Real Flower Business

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By Alison Ellis

Wedding Postponements, Canceled Events, and Your Floral Business

Let’s talk about cancellations, deposits, refund requests and YOUR BUSINESS….

First, this is your business, which means you don’t have to do things my way.

What I do doesn’t have to be what you do. I recognize that there’s a lot to consider around postponing and pushback and you can watch a replay of my live Q&A where I address real florists’ questions.

Because what strikes me over the last couple of weeks/days is how florists are feeling sensitive and defensive about their own decisions.

For example, if a florist chooses to refund a deposit or partial deposit due to a COVID “situation”, that doesn’t mean that YOU have to refund and it doesn’t mean that you’re being judged or that you’re a bad person if you choose to keep a deposit.

It’s not unwise to amend your terms under these circumstances in order to reach an agreement with your clients.

HOWEVER YOU CHOOSE TO PROCEED UNDER THE CURRENT CONDITIONS IS UP TO YOUR BUSINESS POLICIES.

Ideally, your heart and mind are at peace with how you choose to proceed.

As a lawyer in my group put it:

You can be just as creative, and collaborative with your clients, regarding altering contract terms to fit the times, as you are in doing design work and taking care of your clients in the happier, floral area of your business.“


Frank Sinatra said, well sang, “I did it my way”….and that’s the situation you’re in now.

[Read more…]

April 26, 2020 — 8:36 pm

Welcome, Floralpreneur®.  I’m Alison Ellis, creator of Flower Math, published author, and founder of Real Flower Business. My online business courses and private coaching help floral designers increase profits, book great clients & build a better brand.  Learn More →

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Hitomi Gilliam

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