I believe in a culture in floristry where our standards are on the rise and our clients experience tremendous value in the beauty we create.
Real Flower Business cultivates a culture of belonging. I respect and value diverse life experiences and heritages and aim to ensure that all voices are valued and well served regardless of race, religion, gender or sexual orientation.
These are the core values that inspire my courses, coaching and community for florists:
1. Educate & Empower.
I provide online business courses, coaching and free trainings designed exclusively for floral designers and farmer-florists to help you make more money, book better events in less time and find more freedom and joy in your business.
2. Maximize Profit.
I believe every florist should turn a profit and recognize the value of their time & expertise. Your business must turn a profit to be sustainable. I want to see your business to thrive.
3. Customer Love.
I believe every floralpreneur® who enrolls in one of my courses deserves a topnotch service experience (from both me and the courses themselves). I strive for prompt replies, the fastest tech support I can offer when you need it, and courses that exceed your expectations. If you’re not thrilled with your customer experience, I want to know about it. Pronto.
4. Value & Support.
My purpose & intention is to provide tremendous value to my students. I proudly stand behind each course and will answer any questions you may have along the way.
Answering your questions is one of my favorite things. Really. Ask me anything.
5. Transparency & Goodness.
I want all the “good stuff” I share with floralpreneurs to be chock full ‘o honesty and realness. I share my experiences with you from my heart. I “practice everything I preach” and have for over 20 years, whether in a private 1 on 1 strategy session or through my online business courses, or inside my free Facebook community.
See a full list of course offerings here.
Alison is a founding member of Wedding and Event Vendor Alliance (“WEVA”). WEVA rejects all forms of racism. Racism in any form will not be tolerated here or in any events associated with this Alliance. WEVA is committed to the mission of increasing cultural respect by cultivating greater understanding of concepts of diversity, inclusion, equity, implicit bias, white privilege, white supremacy, and systemic racism specifically within the wedding and event industry.
Learn more about WEVA Here and join us in our mission.
I believe running your own business should bring you joy.
Sharing this real flower business journey with you is my genuine pleasure.
Floral designers are the coolest.
xo. -Alison Ellis