A floral designer with initiative and business savvy.
I’m Alison Ellis.
I believe every florist should turn a profit in business and every floral designer should recognize the value of your time & expertise.
I'm committed to a culture in floristry where our standards are on the rise and our clients experience tremendous value in the beauty we create.
Floralpreneurs® of all experience levels enroll in my courses because they want to maximize profits and streamline their work process to justify the time and energy they invest in their small business.
Are you a budding designer who's growing your biz or a flourishing floralpreneur?
Well, I've got good news. Real Flower Business happens here.
Here's how I can help you grow your floral business:
Informative & Effective Online Courses
I create online business courses to educate and empower floral designers to advance their careers and experience more joy in their work. Maximize profits and exceed expectations.
Find a Course
Personalized & Intensive 1:1 Coaching
Give your biz a boost by scheduling a Strategy Session - one to one flower biz consulting, customized to address your specific small business concerns and answer your burning questions.
- E-Mail Templates
- Contracts For Florists
- How to Write Proposals
- Wedding Workflow
- Price with Confidence
- Provide Value
- Turn a profit
- (Payment plans available)
Best Price Bundles
- Wedding Bundle
- E-Mail Templates
- Mastermind Series
- (Save up to $185)
Master Your Pricing With My Flower Math Course!
Florists can feel confident about the value they provide to their clients (and stop over-filling orders!).
If you've never worked in a flower shop before, or you’re less than 100% confident on your pricing, I’ll show you the way to profitability…Step by step. Flower Math is an unprecedented look at how to maximize your profit margin on weddings, events and every order. I don't tell you what I think you should do; I show you exactly how I do it.
But Don’t Take My Word For It:
"This course is like the missing subject in my initial floristry training course. Where my course skimmed over business details, Alison’s Flower Math bares all to give budding floral designers a completely transparent view of how to make money from their craft. If you haven’t had the chance to learn on the job from a ‘professional’, in a shop, or if you aren’t comfortable reaching out to a peer to ask the deep questions, this course is your answer."
Christie of Floriography
"Through the video Alison was able to convey a camaraderie with her message that made me feel like I was sitting down to coffee with a mentor. For some reason I needed that personal touch more than academic facts to stick with the formula and not “tweak” numbers to make myself more comfortable."
Session One Floralpreneur
"This really has been a game changer for me!! I cannot thank you enough for putting out this course. I CAN make a career out of this (and not only be a hobby florist)."
Susan of Wild Blume
Frequently Asked Questions:
Can I take the courses at my own pace?
My online courses are instantly available to you as soon as you buy. You’ll receive an e-mail confirmation with a link to access your course(s). You can download pdfs directly to your computer. (Pro tip: Create a new file on your desktop titled “Real Flower Business” to organize your courses.)
What’s the best place to start?
From pricing to proposals to branding & e-mails–which topics would be most beneficial to you? My purpose & intention is to provide tremendous value to floral designers in every course. I proudly stand behind each course & will answer any questions.
What is the best way to get a hold of you?
You can reach me with any questions at firstname.lastname@example.org.
I proudly stand behind my courses and I happily provide additional support via e-mail before, during or after you take a course. I am a real person behind these courses. You’re not alone.
Who are your courses for?
Floralpreneurs who take my courses are lifelong learners striving to streamline their businesses & maximize profitability. Students range from 3 decades of experience to florists in their first year of business. Check out real success stories here!