Flower Math is The Florist’s Guide To Pricing & Profitability!
Florists learn how to price with confidence & stop over-buying so you can increase your income in Flower Math!
“In one wedding I felt more confident in my pricing & made my money back on the purchase of the class. This really has been a game changer for me!!
-Susan of Wild Blume
Turning a profit allows you to keep doing the work you do best…
This is why it is so important to price with confidence & provide value to clients.
Quick question for you:
Do you know what your profit margin should be?
You may be a talented designer…
and your customers love your work…
but is your business making enough money?
Here’s the good news…
Pricing formulas & profit margins are not a mystery.
The goal is to make 70% profit on the cost of flowers & supplies*. The rest of your business expenses (labor, utilities, additional COGS, etc.) will come out of that 70% profit, which is why it’s so important to learn how to maximize this portion of your profit.
(*If you’re not sure how to calculate that 70% margin keep scrolling!)
What if you could make more money, without booking more events?
Flower Math teaches you how to keep more of the money you’re already making so that you can increase your income without the need to increase your sales!
Don’t make the mistake of being too afraid to look at your numbers & find out if you’re leaving money on the table.
And Don’t fall for the myth that working from home means you can’t charge as much as a florist”. Of course you can!
But most of all please Don’t make an excuse about “not having enough time”. I hear ya. I’m busy, too. You can complete this course at your own pace…probably in a few hours. You can approach the lessons in 30-minute increments or start it when you have 2-3 hours to focus on increasing your profits.
“I took your Flower Math course a year ago and it’s totally changed my business.”
-Kasey (review from Facebook)
Pro tip: It doesn’t matter what you charge, if you overbuy!
When you enroll in Flower Math, you’ll be pricing with confidence and making a consistent profit in your business.
For example, if you currently operate with a 50% profit on flowers & supplies,
for every $30,000 you sell, you’ll learn how to keep $6,000 MORE for yourself.
Over the next 5 years, that adds up to $30,000 MORE in your pocket.
(On the flip side, without Flower Math, your business could be losing $30,000 if you keep leaving money on the table!)
This course will easily pay for itself over and over again as you grow your business and increase your sales.
80% of florists I surveyed in 2018 said they are not reaching their income goals!
If you’re not reaching your income goals yet, how are you going to change that? Sign up today!
Flower Math is right for you if you’re…
- A talented designer, but don’t have a firm grasp on the business-side.
- Making a profit margin less than 70% on the cost of flowers & supplies.
- Not charging a design fee (or labor fee) on each arrangement you sell.
- Wondering if you can give up your day-job (or bridge-job).
- Overfilling orders and struggling with feeling guilty about charging for your time.
- In need of floral recipes. (I share 20+ real recipes that you can easily use, copy or adapt!)
- A flower farmer who offers wedding and event work.
- Less than 100% confident when you send a quote.
If you said “yes” to any (or all) of the above, then, Flower Math was made for you.
Flower Math is DOES NOT….
- teach you accounting! (We don’t walk through balance sheets or Quickbooks.)
- pretend that floristry is a “get rich quick” scheme! (Though I will show you how to maximize profits!)
- promise that you’ll reach a “6-figure income”! (You’d probably need to sell about $300,000+ in flowers AND have a stellar staff to earn that much from your small flower biz.)
However, Flower Math DOES….
- present easy to follow formulas, cheat sheets and supplemental videos to walk you through each step of the pricing process; from mark-ups to design fees to delivery & rentals to a special note to flower farmers!
- allow you to log in anytime. You’ll have instant access to the entire course as soon as you buy.
- offer a money-back guarantee! If you sign up for Flower Math and it doesn’t answer all of your questions about pricing, recipes & wholesale orders, I’ll give you a refund! (click to read the satisfaction guarantee.)
“I was worried I would purchase the course only to find it was information I already knew…
After all I trained in three different flowers shops at different levels and all had different ways of running their business. However, you offered a few things that I did NOT know and/or information I hadn’t previously learned.“
-Flower Math Student survey response
Remember: You don’t have to increase your sales to make more money.
Flower Math gives you easy formulas for pricing flowers and supplies and also shows you how to keep more of the money you’re already making!
Florists must feel confident in applying markups and design fees so that you can provide value to your clients and turn a profit at the same time!
Flower Math shows you how to:
0.1 Order efficiently to avoid overbuying so that you can keep more of the money you’re already making!
0.2 Apply a design fee to each arrangement.
0.3 Create floral recipes (and stop over filling!).
0.4 Apply industry standard markups to flowers & supplies.
0.5 Consistently make 70% profit on flowers & supplies.
And I’ll show you how I do this all without any “budgeting”.
Seriously. You can learn to do it, too.
In fact, it’s easy*.
*PLUS you’ll get Bonus Additions including:
- profits and breakdowns on 3 MORE real weddings (for a total of 6 real weddings in the course!);
- a special note for Flower Farmers on recipe creation;
- a downloadable pdf with my “starting prices” on wedding flowers (and how the prices have evolved over the past 16 years!),
- AND a video tutorial on how I send an initial quote without coming in over budget!
(payment plans are available!)
Are you focused on the wrong numbers?
Click to watch…
“This course is like the missing subject in my initial floristry training course. Where my course skimmed over business details, Alison’s Flower Math bares all to give budding floral designers a completely transparent view of how to make money from their craft. If you haven’t had the chance to learn on the job from a ‘professional’, in a shop, or if you aren’t comfortable reaching out to a peer to ask the deep questions, this course is your answer.”
-Christie of Floriography, Australia
Pro Tip: Do you calculate your profits on flowers and supplies? If not, why not start now? It’s easy.
Here’s how it’s done:
Remember: Your additional COGs (the cost of doing business!) will come out of that 70% profit on flowers & supplies.
“Everything was straight forward,
I liked how you included [real] weddings that you had designed. For me, visuals are everything! Seeing photos, videos, and the formulas were so so helpful! Thank YOU for sharing this wonderful information for us designers who have been struggling with “Flower Math.”
-Cheryl of Twigs-n-Twine
Have you tried other courses & been disappointed? That’s what happened to Nicole…
“…Even after [3 other courses], it all seemed muddy. I told myself I’d give Flower Math a try and then no more courses.
For the first time in nearly two years, I feel empowered ordering flowers. Flower Math made all the other courses I’ve taken completely irrelevant. It’s honest, practical and totally transparent. I can’t thank you enough. It feels amazing to have an actual plan about how I’m going to execute this wedding…
and knowing exactly how much I will be making.” -Nicole
Transparency is what Flower Math is all about.
I’m not going to tell you what I think you should do. I show you, step by step, exactly how I apply the formulas, create recipes, and put together wholesale orders.
Here’s what you get as soon as you sign up…
0.1 Easy to follow formulas to calculate markups and design fees. (This is the “stuff” all florists must know! Even if you’re familiar with markups already, florists have told me they appreciate the breakdown on these formulas.)
0.2 A step-by-step guide to apply the basic “flower math” formulas, (how to price “both ways”, i.e. determine the price of arrangement when you know the stem count and how to fill an order to value when you know the price, but haven’t created a recipe yet), which have been handed down from florist to apprentice throughout the years.
0.3 A true behind-the-scenes breakdown of 5 REAL weddings, each complete with a full list of recipes, COGS and profits of 70% on flowers & supplies so that you can see how the Flower Math works in real life.
0.4 Over 21 floral recipes including 5 different bridal bouquets, 5 bridesmaids bouquets, 5 styles of centerpieces (including a 19′ floral table runner, “eclectic glass vases” & a wooden box), an arbor, aisle flowers, large ceremony arrangements, flower girl baskets and more.
0.5 Itemized customer invoices. (Yes, a look at my real prices so you can see how it’s presented to the client!)
0.6 Pricing cheat sheets to calculate design fees for you so that you can consistently fill orders to value.
0.7 Over 45 minutes worth of video instruction with details on how to apply markups as well as how I create recipes and wholesale orders that are “tight and right”, to keep my cost of goods as low as possible.
0.8 E-mail support from Alison if and when you need it. I proudly stand behind this course. If you have a question for me, before, during or after taking a course, just get in touch!
0.9 Lifetime access! Check in for a Flower Math refresher any time…and if I add to or enhance the course you’ll have access to all future updates as well. As long as I’m running this course, you’ll have access*.
*New Bonus Additions as of March 2018: You’ll also get a full list of my starting prices on weddings over the past 16 years!
“…the videos were the exact pep talk that I needed. Through the video Alison was able to convey a camaraderie with her message that made me feel like I was sitting down to coffee with a mentor.”
-Flower Math Survey Response
“Cheat sheets….all I have to say is I Love You!…is that weird?”
-Tracey of Tracey Reynolds Floral Design
What about the Price?
The full retail price of Flower Math is $599, but you SAVE $100 OFF when you enroll Today!
I know Flower Math is an investment in your small business which is why I have multiple payment options for you.
or make 2 payments interest free,
or a take advantage of a 12-payment plan at just $49 per month!
I know it’s not always easy to invest in your business (and taking an online course may seem “risky”…), but I am committed to providing tremendous value to the florists who sign up for my “stuff”.
The florists who’ve completed Flower Math say that the value of the content far outweighs the cost. After signing up for Flower Math you’ll see the benefits of increased profit margins on every order for as long as you run your business.
Satisfaction Guarantee: I am certain you will love my course, but if you don’t, I’ll give you a full refund and you can keep the downloadable pdfs included in the course (including the bonus with my list of starting prices!)
To request a refund just shoot me an e-mail and we’ll set up a time to chat so you can tell me why Flower Math didn’t work for you.
Remember: I’m happy to answer any questions you may have along the way.
You can contact me with questions at any time before, during or after taking a course.
“Alison spells it out, not only through concise videos, but also through a series of written lessons and cheat sheets. Nothing can be mistaken as she actually shares real weddings from start to finish – recipes, flower orders and invoices – removing the mystery from the game.
I’m Australian based and although this course is from the US, I feel it’s entirely relevant to our local market. If you’re worried about spending the money on this course, consider it the missing subject to your initial training, it’s a small price to pay for the huge benefit your business will receive.”
“Your explanations are clear and precise for the creative, I’ve been in the industry a very long time and plan on continuing & you have given me a boost to return to the shop this year and not feel guilty charging what we’re worth.”
-Lyndal, The Flower Dispensary
“I have had a hard time getting over my own price hang ups. Seeing examples of how the numbers actually worked, in specific designs was invaluable.”
-Floralpreneur Survey Response
“Loving Flower Math. I already knew how to mark up based on the “flower shop technique” but I felt like I was all over the place and not focused about how I was pricing my work. I love that I now have it all in one place I can refer to and utilize. Now I also feel like it is taking the guilt out of pricing flowers (I couldn’t charge THAT much for a hydrangea!). I can just tell myself, “According to the Flower Math that is what I need to charge!”
-Shannon of Flourish
I created this course for floral designers who have a talent and love for flowers, but do not have anywhere to turn for mentorship to learn the business-side of the craft.
From industry standard mark-ups and how to apply them to recipes and wholesale ordering, plus 5 real weddings worth of sales, orders, recipes & real profits—I’m taking you behind the scenes to show you how I run my floral design business.
I know you will take these formulas, recipes, tips and advice and run with them.
More from Alison…
I love to help educate and empower floral designers to achieve their business goals, which is why I’m bringing you behind-the-scenes of my business!
Florists in 8 countries have joined Flower Math and the responses have been overwhelmingly positive. (Read course testimonials HERE.)
Both experienced designers and new business owners have written to tell me about a newfound confidence and reassurance around pricing their work. I am thrilled to hear these results.
A course like this has never been offered before.
If you have any questions for me please feel free to be in touch. email@example.com
With love from me to you,
Here’s what floral pros say about Flower Math…
Amy from Botanical Brouhaha said:
“I love that you clearly demonstrate that it is possible to have a profitable business working from home on a smaller scale…designers need to know that success and profitability can look a lot of different ways…this will be encouraging to a large number of designers. LOVE the real wedding examples. The designers are going to love this!”
And Blair of Sweet Blossoms says this:
“This class is perfect for anyone who is starting their own business, or for anyone who might need a refresher in the basics! Alison gives super-helpful tips and formulas on how to ensure that you are running your business with a really impressive profit margin. Users will appreciate the personal touch that Alison brings to each unit, as well as the real life examples that bring the lessons to life. This class is worth every penny and more!”
Still not sure if Flower Math is right for you?
You can feel free to e-mail me with any questions you may have:firstname.lastname@example.org