After 24 years as a working florist, I created this course to share some of my must-have tips, tricks & lessons exclusively for florists–from quick design tips to my Wedding Day Checklist to the best darn boutonniere storage trick I ever learned to Sales Strategies and Money Matters…
There’s something for every floralpreneur® inside this course, no matter what your experience level!
Click to watch this 2-minute invitation (then, scroll to read what’s included!):
*New lessons will be available every 7 days! But, you don’t have to wait…
Who’s this course for?
Whether you’re just starting out and need tips on how to make a bridal bouquet,
or you’ve been doing wedding work for years and you’re ready to improve your website game,
or you need a few tips on how to close a sale and book more weddings,
this course has something for every floralpreneur® who wants to be at the top of their game!
Sign up here to get: How To Start A Floral Business!
This training is about what it *really* takes to run a floral design business…and it’s not just for beginners.
Here’s what’s included:
As soon as you sign up you’ll get…
-How I started my home-studio business,
-What I bring to every wedding (a tour of what I pack in my bag of tricks),
-Plus a downloadable pdf of my Wedding Day Checklist!
In week 2 you’ll get…
-How I make a classic spiral bouquet (a 20-minute video tutorial),
-Tips to build a portfolio (How and Why I take photos of my work),
-Money Matters (including 3 Money Matters to master).
In week 3 you’ll find…
-Building an online presence (social media and website stuff),
-2 quick boutonniere tips (including the best boutonniere storage tip ever!),
-plus 2 Gladiola Tips (on blooming and wiring),
-and 1 mason jar tip (it’s a 1-minute mason jar tip I love!).
In the final week you’ll unlock….
-Sales & Customer Communication (on Closing the Sale & Setting rules),
-A Few Dos and Don’ts (my favorite lessons learned over 2 decades in the biz),
-Keeping it legal…including the story about why I finally had to call a lawyer!
(Spoiler alert: Luckily, my contract story has a happy ending, but I was a wreck about it for a few weeks!)
Remember: new lessons will be available on your dashboard every 7 days!
More from Alison…
I got my first job in a flower shop 24 years ago.
I learned how to price like a florist and apply proper markups & design fees so I’ve always been able to turn a profit in my business…even if I only had 1 wedding my first year in business!
In one flower shop, I learned how to design cookie cutter wire service orders day after day after day, how to purchase for 2 busy shops, how to sell a funeral order with empathy and professionalism, and how to rock n’ roll on holidays.
At another shop, I learned how to confidently sell flowers that I personally thought were “too expensive”, what it looked like to “raise the bar” for high-end clientele, and how to make a bridal bouquet.
I learned what it meant to be a business with a social purpose; a brand with a point of view.
No two businesses are exactly alike. Carve your own path in this crazy adventure as a floralpreneur®!
Now, let’s start it up!
This course was made with love from me to you!
Remember: If you want to get the whole training now, Click here to upgrade!