Real Flower Business

Education and Business Training for Floral Designers.

Online Business School for Florists

Learn How To Maximize Your Profits, Book Better Clients and Find Freedom In Your Floral Business!

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Every florist deserves to turn a profit and create beautiful designs your clients love!

I'm Alison Ellis. I'm a floral designer and educator with over 30 years of experience. Known for my Flower Math course as "the Pricing Guru", I provide easy-to-follow online courses and coaching that serve as the blueprint you need to build a profitable and fulfilling floral business.

Professional floral designers around the world recommend my trainings to improve profitability and hone sales skills so that you can book great clients more easily!

Whether flowers are still your part-time gig or you're ready to level-up your already established brand, the advice you'll receive will be honest and actionable.

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I've been teaching floral designers for over 10 years and the truth is you don't need a business degree to START a business, but successful florists need strategies and systems to consistently turn a profit, attract qualified customers, and close sales. That's how you STAY in business!

It can sometimes feel like a lonely journey as you try to navigate your path in business.
Real Flower Business courses are a compass to help you reach your goals and take years off your learning curve--so you're not just "winging it" in your business all alone.

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What Would Help Give Your Business A Boost Right Now?

Get Flower Math

  • Learn Proven Formulas
  • Avoid Over-spending
  • Stop Emotional Pricing
  • Increase Profits
Enroll Today

Better Clients

  • Quick Proposal Tips
  • Contracts and Deposits
  • Follow A Workflow
  • Close More Sales
Get Templates

Book A Call

  • 30 or 60-Minute Sessions
  • Personal Business Strategy
  • Improve Your Processes
  • Build A Better Brand
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Master Your Pricing with the Flower Math Formulas!

Florists can feel confident about the value they provide to their clients (and stop over-filling orders!).

If you've never worked in a flower shop before, or you’re making less than a 70% profit margin on the cost of your flowers and supplies, the Flower Math Formulas will show you the way to maximize your profitability…Step by step. Flower Math is an unprecedented look at exactly how to price your work and turn a profit on weddings, events and every order your make. I don't tell you what I think you should do; I show you exactly how to do it.

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Flower Math Students Say:

  • "This course is like the missing subject in my initial floristry training course. Where my course skimmed over business details, Alison’s Flower Math bares all to give budding floral designers a completely transparent view of how to make money from their craft. If you haven’t had the chance to learn on the job from a ‘professional’, in a shop, or if you aren’t comfortable reaching out to a peer to ask the deep questions, this course is your answer."

    Christie of Floriography

  • "Through the video Alison was able to convey a camaraderie with her message that made me feel like I was sitting down to coffee with a mentor. For some reason I needed that personal touch more than academic facts to stick with the formula and not “tweak” numbers to make myself more comfortable."

    Session One Floralpreneur

  • "This really has been a game changer for me!! I cannot thank you enough for putting out this course. I CAN make a career out of this (and not only be a hobby florist)."

    Susan of Wild Blume

Frequently Asked Questions:

When do these courses start?

My online courses are instantly available to you as soon as you buy. You’ll receive an e-mail confirmation with a link to access your course (or courses if you buy a bundle!). You don’t have to wait to get these trainings and shortcuts. 

What course should I take first?

You can take my courses in any order, however, the first thing you need to know are the industry pricing formulas you’ll find in Flower Math. If you want to book clients more quickly with fewer details, my Wedding Templates show you how. And if you need to improve your branding strategy, so  you can attract better clients my Website Bootcamp and The Art of Good Business courses are the natural next step.

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What if I have questions?

You can e-mail Alison with questions or we can hop on a call. I proudly stand behind each course I share with you and I’ll happily answer your questions before, during or after you enroll. I’m a real person. You’re not alone.

Who are these courses for?

My courses are for florists of ALL levels who want to attract great clients & maximize profits (so you can pay yourself more!). My students come from all over the world–at least 12 countries and counting!–and range from first-year “newbies” to flower farmers to florists with 30 years of industry experience. What would help you work less-hard and level up right now?

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