Real feedback from real people…there ain’t nothing like the real thing, baby. Real florists told me what they really think…and I am ever so grateful.
I asked floralpreneurs why they did not sign up for the October session of my course, The Art Of Good Business, and I got some genuinely valuable feedback from over 100 florists over the course of a few days.
The survey results were interesting, heartening and share-worthy. Thanks so much to all those who offered your feedback.
Y’all said some really nice things about my courses and my “free stuff” and my Facebook group; your opinions and encouragement are greatly appreciated.
I’m going to share some of the survey results with you in two posts including Thing #1 and Thing #2 that florists told me they want to learn or improve….stay tuned on Monday morning for Part 2, “The #2 Thing Florists Want To Learn”.
Before I share the #1 thing florists told me they want to improve or learn, I want to share some of the heartfelt struggles florists shared with me:
“I can put awesome stuff in the vase and book nearly all wedding proposals I write, but I don’t have enough clients coming at me. I DON’T UNDERSTAND HOW TO HELP CLIENTS FIND ME.”
“I would like my brand to be truly my own…Not a template or just a series of pictures that look just like every other flower shop or wedding designer.”
“I don’t get a lot of inquiries! Also my quote process takes so long I dread it.”
“I’m overwhelmed by the sheer number of workshops being offered. Do I take a design course? A business course? A farming course (I’m a cut flower farmer and florist)? I sign up for these lists because I admire all of you, and it can be really difficult figuring out what to take and when.”
I know a lot of florists share these same sentiments, which is why I share these words from real florists with you today….you’re not alone.
The #1 Thing Florists Said They Want To Learn:
When I asked you what you’re most interested in learning or improving, the hands-down response was “Pricing and profitability”. 71% of florists said they’re most interested in learning more about pricing!
This does not surprise me. The very first course I created, Flower Math, The Florist’s Guide To Pricing & Profitability, shares everything I know about pricing & profitability. I designed this course for florists because I know that there are really talented designers out there who still don’t have a firm grasp on how to price their work.
Transparency is what Flower Math is all about.
Nicole just signed up for Flower Math on Monday, and she wrote to me on Tuesday (Yes, just 1 day later!) to say this…
“…I’ve taken a handful of courses…I really felt like I needed to invest in everything marketed to me before I could be considered legitimate. I took [3 “other” online courses for florists]… Even after all of that, it all seemed muddy. I told myself I’d give Flower Math a try and then no more courses.
Don’t listen to people who tell you that you “don’t need a recipe”. You most definitely do need a recipe to turn a profit in your floral design business. Recipes are an important part of your pricing and profits in your small business.
In Flower Math, I don’t tell you what I think you should do. I show you, step by step, exactly how I do it. Whether you’re pricing a wedding or a daily delivery from your shop, you’ll learn how to make a profit on every order you make.
I created this course for floral designers who have a talent and love for flowers, but do not have anywhere to turn for mentorship to learn the business-side of the craft.
From industry standard mark-ups and how to apply them to recipes and wholesale ordering, plus 3 real weddings worth of sales, orders, recipes & real profits—I’m taking you behind the scenes to show you how I run my floral design business.
I know you will take these formulas, recipes, tips and advice and run with them.
New! Since so many of you answered that Pricing & Profitability is what you’re most interested in learning or improving I’m introducing a 2-payment plan for Flower Math….you can start today if you’re ready.
Flower Math is an investment in your business. You have to ask yourself as a business owner, “how many weddings do I have to sell to make back this investment?”
So, how much work would you have to book to make it worth it? How many gigs do you have to book to make $499?
I’ve had florists tells me they’ve made back the price of the course in 1 wedding.
Larissa of Bridal Beginnings shared on Facebook, “Flower Math saved my business.”
Invest in your business, invest in your profitability. Click to get Flower Math here today!
More feedback from real florists…
Some floralpreneurs said they were interested in The Art of Good Business, but it just wasn’t the right time:
“I genuinely LOVE your courses and rave about them to literally everyone and anyone. The short courses on proposals and contracts has been invaluable and I know I would get a lot out of the art of good business, I whole heartedly trust your voice and know your advise is well worth the fee. I spent up on advertising this year and am still trying to recoup some gains from that investment so it was more a timing issue for me this time round. I have already earmarked for next year instead of collaborations and paid adverts I am investing in your course, I just hope that you will run it again in the new year (after Valentines).”
“I’ve got a client management system in place that I am always tweaking. I was actually thinking that flower math might be a better option for me at this point. You are an awesome resource, Alison, and I’m grateful for all of your assistance in the group. Thank you for your videos as well.”
“I should ask my husband to buy me your course for Christmas!“
Because many floral designers said “timing” was an issue…
Many florists said that November, January and March were ideal times to dive into a course so I am offering 3 upcoming sessions of The Art of Good Business and you can find details here! Registration will be open in November, January and March. You can sign up any time that works for you during the registration months and then join me for livestreams in our private Facebook group once a month for the entire year! You can do this course at your own pace and get live support from me once a month for the entire year. I don’t want you to just buy the course, I want you to get results!}
Again, many thanks to those who took the time to share your input with me. I have more survey results to share with you….tune in Monday for the #2 Thing florists told me they want to learn more about!
Keep doing beautiful work!
With love from me to you,
Want to book a one-on-one strategy session? Find the details here: Private lessons