I teach florists how to make more money, book better events, type fewer e-mails, improve their websites and build long-lasting brands!
“In one wedding I felt more confident in my pricing & made my money back on the purchase of the class. This really has been a game changer for me!! -Susan of Wild Blume
“Man do I wish I had used them earlier…sent off all my latest proposals using your email templates and 3 from 3 have come back before the expiry date in acceptance!! [You’re] a floral super star Alison thank you so so much for the time and effort you put back into the industry.”
-Casey (from Facebook)
“I recommend The Art of Good Business to anyone who has been trying to go it alone. I tried to figure out my business path on my own and found a patchwork of information. The Art of Good Business puts a plan out there to follow step by step…I find new depth in the material each time. It is wonderful that this course continues to grow with your business.
The Art of Good Business is a guide book for my future.“
“Just downloaded the 12 email templates, wedding workflow, and how to write proposals that sell…..ALISON! You are the flower fairy god mother we all needed! Information overload! Do it guys;)”
-Melissa Denise (review from Facebook)
“I’ve been in business for 18 years. I own a floral studio and I’ve enjoyed it so much. It’s been a wonderful business. I’ve had wonderful clients. Designed beautiful weddings, but…My business skills are stagnant. I’m not ready to give up the business. I love it so much. And then I came across your site, your classes, your coaching. Devine intervention for sure. I just can’t get enough of these videos. I love your honesty and the way you present all these topics. It feels like you are directly speaking to me. I definitely am a fan and looking forward to taking the floral math class. Thank you so much.”
-Sophias Flowers (via YouTube)
You can choose from over a dozen online courses created to help florists rock their business:
- Flower Math. The Florist’s Guide To Pricing And Profitability,
- E-mail Templates for Florists,
- Contracts For Florists,
- How To Write Proposals,
- Wedding Workflow and
- The Art of Good Business,
Including FREE courses:
- Flower Boss, A Free Training Course For Florists,
- 4 Pricing Mistakes Florists Make,
- Floral Crown Tutorial and
- How To Book More Weddings More Quickly.
(Try ’em. You’ll like ’em.)
These courses are pdf’s you can download as soon as you purchase.
This downloadable pdf tackles ten difficult conversations we have with customers and potential customers including How to Present A Proposal That’s Over Budget, How to Reply To A Complaint, How to Tell A Client You Won’t Work with Them, and How To Respond When A Wedding Is Cancelled. Get it here $39.
This downloadable pdf gives you the exact wording I use when writing to a client. It’s a bonafide look at how I communicate with customers to create both a friendly and business-centered relationship based on mutual respect and crystal clear communication. I often hear florists say they use these templates within the first 1-2 days of purchasing them! You’ll find some valuable phrases you can embrace and adapt to your own unique voice. Buy it now $29.
“Alison, Your email templates came at just the right time! I have referenced them 3 times and have already booked a new event! I have never taken a client from initial consult to contract/payment received so fast!! Thanks!” -Jessie
Included in this pdf you get the 14 Terms & Conditions I include in my contract, along with notes on some of my very favorite and most important parts, plus I’ve added 10 additional clauses you might want to consider, and a BONUS e-mail template, “What if someone asks you to modify your contract?” Contracts For Florists is not intended to be a “template”, although you do get all of the terms of my contract. My hope is that you’ll use this course to draft a contract with a local attorney in your area! (I’m a florist; I am not a lawyer. You should consult an attorney when drafting an official contract.) Get it here $99.
This downloadable pdf shows you how to create a template for wedding proposals that sell by sharing the steps I use to create a more streamlined proposal process without committing hours and hours of time before booking…including tips to create a sense of urgency around booking so you really can book more quickly. Get it HERE $99.
This downloadable pdf takes you behind the scenes of my business to show you how I choreograph a customer service experience that fosters a relationship of trust and confidence (on both sides!) with 16 Steps to client management from initial inquiry to post-wedding followup. Get it here $19.
You can provide value to your clients and turn a profit in your business.
Flower Math is a roadmap to profit clarity. Even experienced florists report increased confidence when pricing their work. You don’t necessarily have to increase sales to make more money; learn how to keep more of the money you’re already making! Click here to learn more & SAVE $100 OFF TODAY! (Or take advantage of a 2-payment plan here!)
599 (ON SALE NOW for $499.)
Flower Math Testimonial:
“I love that you clearly demonstrate that it is possible to have a profitable business working from home on a smaller scale…designers need to know that success and profitability can look a lot of different ways…this will be encouraging to a large number of designers. LOVE the real wedding examples. The designers are going to love this!”
-Amy, Botanical Brouhaha
Best Price: Save $185 OFF a 6-Course Bundle
Website & Brand Building:
Your brand is how the world sees you. Your website is where the world sees you. Join me on a brand building journey to hone your voice and design a kick-butt website your ideal clients will love.
You’ll leave the course with a deeper understanding of who your ideal customers are and how to attract more customers that love you.
If you’re working to build a long-lasting brand, this course was made for you. Click here for pricing, details & a free course preview.
You can read what real florists say about my courses HERE, but you don’t have to buy anything to be a floralpreneur! Try a FREE Course.
In this free e-mail course you get 7 days worth of insider-tips to help move your business forward including my password protected video where I share real-life tips to help you book events more quickly. Sign up here today!
In this free course florists get insights into how I set a minimum on weddings, how to get paid, how to handle customer complaints, how to answer the question “Are these flowers expensive?”, the importance of valuing your work as well as the worst business advice I ever took! Get it here.
My free 4-part series provides strategies to help florists nip these 4 major pricing mistakes in the bud. (Even experienced designers make mistakes from time to time, however, a few bad habits can mean big trouble for your bottom line.) Get it now.
This FREE video tutorial is a quick pro tip on how to make a floral crown and package it for delivery! In less than 6 minutes you’ll see how I make and package a headwreath for delivery. I hope you’ll take a few minutes to watch and I hope you’ll enjoy it.
Read Alison’s Bio HERE.
My courses help you spend less time in front of your computer and more time doing the things you’re actually passionate about…like designing!…or being with your family.
All of my courses are designed to help you:
- Hone your professional voice.
- Present your brand/your business/yourself with confidence.
- Take the lead on customer service, sales and pricing.
- Leave emotion out of the sale, the proposal AND your e-mails.
Strong communication is a necessity when you own a business.
I believe “good business is the best art” and I create each course from the bottom of my heart.
If you’re not sure if one of my courses is right for you, shoot me an e-mail any time: firstname.lastname@example.org
Work With Me. 1:1 Private Lessons.
Want to book a strategy session? These “private lessons” give me the opportunity to learn more about you and your business in a one hour phone or Skype call. Click here to learn about booking a strategy session with Alison.
We tackle specific struggles or areas of uncertainty. It may be as simple as creating an action plan to streamline your booking process. Usually we talk about how to improve your sales pages & website presence.
(I provide a few questions to help get you started here: Strategy Session Preliminary Questions.)