Whether you’re an experienced floral designer or just starting out, you need to know how to:

charge industry standards (and not discount your work),
set boundaries with an e-mail reply,
avoid over-sharing in proposals (and stop wasting time on price shoppers),
establish a trusted brand,
set up a website that not only “looks good”, but attracts clients who are eager to work with you!

If you’re struggling with profitability, closing the sale, or sending quotes to clients who never reply, I have an online course to help walk you through it.

You’ll always save on courses when you buy a bundle and you’ll find a complete course list when you scroll down this page, but you can start with some of my most popular courses here…

Florists learn to take charge of their business so they feel more confident, respected, & valued.

For the BEST price, Buy A Bundle!

Testimonials:

“Just downloaded the 12 email templates, wedding workflow, and how to write proposals that sell…..ALISON! You are the flower fairy god mother we all needed! Information overload! Do it guys;)”

-Melissa Denise (review from Facebook)

“In one wedding I felt more confident in my pricing & made my money back on the purchase of the class. This really has been a game changer for me!! -Susan of Wild Blume

“Alison, Your email templates came at just the right time! I have referenced them 3 times and have already booked a new event! I have never taken a client from initial consult to contract/payment received so fast!! Thanks!” -Jessie

Course List A-Z:

*SAVE $385 Off the Complete Course Collection

It’s easy to get started!

Step 1. Click on any course link to buy!

Step 2. Open your e-mail for a special link to “claim your course”.

Step 3. Click the link to log in, set up your username and password, and you’re in!

You can download pdfs, print ’em, save ’em to your laptop.

If you have any questions or problems accessing your courses, you can contact Alison directly at info@floralartvt.com

More from Alison…

I show floral designers how to increase your income and spend less time in front of your computer so that you can do more of the things you’re actually passionate about…like designing!…or having a life outside of your business.

Whether you’re starting a floral business from home or you run a flower shop, my courses help you with Pricing, Clear Communication, Authentic Marketing, and Streamlined Sales Systems.

If you want to level-up in your business, it’s time to take action!

What would a breakthrough in your business feel like? (click below)

All of my courses are designed to help you:

Hone your professional voice.
Present your brand/your business/yourself with confidence.
Take the lead on customer service, sales and pricing.
Leave emotion out of the sale, the proposal AND your e-mails.

Strong communication is a necessity when you own a business.

I believe “good business is the best art” and I create each course from the bottom of my heart.

If you’re not sure if one of my courses is right for you, shoot me an e-mail any time: floralartvt@gmail.com

xo. -Alison

More course details….

Maximize Profit:

Flower Math. The Florist’s Guide To Pricing & Profitability.

Save $100 Off TODAY.

You can provide value to your clients and turn a profit in your business.

Flower Mathis a roadmap to profit clarity. Even experienced florists report increased confidence when pricing their work. You don’t necessarily have to increase sales to make more money; learn how to keep more of the money you’re already making! Click here to learn more & SAVE $100 OFF TODAY! (Or take advantage of a payment plan here!)

$599 (ON SALE NOW for $499.)

5 Downloadable courses:

These courses are pdf’s you can download as soon as you purchase.

5-Course Bundle

This is the complete “communication package”. Get all my templates in the 5-Course Bundle.

This bundle includes: Wedding Bundle + E-mail Templates

You’ll SAVE $30 OFF all 5 pdfs HERE.

10 E-Mail Templates for Florists $39

This downloadable pdf tackles ten difficult conversations we have with customers and potential customers including How to Present A Proposal That’s Over Budget, How to Reply To A Complaint, How to Tell A Client You Won’t Work with Them, and How To Respond When A Wedding Is Cancelled. Get it here $39.

12 E-Mail Templates for Florists $29

This downloadable pdf gives you the exact wording I use when writing to a client. It’s a bonafide look at how I communicate with customers to create both a friendly and business-centered relationship based on mutual respect and crystal clear communication. I often hear florists say they use these templates within the first 1-2 days of purchasing them! You’ll find some valuable phrases you can embrace and adapt to your own unique voice. Buy it now $29.

SAVE $10 OFF an E-Mail Bundle HERE!

Contracts For Florists $99

Included in this pdf you get the 14 Terms & Conditions I include in my contract, along with notes on some of my very favorite and most important parts, plus I’ve added 10 additional clauses you might want to consider, and a BONUS e-mail template, “What if someone asks you to modify your contract?” Contracts For Florists is not intended to be a “template”, although you do get all of the terms of my contract. My hope is that you’ll use this course to draft a contract with a local attorney in your area! (I’m a florist; I am not a lawyer. You should consult an attorney when drafting an official contract.) Get it here $99.

How To Write Proposals That Sell $99

This downloadable pdf shows you how to create a template for wedding proposals that sell by sharing the steps I use to create a more streamlined proposal process without committing hours and hours of time before booking…including tips to create a sense of urgency around booking so you really can book more quickly. Get it HERE $99.

Wedding Workflow $19

This downloadable pdf takes you behind the scenes of my business to show you how I choreograph a customer service experience that fosters a relationship of trust and confidence (on both sides!) with 16 Steps to client management from initial inquiry to post-wedding followup. Get it here $19.

SAVE $20 OFF a Wedding Bundle HERE!

6-Course Bundle

Add Flower Math to the templates bundle and you’ll have everything you need to know about pricing, profitability, proposals, client management and communication.

This bundle includes: Flower Math + 5-Course Bundle!

Best Price: Save $185 OFF a 6-Course Bundle

Website & Brand Building:

Website Bootcamp.

My Website Bootcamp will walk you through the most important changes to make ASAP to help increase engagement and attract awesome clients.

LEARN HOW TO IMPROVE YOUR:

ABOUT PAGE,
ENGAGEMENT,
AND SEO…

Better websites help you book better clients! Click here for pricing & details.

The Art Of Good Business.

Your brand is how the world sees you. Your website is where the world sees you. Join me on a brand building journey to hone your voice and design a kick-butt website your ideal clients will love.

Floralpreneurs describe my course as a game-changer!

You’ll leave the course with a deeper understanding of who your ideal customers are and how to attract more customers that love you.

If you’re working to build a long-lasting brand, this course was made for you. Click here for pricing & details.

floral industry, Art of Good Business, floralpreneur

You can read what real florists say about my courses HERE.

Work With Me. 1:1 Private Lessons.

Want to book a strategy session? These “private lessons” give me the opportunity to learn more about you and your business in a one hour phone or Skype call. Click here to learn about booking a strategy session with Alison.

We tackle specific struggles or areas of uncertainty. It may be as simple as creating an action plan to streamline your booking process. Usually we talk about how to improve your sales pages & website presence.

(I provide a few questions to help get you started here: Strategy Session Preliminary Questions.)