How do you build your brand as a small business?
If you’re a talented floral designer and you also…
- Write your own website copy & social media posts
- Manage your marketing & branding strategy
- Struggle with “selling yourself” sometimes
- Still spend too much time with clients who aren’t a good fit
- Wonder if you even have a brand yet…
You’ll learn how to focus your marketing efforts and take your website from beautiful to functional by honing the voice of your brand so that you can prequalify leads and attract more clients that love you. It’s easy to get started…
*If you’re about to update your website or branding, then you’ll want to do the work in this course first!…AND I’m here to answer your questions with LIVE support once a month in our private Facebook group!
If you still feel like you’re not attracting the right customers, then The Art of Good Business could help you discover the solution you’re looking for!
…your website brings in great client inquiries
…and represents your work and your brand in its best light
…by establishing brand authority
…so that you feel more confident about charging what you’re worth!
Awesome Clients. A Website That Sells. Control Your Workflow. Recognizing Your Value. No More Worrying About The Competition.
…Would that improve the current state of your business?
- allowing your “old website” to serve as your online storefront…
- accepting your current situation…
- telling yourself you “don’t have enough time” to do this work…
- worrying about what “other florists are doing”…
- delaying your path to success…
- Claiming a space in your market…
- Speaking more clearly in your sales copy…
- Building your reputation & brand…
- Attracting awesome clients year after year!
“…four weeks into the class the inquiries started coming, I booked three clients and have two new prospects!…
I’ve learned about myself, my belief system, my ideal client, my accountability, and my personal wisdom (yes! I have some!) I’ve been given a roadmap for business success that will be a baseline for my future growth…”
What can The Art of Good Business do for you?
This course helps you figure out who your ideal clients actually are so that you can create sales copy that speaks to their hearts and design a website that converts into higher-paying clients who love your work.
Ready to stand out from your competition with a kick butt website that attracts customers who are eager to book with you?
Want to transform your business into a brand?
“I just booked my biggest gig yet, by $3k…
I just have to say this course, Alison’s content works!…my ideal client is more clearly defined, I’ve mostly reworked my web copy, have been better about blogging, and more intentional about how I talk to my followers on social media posts.” -Jessica Ormond
“I can’t teach you how to be me, but I can teach you how to be you.”
-Po, The Dragon Warrior (Kung Fu Panda 3)
It could cost you $30,000 to hire a branding expert!
…but you don’t need to be a branding expert to develop your brand…
and you don’t need thousands of followers to have a good brand, either!
However, you do need to dig deep to understand what having a “good brand” means to your customers so that you can create a marketing strategy that works for your unique business goals.
Ready to unearth your unique strengths & set the course for your brand, your business and your life?
Click to watch a behind the scenes live chat from inside the course:
Are you still fielding inquires from clients who are too focused on price and “don’t get what you’re about”?
Then something’s got to change! And the good news is that you have the power to create change in your biz through by building your brand authority & developing your trust factor.
How do you transform your business into a brand?
I teach you how to level-up with actionable steps & stellar tips so that you can perfect your brand’s messaging in The Art of Good Business!
(the total investment is about $19 per week!
payment plans are available!)
*Pro tip: At some point you have to stop worrying about what your “competition” is doing so that you can focus in on what you’re actually doing to attract more clients who love you!
Attract awesome clients (and repel clients who aren’t a good fit),
by designing an engaging website (that converts into sales),
and choreograph your client management (take the lead to establish trust),
so that you can build an integrity brand that eliminates the competition.*
“It was worth every penny…
Who’ll benefit the most from The Art of Good Business?
Business owners at any level will gain tremendous insight from the course,
however, if you’ve been in business for 3-5 years or more and want to refine a clearer branding message to attract better clients, you’ll have the most to gain from the lessons inside the course.
Once you sign up, you’re invested in me, so I want to make sure you know that I’m invested right back….because I am totally invested in your success!
(You can read real florist’s reviews of my course here!)
“This is a terrific course for a floral design company to take their business knowledge to the next level.
Warning: Deliberate learning and practice will be required. You’ll be introduced to new “stuff” and you may have to allow yourself to possibly make a mistake or misstep.
Perfect takes practice.
That’s why it helps to start before you’re ready.
“Insight without action is worthless.” -Marie Forleo
“I was hesitant to start and not finish the course online, but the course was very accessible.
It takes practice to develop your own strong, unique voice.
You should only sign up here for The Art of Good Business if you’re serious about building a long-lasting brand, having the best website you possibly can, as well as providing outstanding customer service.
You’ll have to “do work” in The Art of Good Business so that you can uncover the heart & soul of your branding (what I refer to as “the voice of your brand”).
Real florist review from Rebecca:
“I won’t lie, at first, I thought, this is not my forte, this is going to be a challenge…
But Alison’s approach is to encourage us to take some action, because it all adds up. One success leads to the next and soon it was fun!
My new discoveries are exciting, I found myself not wanting it to end, and was pleased to discover that the information in the class will always be available to me.
I encourage you to indulge in the Art of Good Business. I promise when you are done, your journey to business success will have just begun.”
Here’s what you’ll learn in the course…
- Florists will gain valuable strategies around how to prequalify customers so that you’re not wasting time with clients who aren’t a good fit;
- Uncover a deeper understanding of who your ideal customers are so that you can speak directly to them;
- Learn how to improve your website to create a first point of contact that attracts ideal clients;
- Choreograph outstanding client management that feels like personalized customer service for your ideal clients;
- Hone the unique blend of talents that make up your one-of-a-kind brand so that you can eliminate the competition by highlighting your own personal branding strengths.
To get the maximum benefits from this course you’ll need:
- a computer to log in & download pdfs,
- an open mind & willingness to expand your thinking,
- a pen & notebook,
- and a commitment to start what you finish!
And if you need some encouragement, I’ll be live once a month in our private Facebook group to help get you over the finish line & answer your questions!
The Art of Good Business includes:
- 6 pdfs (over 125 pages of lessons + 8 pages of worksheets) that you can download right to your computer; you can even print out the entire course if you’d like.
- Over 4 hours of videos to supplement the written content.
- Plus monthly livestreams in our private Facebook group to help keep you motivated and moving through the course all year long! I want you to see results and make positive changes in your business! In our private group we can interact with one another and I can address your specific questions.
- You can also e-mail me directly with any questions you hay have (before, during or after the course).
Plus You’ll Get The Bonus Biz Plan Session:
- Day 1: Planning ahead: Set your future-thinking business goals
- Day 2: SWOTs (Identify 1 opportunity that you can act on this week!)
- Day 3: Improving Sales Copy With “Benefits & Results”
- Day 4: Bare Bones Business Plan (You can have a current and future plan for your biz this week!)
- Day 5: Updating and Implementing (Because action is essential!)*
Note: THIS IS IMPORTANT WORK TO DO ANY TIME OF YEAR.
*Your business can’t wait to plan for a successful year.
And you can’t just cross your fingers and “hope business increases” without a plan to make meaningful moves that create changes in your biz.
It’s easy to get started…
The total investment in this program is $1,000. This breaks down to about $19 per week over the course of the year.
In return I give you everything I know about building a trustworthy brand & designing an engaging website that helps you attract more customers that love you.
Now, before you say, “I don’t have $1,000 to invest in my business right now….”, ask yourself, How long does it take to make $1,000 in your business? Can you make back the cost of your investment if you book 1 wedding? Can you justify $19 more per week to cover the cost?….
I do not charge any interest for the convenience of the payment plan. If this course is right for you I want you IN the course….I don’t want to put any speed bumps in the way.
You’ll have access to hours worth of videos that complement the written content in your pdfs. You can do this course at your own pace, but you’re not alone.
In Addition…you can tune in for livestreams in January plus monthly livestreams in our private Facebook group, and lots of encouragement to get moving and “do the work” to implement changes in your business.
Plus you’ll get…The BONUS Business Planning Jam Session so that you can create a business plan you can and set future goals!
Here’s what you get…
When you sign up today you’ll get access to the entire course including 125 pages of heartfelt, business-savvy content, 8 pages of “Action Items” to give you momentum and 9 videos with 4 hours worth of recorded video to supplement the content.
You can download the pdfs to your computer and even print them out if you’d like. You can read the entire course right online or hop into your pdfs on your own computer whenever you’d like. The important thing is that you just get started.
I’ll be livestreaming once a month in a private Facebook group to help pull you through the content and walk through the course with you. I’ll be answering your questions in the livestreams and also holding live office hours where you can ask a question and be guaranteed a prompt reply from me.
You can also e-mail me if you want to ask me questions privately.
You don’t need to attend the livestreams or post in the FB group to participate in the course. You can catch a replay of the livestreams any time.
“Making money is art…
and working is art…
and good business is the best art.”
This course is not:
- a memoir,
- it’s not a “quick fix”,
- it’s not about budgeting or numbers,
- it’s not a mash-up of my “all my other courses”,
- and it’s definitely not for everyone.
Don’t sign up if you’re not willing to get out of your comfort zone and “do work”.
You’ll have to take action to get results.
I’ll be there to help push you over the finish line, but you have to take the first step to get started!
An important note on investing…
This course is an investment in you!
In return for your investment I’m sharing everything I’ve learned and practiced over the past 15+ years in order to get to the place where I work almost exclusively with “ideal clients”.
I know you can do it, too. Plus you’ll have lifetime access for as long as I run the course.
How long will it take you to make back the price of the course?
If you book just 1 more ideal client this year, would you make back the $1,000 investment?
What if you could book 5 more events?…and then more ideal clients every year thereafter?
Remember that courses are a business expense and when you invest in your business, you want to see results.
If you’re willing to do the work and take action, I know you’re going to get results.
Take your business to the next level and hone your voice to develop your branding beyond just a new website and logo.
If you’re committed to building a brand that lasts click to join me HERE.
I’d be honored to have you take a leap, invest in yourself (and your business) and join me.
Pro-tip: It’s OK to spend money on our businesses sometimes. If you’re anything like me, you don’t spend money on your business without a good reason! But, it’s a business! And sometimes pros need tools & education.
I spent over $2,000 in online education last year and while I really didn’t “want” to spend the money, I knew I needed the info in the courses and all of the courses I got were awesome!…so it was money well spent.
I know it can seem risky to buy online courses which is why it’s important that you trust the source.
You can contact me any time with questions prior to signing up for a course.
Good brands are built, not born. Click To Tweet
“Definitely exceeded expectations.
Still Not Sure If My Course Is For You?
Get in touch! I’m happy to answer any questions you have before signing up. You can reach me at: email@example.com
Do you want to:
- find more ideal clients (ie quality clients who love you)?
- stop attracting clients who aren’t a good fit and pre-qualify clients before you invest too much time?
- have more control and freedom in your biz?
- update your website & refresh your brand?
- build a long-lasting brand?
And one more thing….
- Have you been in business for 3-5 years or more and you’re not quite sure how to make moves to get to the next level? (Where you can start saying “no” to clients who aren’t a good fit?)
If so, then The Art of Good Business was made for you! I’d be honored to have you join me!
See Full Course Lineup below.
You can learn in your own time, yet still get live support throughout the year.
Part 1: Own Your Brand & Find Customers That Love You.
- What Is Your Brand?
- Find Clients That Love You.
- Own Your Unique-ness.
- Who Are Your Ideal Clients?
Part 2: Websites That Sell & Attract Ideal Customers.
- Website Must-Have’s & Tips To Convert Sales.
- Talking To Ideal Clients.
Part 3: Choreograph Your Customer Service.
- Creating An Ideal Customer Service Experience.
- Setting Boundaries & Breaking Barriers.
- Prequalifying Customers.
- Presenting Budgets & Bills.
Part 4: Eliminate The Competition & Implementation Week.
- How To Eliminate Competition.
- Follow-through & Decision Making.
Bonus: Bonus Material & Implementation.
- Facebook LIVE and “virtual office hours” will be held once a month in our private Facebook group. (find more details on Facebook Live below.)
A note about Facebook Live:
Monthly livestreams will allow me to address your specific questions throughout the course and also provide a more connected learning environment. You are not alone. The live aspect will help move you through the course and implement important changes for your business ASAP.
Times for office hours & Livestreams will vary each month in an effort to accommodate different time zones including evening office hours for a chance to talk live with floralpreneurs across the globe!
However, you do not need to attend live events to get the full value from the course.
“After taking Alison’s class I clearly see that once I create my business model based on her guidance, I will have a template to grow my brand that can be only and uniquely mine. The class is broken down into easy to follow format and you can jump around as needed while remaining on target. However, I do suggest that you make sure to utilize all the content…trust me you do not want to miss a thing…Each time I go back over the material, I see things in a deeper hue. I’ve learned about myself, my belief system, my ideal client, my accountability, and my personal wisdom (yes! I have some!) I’ve been given a roadmap for business success that will be a baseline for my future growth…four weeks into the class the inquiries started coming, I booked three clients and have two new prospects!
Alison has put her heart and her vast knowledge into this class. She is open and supportive. Honest and kind. She will tell the truth. She is clear and concise. She is a bit of a genius and she’ll bring out the genius in you! Her class is one of a kind because of all the backing and support she offers.
I won’t lie, at first, I thought, this is not my forte, this is going to be a challenge…
But Alison’s approach is to encourage us to take some action, because it all adds up. One success leads to the next and soon it was fun! My new discoveries are exciting, I found myself not wanting it to end, and was pleased to discover that the information in the class will always be available to me.
I encourage you to indulge in the Art of Good Business. I promise when you are done, your journey to business success will have just begun.”
More from Alison:
It doesn’t matter if you’ve been in business for 3 years, 3 minutes or 3 decades…nothing defines your brand more than the experience you create for your customers.
The most important thing I’ve done for my floral design business over the past 15 years is work towards perfecting a customer service experience that reflects the values of my brand and speaks directly to the heart of my ideal clients.
I’m not a traditional “branding expert”, but I have studied and practiced (and practiced) my own approach to branding since I started my business in 2001. It’s said to take 10,000 hours of “deliberate practice” to achieve mastery in a field. I’ve easily exceeded that quota as I’ve worked on mastering my brand.
I began my career in the floral industry over 24 years ago, and I’ve been practicing and developing the voice of my brand in order to lead with integrity and attract my ideal clients ever since. (And I’m practicing still….)
Join me on a brand building journey to help you hone your voice.
Feel free to contact me with any questions you may have: firstname.lastname@example.org
With love from me to you,
Q: I’ve never taken an online course? How does this work?
A: I teach online business courses so you can learn in your own time. The Art of Good Business is made up of a series of 5 pdfs (approximately 140 pages) that you can download right to your computer and you can even print out the entire course if you’d like. There are over 3 hours of videos to supplement the content and help move you through the course. This course also includes a private Facebook group which means we can interact with one another (including other florists) and I can address your specific questions over the course of the monthly livestreams.
All you need to complete the course is a computer, a Facebook account and a desire to do more with your current brand.
Q: What if I don’t have a Facebook account?
A: Don’t be ridiculous, of course you have a Facebook account! You need one for your business! But if by some chance you do not, you can still take the course…if you have specific questions you can reach me via e-mail. (Having access to the group is better though, in my opinion.)
Q: How long does it take to complete the course?
A: I’m putting so much juicy goodness into this course that I hope you’ll revisit and re-examine different lessons, not just over the course once, but over and over again in upcoming months and years. Your access to the course will not expire! In fact, I plan to run this course again in 2018 and you’ll be able to hop in and take The Art Of Good Business again if you’d like. (And I hope you will! Practice is essential to continual growth.)
Have other questions for me or need more info? Shoot me an e-mail any time: email@example.com