Every florist deserves to turn a profit and work with clients who value and respect your time.
Whether you're starting from scratch or adding some polish to your business practices, my easy-to-follow online courses and one-on-one coaching help you be the leader you were meant to be!
After over 25 years in the industry, I teach professional floral designers how to maximize profit margins--so you can pay yourself more!--and book great clients with honest branding and customer communication!
Are you a budding designer just starting your biz or a flourishing floralpreneur®?
The truth is you don't need a business degree to start a business, but you do need to understand how to turn a profit, how to build a brand that attracts qualified clients and create systems that help you confidently close the sale with clients.
Well, I've got good news. Real Flower Business happens here.
It's Easy To Get Started!
“I have learned so much from these courses alone, it has been imperative to my confidence and ability to bring in a profit.” -Jay
What Does Your Business Need Right Now?
- How to Write Proposals
- Contracts for Florists
- E-mail Templates
- Wedding Workflow
- Learn to Price for Profit
- Stop Over-spending
- Increase Confidence
- Make More Money
- Increase Engagement
- Build Your Brand
- Gain Authority
- Book Great Clients
Master Your Pricing with the Flower Math Formulas!
Florists can feel confident about the value they provide to their clients (and stop over-filling orders!).
If you've never worked in a flower shop before, or you’re less than 100% confident on your pricing, the Flower Math Formulas will show you the way to profitability…Step by step. Flower Math is an unprecedented look at how to maximize your profit margin on weddings, events and every order. I don't tell you what I think you should do; I show you exactly how I do it.
But Don’t Take My Word For It:
"This course is like the missing subject in my initial floristry training course. Where my course skimmed over business details, Alison’s Flower Math bares all to give budding floral designers a completely transparent view of how to make money from their craft. If you haven’t had the chance to learn on the job from a ‘professional’, in a shop, or if you aren’t comfortable reaching out to a peer to ask the deep questions, this course is your answer."
Christie of Floriography
"Through the video Alison was able to convey a camaraderie with her message that made me feel like I was sitting down to coffee with a mentor. For some reason I needed that personal touch more than academic facts to stick with the formula and not “tweak” numbers to make myself more comfortable."
Session One Floralpreneur
"This really has been a game changer for me!! I cannot thank you enough for putting out this course. I CAN make a career out of this (and not only be a hobby florist)."
Susan of Wild Blume
Frequently Asked Questions:
When do these courses start?
My online courses are instantly available to you as soon as you buy. You’ll receive an e-mail confirmation with a link to immediately access your course (or courses if you buy a bundle!). You don’t have to wait to get started.
What course should I take first?
From industry standard pricing formulas in Flower Math to proposal writing shortcuts & e-mail templates to website & branding tips that help you establish trust–what does your business need to help you level up right now?
What if I have questions?
You can e-mail Alison with questions or we can hop on a call. I proudly stand behind each course and happily provide additional support before, during or after you enroll. I’m a real person. You’re not alone.
Who are these courses for?
My courses are for florists of ALL levels who need to streamline systems (to help close the sale!) & maximize profits (to pay yourself more!). My students range from 3 decades of experience to florists in their first year of business.