I believe in a culture in floristry where our standards are on the rise and our clients experience tremendous value in the beauty we create.
These are the core values which inspire me to create my online courses for florists:
1. Educate & Empower.
I provide online business courses, coaching and free training videos designed exclusively for florists to help you make more money, book better events and type fewer e-mails.
2. Maximize Profit.
I believe every florist should turn a profit and recognize the value of their time & expertise. A business must turn a profit to be sustainable. I want your business to thrive.
3. Customer Love.
I believe every floralpreneur® who enrolls in one of my courses deserves a topnotch service experience (from both me and the courses themselves). I strive for prompt replies, the fastest tech support I can offer when you need it, and courses that exceed your expectations. If you’re not thrilled with your customer experience, I want to know about it. Pronto.
Real Flower Business respects and values diverse life experiences and heritages and aims to ensure that all voices are valued and well served regardless of race, religion or sexual orientation.
4. Value & Support.
My purpose & intention is to provide tremendous value to my students. I proudly stand behind each course and will answer any questions you may have along the way.
Answering your questions is one of my favorite things. Really. Ask me anything.
5. Transparency & Goodness.
I want all the “good stuff” I share with floralpreneurs to be chock full ‘o honesty and realness. I share my experiences with you from my heart. I “practice everything I preach” and have for over 18 years, whether in a private 1 on 1 strategy session or through my online business courses, or my e-mail updates.
You don’t have to buy anything to be a floralpreneur®: a floral designer with initiative and business savvy.
Alison is a founding member of Wedding and Event Vendor Alliance (“WEVA”). WEVA rejects all forms of racism. Racism in any form will not be tolerated here or in any events associated with this Alliance. WEVA is committed to the mission of increasing cultural respect by cultivating greater understanding of concepts of diversity, inclusion, equity, implicit bias, white privilege, white supremacy, and systemic racism specifically within the wedding and event industry.
I believe running your own business should bring you joy.
Sharing this real flower business journey with you is my genuine pleasure.
Floral designers are the coolest.