-qualify clients and present a streamlined proposal so that clients sign your contract in 7 days or less!
- [Spring Forward Sale](https://realflowerbusiness.com/spring-sale/) - Welcome to the Spring Forward Sale! Save $20-$249 OFF courses thru April 15th*. *10% of April profits are always donated to local & global charitable organizations. SALE ENDS APRIL 15 AT 7PM ET. How can you move your business forward now? Use the next few weeks wisely to: Improve your Website, Master your Pricing, Clearly
- [Alison Ellis on The Flower Podcast](https://realflowerbusiness.com/alison-ellis-on-the-flower-podcast/) - I am so excited to be Scott Shepherd's guest on The Flower Podcast this week! And because I'm SO excited to be on Scott's podcast, I'm sharing a free gift with listeners. You'll get a sneak peek behind-the-scenes at how I save time on mood boards when you click HERE to listen. I'm sharing 3 Quick & Easy Mood
- [Mastermind Your Business](https://realflowerbusiness.com/mastermind/) - What is a Floralpreneur® Mastermind? Mastering your business takes practice and persistence. Whether you need a private coaching session or you're finally ready to start charging what you're worth, or you're at a crossroads where you know your work is great, but your website still doesn't reflect the level of professionalism you provide, my mastermind
- [Pricing Mistakes Florists Make](https://realflowerbusiness.com/pricing-mistakes-florists-make/) - Welcome To 4 Pricing Mistakes Florist Make. If you don't know your numbers, you don't know your business. From quoting prices "on the spot" to setting your "minimum" to the pitfalls of allowing customers to set your prices...some florists may not even realize they're making these 4 Pricing Mistakes! These are mistakes florists make before
- [4 Pricing Mistakes Florists Make](https://realflowerbusiness.com/4-pricing-mistakes/) - As a floral designer pricing your work accurately is vital to sustaining your business. In this free 4-part series, Pricing Mistakes Florists Make, I provide strategies to help you nip pricing mistakes in the bud and gracefully answer pricing questions for your customers. Even experienced florists make mistakes from time to time. However, a few bad
- [Why do florists charge a design fee as a percentage?](https://realflowerbusiness.com/why-do-florists-charge-a-design-fee-as-a-percentage/) - Pricing floral arrangements is not a mystery... But I was asked a question: Why should florists charge a design fee as a percentage? So today, I want to answer the question and clarify what a design fee should be. Your design fee is one of the most important pieces of your pricing puzzle. The design
- [Floral Designers Are The Coolest.](https://realflowerbusiness.com/floral-designers-are-the-coolest/) - Thanks for signing up for a FREE course. One more step: You must confirm your subscription to get my best proposal tips exclusively for floral designers in your inbox. Click below to watch Video 1: How To Book More Weddings More Quickly. Password: create (FYI: At about the 10 minute mark I share the single
- [Do you have extra flowers? free download](https://realflowerbusiness.com/do-you-have-extra-flowers-free-download/) - It's not always easy to say "no" to a client...especially when it seems like it should be "so easy to say yes"! When customers ask if you can "throw in some extra flowers for the food tables", the request may seem simple enough, but if you're ordering based on what you need to fill your
- [Confirmation for E-mail Subscribers](https://realflowerbusiness.com/confirmation-for-e-mail-subscribers/) - You did it! Thanks for confirming your subscription. Check your inbox for an e-mail from me (look in your spam folder in case it lands there!). Promise you won't get any spam, ever....only Real Flower Business "stuff" directly from me. Your e-mail will never be shared with a third party and you can unsubscribe at
- [Thank You (And some Pricing Tips!)](https://realflowerbusiness.com/thank-you-and-some-pricing-tips/) - Welcome, Floralpreneur®! Thanks for subscribing. An e-mail is on it's way to your inbox.... In order to receive free updates from me, you'll need to confirm your subscription. Please take a moment to check your inbox for a confirmation e-mail. When you sign up for a course or e-mail subscription with Real Flower Business I
- [Thank You](https://realflowerbusiness.com/thank-you/) - Thank you for enrolling in a Real Flower Business course. I create each course from the bottom of my heart! I hope you'll enjoy. In order to receive free updates from me, you’ll need to confirm your subscription. Please take a moment to check your inbox for a confirmation e-mail. If you ever have any problems or
- [Flower Math Payment Plans](https://realflowerbusiness.com/flower-math-payment-plans/) - Flower Math Payment Plans: Choose 2 interest free payments of $249.50 (Saving you $100 off retail!). Click HERE. Take advantage of the 12 month payment plan at $49 per month! Click HERE. Pick the payment plan that works for you and I'll see you inside the course! xo. -Alison
- [Flower Math. The Florist's Guide To Pricing And Profitability.](https://realflowerbusiness.com/flower-math-the-florists-guide-to-pricing-and-profitability/) - Flower Math is the florist's roadmap to pricing & profitability! Click to Save $100 Off Today! You'll learn how to price with confidence & stop over-buying so you can increase your income in Flower Math! Testimonial: "In one wedding I felt more confident in my pricing & made my money back on the purchase of the class. This really
- [Black Friday Waitlist](https://realflowerbusiness.com/black-friday-waitlist/) - Hey Floralpreneur®! You're on the waitlist! You'll be the first to know about my Black Friday Sale. In the meantime, you can click here to watch 3 Numbers To Know! These are vital numbers to zero-in on in your biz if you want to make sure you're maximizing your profit margins! xo. -Alison Click HERE to read
- [Wed MBA Discount](https://realflowerbusiness.com/wedmba/) - Welcome! I'm happy to extend a special rate for Wedding MBA Attendees from now thru Dec. 31, 2018 on Flower Math! To take advantage of $150 OFF HERE! Flower Math is right for you if you… 0.1 Have a talent for design, but don’t have a firm grasp on the business-side. 0.2 Make a profit that’s less than 70% on the
- [Business Plan Basics pdf](https://realflowerbusiness.com/business-plan-basics-pdf/) - Download the pdf here: Business Plan Basics Remember: Focus on defining the most important parts so that you can put a plan in motion to get yourself in the best position to sell, market & brand your biz. *Don’t let a fear of writing a “Big Business Plan” stop you from planning for your future!
- [On Price Shoppers](https://realflowerbusiness.com/on-price-shoppers/) - Every floral designer encounters "price shoppers" from time to time. No business is impervious to price-focused shoppers. In other words, "price shoppers happen"...check out my flow chart below! The longer we're in business, the easier it becomes to see the red flags, stay firm in our pricing terms and eliminate price shoppers, but it can
- [How do you measure success?](https://realflowerbusiness.com/how-do-you-measure-success/) - Hey Floralpreneur! How do you measure success in your life/business? Click below to watch this live chat from my Facebook group on how I measure success after 16 years in business. In this video I share: My current goals How goals change over the years Some future goals And how to measure (and appreciate) milestones
- [How To Label A Photo For Your Website](https://realflowerbusiness.com/how-to-label-a-photo-for-your-website/) - Course Bonus: How To Label A Photo On Your Website Organic SEO is super valuable when it comes to your website. One the simplest ways to gain that organic SEO is to label your photos! Click below to watch my short 4 minute video and don't forget to scroll down for 1 more bonus tip!
- [10 Website Tips for Florists](https://realflowerbusiness.com/10-website-tips/) - Hello floralpreneur! Welcome to my 10 Website tips. You'll find 2 password protected videos in this training. An excellent website should be one of your sharpest sales tools. It’s the most powerful and meaningful way to engage your potential clients and show the world what your brand is all about. Your website is the first
- [Driven Designers Discounts](https://realflowerbusiness.com/driven-designers-discounts/) - Hello Driven Designers! Welcome to Real Flower Business. I’m Alison Ellis. I teach florists how to rock the business-side of their business. I design online courses to help you make more money, book better events, type fewer e-mails, create an awesome website and build a long lasting brand. I'm offering some special discounts on 4 of my best selling business courses for petaldriven.com's Driven Designers
- [Privacy Policy](https://realflowerbusiness.com/privacy-policy-2/) - Privacy Policy ​Fresh Event Design, LLC (d/b/a Real Flower Business) (“Company,” “we,” or “us”) respects your privacy and is committed to protecting it through this Privacy Policy. This Privacy Policy governs your access to and use of realflowerbusiness.com, including any content, functionality and services offered on or through realflowerbusiness.com (the "Website"), whether as a guest
- [Get on the list.](https://realflowerbusiness.com/get-on-the-list/) - Hey Floralpreneurs! If you're not already on my e-mail list, let's stay in touch. Sign up here and get free occasional updates from Alison & stay in the loop to find out when The Vault is officially on sale! (The Vault includes over 30 videos, 6 downloadable pdfs and a private discussion board....and it's just
- [Wordpress Tutorial](https://realflowerbusiness.com/wordpress-tutorial/) - Hey floralpreneur! Welcome to my free Wordpress Tutorial: How to add a blog post to your Wordpress site. This video is password protected. The password is web-guru Bonus Tutorial: How to Add Video to Your Blog Post Password: web-guru To quote Seth Godin: Beginning is underrated Merely beginning. With inadequate preparation, because you will never
- [On Fear & Creativity](https://realflowerbusiness.com/on-fear-creativity/) - Welcome floralpreneur! Come behind the scenes of my "big course" The Art of Good Business in this livestream from our private Facebook group for students only. In this video some tips on how to get more rave reviews from your clients...and I share some of my favorite Big Magic moments & Elizabeth Gilbert's advice on fear and
- [Flower Boss 2: Floral Industry Pricing & Markups](https://realflowerbusiness.com/flowerboss2/) - Understanding your pricing is the single most important thing you can do for your business. If you ever ask yourself, "Does this look like a $75 arrangement?", then this free course is for you! I invited floralpreneurs to join me Live on Facebook to dish the industry standards on markups for flowers, supplies and design fees.
- [Waitlist for The Art of Good Business](https://realflowerbusiness.com/waitlist-for-the-art-of-good-business/) - Welcome to "the waitlist" for The Art of Good Business. You'll be the first to know when enrollment is open. Thanks for subscribing. I'll see you in your inbox soon with a confirmation e-mail. You must confirm your subscription to get on the list. You can unsubscribe at any time. Check your spam or
- [Privacy Policy](https://realflowerbusiness.com/privacy-policy/) - Fresh Event Design, Inc. dba realflowerbusiness.com, has created this privacy policy (this “Privacy Policy”) because we know that you care about how your personal information is used and shared. This Privacy Policy applies to our information collection and use practices: (i) online when you visit any of our websites, including, without limitation, realflowerbusiness.com, courses.realflowerbusiness.com, floralartvt.com.
- [Floral Crown Tutorial](https://realflowerbusiness.com/floral-crown-tutorial/) - This FREE video tutorial is a quick pro tip on how to make a floral crown and package it for delivery! I posted a 1-minute video sharing how I pack up a headwreath for delivery and I received some questions on how I make the headwreath, so I made another video for you and packaged 'em up
- [Buy Now](https://realflowerbusiness.com/buy-now-2/)
- [Let's Talk](https://realflowerbusiness.com/lets-talk/) - Thanks for clicking! I'm adding you to a special e-mail list and will let you know all the details for our LIVE chat on Saturday, March 5th at: 9am Pacific 12pm Eastern 5pm London Contact Alison at info@floralartvt.com if you have any questions you'd like to submit before the live chat. And while I
- [Course Directory](https://realflowerbusiness.com/course-directory/)
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- [Real Flower Business with Alison Ellis](https://realflowerbusiness.com/buy-now/) - Hey, You look like a talented Floral Designer. Welcome! I'm Alison Ellis. I believe every florist should turn a profit in her business and every floral designer should recognize the value of her time & expertise. I believe in a culture in floristry where our standards are on the rise and our clients experience tremendous
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## Testimonials

- [Christie of Floriography](https://realflowerbusiness.com/testimonials/christie-of-floriography/) - "This course is like the missing subject in my initial floristry training course. Where my course skimmed over business details, Alison’s Flower Math bares all to give budding floral designers a completely transparent view of how to make money from their craft. If you haven’t had the chance to learn on the job from a
- [Susan of Wild Blume](https://realflowerbusiness.com/testimonials/4773/) - "This really has been a game changer for me!! I cannot thank you enough for putting out this course. I CAN make a career out of this (and not only be a hobby florist)."
- [Session One Floralpreneur](https://realflowerbusiness.com/testimonials/4772/) - "Through the video Alison was able to convey a camaraderie with her message that made me feel like I was sitting down to coffee with a mentor. For some reason I needed that personal touch more than academic facts to stick with the formula and not “tweak” numbers to make myself more comfortable."

## Landing Pages

- [the-art-of-good-business](https://realflowerbusiness.com/the-art-of-good-business/)
- [welcome](https://realflowerbusiness.com/welcome/)

## ClickFunnels

- [Auto Draft](https://realflowerbusiness.com/clickfunnels/auto-draft/)

## Categories

- [Uncategorized](https://realflowerbusiness.com/category/uncategorized/)
- [Floral Industry](https://realflowerbusiness.com/category/floral-industry/)
- [Flower Business](https://realflowerbusiness.com/category/flower-business/)
- [Floral Design](https://realflowerbusiness.com/category/floral-design/)
- [Courses](https://realflowerbusiness.com/category/courses/)
- [Building A Brand](https://realflowerbusiness.com/category/building-a-brand/)
- [Websites](https://realflowerbusiness.com/category/websites/)
- [Ideal Customers](https://realflowerbusiness.com/category/ideal-customers/)
- [Customer Service](https://realflowerbusiness.com/category/customer-service/)
- [Customer Feedback](https://realflowerbusiness.com/category/customer-feedback/)
- [E-mail Etiquette](https://realflowerbusiness.com/category/e-mail-etiquette/)
- [Marketing](https://realflowerbusiness.com/category/marketing/)
- [Flower Math](https://realflowerbusiness.com/category/flower-math/)
- [Flower Blog](https://realflowerbusiness.com/category/flower-blog/)
- [Online Business Education for Florists](https://realflowerbusiness.com/category/online-business-education-for-florists/)
- [Pricing](https://realflowerbusiness.com/category/pricing/)
- [Proposals](https://realflowerbusiness.com/category/proposals/)
- [Contracts](https://realflowerbusiness.com/category/contracts/)
- [Home-Studio Florists](https://realflowerbusiness.com/category/home-studio-florists/)
- [Photography tips for Florists](https://realflowerbusiness.com/category/photography-tips-for-florists/)
- [Boutonnieres & Corsages](https://realflowerbusiness.com/category/boutonnieres-corsages/)
- [Recipes](https://realflowerbusiness.com/category/recipes/)
- [Alison's Favorite Things](https://realflowerbusiness.com/category/alisons-favorite-things/)
- [Giving Back](https://realflowerbusiness.com/category/giving-back/)
- [Delivery & Set-up](https://realflowerbusiness.com/category/delivery-set-up/)
- [Frequently Asked Questions](https://realflowerbusiness.com/category/frequently-asked-questions/)
- [Pricing Tips For Florists](https://realflowerbusiness.com/category/pricing-tips-for-florists/)
- [Floral Workshop](https://realflowerbusiness.com/category/floral-workshop/)
- [Coaching](https://realflowerbusiness.com/category/coaching/)
- [Inclusivity](https://realflowerbusiness.com/category/inclusivity/)
- [Book for Wedding Florists](https://realflowerbusiness.com/category/book-for-wedding-florists/)
- [Business Plan](https://realflowerbusiness.com/category/business-plan/)
- [Floralpreneur® Workshop](https://realflowerbusiness.com/category/floralpreneur-workshop/)
- [Workshops for Florists](https://realflowerbusiness.com/category/workshops-for-florists/)
- [Wedding Workflow](https://realflowerbusiness.com/category/wedding-workflow/)
- [Social Media](https://realflowerbusiness.com/category/social-media/)

## Tags

- [Alison Ellis](https://realflowerbusiness.com/tag/alison-ellis/)
- [floral design](https://realflowerbusiness.com/tag/floral-design/)
- [floral industry](https://realflowerbusiness.com/tag/floral-industry/)
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- [floristry](https://realflowerbusiness.com/tag/floristry/)
- [contracts](https://realflowerbusiness.com/tag/contracts/)
- [Floral Artistry](https://realflowerbusiness.com/tag/floral-artistry/)
- [florist pricing](https://realflowerbusiness.com/tag/florist-pricing/)
- [blogging](https://realflowerbusiness.com/tag/blogging/)
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- [Customer Service](https://realflowerbusiness.com/tag/customer-service/)
- [Ideal Customers](https://realflowerbusiness.com/tag/ideal-customers/)
- [The Art Of Good Business](https://realflowerbusiness.com/tag/the-art-of-good-business/)
- [Wedding Workflow](https://realflowerbusiness.com/tag/wedding-workflow/)
- [Testimonials](https://realflowerbusiness.com/tag/testimonials/)
- [e-mail](https://realflowerbusiness.com/tag/e-mail/)
- [advertising](https://realflowerbusiness.com/tag/advertising/)
- [Marketing](https://realflowerbusiness.com/tag/marketing/)
- [Flower Boss 2](https://realflowerbusiness.com/tag/flower-boss-2/)
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- [FlirtyFleurs](https://realflowerbusiness.com/tag/flirtyfleurs/)
- [Giving Back](https://realflowerbusiness.com/tag/giving-back/)
- [Flower Blog](https://realflowerbusiness.com/tag/flower-blog/)
- [wedding proposals](https://realflowerbusiness.com/tag/wedding-proposals/)
- [Flower Math](https://realflowerbusiness.com/tag/flower-math/)
- [Home-Based Florists](https://realflowerbusiness.com/tag/home-based-florists/)
- [gratitude](https://realflowerbusiness.com/tag/gratitude/)
- [design tips](https://realflowerbusiness.com/tag/design-tips/)
- [Eco-friendly](https://realflowerbusiness.com/tag/eco-friendly/)
- [Freelance Florists](https://realflowerbusiness.com/tag/freelance-florists/)
- [Recipes](https://realflowerbusiness.com/tag/recipes/)
- [Business Plan For Florists](https://realflowerbusiness.com/tag/business-plan-for-florists/)
- [E-mail Templates for Florists](https://realflowerbusiness.com/tag/e-mail-templates-for-florists/)
- [Botanical Brouhaha](https://realflowerbusiness.com/tag/botanical-brouhaha/)
- [Delivery Fees](https://realflowerbusiness.com/tag/delivery-fees/)
- [Mornings With Mayesh](https://realflowerbusiness.com/tag/mornings-with-mayesh/)
- [floral foam](https://realflowerbusiness.com/tag/floral-foam/)
- [Holly Chapple Pillow](https://realflowerbusiness.com/tag/holly-chapple-pillow/)
- [Slow Flowers](https://realflowerbusiness.com/tag/slow-flowers/)
- [American Grown Flowers](https://realflowerbusiness.com/tag/american-grown-flowers/)
- [wedding florist](https://realflowerbusiness.com/tag/wedding-florist/)
- [The Flower Podcast](https://realflowerbusiness.com/tag/the-flower-podcast/)
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- [Floral Speaker](https://realflowerbusiness.com/tag/floral-speaker/)
- [Guest Appearances](https://realflowerbusiness.com/tag/guest-appearances/)
- [Koehler & Dramm](https://realflowerbusiness.com/tag/koehler-dramm/)
- [Floral Workshop](https://realflowerbusiness.com/tag/floral-workshop/)
- [cancellations](https://realflowerbusiness.com/tag/cancellations/)
- [coaching](https://realflowerbusiness.com/tag/coaching/)
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- [Diversity and Inclusivity](https://realflowerbusiness.com/tag/diversity-and-inclusivity/)
- [covid-19](https://realflowerbusiness.com/tag/covid-19/)
- [Flower Care Tips](https://realflowerbusiness.com/tag/flower-care-tips/)
- [pricing tips for florists](https://realflowerbusiness.com/tag/pricing-tips-for-florists/)
- [How To Book A Wedding](https://realflowerbusiness.com/tag/how-to-book-a-wedding/)
- [Flower Delivery Tips](https://realflowerbusiness.com/tag/flower-delivery-tips/)
- [Françoise Weeks](https://realflowerbusiness.com/tag/francoise-weeks/)