“Alison, Your email templates came at just the right time! I have referenced them 3 times and have already booked a new event!…I have never taken a client from initial consult to contract/payment received so fast!! Thanks!” -Jessie
E-mail is a crucial part of your customer service experience.
I had no idea how much time I’d spend in front of my computer when I started my floral design business.
But for my wedding and event clients, I often send the same basic e-mails over and over again throughout the season, so after 15 years in business I created 12 e-mail templates for florists with some of my most frequent (& sometimes tricky!) customer conversations, as well as 10 MORE templates: tough conversations made easier.
Templates Save You Time.
I provide a personal experience for each client, however, as commander-in-chief of my one-woman business it’s important that I streamline my processes whenever possible. (Cue the templates!)
“…I pretty much don’t draft anything without them and my Proposals That Sell…Even though I deviate and write my own content to suit I love having a backbone to start from and find [the pdfs] keep my email tone and wording on point and professional…Actually can’t live without them.” -Casey Mayne
Here’s what’s included in my 12 E-mail Templates:
- Hello, introduction e-mail.
- How to present a minimum.
- How to present a proposal, contract and invoice.
- How to tell someone you’re unavailable for their date.
- How to tell someone you will not lower your price.
- How to follow up if you don’t hear back from a prospect.
- How to tell someone you cannot hold their date without deposit.
- How to confirm receipt of contract & deposit.
- How to confirm receipt of contract, but missing deposit.
- How to confirm receipt of deposit, but missing contract.
- How to request final changes and final payment.
- How to confirm receipt of final payment before event.
*Plus I’ve added a bonus with 5 e-mail etiquette tips.
I know you can take these templates and add your own unique spin to reflect the voice of your brand.
It’s essential to command professional and clear communication in a world where websites serve as storefronts and e-mail is the first form of contact with a potential client.
At times we have to “get tough” and explain the rules, set boundaries, handle late payments or simply say “no”.
Here’s what you get in 10 tough e-mail conversations:
- How to tell someone you can no longer “hold their date”.
- How to present a proposal that’s over budget.
- How to ask someone why they did NOT book with you.
- How to tell someone you’re not a good fit for their event.
- How to reply to a complaint.
- How to bill for damaged or missing rental items after an event.
- How to explain you won’t order flowers until full payment is received.
- How to tell someone that their most recent changes/additions will result in a price increase.
- How to tell someone you will not update their proposal (again) or meet (again) without a deposit.
- How to respond when a wedding is cancelled.
*Plus a free bonus template: How to Ask For A Testimonial.
“I just used your lowest price template, and [the customer] upped her [budget] by $500!!! Whoop whoop!! I also just accepted another retainer using your template, so in your honour I’ll put both towards Flower Math.” -Larissa
More from Alison:
I have a limited number of dates available and in the peak wedding season I’m splitting time between my laptop & my workbench, which is when my time feels especially precious.
I’ve been perfecting my personal approach over the last 15 years to maintain a professional voice while being 100% clear to my customers regarding policies, deposits, final payments, and budget requirements.
I hope you’ll try my templates and I hope you’ll love ’em!
I am certain you will love my courses and I’m happy to answer any questions you may have along the way, but there’s no money back guarantee. All sales are final.