Understanding your pricing is the single most important thing you can do for your business.
If you ever ask yourself, “Does this look like a $75 arrangement?”, then this free course is for you!
I invited floralpreneurs to join me Live on Facebook to dish the industry standards on markups for flowers, supplies and design fees.
- 68% of florists surveyed said they’re “moderately confident” in their pricing. Moderately confident is not good enough!
In this FREE course you’ll find 2 recordings from my Markups Mondays Live series.
Some of the questions I answer in Video 1 include:
How much should a florist make per hour?
How do you charge for labor?
How do you balance a bride’s expectations with her budget?
I also share real-life examples of how I use “Flower Math” to double check my work and ensure that I’m proving value to my clients.
Of course, I give you all the industry standard markups on flowers, supplies and labor/design fees in Video 1 as well. Click here to get Flower Boss 2: On Pricing & Markups.
If you’re not sure how to apply the mark-ups, don’t worry. These are easy-to-follow formulas.
Keep more of the money you’re already making!
An important part of being confident in your pricing is knowing that you’re providing value to your customers!
Getting over the “I couldn’t afford this” sentiment is a genuine hurdle for many florists.
Some feedback I share from other florists includes:
What other florists do for their markups,
How much money florists want to make next year,
How many weddings y’all do each season!
*I also share some must-quote moments from the florists surveyed.
In Video 2, I answer a question I received from a floral designer, “Can I charge more than the industry standard?”
The simple answer is YES and I share some tips and guidelines on how and when you can and should charge more.
Why am I sharing all of this for free? Simple.
If you’re in the floral industry you must understand the pricing structure.
I created Flower Math, The Florist’s Guide To Pricing And Profitability, to show you step-by-step exactly how to price your work, create floral recipes and develop wholesale orders that are “tight & right”.
As I say in Video 1, the course exists...and it’s right here if and when you need it.
Flower Math Testimonial:
“In one wedding I felt more confident in my pricing & made my money back on the purchase of the class. This really has been a game changer for me!! I cannot thank you enough for putting out this course…the tools that you have provided [are] allowing me to confidently build my business’ infrastructure so that I CAN make a career out of this (and not only be a hobby florist).”
-Susan of Wild Blume