Do you ever track how many hours you spend trying to craft “the perfect e-mail”?

E-mail is a crucial part of your customer service experience,

but I’ll admit, I had no idea how much time I’d spend in front of my computer when I started my floral design business over 20 years ago!

I often send the same basic e-mails over and over again throughout the wedding season, so after more than a decade spent perfecting my sales and booking process I created 12 E-mail Templates for Florists with some of my most frequent (& sometimes tricky!) conversations, as well as 10 Tough Conversations Made Easier so that you won’t have to agonize over what to say to clients anymore.

Get Templates Here

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Get a bundle Here

*Scroll down to read what’s included in all the templates.

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Templates Save You Time.

I provide a personal experience for each client, however, as commander-in-chief of my one-woman business it’s important that I streamline my systems whenever possible. (Cue the templates!)

You can customize your own e-mail templates by modifying the language and phrasing provided in my templates. Simply create an e-mail folder for your most commonly used conversations, then, copy, paste into a new e-mail and adjust as needed to suit your client!

Florists often tell me they use these e-mail templates the same day they buy them! Copy, paste, rinse, repeat!

Grab them Here

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Real Florists Say…

“Alison, Your email templates came at just the right time!  I have referenced them 3 times and have already booked a new event!…I have never taken a client from initial consult to contract/payment received so fast!! Thanks!” -Jessie

 

“I just used your lowest price template, and [the customer] upped her [budget] by $500!!! Whoop whoop!! I also just accepted another retainer using your template, so in your honour I’ll put both towards Flower Math.”  -Larissa

 

“…I pretty much don’t draft anything without them and my Proposals That Sell…Even though I deviate and write my own content to suit I love having a backbone to start from and find [the pdfs] keep my email tone and wording on point and professional…Actually can’t live without them.” -Casey Mayne

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UPGRADE: Get a 5-Course Bundle & Save!

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Here’s what you get in 10 E-mail Templates:

How to….

1. Tell someone you can no longer “hold their date”.
2. Present a proposal that’s over budget.
3. Ask someone why they did NOT book with you.
4. Tell someone you’re not a good fit for their event.
5. Reply to a complaint.
6. Bill for damaged or missing rental items after an event.
7. Explain you won’t order flowers until full payment is received.
8. Tell someone that their most recent changes/additions will result in a price increase.
9. Tell someone you will not update their proposal (again) or meet (again) without a deposit.
10. Respond when a wedding is cancelled.

*Plus a bonus template: How to Ask For A Testimonial.

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And here’s what’s included in 12 E-Mail Templates:

How to…

1. Say, Hello in an introduction e-mail.
2. Present a minimum.
3. Present a proposal, contract and invoice.
4. Tell someone you’re unavailable for their date.
5. Tell someone you will not lower your price.
6. Follow up if you don’t hear back from a prospect.
7. Tell someone you cannot hold their date without deposit.
8. Confirm receipt of contract & deposit.
9. Confirm receipt of contract, but missing deposit.
10. Confirm receipt of deposit, but missing contract.
11. Request final changes and final payment.
12. Confirm receipt of final payment before event.

*Plus I’ve added a bonus with 5 e-mail etiquette tips.

Just $58 HERE

I know you can take these templates and add your own unique spin to reflect the voice of your brand.

It’s essential to command professional and clear communication in a world where websites serve as storefronts and e-mail is the first form of contact with a potential client.

At times we have to “get tough” and explain the rules, set boundaries, handle late payments or simply say “no”.

Click here to grab my templates bundles and start leveraging your e-mails to increase your confidence, authority, and income.

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