If you’re ready to stop worrying about what “your competition” is doing and focus in on what YOU’RE doing to build a better brand and attract more clients who love you, JOIN ME for The Art Of Good Business TODAY! Doors close at 7pm (EDT) on 9/30.
Let’s dive in. It’s easy to get started…
Click here to sign up today or to read more about the course and get the full course schedule…. keep scrolling…
Here’s what you get…
Every Monday in October you’ll get a pdf from me, delivered right to your inbox. Just open it and download the pdf to your computer. You can read it right then and there or hop on whenever you can make time. The important thing is that you just get started.
I’ll be livestreaming each week in a private Facebook group to help pull you through the content and walk you through the course live. I’ll be answering your questions in the livestreams and also holding live office hours where you can ask a question and be guaranteed a prompt reply from me. You also e-mail me during office hours if you want to ask me questions privately.
You don’t need to attend the livestreams or post in the FB group to participate in the course. You can catch a replay of the livestreams any time and I even e-mail the videos to you at the end of the course.
Let’s talk about results…
- Discover a deeper understanding of who your ideal customers are and how to speak directly to them.
- Learn how to improve your website to create a first point of contact that attracts ideal clients;
- Gain valuable strategies around how to prequalify customers;
- Choreograph outstanding client management that feels like personalized customer service;
- Hone the unique blend of talents that make up your one-of-a-kind brand.
If you want to design a more engaging website, attract better clients and stop worrying about what the “other florists” are doing, let’s dive into The Art Of Good Business.
Let’s talk about price…
A 3-payment plan is available and I do not charge any interest for the convenience of the payment plan. If this course is right for you I want you IN the course….I don’t want to put any speed bumps in the way. The total investment is $999 and this includes 4 weeks of lessons, plus a bonus week, 5 weeks of live office hours and livestreams in our private Facebook group, lots of encouragement to get moving and “do something” to implement changes.
I made this course with love from me to you…and I know it’s an investment in your business. This course is a business expense and if you invest in your business, you want to see results. You must do the work and take action if you’re going to make changes.
I hope you’ll take a leap, invest in yourself and your business and join me today.
Let’s build a better brand together.
- Write your own website copy or blog posts?
- Update your website yourself?
- Manage your own marketing strategy? (Advertising, Instagram, etc.)
If so, Join me on a brand building journey to help you hone your voice and design a better website.
You don’t need to be a branding expert to have a good brand, but you do need to dig deep and do some hard work to understand what having a “good brand” means to you and create a marketing strategy that works for your unique business goals.
Attract awesome clients (and repel clients who aren’t a good fit), build a better website (to increase engagement), choreograph your client management (so you’re clearly in the lead) and build an integrity brand that eliminates the competition.
Class Begins October 2nd, 2017.
DOORS CLOSE September 30th.
“…You certainly practice what you preach! I loved being able to get pronto responses to specific questions I had about the course and even about random flower business questions. I LOVED the videos and looked forward to them every week.
The course has such hefty content, the pdf’s can stand on their own. BUT the personal touch of the videos spurred me on. I needed that because I don’t trust myself to be a scholar with just me and the books. You brought it to life!
The most important content for me: specifics on website content. It is so top drawer…Making changes, knowing how important it is. Blog to come. You made me a believer.“
The course is delivered to you in a pdf right to your inbox every Monday in October. You can do this work at your own pace AND take the course again next year! For the first time a 3-payment plan is available!
If you’re about to update your website or refresh your branding, then you’ll want to do this course first! Click here to join me.
Facebook LIVE and “virtual office hours” will be held every week in our private Facebook group.
Class begins Monday, Oct. 2nd thru Oct. 30th.
What if you can’t attend live? No problem. Your access to the course will not expire! In fact, I plan to run this course again in 2018 and you’ll be able to hop in and take The Art Of Good Business again if you’d like. (And I hope you will! Practice is essential to continual growth.)
Check out a preview of the intro pages of the course: Art of Good Business Sample-Intro
When focusing your attention on building a brand you must expand yourself through deliberate practice.
Practice plays a major role in success.
What makes ridiculously successful people so successful is they’re experts at practicing.
Successful people manage to push through limits and learn to expand their abilities. Day after day after day.
The Art Of Good Business is for floral designers who want to build a long-lasting brand and need to better understand how to speak directly to their ideal customers and how to identify clients that aren’t a good fit.
Ideal clients are a gift.
If you’re still unclear about who your brand really, truly serves, you will l-o-v-e this course.Good brands are built, not born. Click To Tweet
Is My Course For You?
- Do you want to find more ideal clients (ie quality clients who love you)?
- Do you want to stop attracting clients who aren’t a good fit and pre-qualify clients before you invest too much time?
- Do you want to have more control and freedom in your biz?
- Do you want to update your website & refresh your brand?
- Do you want to build a long-lasting brand?
- Have you been in business for 3 years or more and you’re not quite sure how to make moves to get to the next level? (Where you can start saying “no” to clients who aren’t a good fit?)
Business owners at any level will gain tremendous insight from the course because I’m not talking about “theories”, I’m sharing real insights about my own branding journey and how I’ve practiced and improved over time.
Warning: Deliberate learning and practice will be required. You will be forced to try new stuff and allow yourself to possibly make a mistake or misstep.
The sooner you can accept that “it” (your business, your decisions, your efforts) simply cannot be perfect, the sooner you’ll create the room to grow….because nothing’s perfect. Perfect takes practice.
Click below to watch a replay of my LIVE event from 9/12, “How to find quality clients”:
(ask ask to join my Pop Up Facebook Group “Build A Better Website HERE.)
See Full Course Schedule below.
“After taking Alison’s class I clearly see that once I create my business model based on her guidance, I will have a template to grow my brand that can be only and uniquely mine. The class is broken down into easy to follow format and you can jump around as needed while remaining on target. However, I do suggest that you make sure to utilize all the content…trust me you do not want to miss a thing…Each time I go back over the material, I see things in a deeper hue. I’ve learned about myself, my belief system, my ideal client, my accountability, and my personal wisdom (yes! I have some!) I’ve been given a roadmap for business success that will be a baseline for my future growth…four weeks into the class the inquiries started coming, I booked three clients and have two new prospects!
Alison has put her heart and her vast knowledge into this class. She is open and supportive. Honest and kind. She will tell the truth. She is clear and concise. She is a bit of a genius and she’ll bring out the genius in you! Her class is one of a kind because of all the backing and support she offers.
I won’t lie, at first, I thought, this is not my forte, this is going to be a challenge…
But Alison’s approach is to encourage us to take some action, because it all adds up. One success leads to the next and soon it was fun! My new discoveries are exciting, I found myself not wanting it to end, and was pleased to discover that the information in the class will always be available to me.
I encourage you to indulge in the Art of Good Business. I promise when you are done, your journey to business success will have just begun.”
Week 1, October 2nd: Own Your Brand & Find Customers That Love You.
- What Is Your Brand?
- Find Clients That Love You.
- Own Your Unique-ness.
- Who Are Your Ideal Clients?
Week 2, October 9th: Websites That Sell & Attract Ideal Customers.
- Website Must-Have’s & Tips To Convert Sales.
- Talking To Ideal Clients.
Week 3, October 16th: Choreograph Your Customer Service.
- Creating An Ideal Customer Service Experience.
- Setting Boundaries & Breaking Barriers.
- Prequalifying Customers.
- Presenting Budgets & Bills.
Week 4, October 23rd: Eliminate The Competition & Implementation Week.
- How To Eliminate Competition.
- Follow-through & Decision Making.
Bonus Week, October 30th: Bonus Material, Office Hours & Implementation.
- This final week will include bonus office hours, bonus lessons and also give you an extra week to “catch up” AND most importantly, implement changes!
Facebook LIVE and “virtual office hours” will be held every week in our private Facebook group. (find more details on Facebook Live below.)
A note about Facebook Live:
Office hours allow me to address your specific questions throughout the course and also provide a more connected learning environment. You are not alone. The live aspect will help move you through the course and implement important changes for your business ASAP.
Times for office hours & Livestreams will vary each week in an effort to accommodate different time zones including evening office hours for a chance to talk live with floralpreneurs across the globe!
However, you do not need to attend live events or even keep “on pace” with the course. If you should “fall behind” or need more time to work through a specific lesson or you have a busy week in the midst of October you can catch up at any time because the course is delivered right to your inbox and I even send you a replay of each of our livestreams in week 5!
What About Price:
Investment is $999 for 4 weeks of lessons and livestreams, plus the bonus lessons. For the first time a 3-payment plan is available!
In return for your investment I’m sharing everything I’ve learned and practiced over the past 15+ years in order to get to the place where I work almost exclusively with “ideal clients”. I know you can do it, too.
You’ll get 4 weeks of content delivered to your inbox, plus bonus materials, and 5 weeks of livestreams plus office hours to help you move through the course and answer your questions in real time. And if you can’t join me live, you can do the course at your own pace at any time. Plus you’ll have lifetime access for as long as I run the course.
Take your business to the next level and hone your voice to develop your branding beyond just a new website and logo.
If you’re committed to building a brand that lasts click to join me HERE.
More from Alison:
It doesn’t matter if you’ve been in business for 3 years, 3 minutes or 3 decades…nothing defines your brand more than the experience you create for your customers.
The most important thing I’ve done for my floral design business over the past 15 years is work towards perfecting a customer service experience that reflects the values of my brand and speaks directly to the heart of my ideal clients.
I’m not a traditional “branding expert”, but I have studied and practiced (and practiced) my own approach to branding since I started my business in 2001. It’s said to take 10,000 hours of “deliberate practice” to achieve mastery in a field. I’ve easily exceeded that quota as I’ve worked on mastering my brand.
I began my career in the floral industry over 23 years ago, and I’ve been practicing and developing the voice of my brand in order to lead with integrity and attract my ideal clients ever since. (And I’m practicing still….)
Join me on a brand building journey to help you hone your voice.
Feel free to contact me with any questions you may have: firstname.lastname@example.org
With love from me to you,
Questions you may have:
Q: A live online course? This sounds complicated. What’s this about?
A: I teach online business courses so you can learn in your own time. Each week The Art of Good Business will be delivered via e-mail as a pdf that you can download and print if you’d like. This course includes a private Facebook group which means we can interact with one another (including other florists) and I can address your specific questions over the course of the 5 weeks.
All you need to complete the course is a computer, a Facebook account and a desire to do more with your current brand.
Q: What if I don’t have a Facebook account?
A: Don’t be ridiculous, of course you have a Facebook account! You need one for your business! But if by some chance you do not, you can still take the course…I will be at my computer during office hours if you have specific questions you can reach me via e-mail. Having access to the group is better though. Much, much better.
Q: What if I don’t complete the course in 5 weeks?
A: You do not have to “complete” the course within a 5 week period. In fact, I’m putting so much juicy goodness into this course that I hope you’ll revisit and re-examine different lessons, not just over the course of 5 weeks, but over and over again in upcoming months and years. Your access to the course will not expire! In fact, I plan to run this course again in 2018 and you’ll be able to hop in and take The Art Of Good Business again if you’d like. (And I hope you will! Practice is essential to continual growth.)
Have other questions for me or need more info? Shoot me an e-mail any time: email@example.com
Can’t wait til October?