I teach florists how to make more money & price with confidence.
Flower Math is the florist’s roadmap to profit clarity.
You can provide value to your clients and turn a profit at the same time.
Floralpreneurs must feel confident about their pricing and their value (and stop over-filling orders!).
If you’re a little lost, I’ll show you the way to profitability…Step by step.
“In one wedding I felt more confident in my pricing & made my money back on the purchase of the class. This really has been a game changer for me!!
I cannot thank you enough for putting out this course…the tools that you have provided [are] allowing me to confidently build my business’ infrastructure so that I CAN make a career out of this (and not only be a hobby florist).” -Susan of Wild Blume
“Everything was straight forward,
I liked how you included 3 weddings that you had designed. For me, visuals are everything! Seeing photos, videos, and the formulas were so so helpful! Thank YOU for sharing this wonderful information for us designers who have been struggling with “Flower Math.” -Cheryl of Twigs-n-Twine
What Flower Math covers…
0.1 How I order efficiently to avoid overbuying.
0.2 How to apply a design fee to each arrangement.
0.3 How I create floral recipes.
0.4 How to apply industry standard markups to flowers & supplies.
0.5 How to make 70% profit on flowers & supplies.
0.6 How I do this all without any “budgeting”.
Seriously. You can learn to do it, too.
In fact, it’s easy. Get started RIGHT HERE.
“I took your flower math course a year ago and it’s totally changed my business.”
-Kasey (review from Facebook)
“Cheat sheets….all I have to say is I Love You!…is that weird?”
-Tracey of Tracey Reynolds Floral Design
What you get…
0.1 Easy to follow formulas to calculate markups and design fees. (This is the “stuff” all florists must know! Even if you’re familiar with markups already, florists have told me they appreciate the breakdown on these formulas.)
0.2 A step-by-step guide to apply the basic “flower math” formulas, (how to price “both ways”, i.e. determine the price of arrangement when you know the stem count and how to fill an order to value when you know the price, but haven’t created a recipe yet), which have been handed down from florist to apprentice throughout the years.
0.3 A true behind-the-scenes breakdown of 3 REAL weddings, each complete with a full list of recipes, COGS and profits of 70% on flowers & supplies.
0.4 Over a dozen floral recipes (14 recipes to be exact!) including 3 different bridal bouquets, 3 bridesmaids bouquets, 3 styles of centerpieces (including a 19′ floral table runner), an arbor, aisle flowers, large ceremony arrangements, flower girl baskets and more.
0.5 Itemized customer invoices. (Yes, a look at my real prices!)
0.6 Pricing cheat sheets to calculate design fees for you.
0.7 Over 45 minutes worth of video instruction with details on how to apply markups as well as how I create recipes and wholesale orders that are “tight and right”, to keep my cost of goods as low as possible.
0.8 E-mail support from Alison if and when you need it. I proudly stand behind this course!
0.9 Lifetime access! Check in for a Flower Math refresher any time…and if I add to or enhance the course you’ll have access to all future updates as well. As long as I’m running this course, you’ll have access.
1) Not knowing exactly how long the course was going to take me.
2) The price was a factor mostly because I was worried I would purchase the course only to find it was information I already knew…After all I trained in three different flowers shops at different levels and all had different ways of running their business. However, you offered a few things that I did NOT know and/or information I hadn’t previously learned. Such as: A) The design fee standard percentage being 32-37%, up to 40%! I’ve only been charging 25 to 30%! That changes today! B) The cheat sheet- where has that been all of my life?? Mind blowing that we never used something like that in my shop days. That would have come in handy on so may occasions (hired help, seasonal price hikes, newbies, etc.) I suppose I have an advantage because learning to do the math for every single piece meant that my brain just “knew” even though to this day I still take it to pen a paper and check & double check again. Simply Brilliant! If ever I hire help those cheat sheets will be a huge help!
The good news is that pricing & profit margins are not a mystery.
In the end, you’ll be pricing with confidence and a newfound outlook on the business-side of your creative business.
For example, if you currently operate with a 50% profit on flowers & supplies, for every $30,000 you sell I’ll show you how to keep $6,000 MORE for yourself and your other business expenses.
Instead of a $15,000 profit on the cost of flowers & supplies, your profit would be $21,000. This course will easily pay for itself over and over again as you grow your business and increase your sales.
Check out a FREE PREVIEW of Flower Math here.
“Your explanations are clear and precise for the creative, I’ve been in the industry a very long time and plan on continuing & you have given me a boost to return to the shop this year and not feel guilty charging what we’re worth.”
-Lyndal, The Flower Dispensary, Australia
“I have had a hard time getting over my own price hang ups. Seeing examples of how the numbers actually worked, in specific designs was invaluable.”
-Floralpreneur Survey Response
“…the videos were the exact pep talk that I needed. Through the video Alison was able to convey a camaraderie with her message that made me feel like I was sitting down to coffee with a mentor.”
-Flower Math Survey Response
“Loving Flower Math. I already knew how to mark up based on the “flower shop technique” but I felt like I was all over the place and not focused about how I was pricing my work. I love that I now have it all in one place I can refer to and utilize. Now I also feel like it is taking the guilt out of pricing flowers (I couldn’t charge THAT much for a hydrangea!). I can just tell myself, “According to the Flower Math that is what I need to charge!”
-Shannon of Flourish
Flower Math is for you if…
0.1 You don’t feel 100% confident when you send a quote.
0.2 You struggle with pricing or feel guilty about charging for your time.
0.3 You don’t charge a design fee (or labor fee) on each arrangement.
0.4 You’re a home-based florist who’s never worked in a profitable flower shop.
0.5 You overfill orders and don’t make a profit.
0.6 Your profit is less than 70% on cost of flowers & supplies.
0.7 You need help with floral recipes. (I share 14 real wedding recipes that you can easily use, copy or adapt!)
0.8 You’re wondering if you can give up your day-job (or bridge-job).
0.9 You’re a talented designer, but don’t have a firm grasp on the business-side.
Transparency is what Flower Math is all about.
I’m not going to tell you what I think you should do. I show you, step by step, exactly how I do it. Whether you’re pricing a wedding or a daily delivery from your shop, you’ll learn how to make a profit on every order you make.
I created this course for floral designers who have a talent and love for flowers, but do not have anywhere to turn for mentorship to learn the business-side of the craft.
From industry standard mark-ups and how to apply them to recipes and wholesale ordering, plus 3 real weddings worth of sales, orders, recipes & real profits—I’m taking you behind the scenes to show you how I run my floral design business.
I know you will take these formulas, recipes, tips and advice and run with them. Save $100 Off Flower Math here.
Guarantee: I am certain you will love my course and I’m happy to answer any questions you may have along the way, but there’s no money back guarantee.
Purchase Flower Math because it’s right for you. All sales are final. No refunds.
You don’t have to increase your sales to make more money.
Flower Math gives you easy formulas for pricing flowers and supplies and also shows you how to keep more of the money you’re already making!
More from Alison…
Turning a profit allows you to keep doing the work you do best. This is why it is so important.
I love to help educate and empower floral designers to achieve their business goals, which is why I’m bringing you behind-the-scenes of my business!
Florists in 8 countries have joined Flower Math and the responses have been overwhelmingly positive. (Read course testimonials HERE.)
Both experienced designers and new business owners have written to tell me about a newfound confidence and reassurance around pricing their work. I am thrilled to hear these results.
A course like this has never been offered before.
If you have any questions for me please feel free to be in touch. firstname.lastname@example.org
With love from me to you,
Click to watch my video: Time To Stop Overbuying & Value Your Work
(You can unsubscribe at any time.)
Here’s what floral pros say about Flower Math…
Amy from Botanical Brouhaha said:
“I love that you clearly demonstrate that it is possible to have a profitable business working from home on a smaller scale…designers need to know that success and profitability can look a lot of different ways…this will be encouraging to a large number of designers. LOVE the real wedding examples. The designers are going to love this!”
And Blair of Sweet Blossoms says this:
“This class is perfect for anyone who is starting their own business, or for anyone who might need a refresher in the basics! Alison gives super-helpful tips and formulas on how to ensure that you are running your business with a really impressive profit margin. Users will appreciate the personal touch that Alison brings to each unit, as well as the real life examples that bring the lessons to life. This class is worth every penny and more!”
Floriography’s Christie McIntosh says:
“This course is like the missing subject in my initial floristry training course. Where my course skimmed over business details,Alison’s Flower Math bares all to give budding floral designers a completely transparent view of how to make money from their craft. If you haven’t had the chance to learn on the job from a ‘professional’, in a shop, or if you aren’t comfortable reaching out to a peer to ask the deep questions, this course is your answer. Alison spells it out, not only through concise videos, but also through a series of written lessons and cheat sheets. Nothing can be mistaken as she actually shares real weddings from start to finish – recipes, flower orders and invoices – removing the mystery from the game.
I’m Australian based and although this course is from the US, I feel it’s entirely relevant to our local market. If you’re worried about spending the money on this course, consider it the missing subject to your initial training, it’s a small price to pay for the huge benefit your business will receive.”
Some questions (or hesitations) you may have…
Q: “When does the course start?”
A: This is an online course which is instantly available to you as soon as you buy. Once you get it, Flower Math works on your schedule and is available online whenever you need it.
Q: “I’m so busy. I don’t have time for an online course.”
A: I hear ya. I’m busy, too. You can complete this course at your own pace…probably in a few hours. You can approach it in 30-minute increments or start it when you have 2-3 hours to focus on increasing profits.
Q: “This sounds great, but what’s the bottom line for me/my business?”
A: Florists have reported increased confidence and understanding around charging for their design time. I’ll show you how to keep more of the money your business generates. You’ll be paid more for your time by keeping more of the money you already make.
Q: “My business is established. I have my own pricing methods. Do I really need an online class?”
A: If you want to reduce your cost of goods to 30%, then yes! Experienced designers have had great things to say about Flower Math.
Q: “I don’t have money to invest in my business right now.”
A: The #1 hesitation of designers so far has been the investment (both time and money!). An investment in your business will pay dividends. This is an unprecedented look at how to maximize your profit margin on weddings and events. You are worth it.
Oh, and Flower Math will be a business expense. (Remember that at tax time!)
You: “I hate mathematics.”
Me: Me, too. The only math I like is Flower Math. ‘Cause that’s how I make my living.
What it is: FLOWER MATH is an unprecedented look at how to maximize your profit margin on weddings, events and every order.
Why: Because you can run a profitable floral design business…even from home.
Where: The course is online. You simply log in to read each lesson, download cheat sheets & watch video tutorials. Right here on my site.
When: You can start now. Move at your own pace. Set aside a few hours to complete the whole course, or do one lesson at a time over the course of a week or two. The sooner you start, the sooner you’ll see results.
Who: I’m Alison Ellis, floral designer & owner of Floral Artistry. I’ve been in the floral industry for over 23 years and I’m sharing everything I know about pricing and profitability with you in this course.
How: It’s Easy. Click here to enroll.
What about Price?
Flower Math is an investment in your small business. The value of what you’ll gain is impossible to quantify since you will see the benefits of increased profit margins on every order for as long as you run your business.
Enroll Today for $499!
(Full retail price is $599.)
Still not sure if Flower Math is right for you? Read more real florist reviews HERE.
Check out a FREE PREVIEW here.
You can also feel free to e-mail me with any questions you may have: email@example.com