My online business courses teach floral designers how to be make more money, book better events and type fewer e-mails!
“Man do I wish I had used them earlier…sent off all my latest proposals using your email templates and 3 from 3 have come back before the expiry date in acceptance!! [You’re] a floral super star Alison thank you so so much for the time and effort you put back into the industry.”
-Casey (from Facebook)
5 Downloadable courses:
These courses are pdf’s you can download as soon as you purchase.
(Try ’em. You’ll like ’em.)
This downloadable pdf tackles ten difficult conversations we have with customers and potential customers including How to Present A Proposal That’s Over Budget, How to Reply To A Complaint, How to Tell A Client You Won’t Work with Them, and How To Respond When A Wedding Is Cancelled. Get it here $39.
This downloadable pdf gives you the exact wording I use when writing to a client. It’s a bonafide look at how I communicate with customers to create both a friendly and business-centered relationship based on mutual respect and crystal clear communication. I often hear florists say they use these templates within the first 1-2 days of purchasing them! You’ll find some valuable phrases you can embrace and adapt to your own unique voice. Buy it now $29.
“Alison, Your email templates came at just the right time! I have referenced them 3 times and have already booked a new event! I have never taken a client from initial consult to contract/payment received so fast!! Thanks!” -Jessie
Included in this pdf you get the 14 Terms & Conditions I include in my contract, along with notes on some of my very favorite and most important parts, plus I’ve added 10 additional clauses you might want to consider, and a BONUS e-mail template, “What if someone asks you to modify your contract?” Contracts For Florists is not intended to be a “template”, although you do get all of the terms of my contract. My hope is that you’ll use this course to draft a contract with a local attorney in your area! (I’m a florist; I am not a lawyer. You should consult an attorney when drafting an official contract.) Get it here $99.
This downloadable pdf shows you how to create a template for wedding proposals that sell by sharing the steps I use to create a more streamlined proposal process without committing hours and hours of time before booking…including tips to create a sense of urgency around booking so you really can book more quickly. Get it $99.
This downloadable pdf takes you behind the scenes of my business to show you how I choreograph a customer service experience that fosters a relationship of trust and confidence (on both sides!) with 16 Steps to client management from initial inquiry to post-wedding followup. Get it here $19.
Mastermind Your Business.
You can provide value to the client and turn a profit in your business.
Flower Math is a roadmap to profit clarity. Even experienced florists report increased confidence when pricing their work. You don’t necessarily have to increase sales to make more money; learn how to keep more of the money you’re already making! Click here to learn more & SAVE $100 OFF! (Or take advantage of a 2-payment plan here!)
599 (ON SALE NOW for $499.)
Best Price: Save $185 OFF a 6-Course Bundle
Flower Math Testimonial:
“I love that you clearly demonstrate that it is possible to have a profitable business working from home on a smaller scale…designers need to know that success and profitability can look a lot of different ways…this will be encouraging to a large number of designers. LOVE the real wedding examples. The designers are going to love this!”
-Amy, Botanical Brouhaha
Work With Me. 1:1 Private Lessons.
Want to book a strategy session? These “private lessons” give me the opportunity to learn more about you and your business in a one hour phone or Skype call. Click here to learn about booking a strategy session with Alison.
We tackle specific struggles or areas of uncertainty. It may be as simple as creating an action plan to streamline your booking process. Usually we talk about how to improve your sales pages & website presence.
(I provide a few questions to help get you started here: Strategy Session Preliminary Questions.)
Transform your business into a brand! The Art Of Good Business.
If you want to design a more engaging website, attract better clients and stop worrying about what “other florists” are doing, let’s dive into The Art Of Good Business.
Are you a business owner who….
- Updates your own website?
- Writes your website copy or blog posts?
- Manages your own marketing strategy?
- Struggles with “selling yourself”?
- Wants to book better weddings?
- Still spends too much time on clients who aren’t a good fit?
If so, click here to join me on a brand building journey to hone your voice and design a kick-butt website your ideal clients will love.
Floralpreneurs leave the course with a deeper understanding of who your ideal customers are and how to attract more customers that love you.
Florists describe this course as a game-changer.
In the course you’ll…
- Discover a deeper understanding of who your ideal customers are and how to speak directly to them.
- Learn how to improve your website to create a first point of contact that attracts ideal clients;
- Gain valuable strategies around how to prequalify customers;
- Choreograph outstanding client management that feels like personalized customer service;
- Hone the unique blend of talents that make up your one-of-a-kind brand.
- Get year-round support via livestreams in our private Facebook group.
If you’re working to build a brand that lasts, this course was made for you.
(Click here for pricing, course details, & a free sample preview of the course. New sessions begin in Nov, Jan and March!)
Try A Free Course:
In this free e-mail course you get 7 days worth of insider-tips to help move your business forward including my password protected video where I share real-life tips to help you book events more quickly. Sign up here today!
In this free course florists get insights into how I set a minimum on weddings, how to get paid, how to handle customer complaints, how to answer the question “Are these flowers expensive?”, the importance of valuing your work as well as the worst business advice I ever took! Get it here.
My free 4-part series provides strategies to help florists nip these 4 major pricing mistakes in the bud. (Even experienced designers make mistakes from time to time, however, a few bad habits can mean big trouble for your bottom line.) Get it now.
Understanding your pricing is the single most important thing you can do for your business. In this FREE course you’ll find 2 recordings from my Markups Mondays Live series. 68% of florists I surveyed said they are “moderately confident” in their pricing. If you ever ask yourself, “Does this look like a $75 arrangement?”, then this free course is for you!
This FREE video tutorial is a quick pro tip on how to make a floral crown and package it for delivery! In less than 6 minutes you’ll see how I make and package a headwreath for delivery. I hope you’ll take a few minutes to watch and I hope you’ll enjoy it.
Read Alison’s Bio HERE.
My courses help you spend less time in front of your computer and more time doing the things you’re actually passionate about…like designing!…or being with your family.
All of my courses are designed to help you:
- Hone your professional voice.
- Present your brand/your business/yourself with confidence.
- Take the lead on customer service, sales and pricing.
- Leave emotion out of the sale, the proposal AND your e-mails.
Strong communication is a necessity when you own a business.
I believe “good business is the best art” and I create each course from the bottom of my heart.
Remember: Buy a bundle & Save! Click HERE for bundles.
If you’re not sure if one of my courses is right for you, shoot me an e-mail any time: firstname.lastname@example.org