Real Flower Business

Education and Business Training for Floral Designers.

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CEO Mindset In Your Floral Business

How important is it to have a CEO mindset in your floral business?

Today, I have a few tips on how getting into a CEO mindset will help you to EASE into the new year–without adding anything to your to-do list!

Because when you run a business and you do “all the things”, it can be hard to zoom out to see the big picture and set next-level goals.

It takes intentional strategy and practice to get yourself into a CEO mindset that can chart your course and steer the ship (instead of just rowing the boat)!

Whether you work alone (like me!) or you lead a team, the most important thing is that you know where you want to go and what you need to let go of! Take a few moments to watch.

Things to consider now…

Do you work ON your business as much as you work IN your business?

Are your customer service systems seamless and effective?

Is your brand mission and message clear?

What are you paying attention to?

Are you spending your time wisely?

What is your next best step to get closer to your own unique goals?

How are you investing in your future growth?…

If you know it’s time to enter your CEO era, consider joining me in January for my 4-Week Training with Live Support, The Art of Good Business!

Learn More & Enroll Here!

And if you missed the Marketing Workshop for Florists, you can catch the limited time replay for just $37!

Get The Replay Now!

I’m rooting for you and your business as you move through this season and into the next! If I can be of any help to you in reaching your goals, please get in touch!

You can also find a full list of courses for florists HERE!

Keep doing beautiful work!

xo. -Alison Ellis

 

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Engagement Season Tips for Florists

Do you want to book some more events for 2025? Well, are you ready for engagement season?

Today, I have 3 Tips To Help You Prepare for Engagement Season–or whatever season your business may be entering–so that you can attract more of the right customers to your business! Click to watch now:

Join the Marketing Workshop!

A Few Notes To Recap

#1. Keep your ideal customers in mind–always!

Identify who you seek to serve so you can focus on what they want to hear from you!

That means, if your ideal customer really loves flowers and tends to have a reasonable budget, you don’t have to create content about how hard you work behind the scenes to clean wax out of votive candles or scrub buckets on a Monday morning.

Because your ideal customer would rather see the beautiful work you created this week and hear a little bit about why you love the look of the design!

 

#2. Revisit your existing marketing efforts.

  • What are you actually doing right now to attract the best customers to your business?
  • Are you putting all of your eggs in the social media algorithm basket?
  • What does your website express when I land on your homepage?
  • Are you speaking to the hearts of your ideal clients?
  • Where else can you reach them?

 

#3. Add more intention to your marketing strategy!

Level-up your marketing and branding strategy with a more magnetic message to attract the best clients!

Your “brand” is what your customers experience. So it’s more than just an image you project–it’s what people say about your company when you’re not in the room.

A better marketing strategy gives you leverage. In short, it makes it easier to book clients and gain trust if your brand credibility is already established in their minds.

 

After 22 years in business, I think it’s a wise practice to revisit your marketing and branding efforts on a regular bases (at least once per year!). That’s why I’m hosting my upcoming Marketing Workshop on December 3, 4 & 5th! You can learn about that and sign up here if you want to join me! I’d be honored to have you join me.

If you have any questions, don’t hesitate to get in touch!

xo. -Alison Ellis

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Workshops for Florists

Marketing Workshop for Florists: 3-Day Live-Virtual Training!

Marketing is one of the main levers of success in your business. That means, when you improve this aspect of your business, you don’t have to work as hard in other areas!

So if you’re currently posting on Instagram or TikTok without an intentional marketing plan and you could use some common sense marketing tips for your floral business, I’m inviting you to join my Marketing Workshop for Florists!–this is your shortcut to attracting better clients–and TODAY you can take advantage of the Coupon Code SAVE57 to get it for just $57!

 

Hands-on Training: Wedding Bootcamp in Vermont!

Are you a floral designer or farmer-florist who wants to add weddings to your offerings or improve your current booking and design skills?

Wedding Bootcamp is taking place April 27-29th, in Waitsfield, Vermont and there are currently 6 seats open!

Get all the details here and sign up today to save your seat.

All meals are included and we’ll have a great time with a small group!

 

Need help deciding if a workshop is a good fit for you? Get in touch! info@realflowerbusiness.com

 

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Classes for Florists

Hello Floralpreneur®! I just wrapped up my 23rd wedding season and while I’d love to say that I’m about to kick back and relax or that I popped the cork on a bottle of bubbly and boasted of my successful season, that’s not the truth! Because this is actually the time of year when I kick into a different gear where I’m designing less, but I am teaching a lot more!

Here are 3 classes I have coming up for florists of all experience levels:

Nov. 11–Business Planning & Strategy Session

Consider this a 4th quarter Planning and Strategy Session to regroup and refocus your efforts for 2025 and beyond. All members of my Patreon Community are invited to join this private Zoom call at 12pm Eastern (or catch a replay later).

To join this training, become a Patreon supporter here. (You’ll also find a ton of great tips and trainings waiting for you inside the Patreon “vault” of lessons.)

Dec. 3-5–Marketing Workshop for Florists

Waitlist Open! This has been one of my most popular and well attended live-virtual trainings over the last several years. Registration will be open next week. You can get on the notification list here to be the first to know when doors are open! (There’s no obligation to buy, this is just an interest list!)

In the 3-Day training we’ll cover: 

  • 3 Marketing Mistakes Florists Are Making
  • Why A More Intentional Marketing Strategy Will Help You Work Smarter In Every Aspect of Your Business
  • 7 Tips To Refresh Your Website 
  • 4 Steps To Level-up Your Branding So You Can Close Sales More Easily With Ideal Clients
  • AND I’ll address your questions LIVE!

If you’re posting on social media without a plan or strategy, THIS live-virtual workshop is for you!

Jan. 7, 14, 21, 28–The Art of Good Business

I’ve been teaching this month-long program with live support since 2017 and there is no other business program like this for florists available. From the bones of your business plan to your ideal customer journey and your overall brand identity, we work together in a small group coaching environment to bring clarity and purpose to your business in the new year.

Doors open in early December! Details coming soon.

So if any of these classes are of interest to you, I’d be honored to have you join me for one or ALL of these trainings. They are intended to help you finish the year strong AND start out in the new year feeling focused and clear on where to put your efforts.

Because effort alone won’t get you to your goals! That’s where a good plan and strategy can help.

As always, if you ever have a question for me, just get in touch! I also offer 1:1 coaching if you need help with something specific in your business/life.

Keep doing beautiful work!

xo. -Alison Ellis

P.S. If you’d like to learn with me in person this April, CLICK HERE to learn about my Wedding Bootcamp!

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