How much does a florist earn? Well, it’s not a get-rich-quick scheme, that’s for sure. It is, however, extremely rewarding and challenging and empowering and humbling….and our earning potential is often directly related to how hard we’re willing to hustle.
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Can you make flowers your full time job?
Before you can decide to make flowers your “full time gig” you must understand your income goals.
How much money do you need to make?
Now, how much do you want to make?
Can your floral design business generate this kind of income for you?
Answer these 3 questions:
#1. What are your current sales? (And how much did you pay yourself this year in your floral biz?)
#2. Now, how much will you have to sell in order to increase your income from what you made this year in your business to what you need to earn?
#3. Additionally, how much would you need to sell to earn what you want to make?
What would need to happen in your business to make this income level feasible?
If this is your goal, how will you get there?
Pro Tip: The goal is to make a 70% profit on the cost of flowers & supplies! All additional expenses (your COGS) come out of this 70% profit–that’s why it’s so important to consistently maximize your profits by applying the proper markups and design fees.
If you’re not sure how to do this, I show you exactly how I do it in my online course, Flower Math.
You’ll find more tips and training in my online courses for florists including my free course, How to start a floral design business: What it *really* takes to run a floral business. Click here to get it today (it’s free!).
Additional questions to ask that will influence your answers above:
-Do you have a partner or spouse who contributes to your household or are you flying solo financially?
-Do you have some benefits in your current job that would be sorely missed if you were your own boss?
-What else changes for better or worse if you take on the responsibilities (and uncertainties) of being a full-time floralpreneur?
Only you, your numbers, and your heart can tell you if your income goal is viable right now, but running the numbers will inform you and allow you to make deliberate moves and set your own direction.
Remember: Everybody has to start somewhere.
P.S. If you haven’t checked it out yet, read my 4-part series, Master Your Pricing, on BotanicalBrouhaha.com HERE.