Real Flower Business

Education and Business Training for Floral Designers.

Online Business School for Florists

Learn How To Pay Yourself Consistently, Book Better Clients and Find Freedom In Your Floral Business!

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Floristry schools offer limited business training...

Although a business degree isn't required to START a business, successful florists learn to follow strategies and systems to consistently turn a profit, attract qualified customers and close sales with ease. That's how you STAY in business for the longterm!

As a floral designer and educator with 30+ years of experience, each course I create serves as the blueprint you need to build a profitable and fulfilling floral business!

Whether flowers are your part-time gig or you're ready to level-up your already established brand, the advice you'll receive will be honest and actionable.

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Since 2015 I've been known as "the Pricing Guru" for my Flower Math course, as well as easy-to-follow online templates that teach florists to maximize profits, take the lead on customer service and build reputable brands.

It can sometimes feel like a lonely journey as you try to navigate your path in business.
Real Flower Business courses are a compass to help you reach your goals and take years off your learning curve--so you're not just "winging it" in your business all alone.

You Can Start Now!

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How Can I Help You Create The Business You Want?

Increase Profit

  • Learn Proven Formulas
  • Avoid Over-spending
  • Stop Emotional Pricing
  • Increase Profits
Get Flower Math

Book Clients

  • Consultations + Proposals
  • Contracts + Deposits
  • Wedding Workflow
  • Tips to Close Sales
See Templates

Private Lesson

  • 30 or 60-Minute Calls
  • Personalized Strategy
  • Improve Your Processes
  • Build A Better Brand
Book A Call

Master Your Pricing with the Flower Math Formulas!

Florists can feel confident about the value they provide to their clients (and stop over-filling orders!).

If you've never worked in a flower shop before, or you’re making less than a 70% profit margin on the cost of your flowers and supplies, the Flower Math Formulas will show you the way to maximize your profitability…Step by step. Flower Math is an unprecedented look at exactly how to price your work and turn a profit on weddings, events and every order your make. I don't tell you what I think you should do; I show you exactly how to do it.

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Flower Math Students Say:

  • "This course is like the missing subject in my initial floristry training course. Where my course skimmed over business details, Alison’s Flower Math bares all to give budding floral designers a completely transparent view of how to make money from their craft. If you haven’t had the chance to learn on the job from a ‘professional’, in a shop, or if you aren’t comfortable reaching out to a peer to ask the deep questions, this course is your answer."

    Christie of Floriography

  • "Through the video Alison was able to convey a camaraderie with her message that made me feel like I was sitting down to coffee with a mentor. For some reason I needed that personal touch more than academic facts to stick with the formula and not “tweak” numbers to make myself more comfortable."

    Session One Floralpreneur

  • "This really has been a game changer for me!! I cannot thank you enough for putting out this course. I CAN make a career out of this (and not only be a hobby florist)."

    Susan of Wild Blume

Frequently Asked Questions:

When do these courses start?

My online courses are instantly available to you as soon as you buy. You’ll receive an e-mail confirmation with a link to access your course (or courses if you buy a bundle!). You don’t have to wait to get these trainings and shortcuts. 

What course should I take first?

You can take my courses in any order, however, the first thing you need to know are the industry pricing formulas you’ll find in Flower Math. If you want to book clients more quickly with fewer details, my Wedding Templates show you how. And if you need to improve your branding strategy, so  you can attract better clients my Website Bootcamp and The Art of Good Business courses are the natural next step.

Read Reviews

What if I have questions?

You can e-mail Alison with questions or we can hop on a call. I proudly stand behind each course I share with you and I’ll happily answer your questions before, during or after you enroll. I’m a real person. You’re not alone.

Who are these courses for?

My courses are for florists of ALL levels who want to attract great clients & maximize profits (so you can pay yourself more!). My students come from all over the world–at least 12 countries and counting!–and range from first-year “newbies” to flower farmers to florists with 30 years of industry experience. What would help you work less-hard and level up right now?

See Course List