My online business courses teach floral designers how to be more profitable, streamlined and professional.
My courses help you spend less time in front of your computer and more time doing the things you’re actually passionate about…like designing!…or being with your family.
All of my courses are designed to help you:
- Hone your professional voice.
- Present your brand/your business/yourself with confidence.
- Take the lead on customer service, sales and pricing.
- Leave emotion out of the sale, the proposal AND your e-mails.
Strong communication is a necessity when you own a business.
I believe “good business is the best art” and I create each course from the bottom of my heart.
“Man do I wish I had used them earlier…sent off all my latest proposals using your email templates and 3 from 3 have come back before the expiry date in acceptance!! [You’re] a floral super star Alison thank you so so much for the time and effort you put back into the industry.”
-Casey (from Facebook)
5 Downloadable courses:
This downloadable pdf tackles ten difficult conversations we have with customers and potential customers including How to Present A Proposal That’s Over Budget, How to Reply To A Complaint, How to Tell A Client You Won’t Work with Them, and How To Respond When A Wedding Is Cancelled. Get it here $39.
This downloadable pdf gives you the exact wording I use when writing to a client. It’s a bonafide look at how I communicate with customers to create both a friendly and business-centered relationship based on mutual respect and crystal clear communication. I often hear florists say they use these templates within the first 1-2 days of purchasing them! You’ll find some valuable phrases you can embrace and adapt to your own unique voice. Buy it now $29.
Included in this pdf you get the 14 Terms & Conditions I include in my contract, along with notes on some of my very favorite and most important parts, plus I’ve added 10 additional clauses you might want to consider, and a BONUS e-mail template, “What if someone asks you to modify your contract?” Contracts For Florists is not intended to be a “template”, although you do get all of the terms of my contract. My hope is that you’ll use this course to draft a contract with a local attorney in your area! (I’m a florist; I am not a lawyer. You should consult an attorney when drafting an official contract.) Get it here $99.
This downloadable pdf shows you how to create a template for wedding proposals that sell by sharing the steps I use to create a more streamlined proposal process without committing hours and hours of time before booking…including tips to create a sense of urgency around booking so you really can book more quickly. Get it $99.
This downloadable pdf takes you behind the scenes of my business to show you how I choreograph a customer service experience that fosters a relationship of trust and confidence (on both sides!) with 16 Steps to client management from initial inquiry to post-wedding followup. Get it here $19.
Try ’em. You’ll like ’em.
These courses are pdf’s you can download as soon as you purchase.
“Alison, Your email templates came at just the right time! I have referenced them 3 times and have already booked a new event! I have never taken a client from initial consult to contract/payment received so fast!! Thanks!” -Jessie
Pricing & Profit:
You can provide value to the client and turn a profit in your business.
Flower Math is a roadmap to profit clarity. Even experienced florists report increased confidence when pricing their work. You don’t necessarily have to increase sales to make more money; learn how to keep more of the money you’re already making! Click here to learn more & SAVE $100 OFF!
599 (ON SALE NOW for $499.)
Best Price: Save $185 OFF a 6-Course Bundle
(Get all 5 Downloadable pdf’s Plus Flower Math today!)
“I love that you clearly demonstrate that it is possible to have a profitable business working from home on a smaller scale…designers need to know that success and profitability can look a lot of different ways…this will be encouraging to a large number of designers. LOVE the real wedding examples. The designers are going to love this!” -Amy, Botanical Brouhaha
Try A Free Course:
In this free course florists get insights into how I set a minimum on weddings, how to book more weddings more quickly, how to get paid, how to handle customer complaints, how to answer the question “Are these flowers expensive?”, the importance of valuing your work as well as the worst business advice I ever took! Get it here.
My free 4-part series provides strategies to help florists nip these 4 major pricing mistakes in the bud. (Even experienced designers make mistakes from time to time, however, a few bad habits can mean big trouble for your bottom line.) Get it now.
Understanding your pricing is the single most important thing you can do for your business. In this FREE course you’ll find 2 recordings from my Markups Mondays Live series. 68% of florists I surveyed said they are “moderately confident” in their pricing. If you ever ask yourself, “Does this look like a $75 arrangement?”, then this free course is for you!
Not sure if one of my courses will be right for you? Contact me anytime at email@example.com
I proudly stand behind all of my offerings and will answer any questions you may have before, during or after a course.
Florists say it best. Read Real Floralpreneur Testimonials here.
Real Flower Business Mastermind:
Strategy sessions are “private lessons” which give me the opportunity to learn more about you and your business in a one hour phone or Skype call. Click here to learn about booking a strategy session with Alison.
We tackle specific struggles or areas of uncertainty. It may be as simple as creating an action plan to streamline your booking process. Usually we talk about how to improve your sales pages & website presence.
(I provide a few questions to help get you started here: Strategy Session Preliminary Questions.)
The Art Of Good Business: How To Attract Ideal Clients, Improve Your Website & Choreograph Customer Service.
Registration open September 5th; Class begins October 2nd.
Floralpreneurs leave the course with a deeper understanding of who your ideal customers are and how to attract more customers that love you.
Floralpreneurs describe this course as a game-changer.
You’ll complete this course with a deeper understanding of who your ideal customers are and how to speak directly to your ideal customers;
How to improve website engagement and create a first point of contact that attracts ideal clients;
Learn valuable strategies around how to prequalify customers and choreograph an outstanding customer service experience;
Develop skills to identify the unique blend of talents that make up your one-of-a-kind brand.
If you’re committed to building a brand that lasts get on the list to be the first to know when registration is open.
Visit my Blog for more free training here.
Flower Math Testimonials:
“This course is like the missing subject in my initial floristry training course. Where my course skimmed over business details, Alison’s Flower Math bares all to give budding floral designers a completely transparent view of how to make money from their craft. If you haven’t had the chance to learn on the job from a ‘professional’, in a shop, or if you aren’t comfortable reaching out to a peer to ask the deep questions, this course is your answer. Alison spells it out, not only through concise videos, but also through a series of written lessons and cheat sheets. Nothing can be mistaken as she actually shares real weddings from start to finish – recipes, flower orders and invoices – removing the mystery from the game.
I’m Australian based and although this course is from the US, I feel it’s entirely relevant to our local market. If you’re worried about spending the money on this course, consider it the missing subject to your initial training, it’s a small price to pay for the huge benefit your business will receive.”
-Christie of Floriography, Australia.
“Loving Flower Math. I already knew how to mark up based on the “flower shop technique” but I felt like I was all over the place and not focused about how I was pricing my work. I love that I now have it all in one place I can refer to and utilize. Now I also feel like it is taking the guilt out of pricing flowers (I couldn’t charge THAT much for a hydrangea!). I can just tell myself, “According to the Flower Math that is what I need to charge!” “ -Shannon of Flourish.
“This class is perfect for anyone who is starting their own business, or for anyone who might need a refresher in the basics! Alison gives super-helpful tips and formulas on how to ensure that you are running your business with a really impressive profit margin. Users will appreciate the personal touch that Alison brings to each unit, as well as the real life examples that bring the lessons to life. This class is worth every penny and more!” -Blair of Sweet Blossoms.