Top 5 Frequently Asked Questions from Real Florists
The #1 question I get is: Which course should I take first?
And the answer really depends on your own personal business goals and struggles!…so I have a few questions below to help you choose the courses that are the best fit for you.
First things first….I’ve learned that the #1 thing florists struggle with is pricing and as a business owner I believe the #1 most important thing for you to understand is how to price your work! Turning a profit is essential to staying in business so if your pricing and profitability foundation could use some reenforcement check out Flower Math first!
(Florists often tell me they make back the cost of the course on the very first wedding they price using the Flower Math Formulas!)
Question 2: How do I spend less time on clients who can’t afford me (and end up ghosting me)?
Answer….I recommend these courses to help you book clients more quickly:
Question 3: How do I stand out and attract the right clients?
Answer…These courses help you flex your branding muscles and attract the best clients:
Question 4: How do I get customers to respect my boundaries (and stop walking all over me)?
Answer….Build authority and trust so that you can lead clients with help from these templates:
Question 5: How can I make sure I’m not overspending and still create work I’m proud of?
Answer…The Florist’s Guide To Pricing and Profitability:
Still can’t decide?
You can buy courses by the bundle and Save! SAVE $185 Off a 6-Course Bundle!
Guarantee: Flower Math has a satisfaction guarantee, however, all sales of templates and downloadable pdfs are final.
How can I work with Alison one-on-one?
How’d you get started?
I started working as a florist at the age of 16…
But I took my first hands-on floral design class at a summer camp in 5th grade.
I enjoyed my first floral course so much that when I began looking for my first job, my mother suggested I apply at the floral cart in the mall…
“Remember how much you enjoyed that floral design class when you were a kid? They’re hiring at the flower cart….why don’t you apply there?“
My first flower boss taught me everything I needed to know in order to work solo-shifts at the flower cart; which I did for the next 2+ years as I worked about 20-24 hours a week during the school year…and more during summers and holidays.
I have a Bachelor of Science in Plant & Soil Science from The University of Vermont, as well as a minor in small business. After college, I started my own home-studio floral business,Floral Artistry, in 2002 out of the kitchen of our 2nd floor apartment. I’m proud to say that 2021 marks my 20th season in business.
I worked at 6 different flower shops between the ages of 16-25, specializing in everything from bucket washing to cash & carry wraps to customer service to wire-service orders to wholesale purchasing to my very first experience with wedding work in 2001.
I’ve learned quite a few tricks over the years and I’ve perfected a few tricks of my own. In November 2015, I released my very first course, Flower Math, and I’ve been creating courses ever since. I really do love to talk about the business of the flower business.
I first started sharing my real flower business “stuff” with florists as a guest contributor on FlirtyFleurs.com in 2011. I’m a business contributor to Florists’ Review Magazine, and I recently wrote a 4-part series for Botanical Brouhaha, and I’m a member of the Chapel Designers.
What is a floralpreneur®?
A floral designer with initiative & business savvy is what I call a “floralpreneur®”.
Floralpreneurs who take my courses range from 30-year floral industry pros (a species known as the “flora-saurus” as one industry pro wrote to me!) to aspiring business owners & designers in their first few years (or even months!) of business. You don’t have to buy anything from me to be a floralpreneur®!