If you’re a floral designer, you know it takes more than a talent for floral design to run a successful, profitable flower business.
And most florists I know started their business because they love flowers–not because they’re experts in pricing, marketing and sales.
The fact is, you can’t just “fly by the seat of your pants” on the business stuff if you want to stay in business.
That’s why I create Real Flower Business Courses for Florists and provide 1:1 Coaching to teach passionate florists how to turn a consistent profit and close more sales with clients who are excited to work with you.
Click below to watch a brief hello from Alison!
After running my own home-studio floral design business for 20 years, I know the secret to longevity is built on understanding 4 Floralpreneur® Fundamentals:
#1. Flower Care & Design Principles–This turns into your signature style.
#2. Pricing & Profitability–So that you can pay yourself!
#3. Booking Clients & Closing the Sale–So that you book clients more easily.
#4. Establishing a Reputable Brand–To develop credibility & longevity.
Why have over 10,000 floral designers signed up for my courses?
Because expert advice can take years off of your learning curve! And as you already know, running a floral design business involves a lot more than “just playing with flowers”. You’re the CEO of your small business! That’s why it’s critical to continue your own business education in order to reach your full potential and be the leader you’re meant to be.
Successful Students Say…
“Alison is the real deal. The knowledge that she shares…is solid – no fluff here. She has such an amazing understanding of how to attract your ideal client by speaking directly to them…I really appreciate Alison’s perspective because she’s running a successful business that is built around a top-notch customer service experience.”
“I’ve been given a roadmap for business success that will be a baseline for my future growth…
Alison has put her heart and her vast knowledge into this class. She is open and supportive. Honest and kind. She will tell the truth. She is clear and concise. She is a bit of a genius and she’ll bring out the genius in you!…the inquiries started coming, I booked three clients and have two new prospects!”
Want to learn more?
Become A Member Of My Floralpreneur® Community!
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Successful Students Say…
I’ve been helping florists learn how to make more money and book better clients since 2015, but the first thing you need to know is, I’m a real florist–just like you.
I’m not a “luxury florist”. And I’m not a floral educator who “just teaches”.
I’m a home-studio floral designer who started my biz as a part-time gig back in 2002 and turned it into a full-time job that I still love after 20 years.
I’ve been a professional florist for over 27 years, although I took my first floral design class in 5th grade.
Even after many years in business, I still love floral design. Just about every flower is “my favorite”.
But the “business stuff” is just as important as a design eye and a master florist’s touch!
In order to succeed, florists have to consistently attract customers who are willing to pay you for your time and skill.
And it’s not always easy to find customers who value your time…and turning a profit is not optional!
Because it takes a lot of time and effort to run a floristry business and if you’re not turning a profit, then you’re working for a hobby, not a business!
And a hobby can’t be relied upon to pay your bills or provide a reasonable salary that allows you to “quit your day job”.
Good news! It doesn’t have to be that way.
You can turn a profit on every order you make and build a reputable brand that attracts awesome clients. I know it’s possible because I’ve done it!
You don’t have to skip paychecks or reduce your prices to compete in your local market. You can have a profitable floral design business on any scale that works for you, whether you work from home, a flower shop, or still consider flowers to be your part-time gig!
And I can help show you how to run your own successful small business with over a dozen online courses for florists including:
- Business Plan Jumpstart
- Flower Math: The Florist’s Guide To Pricing And Profitability
- E-mail Templates for Florists
- Contracts For Florists
- How To Write Proposals That Sell
- Wedding Workflow
- The Art of Good Business
Pros know: The right business advice can take years off of your learning curve!
I’ve been a professional floral designer for over 27 years, but I started my business because I love floral design–not because I love bookkeeping, marketing and writing proposals.
But successful business owners are always on a quest for more knowledge, freedom, and joy in their work, and I’ve learned that continued self-education is a must to maximize my potential.
Whether you’re a certified floral designer or aspiring to learn the ins and outs of the industry, there is always more to learn.
Questions for me? Get in touch!
I’d love to hear from you!
To ask me a question or drop me a line e-mail: email@example.com