Real Flower Business

Education and Business Training for Floral Designers.

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Rose Petal Tip

Hey Floralpreneurs!

Today I have a quick tip for you on how to pluck all the petals out of a rose in one fell swoop.

This is a huge time saving tip and actually serves “double duty” as you can also use this tip to create a faux garden rose.

Click to watch (it’ll take less than 2 minutes!):

I feel like I’ve known this trick since the beginning of time, but last week in my Facebook group I realized that this one isn’t a no-brainer! So if this is a new tip for you, I hope you dig it!

If you want more tips, tricks and training I’ve got you covered!

Check out my FREE resources and online courses exclusively for florists!

You might like these free courses…

How to start a floral design business

10 Tips for Home-Studio Florists

And, if you want to take it to the next level, check out my course bundles….

Click HERE for best price bundles

Learn more about Alison HERE.

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Master Your Pricing Series on Botanical Brouhaha

Hey Floralpreneur!

Have you seen my Master Your Pricing Series on BotanicalBrouhaha.com?

florist pricing, Flower Math, courses for florists

It’s a 4-part series I created to help you push through some pricing obstacles and actually get results! These are pricing changes and adjustments you can easily make in your business so I hope you’ll make some time to check them out.

This Wednesday, the 4th in the series will be posted, but you can catch up on the first 3 parts below:

Part 1: Pricing on the spot. http://botanicalbrouhaha.com/master-pricing-pricing-spot/

Part 2: Set a minimum. http://botanicalbrouhaha.com/master-pricing-set-minimum/

Part 3: Stay in the driver’s seat. http://botanicalbrouhaha.com/master-pricing-stay-drivers-seat/

Stay tuned for Part 4 this Weds on the BB Blog!

It’s been a joy and an honor to share my Real Flower Business stuff with the Botanical Brouhaha readers. Thanks so much to Amy McGee for allowing me to guest post on her incredibly beautiful and inspiring corner of the internet. 

With love from me to you,

Alison

More Pricing Resources:

Click to watch: 3 Pricing Tips (a live chat from my Facebook group.)

Flower Math: The Florist’s Guide to Pricing & Profitability (the 1st online pricing course for florists; Save $100 Off Today.)

 

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25 Qualities Of A Floralpreneur

A floralpreneur® is a floral designer with initiative and business savvy.

25 qualities of a floralpreneur® including, but not limited to:

detail oriented

flower-obsessed

nature-lover

risk taker

taste maker

grounded

dreamer

creative

practical

thoughtful

empathetic

courageous

perfectionist

doer

designer

accountant

grower

marketer

inventive

profitable

of service

scrappy

reputable

referrable

reliable

And so much more….

parent

partner

daughter

son

neighbor

confidant

job creator

tax payer

mediator

translator

consoler

celebrator

leader

The work we do as florists isn’t always easy (and it isn’t always pretty!…there are many thorns)….but when you love this work, you take responsibility for all that comes with it….including the pressure, the stress, the unpredictability, the hours and hours on your feet, the tick-tock of the clock, the joy of creating beauty for others, and the glory when it all comes together and it’s better than they’d imagined.

Keep doing beautiful work, floralpreneurs!

Because while it isn’t always “easy”, when you love it, you’ve gotta put your whole heart into it.

What are some other qualities of a floralpreneur?

What did I miss? Leave a comment or shoot me a message any time!

 

With love from me to you,

Alison

Free Resources:

Have you tried a Free Course? Click here to get started!

P.S. Have you check out The Vault yet?

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3 Pricing Tips for Florists

Hey, Floralpreneurs!

It’s officially December, end of the year, a time to plan ahead for a successful 2018 season…..but when you’re a floralpreneur who “does it all”, it can be overwhelming to try to make the time to “think forward”.

You’re not alone! Take a few minutes to appreciate yo’self and don’t let the end of year hustle and bustle blog you down.

Before the year is through I have 3 Pricing Tips for you…I hope you’ll take a few minutes to watch ’em.

Make this the year you finally master your pricing!

Click to watch! Price Talk. Live on Dec. 8th in my Facebook group (click here to join my group!).

Remember: A lack of confidence in your pricing can permeate into other aspects of your business.

Having your pricing on lock is your responsibility as a business owner. You owe it to yourself to be paid for your time and expertise.

The good news is you can make money and provide value to your clients. (Pricing is not a mystery.)

Additional Resources:

In today’s video I mention an upcoming chat on “What I’m Obsessed With In My Business” and you can get that replay HERE.

Check out my FREE course, Flower Boss 2, Click here.

And if you’re ready to dive into Flower Math and finally master your pricing, Click here for details.

Thanks for reading! Keep doing beautiful work!

With love from me to you,

Alison

floral design business courses, floristry, floral design, Alison Ellis

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My first podcast interview

Floralpreneurs sometimes ask me if I’ll ever do a podcast and while I have no plans to start my own podcast I am happy to share my first podcast interview with Gina of From The Ground Up Floral. You can listen right HERE.

You can find the podcast on iTunes. Look for “From the ground up floral podcast” and subscribe to future episodes as well! I hope you’ll make some time to listen! http://www.fromthegroundupfloral.com/podcast/archives/2017/9-2

Here are some of the things we talk about in her podcast:

  • How I got started in the floral industry;
  • How do you make money as a home-based floral business?;
  • Industry standards on pricing;
  • Lessons from my best-worst boss;
  • A misconception I used to have about “ideal clients”;
  • The Art of Good Business (which begins Oct. 2! Doors close Sept. 30th!);
  • Gina mentions that one of her favorite videos about the consequences of “adding one extra rose” (see below);
  • Should a newer designer charge less?;
  • Quoting on the spot;
  • Why grocery stores are losing out by not using Flower Math!
Here’s the video Gina mentioned in the interview:

Thanks to Gina for inviting me to your podcast!

xo. -A

Read more about The Art Of Good Business HERE. (The doors close THIS SATURDAY at 7pm Eastern time. Don’t wait. Join me today!)