Real Flower Business

Education and Business Training for Floral Designers.

Results & Testimonials

Here’s what real florists had to say about The Art of Good Business:

“I recommend The Art of Good Business to anyone who has been trying to go it alone. I tried to figure out my business path on my own and found a patchwork of information. The Art of Good Business puts a plan out there to follow step by step. Also, because it is cohesive it puts all the information you need into one clear class. I have taken my binder with me everywhere I go to read and re-read the course. I find new depth in the material each time. It is wonderful that this course continues to grow with your business. 

The Art of Good Business is a guide book for my future.“

-Rebecca Raymond

 

Click here to enroll today!

Vicky Laffey is over in the U.K. and she she said….

“It’s a course that made me realise what was inside me, what I was capable of and what I needed to do.

There was a lot to cover but that’s a good thing! I feel like it was also presented in an order that made sense.…For example, I would be doing a task in part 3 and was able to make sense of it because of something we did in part one.

The notion of an ‘ideal customer’ and learning about who that is…

Everything in this course hangs off that notion. I love that the course made me think about that and love that it’s gotten me totally stoked about my business again! Just a big thank you! You really have helped me turn myself and my business around.“

Jessica Ormond shared her results in our private Facebook group:

“Hey everyone! I just have to say this course, Alison’s content works! If you are dragging your feet in applying the materials, just do it! Do whatever little piece you can fit in during wedding season…here’s my story …

I still have website tweaks to make but my ideal client is more clearly defined, I’ve mostly reworked my web copy, have been better about blogging, and more intentional about how I talk to my followers on social media posts.

…just booked as my biggest gig yet, by $3k….

They refused to give me a budget. Just said that they were willing to pay what was reasonable, flowers were a priority…It was sooo hard to leave my money shoes in the closet and not make disclaimers when I sent the proposal.

In two hours she texted to say everything looked perfect… She signed the contact in 24hrs. And, she picked me over one of the more prestigious shops in town.”

 

Sarah Bruxvoort of Rose and Laurel said:

“It was everything I hoped it would be: actionable steps for making my business better.
Alison confidently teaches progress over Perfection, which was huge for me. I kept stalling on business progress because it just wasn’t perfect yet, but this is a process and Alison’s course really takes you through all of the steps so even if it’s not perfect, you feel confident that you are going down the right path.

Any serious floral design business should invest in this course!…

Thank you so much to Alison. What was just a fledgling dream, has quickly morphed into a business that is exceeding every expectation that I had. It is all because of the work we do in The Art of Good Business!“

Jessie Partridge of Maidenhair says…

“There is so much content in this course! Definitely exceeded expectations.
The most important part of this course for me was the section on choreographing the customer service portion of my business. I am learning how to communicate clearly and lead my clients in a way that builds trust and sets realistic expectations.
This course is great for anyone that is ready to refine their business practices. You have to be ready to take action for this to really make a difference.
I really enjoyed the live portion of the course…Felt like having you there with us.”

Marie Krick wrote:

“I’ve been jiving on this woman’s approach to the floral design business world for about 8 months now. She’s SO down to earth. She tells it like it is. She gives clear advice, while leaving room for each floral designer’s personal style and preferences. I recommend all of my flower friends check out all her offerings! I kind of think of my life as a florist in 2 different times: “BAE” and “AAE”…”Before Alison Ellis and “After Alison Ellis.” Things have improved THAT much for my business. Thank you, Alison!!!”

Lisa Sommers said this in her review:

“Because it was nearly impossible for me to attend the live stream, it was invaluable to be able to watch when I was able to.
This is a terrific course for a floral design company to take their business knowledge to the next level. It also supports and confirms a more experienced designer and can round out any deficits.”
“I was hesitant to start and not finish the course online, but this course was very accessible.
[This course is for]…anyone and everyone seriously interested in improving their business. Learning to be passionate, but at the same time differentiate a hobby from a business.
I would love to do it again…”
-Sarita De Castro
“Being a success is more than dollars earned, recognition, or floral-designing mastered. More than visibility on social media or working prestigious venues. The integrity of delivering great value… and client’s perception of being well served is what is a worthy goal. AND the work is mine to DO not just to KNOW. This falls in line with my personal life values so I’m happy to put this at the top of my list of business goals…
It was worth every penny. It was at the top of my affordability at this time in my fledgling business. And I did not have to get a hotel room or plane ticket, which kept me in the game.

I am so happy with the value of this course. I didn’t even know that all of THIS is exactly what I needed to know!“
-Cathy Lamb

floral industry, Art of Good Business, floralpreneur

More from Rebecca Raymond (who was SO ready to do the work in this course!):

“After taking Alison’s class I clearly see that once I create my business model based on her guidance, I will have a template to grow my brand that can be only and uniquely mine. The class is broken down into easy to follow format and you can jump around as needed while remaining on target. However, I do suggest that you make sure to utilize all the content…trust me you do not want to miss a thing…Each time I go back over the material, I see things in a deeper hue. I’ve learned about myself, my belief system, my ideal client, my accountability, and my personal wisdom (yes! I have some!) I’ve been given a roadmap for business success that will be a baseline for my future growth…four weeks into the class the inquiries started coming, I booked three clients and have two new prospects!

Alison has put her heart and her vast knowledge into this class. She is open and supportive. Honest and kind. She will tell the truth. She is clear and concise. She is a bit of a genius and she’ll bring out the genius in you! Her class is one of a kind because of all the backing and support she offers.

I won’t lie, at first, I thought, this is not my forte, this is going to be a challenge…

But Alison’s approach is to encourage us to take some action, because it all adds up. One success leads to the next and soon it was fun! My new discoveries are exciting, I found myself not wanting it to end, and was pleased to discover that the information in the class will always be available to me.

I encourage you to indulge in the Art of Good Business. I promise when you are done, your journey to business success will have just begun.”

RR – Rebecca Raymond Floral

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