If you’re a florist, you need to understand the 4 Pillars of running a successful business:
- Floral Care & Design
- Pricing & Profitability
- Booking Clients & Closing the Sale
- Building a Reputable Brand
Unfortunately, too many florists make the costly mistake of jumping into floral design for the creative-side, but without a roadmap for the business-side you’ll waste years doing work that doesn’t attract the right clients and doesn’t get you paid!
That’s why I create Real Flower Business Courses for Florists to show you how to turn a profit consistently, lead clients through your booking process to close more sales, and build a brand you love. If you’re a passionate floral designer who wants to become the leader you’re meant to be and take charge of your business, you’re in the right place.
Welcome to my website. Real Flower Business happens here. Click to watch a brief hello!
I’m Alison Ellis. I help passionate floral designers learn how to run the business-side of their business!
See a full course list
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Why have over 7,500 floral designers signed up for my courses?
Because expert advice can take years off of your learning curve! And as you already know, running a floral design business involves a lot more than “just playing with flowers”. It’s critical to continue your own business and life education in order to reach your potential.
Florists can feel confident in your pricing, gain authority and respect from clients, and create freedom in your small business.
Jessie @maidenhairfloral said:
“Alison is the real deal. The knowledge that she shares…is solid – no fluff here. She has such an amazing understanding of how to attract your ideal client by speaking directly to them…I really appreciate Alison’s perspective because she’s running a successful business that is built around a top-notch customer service experience.”
If you want to make more money, spend less time typing e-mails and proposals, & build a long lasting brand, click here to find a full list of course offerings & free resources for floral designers.
About Alison
The first thing you need to know is, I’m a floralpreneur®–just like you.
I’m not a “luxury florist”. I’m a home-studio designer who started my biz as a part-time gig and turned it into my full-time job.
I love floral design. Just about every flower is “my favorite”.
But the “business stuff” is just as important as a designer’s eye and a master florist’s touch!
In order to succeed, florists must attract excellent customers who are willing to pay you for your time and skill.
But it’s not always easy to find customers who value your time…and turning a profit is not optional!
Because it takes a lot of time and effort to run a floristry business and if you’re not turning a profit, then you’re working for a hobby, not a business!
And a hobby can’t be relied upon to pay your bills or provide a reasonable salary that allows you to “quit your day job”.
Good news! It doesn’t have to be that way.
You don’t have to skip paychecks or reduce your prices to compete. You can have a profitable floral design business on any scale that works for you, whether you work from home, a shop, or still consider flowers to be your part-time gig!
You can turn a profit on every order you make and build a reputable brand that attracts awesome clients!
And I can help show you how with over a dozen online courses for florists including:
- Business Plan Jumpstart
- Flower Math: The Florist’s Guide To Pricing And Profitability
- E-mail Templates for Florists
- Contracts For Florists
- How To Write Proposals That Sell
- Marketing Minicourse
- Website Bootcamp
- Wedding Workflow
- The Art of Good Business
- The Vault
I also offer FREE resources for florists including:
- Free Courses (which you’ll find here).
- Subscribe to my YouTube Channel here.
- Join me and thousands of florists around the globe in my Facebook group.
Pros know: The right business advice can take years off of your learning curve!
I’ve been a professional floral designer for over 25 years, but I started my business because I love floral design–not because I love bookkeeping, marketing and writing proposals.
Successful business owners are always on a quest for more knowledge, freedom, and joy in their work, and since I really do love floral design, I’ve learned that continued self-education is a must to maximize my potential.
Find a full list of my course offerings here.
Find more free resources on my Blog here.
Successful Florists Say…
“Alison is that mentor/friend that every florist should have.
She gives a great perspective on problems that face a small business owner. [I’d recommend Alison’s courses to] anyone who needs guidance in the floral industry…it can be so isolating…”
-super kind, anonymous floralpreneur®
“I’ve been given a roadmap for business success that will be a baseline for my future growth…
Alison has put her heart and her vast knowledge into this class. She is open and supportive. Honest and kind. She will tell the truth. She is clear and concise. She is a bit of a genius and she’ll bring out the genius in you!…the inquiries started coming, I booked three clients and have two new prospects!”
Read success stories from real florists who’ve tried my courses here.
Jennesa wrote:
“You are the Floral Godmother!!! I’m in the beginning of my floral journey and your videos are giving me wings!! Thank you for sharing your magic!!”
Questions for Alison? Get in touch!
I’d love to hear from you! Ask to join my Facebook group here.
To ask me a question or drop me a line e-mail: info@floralartvt.com