If you’re a talented floral designer who wants to maximize profits and book better clients more quickly, you’re in the right place.
I teach florists how to take the lead in their business with my online courses, 1:1 coaching and online Floralpreneur® Communities. Click to watch a brief hello!
Every Successful Florist Must Learn To Master These 4 Floralpreneur® Fundamentals:
- Flower Care & Design Principles (This turns into your signature style.)
- Pricing & Profitability (So that you can pay yourself.)
- Booking Clients & Closing the Sale (So that you book clients easily.)
- Establishing a Reputable Brand (To give your business longevity.)
Unfortunately, too many florists make the costly mistake of jumping into a flower business for the flowers, but they just sort of “fly by the seat of their pants” on the business stuff.
The problem is without a roadmap for your business you can waste years doing work that doesn’t attract the right clients and doesn’t get you paid!
That’s why I create Real Flower Business Courses for Florists and provide 1:1 Coaching to teach passionate florists how to turn a profit consistently and close more sales with clients who are excited to work with you.
Want to learn more?
Why have over 8,000 floral designers signed up for my courses?
Because expert advice can take years off of your learning curve! And as you already know, running a floral design business involves a lot more than “just playing with flowers”. It’s critical to continue your own business education in order to reach your full potential and be the leader you’re meant to be.
If you want to make more money, spend less time typing e-mails and proposals, & build a long lasting brand, click here to find a full list of course offerings & free resources for floral designers.
Become A Member Of My Floralpreneur® Community!
- Patreon Creator Page Members Only
- Subscribe to my YouTube Channel here
- Join thousands of florists around the globe in my Free Facebook group
Successful Students Say…
“Alison is the real deal. The knowledge that she shares…is solid – no fluff here. She has such an amazing understanding of how to attract your ideal client by speaking directly to them…I really appreciate Alison’s perspective because she’s running a successful business that is built around a top-notch customer service experience.”
“I’ve been given a roadmap for business success that will be a baseline for my future growth…
Alison has put her heart and her vast knowledge into this class. She is open and supportive. Honest and kind. She will tell the truth. She is clear and concise. She is a bit of a genius and she’ll bring out the genius in you!…the inquiries started coming, I booked three clients and have two new prospects!”
I’ve been helping florists learn how to make more money and book better clients since 2015, but the first thing you need to know is, I’m a real florist–just like you.
I’m not a “luxury florist”. And I’m not a floral educator who “just teaches”.
I’m a home-studio floral designer who started my biz as a part-time gig back in 2002 and turned it into a full-time job that I still love after 20 years.
I’ve been a professional florist for over 27 years. I still love floral design. Just about every flower is “my favorite”.
But the “business stuff” is just as important as a design eye and a master florist’s touch!
In order to succeed, florists must attract excellent customers who are willing to pay you for your time and skill.
But it’s not always easy to find customers who value your time…and turning a profit is not optional!
Because it takes a lot of time and effort to run a floristry business and if you’re not turning a profit, then you’re working for a hobby, not a business!
And a hobby can’t be relied upon to pay your bills or provide a reasonable salary that allows you to “quit your day job”.
Good news! It doesn’t have to be that way.
You can turn a profit on every order you make and build a reputable brand that attracts awesome clients. I know it’s possible because I’ve done it!
You don’t have to skip paychecks or reduce your prices to compete. You can have a profitable floral design business on any scale that works for you, whether you work from home, a shop, or still consider flowers to be your part-time gig!
And I can help show you how to run your own successful small business with over a dozen online courses for florists including:
- Business Plan Jumpstart
- Flower Math: The Florist’s Guide To Pricing And Profitability
- E-mail Templates for Florists
- Contracts For Florists
- How To Write Proposals That Sell
- Website Bootcamp
- Wedding Workflow
- The Art of Good Business
- The Vault
Pros know: The right business advice can take years off of your learning curve!
I’ve been a professional floral designer for over 27 years, but I started my business because I love floral design–not because I love bookkeeping, marketing and writing proposals.
But successful business owners are always on a quest for more knowledge, freedom, and joy in their work, and I’ve learned that continued self-education is a must to maximize my potential.
Whether you’re a certified floral designer or aspiring to learn the ins and outs of the industry, there is always more to learn.
Questions for me? Get in touch!
I’d love to hear from you! Ask to join my Facebook group here.
To ask me a question or drop me a line e-mail: firstname.lastname@example.org