Welcome To 4 Pricing Mistakes Florist Make.

If you don’t know your numbers, you don’t know your business.

From quoting prices “on the spot” to setting your “minimum” to the pitfalls of allowing customers to set your prices…some florists may not even realize they’re making these 4 Pricing Mistakes!

These are mistakes florists make before booking a gig!

(And they’re not just “beginner” mistakes, either!)

Once you recognize these pricing “habits” are actually mistakes you can correct them.

You’ll find 4 videos included in this series.

(It’ll take less than 20 minutes to view all 4 videos.)

Pro-Tip: Understanding your pricing is the single most important thing you can do for your business.

The “flower shop model”, or as I call it, Flower Math, lays out the path for pricing & profitability in the floral industry. These are the formulas that ensure we’re charging enough for our work and also feel confident we’re providing value to our clients.

However, even when you understand the industry standards on pricing, there are 4 common pricing mistakes that florists often make that have nothing to do with markups…

Thanks for checking out my free pricing tips today! I hope you’ll enjoy them!

To learn more about my Flower Math course, click here!

With love from me to you,

Alison

If you have any questions for me please feel free to be in touch via e-mail: info@floralartvt.com

Click to watch the 4-Part Series…

Part 1: Think Like A Contractor.

Part 2: Step outside of your money shoes.

Part 3: Customers cannot set prices.

Part 4: Follow the Flower Shop Model.

“I took your flower math course a year ago and it’s totally changed my business.” -Kasey

Floral designers, whether working from a home-studio or running a brick & mortar shop, DO have a clear pricing plan to follow.

If you want to feel more confident in your pricing & also provide value to your customers, Flower Math: The Florist’s Guide to Pricing & Profitability, is where I share everything I know about pricing. You can find the details & see what’s included here!

Sign up & SAVE $100!

Floralpreneurs who take my courses range from 30 year veteran florists to new floral designers in their first few years of business. Business owners enroll in my courses because they want to maximize profit margins and streamline their work process to justify the time and energy they invest in their clients.

I’ve been in the floral industry for over 25 years and started my own business, Floral Artistry, in 2002. I have a degree in Plant & Soil Science from The University of Vermont as well as a minor in small business. {find my core values here.}

I’m a contributor to Florists’ Review Magazine, Flirty Fleurs, Botanical Brouhaha, Mornings with Mayesh, and I’m a member of the Chapel Designers.

If you’re not sure if one of my courses is right for you, shoot me an e-mail any time floralartvt@gmail.com We can even arrange a time to chat.

Thanks again for checking out my course. I hope you enjoyed the pricing tips.

xo. -A

More from Alison

Welcome to my online business courses for floral designers!

I teach florists how to make more money & feel confident in the value they provide to their clients.

My mission is to educate and empower floralpreneurs to achieve their business goals and keep doing beautiful work, which is why I share heartfelt advice from my personal experience with professional florists around the globe.

I believe in the art of good business.

I’m the author of over a dozen online courses for florists including:

as well as FREE courses including:

$Flower Math, online pricing course for florists, real flower business$

Thanks for checking out 4 Pricing Mistakes Florists Make. I hope you’ll take away some useful tips you can employ in your business.

With love from me to you,

Alison

P.S. If you’re not sure if one of my courses is right for you, shoot me an e-mail any time. floralartvt@gmail.com