After 30+ years in the floral industry, most florists I know started their business because they love flowers, not because they’re experts in business strategy, pricing, sales and marketing.
The truth is, it takes more than a talent for floral design to run a successful, profitable flower business!
If you want to grow your floral business and pay yourself consistently, you can’t just focus perfecting your design skills and “wing it” on the business stuff.
That’s why I’m on a mission to teach passionate floral designers how to turn a profit and book more clients who are excited to work with you with Business Courses for Florists and 1:1 Coaching!
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Why have over 10,000 floral designers enrolled in my courses?
Because expert advice can shorten your learning curve!
And as you probably already know, running a floral design business involves a lot more than “just playing with flowers”.
You’re the CEO of your small business! That’s why it’s critical to continue your own business education in order to reach your full potential and become the leader you’re meant to be!
Want to learn more?
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Successful Students Say…
“Alison is the real deal. The knowledge that she shares…is solid – no fluff here. She has such an amazing understanding of how to attract your ideal client by speaking directly to them…I really appreciate Alison’s perspective because she’s running a successful business that is built around a top-notch customer service experience.”
-Jessie @maidenhairfloral
“I’ve been given a roadmap for business success that will be a baseline for my future growth…
Alison has put her heart and her vast knowledge into this class. She is open and supportive. Honest and kind. She will tell the truth. She is clear and concise. She is a bit of a genius and she’ll bring out the genius in you!…the inquiries started coming, I booked three clients and have two new prospects!”
-Rebecca Raymond
Read more success stories from real florists here.
About Alison
I’ve been helping florists learn how to make more money and book better clients since 2015, but the first thing you need to know is, I’m a real florist–just like you.
I’m not a “luxury florist” and I’m not an “influencer”.
I’m a home-studio floral designer who started my business as a part-time gig back in 2002 and turned it into a full-time job that I still love after 24 years.
I’ve been a professional florist for over 30 years, although I took my first floral design class in 5th grade.
Even after many years in business, I still love floral design. Just about every flower is “my favorite”.
But the business stuff is just as important as a design eye and a master florist’s touch!
In order to succeed, florists have to consistently attract customers who are willing to pay you for your time and skill.
And it’s not always easy to find customers who value your time…and turning a profit is not optional!
Because it takes a lot of time and effort to run a floristry business and if you’re not turning a profit, then you’re working for a hobby, not a business!
And a hobby can’t be relied upon to pay your bills or provide a reasonable salary that allows you to “quit your day job”.
Good news! It doesn’t have to be that way.
You can turn a profit on every order you make and build a reputable brand that attracts awesome clients. I know it’s possible because I’ve done it and my students do it, too!
You don’t have to skip paychecks or reduce your prices to compete in your local market. You can have a profitable floral design business on any scale that works for you, whether you work from home, a flower shop, or flowers are a seasonal, part-time gig!
And I can help show you how to run your own successful small business with over a dozen online courses for florists including:
- Business Plan Jumpstart
- Flower Math: The Florist’s Guide To Pricing And Profitability
- E-mail Templates for Florists
- Contracts For Florists
- How To Write Proposals That Sell
- Wedding Workflow
- The Art of Good Business
Learn how to transform your floral business from confusion to clarity with trainings designed specifically for floral professionals, so you can confidently charge what you’re worth and attract your ideal customers.
Find a full list of my course offerings here.
Find more free resources on my Blog here.
Questions for me? Get in touch!
I’d love to hear from you!
To ask me a question or drop me a line e-mail: info@realflowerbusiness.com