Flower Math is The Florist’s Guide To Pricing & Profitability!
Learn the proven method to avoid over-buying so you can maximize your income & price with confidence by following the Flower Math Formulas!
If you’re a home-studio floral designer, run a brick & mortar flower shop, or you’re a farmer-florist branching into weddings and events, these pricing formulas are your roadmap to consistent profitability.
Click to watch this short intro on why I made Flower Math (and notice that I share 2 Common Mistakes That Florists Make!):
80% of florists I surveyed last year said they are not reaching their income goals…
If you’re not reaching your income goals yet, how are you going to ensure you still have a business 3-5 years from now?
Check out a behind-the-scenes preview…
This easy-to-follow online course starts with a breakdown of the industry standard pricing formulas AND THEN shows you how to create wholesale orders that are “tight & right” so you can maximize your income AND create beautiful designs you’re proud of.
- Learn how to price for profit.
- Become more confident when sending out quotes and creating floral recipes!
- Stop overspending and overfilling orders.
Pro Tip: It doesn’t matter what you charge, if you overbuy!
Amy from Botanical Brouhaha said:
“I love that you clearly demonstrate that it is possible to have a profitable business working from home on a smaller scale…designers need to know that success and profitability can look a lot of different ways…this will be encouraging to a large number of designers. LOVE the real wedding examples. The designers are going to love this!”
Here’s what you get as soon as you sign up…
0.1 Easy to follow formulas to calculate markups and design fees. (This is the “stuff” all florists must know! Even if you’re familiar with markups already, florists have told me they appreciate the breakdown on these formulas.)
0.2 A step-by-step guide to apply the basic “flower math formulas”, (how to price “both ways”, i.e. determine the price of arrangement when you know the stem count and how to fill an order to value when you know the price, but haven’t created a recipe yet), which have been handed down from florist to apprentice throughout the years.
0.3 A true behind-the-scenes breakdown of 6 REAL weddings, each complete with a full list of recipes, COGS and profits of 70% on flowers & supplies so that you can see how the Flower Math works in real life.
0.4 Over 21 floral recipes including 6 different bridal bouquets, 6 bridesmaids bouquets, 6 styles of centerpieces (including a 19′ floral table runner, “eclectic glass vases” & a wooden box), an arbor, aisle flowers, large ceremony arrangements, flower girl baskets, a hanging installation, and more.
0.5 Itemized customer invoices. (Yes, a look at my real prices so you can see how it’s presented to the client!)
0.6 Pricing cheat sheets to calculate design fees for you so that you can consistently fill orders to value.
0.7 Over 45 minutes worth of video instruction with details on how to apply markups as well as how I create recipes and wholesale orders that are “tight and right”, to keep my cost of goods as low as possible.
0.8 E-mail support from Alison if and when you need it. I proudly stand behind this course. If you have a question for me, before, during or after taking a course, just get in touch!
0.9 Lifetime access! Check in for a Flower Math refresher any time…and if I add to or enhance the course you’ll have access to all future updates as well. As long as I’m running this course, you’ll have access*.
10.0 PLUS THE BONUSES!!! Including how I create an initial quote without going over budget AND all my starting prices (and how they’ve changed) over the course of 16 years in my business.
It’s possible that you’ve tried other courses and been disappointed.
That’s what happened to Nicole. She tried 3 “other courses” before signing up for Flower Math.
1 day after taking the course she wrote to me and said…
“…Even after [3 other courses], it all seemed muddy. I told myself I’d give Flower Math a try and then no more courses.
For the first time in nearly two years, I feel empowered ordering flowers.
Flower Math made all the other courses I’ve taken completely irrelevant. It’s honest, practical and totally transparent. I can’t thank you enough. It feels amazing to have an actual plan about how I’m going to execute this wedding…and knowing exactly how much I will be making.” -Nicole
Another Flower Math Alumni was worried this was all info she already knew. She wrote to say…
“I was worried I would purchase the course only to find it was information I already knew…
After all I trained in 3 different flowers shops at different levels and all had different ways of running their business. However, you offered a few things that I did NOT know and/or information I hadn’t previously learned.”
Flower Math is right for you if say “yes” to any of the following…
- Passionate about floral design, but don’t have a firm grasp on the business-side.
- Feeling less than 100% confident when you send a quote or price an arrangement.
- Making less than 70% on the cost of flowers & supplies.
- Not charging a design fee (or labor fee) on each arrangement you sell.
- Wondering if you can give up your day-job (or bridge-job).
- Overfilling orders and feeling guilty about charging industry standards for your time.
- Struggling with or avoiding floral recipes. (This is the secret sauce to profitability! I share 20+ real recipes that you can easily use, copy or adapt!)
- A flower shop owner, home-studio florist, or flower-farmer who offers wedding and event work.
If you said “yes” to any (or all) of the above, and you want to run a successful floral business–and not be “just a hobbyist”–then, how do you charge what you’re worth and start increasing your income? This is why I created Flower Math–to show you exactly how you can turn a profit on every order!
Successful Students Say…
“Everything was straight forward,
I liked how you included [real] weddings that you had designed. For me, visuals are everything! Seeing photos, videos, and the formulas were so so helpful! Thank YOU for sharing this wonderful information for us designers who have been struggling with “Flower Math.”
-Cheryl of Twigs-n-Twine
“In one wedding I felt more confident in my pricing & made my money back on the purchase of the class. This really has been a game changer for me!!”
-Susan of Wild Blume
“Loving Flower Math….
I already knew how to mark up based on the “flower shop technique” but I felt like I was all over the place and not focused about how I was pricing my work. I love that I now have it all in one place I can refer to and utilize. Now I also feel like it is taking the guilt out of pricing flowers (I couldn’t charge THAT much for a hydrangea!). I can just tell myself, “According to the Flower Math that is what I need to charge!”
-Shannon of Flourish
“I took your Flower Math course a year ago and it’s totally changed my business.” -Kasey (review from Facebook)
“This course is like the missing subject in my initial floristry training course.
Where my course skimmed over business details, Alison’s Flower Math bares all to give budding floral designers a completely transparent view of how to make money from their craft.
If you haven’t had the chance to learn on the job from a ‘professional’, in a shop, or if you aren’t comfortable reaching out to a peer to ask the deep questions, this course is your answer.”
-Christie of Floriography, Australia
…all I have to say is I Love You!…is that weird?”
-Tracey of Tracey Reynolds Floral Design
How Much Does Flower Math Cost?
The ability to maximize your profits on every order you make means that the Flower Math Formulas will be your most valuable tool for profit clarity.
The full retail price of Flower Math is $599, but you can SAVE $100 OFF when you enroll HERE Today!
There is no other course that teaches this step-by-step process and provides the full behind-the-scenes disclosure of profits, recipes, and wholesale orders of 6 REAL weddings!
I know Flower Math is an investment in your small business which is why I have multiple payment options for you.
or make 2 payments at 0% interest,
or a take advantage of a 12-payment plan at just $49 per month!
I know it’s not always easy to invest in your business (and taking an online course may seem “risky”…), but I am committed to providing tremendous value to the florists who sign up for my “stuff” AND Flower Math has a money-back guarantee.
The florists who’ve completed Flower Math say that the value of the content far outweighs the cost. After signing up for the course you’ll see the benefits of increased profit margins on every order for as long as you run your business.
Satisfaction Guarantee: I am certain you will love my course, but if you don’t, I’ll give you a full refund and you can keep the downloadable pdfs included in the course (including the bonus with my list of starting prices!)
To request a refund just shoot me an e-mail and we’ll set up a time to chat so you can tell me why Flower Math didn’t work for you.
Remember: I’m happy to answer any questions you may have along the way.
You can contact me with questions at any time before, during or after taking a course.
A little bit about Alison…
I created this course for floral designers who have a talent and love for flowers, but do not have anywhere to turn for mentorship to learn the business-side of the craft.
Transparency is what Flower Math is all about.
I’m not going to tell you what I think you should do. I show you, step by step, exactly how I apply the formulas, create recipes, and put together wholesale orders plus I share half a dozen real weddings worth of sales, orders, recipes & profits. I’m taking you behind the scenes to show you how I run my floral design business.
Florists in at least 8 countries have joined Flower Math and both experienced designers and new business owners have written to tell me about a newfound confidence and reassurance around pricing their work. I am thrilled to hear these results.
A course like this has never been offered before.
I know you will take these formulas, recipes, tips and advice and run with them.
If you have any questions for me please feel free to be in touch. firstname.lastname@example.org
With love from me to you,
If you love floral design, you need to turn a consistent profit so that you can continue doing the work you love!…
This is why it’s so important to understand how to reach your profit goal AND feel confident in the value you provide to clients.
- Overbuying, overstuffing, second-guessing, and struggling with floral recipes is NOT going keep you in business.
- And “making it up as you go along” leaves florists feeling overwhelmed, overworked, and underpaid!
Florists say they’re more confident, more successful, and more profitable simply by following the Flower Math Formulas!
Do you calculate your profits on flowers and supplies?
If not, why not start now? It’s easy. Here’s how it’s done:
Flower Math students learn how to make at least 70% profit on the cost of flowers & supplies. Note: The rest of your business expenses (payroll, utilities, additional COGS, etc.) will come out of that 70% profit, which is why it’s so important to learn how to maximize this portion of your profit margin!
After signing up for Flower Math, you’ll be pricing with confidence and making a consistent 70% profit on the cost of flowers & supplies.
For example, if you currently operate with a 50% profit on flowers & supplies,
for every $25,000 you sell, the Flower Math Formulas will show you how to keep $5,000 MORE for yourself.
If your sales are $50,000, you’ll be able to keep $10,000 MORE!
Think about how this adds up!…
Over the next 5 years, your biz could retain $25,000-50,000 MORE in income!
(On the flip side, without following the Flower Math formulas, your business could lose that $25K-$50K because you continue to leave money on the table!)
This course will easily pay for itself over and over again as you grow your business and increase your sales.
Pricing formulas & profit margins are not a mystery.
Flower Math is an easy to follow online course that you can access immediately (like right now!) to learn the simple pricing formulas you need to follow to maximize your profit margins on every order.
Don’t make the mistake of being too afraid to look at your numbers & find out if you’re leaving money on the table.
And Don’t fall for the myth that working from home means you can’t charge as much as a florist”. Of course you can!
But most of all please Don’t make an excuse about “not having enough time”. I hear ya. I’m busy, too. You can’t wait to increase your profit margins. And you can complete this course at your own pace…probably in a few hours. You can approach the lessons in 30-minute increments or start it when you have 2-3 hours to focus on increasing your profits.
Remember: It doesn’t matter what you charge, if you overbuy!
What if you could make more money, without booking more events?
Flower Math teaches you how to keep more of the money you’re already making so that you can increase your income without the need to increase your sales!
Flower Math DOES NOT….
- teach you accounting! (We don’t walk through balance sheets or Quickbooks.)
- pretend that floristry is a “get rich quick” scheme! (Though I will show you how to maximize profits!)
- promise that you’ll reach a “6-figure income”! (You’d probably need to sell about $300,000+ in flowers AND have a stellar staff to earn that much from your small flower biz.)
However, Flower Math DOES….
- present easy to follow formulas, cheat sheets and supplemental videos to walk you through each step of the pricing process; from mark-ups to design fees to delivery & rentals to a special note to flower farmers!
- allow you to log in anytime. You’ll have instant access to the entire course as soon as you buy.
- offer a money-back guarantee! If you sign up for Flower Math and it doesn’t answer all of your questions about pricing, recipes & wholesale orders, I’ll give you a refund! (click to read the satisfaction guarantee.)
Here’s what floral pros say about Flower Math…
“Alison spells it out, not only through concise videos, but also through a series of written lessons and cheat sheets. Nothing can be mistaken as she actually shares real weddings from start to finish – recipes, flower orders and invoices – removing the mystery from the game.
I’m Australian based and although this course is from the US, I feel it’s entirely relevant to our local market. If you’re worried about spending the money on this course, consider it the missing subject to your initial training, it’s a small price to pay for the huge benefit your business will receive.”
“Your explanations are clear and precise for the creative, I’ve been in the industry a very long time and plan on continuing & you have given me a boost to return to the shop this year and not feel guilty charging what we’re worth.”
-Lyndal, The Flower Dispensary
“I have had a hard time getting over my own price hang ups. Seeing examples of how the numbers actually worked, in specific designs was invaluable.”
-Floralpreneur® Survey Response
And Blair of Sweet Blossoms says this:
“This class is perfect for anyone who is starting their own business, or for anyone who might need a refresher in the basics! Alison gives super-helpful tips and formulas on how to ensure that you are running your business with a really impressive profit margin. Users will appreciate the personal touch that Alison brings to each unit, as well as the real life examples that bring the lessons to life. This class is worth every penny and more!”
Still not sure if Flower Math is right for you?
You can feel free to e-mail me with any questions you may have: email@example.com
Earnings Disclaimer: Flower Math is not a “get rich” program. Professional floristry requires hard work, building upon professional design skills, developing relationships in the community, providing value to clients, and serving others with excellence and integrity. By following the industry standard formulas as taught in Flower Math, florists routinely attain 70% profit margins on the cost of flowers and supplies, however, your total profits will be based on what you spend “above and beyond” the cost of flowers and supplies. Makes sense, right? Rent, utilities, employee payroll…that all comes out of the profit you make on flowers, supplies, and services you sell. As stipulated by law, Fresh Event Design, LLC can not and does not make any guarantees about your ability to earn any money with your business–your results in life are up to you. Always remember the Flower Math motto: It doesn’t matter what you charge, if you overbuy! We feel transparency is important, and we hold ourselves (and you) to an incredibly high standard of integrity. That’s why you can always contact Alison with any questions. Thanks for being here. Keep doing beautiful work.