Introducing My New Book on How To Become a Wedding Florist!

A big announcement for the floral world….

I am SO excited to share my new book, Falling Into Flowers, A Step-by-step Guide to Today’s Modern Wedding Business, is available NOW!

You can click to order a signed copy directly from the author (that’s me!) HERE!

This 80-page book covers the essential “must knows” for running a profitable wedding design business of any size—from basic tools and knowledge to presenting proposals and booking clients, to pricing for profit, to production and design schedules, Falling Into Flowers, features beautiful typography, stunning photography featuring my design work, and a step-by-step guide to today’s modern wedding business. [Read more…]

By Alison Ellis Leave a Comment

Tips for Florists on Blogging, Ghosting, and Attracting Higher Budgets

For the last few weeks I’ve been broadcasting my Tuesday Q&As over on Instagram (instead of in my private Facebook group) and it’s been fun to connect with floral folks on the gram! Click below to watch a replay of today’s live chat and make sure to follow me on IG here: @realflowerbusiness!

Questions I received this week include:

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Foam Free Wedding Arbor

Foam free floral arbors are fun and easy to do!

I just did my first wedding of 2020 yesterday and shared my #foamfreefloral mechanics on Instagram. Click through the pics below to see the before, during and after on this foam free wedding arbor including 2 time lapse videos showing you the greening and the flowering! [Read more…]

By Alison Ellis Leave a Comment

How To Add A Video To IGTV

Do you want more followers?

Are you on Instagram? Just kidding, I know you are!

But are you using video to increase your engagement?

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Delivery Tip For Wedding Flowers

How do you pack flowers for delivery?

Florists are always looking for hacks and tips for safe floral delivery.

There are a lot of specialized delivery units you can invest in, but check out this super simply and free delivery system I use for weddings.

I’ve had more than a few vases tip over in my van over the years, but this easy, free, reusable, recyclable delivery system is clutch!

I hope you dig today’s super quick tip.

With love from me to you,

Alison Ellis

Learn More About Alison Here

P.S. Yes those are little cocktail vases in the background filled with the side shoots of my dusty miller that I could not use in bouquets and centerpieces! Doesn’t everyone do that?

Additional Resources:

Check out 5 Things To Do When Business Seems Uncertain HERE!