Hi, I’m Alison Ellis. I help talented floral designers learn how to book better clients and maximize profit margins–so that you can lead with confidence and get paid for your time and talent–with the help of my online courses, templates and private coaching for florists.
I worked for 20 years in the floral industry before releasing my first course for florists in 2015. None of what I teach is fluff or theory; I teach tried and true strategies based on real life experience and nearly 3 decades in the flower biz.
If you’re a florist who’s struggling with profitability, closing the sale, or sending quotes to clients who never reply, I have an online course to help walk you through it.
I stand behind all of my courses and am here to answer questions before, during or after signing up for a course. If you have questions for me before investing in a course, you can reach out to me and I’ll help make sure you’re in the right place before enrolling. Contact me at floralartvt[at]gmail.com You’ll always save on courses when you buy a bundle.
Successful florists say:
“…loving your course templates….I have been hating proposals for five years now because I put so much work and detail into them. Your templates have inspired me to just simplify and I love it!” -Allison Schrade
“Alison gives super-helpful tips and formulas on how to ensure that you are running your business with a really impressive profit margin. Users will appreciate the personal touch that Alison brings to each unit, as well as the real life examples that bring the lessons to life. [Flower Math] is worth every penny and more!” -Blair of Sweet Blossoms
Read My Book:
My first book, Falling Into Flowers, published in 2020 by Wildflower.Media, is a step by step guide to today’s modern wedding business.
Inside you’ll learn about:
- Finding your niche
- How to book clients
- Turning a profit
- Building your brand
Whether you’re an experienced designer or just starting out on your floral journey, you need to know how to:
- charge industry standards (and not discount your work)
- set boundaries with an e-mail reply
- avoid over-sharing in proposals (and stop wasting time on price shoppers)
- establish a trusted brand
- set up a website that not only “looks good”, but attracts clients who are eager to work with you!