Hi. I’m Alison Ellis. I help passionate floral designers master the business-side of their business!
If you want to become more confident, more inspired, more self-assured, and less stressed out, you’re in the right place.
I teach florists how to turn a profit on every order and stop spending so much time writing proposals for clients who can’t afford them through my online courses and private coaching.
Courses for Florists
Coaching for Florists
Grab My Free E-book
Flower Math: Pricing
The 3 Keys to Booking
Read It On My Blog Here
Join My Facebook Group
On The Flower Podcast!
Whether you’re an experienced designer or just starting out on your floral journey, you need to learn how to:
- Maximize your profit margin,
- Establish authority with an e-mail reply,
- Stop wasting time on price shoppers,
- Quickly write proposals that sell,
- Set up a website that attracts clients are eager to work with you!
If you’re struggling with pricing, closing the sale, or spending time on clients who never reply, I have an online course to help walk you through it.
I help florists take charge of their business so they feel more confident, respected, & valued.
You’ll always save on courses when you buy a bundle and you’ll find a complete course list when you scroll down this page…
Learn more about Alison HERE.
Questions for me? Get in touch: floralartvt@gmail.com
Successful florists say:
“…loving your course templates….I have been hating proposals for five years now because I put so much work and detail into them. Your templates have inspired me to just simplify and I love it!” -Allison Schrade
“Man do I wish I had used them earlier…sent off all my latest proposals using your email templates and 3 from 3 have come back before the expiry date in acceptance!! ” -Casey
“Just a quick THANK YOU to Alison as your videos and templates have helped me immensely in streamlining my client workflow – this client only contacted me a few days ago and we met yesterday – I had her proposal to her in a couple of hours (used to take me 2-3 weeks!) and this morning I got this [confirmation e-mail!]. -Chantelle
“…your flower math course, email template and faster proposal courses have been the most helpful tools I could ever ask for. I have learned so much from these courses alone, it has been imperative to my confidence and ability to bring in a profit.” -Jay
More Success Stories
Courses For Florists:
Flower Math: The Florist’s Guide To Pricing & Profitability.
You can provide value to your clients and turn a profit in your business.
Flower Math is a roadmap to profit clarity. Even experienced florists report increased confidence when pricing their work. You don’t necessarily have to increase sales to make more money; learn how to keep more of the money you’re already making! Click here to learn more & SAVE $100 TODAY!
10 E-Mail Templates for Florists
This downloadable pdf tackles 10 Difficult Conversations we have with customers and potential customers including How to Present A Proposal That’s Over Budget, How to Reply To A Complaint, How to Tell A Client You Won’t Work with Them, and How To Respond When A Wedding Is Canceled. Get it here $39.
12 E-Mail Templates for Florists
This downloadable pdf gives you the exact wording I use when writing to a client. It’s a bonafide look at how I communicate with customers to create both a friendly and business-centered relationship based on mutual respect and crystal clear communication. I often hear florists say they use these templates within the first 1-2 days of purchasing them! You’ll find some valuable phrases you can embrace and adapt to your own unique voice. Buy it now $29.
SAVE $10 OFF an E-Mail Template Bundle HERE!
Contracts For Florists
Included in this pdf you get the 14 Terms & Conditions I include in my contract, along with notes on some of my very favorite and most important parts, plus I’ve added 10 additional clauses you might want to consider, and a BONUS e-mail template, “What if someone asks you to modify your contract?”
Contracts For Florists is not intended to be a “template”, although you do get all of the terms of my contract. My hope is that you’ll use this course to draft a contract with a local attorney in your area! (I’m a florist; I am not a lawyer. You should consult an attorney when drafting an official contract.) Get it here $99.
How To Write Proposals That Sell
This downloadable pdf shows you how to create a template for wedding proposals that sell by sharing the steps I use to create a more streamlined proposal process without committing hours and hours of time before booking…including tips to create a sense of urgency around booking so you really can book more quickly. Get it HERE $99.
Wedding Workflow
This downloadable pdf takes you behind the scenes of my business to show you how I choreograph a customer service experience that fosters a relationship of trust and confidence (on both sides!) with 16 Steps to client management from initial inquiry to post-wedding followup. Get it here $19.
SAVE $30 OFF A 5-Course Bundle HERE!
Website Bootcamp
Every business needs a great website, but it takes more than a website that “looks good” to attract clients who are eager to work with you.
If you want to find clients who value your expertise (and eliminate price shoppers!), you need to set up a website that brings the right customers to you!
It’s empowering to take control of your online brand and pre-qualify clients with a few strategic tweaks to your website! My 3-Day Website Bootcamp is here to help. Hop into Bootcamp NOW!
You can read what real florists say about my courses HERE.
Learn more about Alison HERE.
Questions for me? Get in touch: floralartvt@gmail.com