Florists can learn to take charge of their business so they can price with confidence and attract great clients.
My courses help floral designers learn how to increase your income and spend less time in front of your computer so that you can do more of the things you’re actually passionate about…like designing!…or having a life outside of your business.
Whether you’re starting a floral business from home or you run a flower shop, my courses help you with Pricing, Client Communication, and How To Book Weddings.
You’ll always save on courses when you buy a bundle and you’ll find a complete course list when you scroll down this page, but you can start with some of my most popular courses here:
If you’re struggling with profitability or you’re getting ghosted by clients who never reply, my online courses show you how to overcome these common business obstacles.
For the BEST price, Buy a Bundle!
- SAVE $385 Off the Complete Course Collection,
- Save $185 OFF Flower Math + Templates,
- Save $30 OFF 5-Templates,
- Save $20 OFF Wedding Templates,
- Save 15% OFF E-mail Templates Bundles.
Real Florists Say…
“Just downloaded the 12 email templates, wedding workflow, and how to write proposals that sell…..ALISON! You are the flower fairy god mother we all needed! Information overload! Do it guys;)”
-Melissa Denise (review from Facebook)
“In one wedding I felt more confident in my pricing & made my money back on the purchase of the class. This really has been a game changer for me!! -Susan of Wild Blume
“Alison, Your email templates came at just the right time! I have referenced them 3 times and have already booked a new event! I have never taken a client from initial consult to contract/payment received so fast!! Thanks!” -Jessie
Course List A-Z:
- Art Of Good Business ($1,000),
- Business Plan Jumpstart ($20),
- Contracts For Florists ($99),
- E-mail Templates for Florists ($29-39),
- Floralpreneur® (Save $200 Off),
- Flower Math (Save $100 Off),
- How To Write Proposals That Sell ($99),
- Marketing Mini-course (Save $100 Off),
- The Vault ($13)
- Website Bootcamp ($99),
- Wedding Workflow ($19)
If you want to level-up in your business, you have to take action!
It’s easy to get started!
Step 1. Click on any course link to buy!
Step 2. Open your e-mail for a special link to “claim your course”.
Step 3. Click the link to log in, set up your username and password, and you’re in!
You get immediate access as soon as you sign up!
If you have any questions or problems accessing your courses, you can contact Alison directly for support at firstname.lastname@example.org
All of my courses are designed to help florists:
- Leave emotion out of the sale.
- Hone your professional voice in proposals AND e-mails.
- Present your brand/yourself with confidence.
- Take the lead on customer service to close more sales.
Strong leadership is a necessity when you own a business. (Even when you’re only leading yourself!)
I believe “good business is the best art” and I create each course from the bottom of my heart.
If you’re not sure if one of my courses is right for you, shoot me an e-mail any time: email@example.com
You can read what real florists say about my courses HERE.
“Big shout out to Alison Ellis of Real Flower Business for her simple, effective and usable information on how to grow your business and make it more profitable. Her Flower Math course has been a huge game changer and her course, The Art of Good Business, is amazing as well. One of the most helpful comments she makes on a regular basis is “progress over perfection”, which is so motivating. The journey of a thousand miles does begin with a single step and I am so happy to be taking this journey with Alison as my guide. The progress I’ve made in a short period of time is fantastic. I can’t wait to see what happens next.” – Katie Edwards
More course details….
You can provide value to your clients and turn a profit in your business.
Flower Mathis a roadmap to profit clarity. Even experienced florists report increased confidence when pricing their work. You don’t necessarily have to increase sales to make more money; learn how to keep more of the money you’re already making! Click here to learn more & SAVE $100 OFF TODAY! (Or take advantage of a payment plan here!)
599 (ON SALE NOW for $499.)
Website & Brand Building:
My Website Bootcamp will walk you through the most important changes to make ASAP to help increase engagement and attract awesome clients.
- ABOUT PAGE,
- AND SEO…
Your brand is how the world sees you. Your website is where the world sees you. Join me on a brand building journey to hone your voice and design a kick-butt website your ideal clients will love.
You’ll leave the course with a deeper understanding of who your ideal customers are and how to attract more customers that love you.
If you’re working to build a long-lasting brand, this course was made for you. Click here for pricing & details.
5 Downloadable courses:
These courses are pdf’s you can download as soon as you purchase.
This is the complete “communication package”. Get all my templates in the 5-Course Bundle.
This downloadable pdf tackles ten difficult conversations we have with customers and potential customers including How to Present A Proposal That’s Over Budget, How to Reply To A Complaint, How to Tell A Client You Won’t Work with Them, and How To Respond When A Wedding Is Cancelled. Get it here $39.
This downloadable pdf gives you the exact wording I use when writing to a client. It’s a bonafide look at how I communicate with customers to create both a friendly and business-centered relationship based on mutual respect and crystal clear communication. I often hear florists say they use these templates within the first 1-2 days of purchasing them! You’ll find some valuable phrases you can embrace and adapt to your own unique voice. Buy it now $29.
Included in this pdf you get the 14 Terms & Conditions I include in my contract, along with notes on some of my very favorite and most important parts, plus I’ve added 10 additional clauses you might want to consider, and a BONUS e-mail template, “What if someone asks you to modify your contract?” Contracts For Florists is not intended to be a “template”, although you do get all of the terms of my contract. My hope is that you’ll use this course to draft a contract with a local attorney in your area! (I’m a florist; I am not a lawyer. You should consult an attorney when drafting an official contract.) Get it here $99.
This downloadable pdf shows you how to create a template for wedding proposals that sell by sharing the steps I use to create a more streamlined proposal process without committing hours and hours of time before booking…including tips to create a sense of urgency around booking so you really can book more quickly. Get it HERE $99.
This downloadable pdf takes you behind the scenes of my business to show you how I choreograph a customer service experience that fosters a relationship of trust and confidence (on both sides!) with 16 Steps to client management from initial inquiry to post-wedding followup. Get it here $19.
Add Flower Math to the templates bundle and you’ll have everything you need to know about pricing, profitability, proposals, client management and communication.
This bundle includes: Flower Math + 5-Course Bundle!
Best Price: Save $185 OFF a 6-Course Bundle
Work With Me. 1:1 Private Lessons.
Want to book a strategy session? These “private lessons” give me the opportunity to learn more about you and your business in a one hour phone or Skype call. Click here to learn about booking a strategy session with Alison.
We tackle specific struggles or areas of uncertainty. It may be as simple as creating an action plan to streamline your booking process. Usually we talk about how to improve your sales pages & website presence.
(I provide a few questions to help get you started here: Strategy Session Preliminary Questions.)
“I love that you clearly demonstrate that it is possible to have a profitable business working from home on a smaller scale…designers need to know that success and profitability can look a lot of different ways…[Flower Math] will be encouraging to a large number of designers. LOVE the real wedding examples. The designers are going to love this!”
-Amy of Botanical Brouhaha
“Man do I wish I had used them earlier…sent off all my latest proposals using your email templates and 3 from 3 have come back before the expiry date in acceptance!! [You’re] a floral super star Alison thank you so so much for the time and effort you put back into the industry.”
-Casey (from Facebook)
“I recommend The Art of Good Business to anyone who has been trying to go it alone. I tried to figure out my business path on my own and found a patchwork of information. The Art of Good Business puts a plan out there to follow step by step…I find new depth in the material each time. It is wonderful that this course continues to grow with your business.
The Art of Good Business is a guide book for my future.“