Want to create a website that converts into awesome paying clients?
Ready to unearth your unique strengths & learn to love your business and your life?
I help florists design awesome websites, discover unique branding strengths and find awesome clients in my online course, The Art of Good Business.
“I’ve been given a roadmap for business success that will be a baseline for my future growth…four weeks into the class the inquiries started coming, I booked three clients and have two new prospects!
Alison has put her heart and her vast knowledge into this class. She is open and supportive. Honest and kind. She will tell the truth. She is clear and concise. She is a bit of a genius and she’ll bring out the genius in you!”
You’re a talented floral designer, but do you also…
- Update your own website?
- Manage your own branding strategy?
- Struggle with “selling yourself“?
- Write your own website sales copy & blog posts?
- Wonder if you even have a brand yet?
- Spend too much time with clients who aren’t a good fit?
We have a lot of “non-floral work” to navigate as small business owners and if you’re struggling with any one of the above, click here to join the course I created to show you how to design a kick-butt website and hone the voice of your brand so that you can work more clients that love you.
“This is a terrific course for a floral design company to take their business knowledge to the next level. It also supports and confirms a more experienced designer and can round out any deficits.” -Lisa Sommer
Click to watch a behind the scenes live chat from the course:
(To see a FREE preview of my course click here.)
The Art of Good Business includes:
- 6 pdfs (over 125 pages of lessons + 8 pages of worksheets) that you can download right to your computer; you can even print out the entire course if you’d like.
- Over 4 hours of videos to supplement the written content.
- Plus monthly livestreams in our private Facebook group to help keep you motivated and moving through the course all year long! I want you to see results and make positive changes in your business! In our private group we can interact with one another and I can address your specific questions.
- You can also e-mail me directly with any questions you hay have (before, during or after the course).
Want to know what real florists said after taking the course? Click here to see feedback!
Jessica Ormond shared her results in our private Facebook group:
“Hey everyone! I just have to say this course, Alison’s content works! If you are dragging your feet in applying the materials, just do it! Do whatever little piece you can fit in during wedding season…
I still have website tweaks to make but my ideal client is more clearly defined, I’ve mostly reworked my web copy, have been better about blogging, and more intentional about how I talk to my followers on social media posts.”
“…You certainly practice what you preach! I loved being able to get pronto responses to specific questions I had about the course and even about random flower business questions. I LOVED the videos and looked forward to them…
The course has such hefty content, the pdf’s can stand on their own. BUT the personal touch of the videos spurred me on. I needed that because I don’t trust myself to be a scholar with just me and the books. You brought it to life!
The most important content for me: specifics on website content. It is so top drawer…Making changes, knowing how important it is. Blog to come. You made me a believer.“
Do your customers compliment your website?
If the answer is “sort of” or “sometimes”….I know you can do better! (and I can help teach you how!)
What would it feel like if you could set up your website so it’s a more engaging, represents your brand in its best light, and even helps you prequalify customers to make sure they’re a good fit for your business?
Your website is where you share the voice of your brand and it’s how your ideal clients find you. (And this work takes practice.)
The Art Of Good Business is for you if your website isn’t regularly converting into awesome clients; you need to better communicate what makes your business unique so your ideal customers can easily recognize why they should pick you.
Ideal clients are a gift.
If you’re still unclear about who your brand really, truly serves, you will l-o-v-e this course.
Here’s what you’ll learn…
- Florists discover a deeper understanding of who your ideal customers are and how to speak directly to them.
- Learn how to improve your website to create a first point of contact that attracts ideal clients;
- Gain valuable strategies around how to prequalify customers;
- Choreograph outstanding client management that feels like personalized customer service;
- Hone the unique blend of talents that make up your one-of-a-kind brand.
If you’re about to update your website or refresh your branding, then you’ll want to do this course first!
It’s easy to get started…
The total investment is $999. In return I give you everything I know about building a trustworthy brand & designing an engaging website that helps you attract more customers that love you. Plus monthly livestreams in our private Facebook group, and lots of encouragement to get moving and “do the work” to implement changes in your business.
You’ll have access to hours worth of videos that complement the written content in your pdfs. You can do this course at your own pace, but you’re not alone.
A 4-payment plan is available and I do not charge any interest for the convenience of the payment plan. If this course is right for you I want you IN the course….I don’t want to put any speed bumps in the way.
You must complete your final payment before being invited to the private Facebook group for livestreams all year long.
Here’s what you get…
When you sign up here you’ll get access to the entire course including 125 pages of heartfelt, business-savvy content, 8 pages of “Action Items” to give you momentum and 9 videos with 4 hours worth of recorded video to supplement the content.
You can download the pdfs to your computer and even print them out if you’d like. You can read the entire course right online or hop into your pdfs on your own computer whenever you’d like. The important thing is that you just get started.
I’ll be livestreaming once a month in a private Facebook group to help pull you through the content and walk through the course with you. I’ll be answering your questions in the livestreams and also holding live office hours where you can ask a question and be guaranteed a prompt reply from me.
You can also e-mail me if you want to ask me questions privately.
You don’t need to attend the livestreams or post in the FB group to participate in the course. You can catch a replay of the livestreams any time.
An important note on investing…
I surveyed florists in October and 89% said this course was out of their budget, HOWEVER, only 1 florist said she reaches her ideal clients, has an awesome website and a stellar client management system.
If you’re not in the 1%…yet…what moves are you going to make to get there?
Pro-tip: It’s OK to spend money on our businesses sometimes. It’s a business! Sometimes we need tools & education. I spent over $2,000 in online education last year and while I really didn’t “want” to spend the money, I knew I needed the info in the courses. I know it can seem risky to buy online courses which is why it’s important that you trust the source. You can contact me any time with questions prior to signing up for a course.
If you book just 1 more ideal client, would this investment be worth it?
What if you could book 3 more?…and then more ideal clients year after year after year?
This course was made with love from me to you…and I know it’s an investment in your business. Remember this is a business expense and when you invest in your business, you want to see results. If you’re willing to do the work and take action, you’re going to get results.
I’d be honored to have you take a leap, invest in yourself (and your business) and join me.Good brands are built, not born. Click To Tweet
Turn your business into a brand.
Attract awesome clients (and repel clients who aren’t a good fit),
build a better website (to increase engagement),
choreograph your client management (so you’re clearly in the lead)
and build an integrity brand that eliminates the competition.
You don’t need to be a branding expert to have a good brand, but you do need to dig deep and do some hard work to understand what having a “good brand” means to you and create a marketing strategy that works for your unique business goals.
If you’re ready to stop worrying about what your “competition” is doing and focus in on what YOU’RE doing to build a better brand and attract more clients who love you, CLICK HERE TO JOIN ME for The Art Of Good Business TODAY!
A few words on “Practice”…
When focusing your attention on building a brand you must expand yourself through deliberate practice.
Practice plays a major role in success.
What makes ridiculously successful people so successful is they’re experts at practicing.
Successful people manage to push through limits and learn to expand their abilities. Day after day after day.
And because you can download the course to your computer, you can access the course anytime you’d like! (And I hope you will revisit the content more than once. Practice is essential to continual growth.)
Business owners at any level will gain tremendous insight from the course because I’m not talking about “theories”; I’m sharing real insights about my own branding journey and show you how you can practice and improve over time.
Warning: Deliberate learning and practice will be required. You will be forced to try new stuff and allow yourself to possibly make a mistake or misstep.
The sooner you can accept that “it” (your business, your decisions, your efforts) simply cannot be perfect, the sooner you’ll create the room to grow….because nothing’s perfect. Perfect takes practice. Start before you’re ready.
Still Not Sure If My Course Is For You?
Get in touch! I’m happy to answer any questions you have before signing up. You can reach me at: email@example.com
Do you want to:
- find more ideal clients (ie quality clients who love you)?
- stop attracting clients who aren’t a good fit and pre-qualify clients before you invest too much time?
- have more control and freedom in your biz?
- update your website & refresh your brand?
- build a long-lasting brand?
And one more thing….
- Have you been in business for 3 years or more and you’re not quite sure how to make moves to get to the next level? (Where you can start saying “no” to clients who aren’t a good fit?)
If so, then The Art of Good Business was made for you! I’d be honored to have you join me!
See Full Course Lineup below.
You can learn in your own time, yet still get live support throughout the year.
Part 1: Own Your Brand & Find Customers That Love You.
- What Is Your Brand?
- Find Clients That Love You.
- Own Your Unique-ness.
- Who Are Your Ideal Clients?
Part 2: Websites That Sell & Attract Ideal Customers.
- Website Must-Have’s & Tips To Convert Sales.
- Talking To Ideal Clients.
Part 3: Choreograph Your Customer Service.
- Creating An Ideal Customer Service Experience.
- Setting Boundaries & Breaking Barriers.
- Prequalifying Customers.
- Presenting Budgets & Bills.
Part 4: Eliminate The Competition & Implementation Week.
- How To Eliminate Competition.
- Follow-through & Decision Making.
Bonus: Bonus Material & Implementation.
- Facebook LIVE and “virtual office hours” will be held once a month in our private Facebook group. (find more details on Facebook Live below.)
A note about Facebook Live:
Monthly livestreams will allow me to address your specific questions throughout the course and also provide a more connected learning environment. You are not alone. The live aspect will help move you through the course and implement important changes for your business ASAP.
Times for office hours & Livestreams will vary each month in an effort to accommodate different time zones including evening office hours for a chance to talk live with floralpreneurs across the globe!
However, you do not need to attend live events to get the full value from the course.
“After taking Alison’s class I clearly see that once I create my business model based on her guidance, I will have a template to grow my brand that can be only and uniquely mine. The class is broken down into easy to follow format and you can jump around as needed while remaining on target. However, I do suggest that you make sure to utilize all the content…trust me you do not want to miss a thing…Each time I go back over the material, I see things in a deeper hue. I’ve learned about myself, my belief system, my ideal client, my accountability, and my personal wisdom (yes! I have some!) I’ve been given a roadmap for business success that will be a baseline for my future growth…four weeks into the class the inquiries started coming, I booked three clients and have two new prospects!
Alison has put her heart and her vast knowledge into this class. She is open and supportive. Honest and kind. She will tell the truth. She is clear and concise. She is a bit of a genius and she’ll bring out the genius in you! Her class is one of a kind because of all the backing and support she offers.
I won’t lie, at first, I thought, this is not my forte, this is going to be a challenge…
But Alison’s approach is to encourage us to take some action, because it all adds up. One success leads to the next and soon it was fun! My new discoveries are exciting, I found myself not wanting it to end, and was pleased to discover that the information in the class will always be available to me.
I encourage you to indulge in the Art of Good Business. I promise when you are done, your journey to business success will have just begun.”
I know this course is an investment in your business.
In return for your investment I’m sharing everything I’ve learned and practiced over the past 15+ years in order to get to the place where I work almost exclusively with “ideal clients”. I know you can do it, too. Plus you’ll have lifetime access for as long as I run the course.
An investment of $999 means you get 125 pages of brand-building content, 8 pages of “Action Items” to get you moving and over 4 hours worth of recorded videos, +PLUS monthly livestreams in our private Facebook group. For the first time a 4-payment plan is available!
Take your business to the next level and hone your voice to develop your branding beyond just a new website and logo.
If you’re committed to building a brand that lasts click to join me HERE.
More from Alison:
It doesn’t matter if you’ve been in business for 3 years, 3 minutes or 3 decades…nothing defines your brand more than the experience you create for your customers.
The most important thing I’ve done for my floral design business over the past 15 years is work towards perfecting a customer service experience that reflects the values of my brand and speaks directly to the heart of my ideal clients.
I’m not a traditional “branding expert”, but I have studied and practiced (and practiced) my own approach to branding since I started my business in 2001. It’s said to take 10,000 hours of “deliberate practice” to achieve mastery in a field. I’ve easily exceeded that quota as I’ve worked on mastering my brand.
I began my career in the floral industry over 23 years ago, and I’ve been practicing and developing the voice of my brand in order to lead with integrity and attract my ideal clients ever since. (And I’m practicing still….)
Join me on a brand building journey to help you hone your voice.
Feel free to contact me with any questions you may have: firstname.lastname@example.org
With love from me to you,
Q: I’ve never taken an online course? How does this work?
A: I teach online business courses so you can learn in your own time. The Art of Good Business is made up of a series of 5 pdfs (approximately 140 pages) that you can download right to your computer and you can even print out the entire course if you’d like. There are over 3 hours of videos to supplement the content and help move you through the course. This course also includes a private Facebook group which means we can interact with one another (including other florists) and I can address your specific questions over the course of the monthly livestreams.
All you need to complete the course is a computer, a Facebook account and a desire to do more with your current brand.
Q: What if I don’t have a Facebook account?
A: Don’t be ridiculous, of course you have a Facebook account! You need one for your business! But if by some chance you do not, you can still take the course…if you have specific questions you can reach me via e-mail. (Having access to the group is better though, in my opinion.)
Q: How long does it take to complete the course?
A: I’m putting so much juicy goodness into this course that I hope you’ll revisit and re-examine different lessons, not just over the course once, but over and over again in upcoming months and years. Your access to the course will not expire! In fact, I plan to run this course again in 2018 and you’ll be able to hop in and take The Art Of Good Business again if you’d like. (And I hope you will! Practice is essential to continual growth.)
Have other questions for me or need more info? Shoot me an e-mail any time: email@example.com
Need some help with your website?