Real Flower Business

Education and Business Training for Floral Designers.

Online Business School for Florists

Learn How To Maximize Profits, Book Better Clients and Find More Freedom In Your Floral Business!

Join The Art of Good Business!

Every florist deserves to turn a profit and create beautiful designs your clients love!

Alison Ellis is a floral designer and educator with over 30 years of experience. Sometimes called, "the Pricing Guru", her easy-to-follow online courses and coaching provide the blueprint you need to build a floral business that's fulfilling and profitable!

Professional floral designers around the world recommend Alison's courses to improve profitability and hone sales skills that allow you to book great clients more easily!

Whether you're starting a brand new business or you're ready to level-up your existing brand, the advice you receive will be honest and actionable.

Click to learn more!

The truth is you don't need a business degree to START a business, but successful florists need strategies and systems to consistently turn a profit, attract qualified customers, and close sales. That's how you STAY in business!

It can sometimes feel like a lonely journey as you try to navigate your path in business.
Real Flower Business courses are a compass to help you reach your goals and take years off your learning curve--so you're not just "winging it" in your business all alone.

You Can Get Started Now!

Click for Course List

What Would Help Give Your Business A Boost Right Now?

Make More Money

  • Learn Proven Formulas
  • Avoid Over-spending
  • Stop Emotional Pricing
  • Increase Profits
Flower Math

Increase Sales

  • Write Prompt Proposals
  • Contracts and Deposits
  • Avoid Mis-Communications
  • Follow A Workflow
Get Templates

Private Coaching

  • 30 or 60-Minute Sessions
  • Personal Business Strategy
  • Perfect Your Processes
  • Build A Better Brand
Learn More

Master Your Pricing with the Flower Math Formulas!

Florists can feel confident about the value they provide to their clients (and stop over-filling orders!).

If you've never worked in a flower shop before, or you’re making less than a 70% profit margin on the cost of your flowers and supplies, the Flower Math Formulas will show you the way to maximize your profitability…Step by step. Flower Math is an unprecedented look at exactly how to price your work and turn a profit on weddings, events and every order your make. I don't tell you what I think you should do; I show you exactly how to do it.

Learn More

Flower Math Students Say:

  • "This course is like the missing subject in my initial floristry training course. Where my course skimmed over business details, Alison’s Flower Math bares all to give budding floral designers a completely transparent view of how to make money from their craft. If you haven’t had the chance to learn on the job from a ‘professional’, in a shop, or if you aren’t comfortable reaching out to a peer to ask the deep questions, this course is your answer."

    Christie of Floriography

  • "Through the video Alison was able to convey a camaraderie with her message that made me feel like I was sitting down to coffee with a mentor. For some reason I needed that personal touch more than academic facts to stick with the formula and not “tweak” numbers to make myself more comfortable."

    Session One Floralpreneur

  • "This really has been a game changer for me!! I cannot thank you enough for putting out this course. I CAN make a career out of this (and not only be a hobby florist)."

    Susan of Wild Blume

Frequently Asked Questions:

When do these courses start?

My online courses are instantly available to you as soon as you buy. You’ll receive an e-mail confirmation with a link to access your course (or courses if you buy a bundle!). You don’t have to wait to get these trainings and shortcuts. 

What course should I take first?

You can take my courses in any order, however, the first thing you need to know are the industry pricing formulas you’ll find in Flower Math. If you want to book clients more quickly with fewer details, my Wedding Templates show you how. And if you need to improve your branding strategy, so  you can attract better clients my Website Bootcamp and The Art of Good Business courses are the natural next step.

Read Reviews

What if I have questions?

You can e-mail Alison with questions or we can hop on a call. I proudly stand behind each course I share with you and I’ll happily answer your questions before, during or after you enroll. I’m a real person. You’re not alone.

Who are these courses for?

My courses are for florists of ALL levels who want to attract great clients & maximize profits (so you can pay yourself more!). My students come from all over the world–at least 12 countries and counting!–and range from first-year “newbies” to flower farmers to florists with 30 years of industry experience. What would help you work less-hard and level up right now?

See Course List