Real Flower Business

Education and Business Training for Floral Designers.

By 1 Comment

3 Pricing Tips for Florists

Hey, Floralpreneurs!

It’s officially December, end of the year, a time to plan ahead for a successful 2018 season…..but when you’re a floralpreneur who “does it all”, it can be overwhelming to try to make the time to “think forward”.

You’re not alone! Take a few minutes to appreciate yo’self and don’t let the end of year hustle and bustle blog you down.

Before the year is through I have 3 Pricing Tips for you…I hope you’ll take a few minutes to watch ’em.

Make this the year you finally master your pricing!

Click to watch! Price Talk…with Alison Ellis Live on Dec. 8th.

Remember: A lack of confidence in your pricing can permeate into other aspects of your business.

Having your pricing on lock is your responsibility as a business owner. You owe it to yourself to be paid for your time and expertise.

The good news is you can make money and provide value to your clients. (Pricing is not a mystery.)

Check out my FREE course, Flower Boss 2, Click here.

And if you’re ready to dive into Flower Math and finally master your pricing, Click here for details.

Thanks for reading! Keep doing beautiful work!

With love from me to you,

Alison

By Leave a Comment

My first podcast interview

Floralpreneurs sometimes ask me if I’ll ever do a podcast and while I have no plans to start my own podcast I am happy to share my first podcast interview with Gina of From The Ground Up Floral. You can listen right HERE.

You can find the podcast on iTunes. Look for “From the ground up floral podcast” and subscribe to future episodes as well! I hope you’ll make some time to listen! http://www.fromthegroundupfloral.com/podcast/archives/2017/9-2

Here are some of the things we talk about in her podcast:

  • How I got started in the floral industry;
  • How do you make money as a home-based floral business?;
  • Industry standards on pricing;
  • Lessons from my best-worst boss;
  • A misconception I used to have about “ideal clients”;
  • The Art of Good Business (which begins Oct. 2! Doors close Sept. 30th!);
  • Gina mentions that one of her favorite videos about the consequences of “adding one extra rose” (see below);
  • Should a newer designer charge less?;
  • Quoting on the spot;
  • Why grocery stores are losing out by not using Flower Math!
Here’s the video Gina mentioned in the interview:

Thanks to Gina for inviting me to your podcast!

xo. -A

Read more about The Art Of Good Business HERE. (The doors close THIS SATURDAY at 7pm Eastern time. Don’t wait. Join me today!)

 

By Leave a Comment

Join me on Facebook

Hello floralpreneurs! I’m just coming down from a super busy 2 weeks, but starting Sept. 5th I’m launching my LIVE course, The Art Of Good Business and that means I have lots of awesome free content lined up this month to get you geared up for the class, which begins Oct. 2nd.

Tuesday, Sept. 5th, I’m dedicating my livestream to answering a question I received last week….a vent/question I received last week….on undercutting.

It’s a good one so I hope you’ll join me live at 10am (EDT) on Tues. And if you can’t join me live, catch a replay any time.

All September long I’ll be talking about attracting awesome clients, building a better website to increase engagement (and repel clients you don’t want to work with), choreographing client management (so you’re clearly in the lead) and building a brand that eliminates the competition.

Sound good? If so, join me for free livestreams this month. Click here to join!

real flower business, floral design courses, floral industry, floral design institute, business of flowers, floralpreneur

If you like my free stuff, you’ll LOVE my courses and if you’re truly ready to dig deep and take a good look at where you are vs where you want to go….join me for The Art Of Good Business this October. (see the course schedule here!)

By Leave a Comment

Sixth Anniversary with Flirty Fleurs

I try to keep track of landmark moments and anniversaries in my business, but I’ll admit a few business anniversaries have snuck up on me! I’ve officially been in business for 15 years now…my 16th season begins this month!

This “Sweet 16” feels like another landmark to me. I suppose each year in business is worth celebrating in its own way.

We have to make deliberate moves in our business, if we want to reach our landmark moments.

(For example: Will you leave your “real job” to do flowers full-time? Will you be able to set a minimum or say “no” to work that doesn’t meet your criterion? Will you blog? Will you get more training; hire a new accountant; get another designer; teach your staff more?)

I make moves in my business.

I made a move back in 2011 when I wrote my first guest blog post for Flirty Fleurs.

I had no idea if Alicia would be interested in what I had to say, but I LOVED her blog, and I felt like I had something to say, so I wrote up a post, held my breath and sent it.

I was thrilled that she not only posted my article, but she encouraged me to send her more.

I kept writing articles and made my first video in 2014.  I have about 50 posts published so far.

Last March was my 5th Anniversary as a guest blogger on flirtyfleurs.com.

I even have my own blog category, which was absolutely a landmark day for me. I’m not kidding, Alison Ellis Videos is a legit category!

coral peony, real flower business, Alison EllisI’m also a proud contributor to the first 3 issues of the Flirty Fleurs print magazines. If you haven’t seen them, check them out.

The print magazines are absolutely beautiful!

They really are designed especially with floral designers in mind.

One of my favorite things about the magazines is that every single flower photo includes top billing to the floral designer! It’s truly a florist’s dream come true; designer credit right on the photo!

Check out the 3rd edition of Flirty Fleurs magazine HERE and treat yourself to all 3 magazines to enjoy all the incredible images!

Happy 6 year Anniversary, Alicia! Thanks for always giving me a place to “share my stuff” with your readers and fans!

xo. -A

 

By Leave a Comment

A Hero’s Journey. The story of your business.

If you missed my Facebook Live today, check out a replay here:

The topic is the hero’s journey of your small business. I wonder if you can relate?

These are the final few days to register for Session 2 of The Art of Good Business!

Click below to see what other floralpreneurs had to say about the course.

Click here to enroll today. The first 5 Floralpreneurs to register will receive a FREE 1:1 coaching call as a bonus!

Still not sure if The Art Of Good Business is right for you? Let’s hop on a call. I’m happy to answer any questions you  may have.

Shoot me an e-mail any time at floralartvt@gmail.com

floral industry, Art of Good Business, floralpreneur

Join my Facebook group here and catch my next Livestream on Friday at 11:00am.