I’ve been a professional floral designer for over 30 years…
And I’ve been helping florists level-up their business skills with my tips, tricks & hard-learned lessons exclusively for florists for over a decade.
No matter what your experience level there’s something for every floral designer in my Real Flower Business Community, Courses and Coaching. (Because you don’t have to build your business all on your own.)
You’ll find everything from quick design tips on Instagram to proven strategies around marketing, sales and pricing inside my online courses, to my book, Falling Into Flowers, to my in-person Floralpreneur® Workshops and 1:1 coaching sessions. And if you ever have a question, you can get in touch!
Here are a few video tips to keep your floral business on the right path!
Ready to learn more proven strategies to streamline your workflow, pay yourself more and create more freedom in your floral business?
See A Full Course List
More from Alison…
I got my first job in a flower shop in 1994.
I learned how to price like a florist and apply proper markups & design fees and because of this strong foundation, I’ve been able to turn a profit in my business…even when I only had 1 wedding my first year in business!
In one flower shop, I learned how to design cookie cutter wire service orders day after day after day, how to purchase for 2 busy shops, how to sell a funeral order with empathy and professionalism, and how to rock n’ roll on holidays.
At another shop, I learned how to confidently sell flowers that I personally thought were “too expensive”, what it looked like to “raise the bar” for high-end clientele, and how to make a bridal bouquet.
I learned what it meant to be a business with a social purpose; a brand with a point of view.
The moral of the story is, no two businesses are exactly alike. Carve your own path in this crazy adventure as a floralpreneur®!
And if you need any help, get in touch! You can check out my on demand courses, including Flower Math: The Florist’s Guide To Pricing & Profitability, or book a call with me to chat.
xo. -Alison Ellis