If you’re a florist, you already know that running a successful business means you need to understand a lot more than the principles of floral design.
Unfortunately, most struggling florists make the costly mistake of jumping into floral design for the creative-side, but without a roadmap for the business-side you’ll waste years doing work that doesn’t attract the right clients and doesn’t get you paid.
That’s why I create Business Courses for Florists to show you how to turn a profit from day 1, lead clients through your booking process, and build a brand you love. If you’re a floral designer who wants to take charge of your business, you’re in the right place.
I teach passionate floral designers how to run the business-side of their business!
Jessie @maidenhairfloral said:
“Alison is the real deal. The knowledge that she shares…is solid – no fluff here. She has such an amazing understanding of how to attract your ideal client by speaking directly to them…I really appreciate Alison’s perspective because she’s running a successful business that is built around a top-notch customer service experience.”
More About Alison…
The first thing you need to know is, I’m a floralpreneur®…just like you.
I’m not a “luxury florist”. I’m a home-studio designer who started my biz as a part-time gig and turned it into my full-time job.
I love floral design. Just about every flower is “my favorite”.
But the “business stuff” is just as important as a designer’s eye and a master florist’s touch!
In order to succeed, florists must attract excellent customers who are willing to pay you for your time and skill.
But it’s not always easy to find customers who value your time…and turning a profit is not optional!
Because it takes a lot of time and effort to run a floristry business and if you’re not turning a profit, then you’re working for a hobby, not a business!
And a hobby can’t be relied upon to pay your bills or provide a reasonable salary that allows you to “quit your day job”.
Good news! It doesn’t have to be that way.
You don’t have to skip paychecks or reduce your prices to compete. You can have a profitable floral design business on any scale that works for you, whether you work from home, a shop, or still consider flowers to be your part-time gig!
You can turn a profit on every order you make and build a reputable brand that attracts awesome clients!
And I can help show you how with over a dozen online courses for florists including:
- Business Plan Jumpstart
- Flower Math: The Florist’s Guide To Pricing And Profitability
- E-mail Templates for Florists
- Contracts For Florists
- How To Write Proposals That Sell
- Marketing Minicourse
- Website Bootcamp
- Wedding Workflow
- The Art of Good Business
- The Vault
I also offer FREE courses for florists including:
- How To Start A Floral Design Business
- Flower Boss, A Free Training Course For Florists
- Floral Crown Tutorial
- How To Book More Weddings More Quickly
Why have over 7,000 floral designers signed up for my courses already?
Because expert advice can take years off of your learning curve! And as you already know, running a floral design business involves a lot more than “just playing with flowers”. It’s critical to continue your own business and life education in order to reach your potential.
Florists can feel confident in your pricing, gain authority and respect from clients, and create freedom in your small business.
If you want to make more money, spend less time typing e-mails and proposals, & build a long lasting brand, click here to find a full list of course offerings & free resources for floral designers.
Jennesa wrote via YouTube:
“You are the Floral Godmother!!! I’m in the beginning of my floral journey and your videos are giving me wings!! Thank you for sharing your magic!!”
I’ve been a professional floral designer for over 25 years…
I started my business because I love floral design–not because I love bookkeeping, marketing and writing proposals.
Successful business owners are always on a quest for more knowledge, freedom, and joy in their work, and since I really do love floral design, I’ve learned that continued self-education is a must to maximize my potential.
Pros know: The right business advice can take years off of your learning curve!
This is why I’m proud to offer easy to access online business courses exclusively for florists to help you make more money, book better clients and build an awesome website.
I’m a real florist.
I wash buckets and carry big boxes of flowers.
I worry about my peonies blowing open too soon, delayed flower shipments and roses that look “more ivory than white”.
I started driving a minivan YEARS BEFORE becoming a mom.
I’m as passionate about “the art of good business” as I am about the art of floral design!
I’ve been running my own small-scale home-studio business since 2002.
I live in Vermont with my husband and son. I LOVE our home. Which is a good thing because I work here, too.
You can see my floral design portfolio here: floralartvt.com
Successful Florists Say
“Alison is that mentor/friend that every florist should have.
She gives a great perspective on problems that face a small business owner. [I’d recommend Alison’s courses to] anyone who needs guidance in the floral industry…it can be so isolating…”
-super kind, anonymous floralpreneur®
“I’ve been given a roadmap for business success that will be a baseline for my future growth…
Alison has put her heart and her vast knowledge into this class. She is open and supportive. Honest and kind. She will tell the truth. She is clear and concise. She is a bit of a genius and she’ll bring out the genius in you!…the inquiries started coming, I booked three clients and have two new prospects!”
Questions for me? Get in touch!
I’d love to hear from you! Ask to join my Facebook group here.
To ask me a question or drop me a line e-mail: firstname.lastname@example.org