Education and Business Training for Floral Designers.
Here are a few frequent Q’s and A’s to help you choose the courses that are right for you:
To close out February, I’m having a flash sale on 2 of my most popular Wedding Templates designed to help you book clients quickly and confidently! I’m offering $20 OFF BOTH TEMPLATES til 10pm Eastern Time Wednesday 2/28! CLICK BELOW TO SAVE:
In these templates I show you how I spend less time typing proposals AND walk you through the clauses in my wedding contract (plus a few additional clauses you might want to add)…
If you want to:
… then my templates are made for you! Here’s how I know:
*Allison Schrade wrote to say, “I just have to say that I have been hating proposals for five years now because I put so much work and detail into them. Your templates have inspired me to just simplify and I love it!…I tried a bridal software program last week and it ended up being more work for a result that I was unhappy with….I have just spent my morning enjoying your tutorials and loving your course templates…”
*Chantelle shared in the Facebook group, “Just a quick THANK YOU to Alison as your videos and templates have helped me immensely in streamlining my client workflow – this client only contacted me a few days ago and we met yesterday – I had her proposal to her in a couple of hours (used to take me 2-3 weeks!)…”
*Melissa said, “Just downloaded the 12 E-mail Templates, Wedding Workflow, and How To Write Proposals That Sell…..ALISON! You are the flower fairy god mother we all needed! Information overload! Do it guys ;)”
Point Blank: Templates Save You Time & Stress.
And during this Feb Flash Sale they’ll save you money, too!
To discover how to increase your authority, grow trust with your clients, and streamline your proposals…check out my Feb Flash Sale —>CLICK BELOW TO SAVE:
Each course I create is made with love from me to you!
Feel free to be in touch with any questions for me! And enjoy the Flash Sale Savings!
xo. -Alison
Today, a floralpreneur® in my Facebook group shared that a client slashed her prices in half and re-sent the new pricing back to the florist!…..needless to say, the comments on that one made for some good reading!
As a business owner and floral artist, it’s important to recognize that you don’t want every customer. You want the customers that want YOU…and are willing to pay your for your work!
Business guru and genius marketer, Seth Godin, talks about Competing On Price as a “race to the bottom”. As Mr. Godin puts it, what do you do when you win?…ie. when you’ve succeeded and you’re “at the bottom”!
The idea of “winning” based on undercutting, is a misconception. You cannot “win” if the only reason someone picked you is because you’re cheap-er.
A florist cannot lower prices and exceed expectations at the same time!….not unless you’re giving up your profit margin.
And if you’re going to sustain your business, you must respect your profit margin.
I don’t want to win at the game of “cheapness”.
I want to win at the game of quality work and amazing customer service.
Click to watch this quick video, “Why you cannot compete on price”:
What is your goal?…
Do you want to be the cheapest?
Or do you want to be better than the cheapest?
I hope you’ll choose option #2 above!
Don’t compete on price!…so you can keep doing beautiful work!
With love from me to you,
Alison
P.S. In today’s video I mention my Flower Math course, which is designed to help florists price with confidence and maximize profit margins! (click here for details on the course!)
More FREE Tips from the Blog:
You down with O.P.P? (Other People’s Proposals) Click HERE to read.
How much should florists charge for rentals? Click HERE to read.
Then this course is made for you!
You’ll learn how to focus your marketing efforts and take your website from beautiful to functional by honing the voice of your brand so that you can prequalify leads and attract more clients that love you. It’s easy to get started…
You can do this course work at your own pace, but I’ll be LIVE in our private Facebook group every Thursday in January to walk you through the course content and answer your questions in real time!
I want to see you succeed…and I know that every small step leads to the next…so I’m here to support you so that you get results.
If you’re ready to get super focused on:
your business goals,
updating your branding and messaging,
and create a more engaging website (so it represents how awesome as you are and attracts more ideal clients!),
I’d be honored to have you on board!
(read on for details…)
The Art of Good Business includes:
Plus You’ll Get The 5-Day Business Plan Bonus:
NOTE: THIS IS IMPORTANT WORK TO DO IF YOU’VE NEVER WRITTEN A PLAN.
I just have to say this course, Alison’s content works!…my ideal client is more clearly defined, I’ve mostly reworked my web copy, have been better about blogging, and more intentional about how I talk to my followers on social media posts.” -Jessica Ormond
The total investment in this training is $1,000 and I have a 1 year payment plan option available at no interest and when you sign up by Jan. 2nd, you’ll be able to tune into all 5 livestreams in Jan (and replays will be available if you can’t tune in live).
I’ll teach you how to level-up with actionable steps & stellar tips so that you can perfect your brand’s messaging in The Art of Good Business!
If you have any questions or hesitations about signing up, feel free to shoot me a quick e-mail and get in touch! floralartvt@gmail.com
I’m paying it forward with 3 Charitable Causes today:
1. American Red Cross California Wildfires (https://www.redcross.org/donate/donation.html)
2. Charity Water (https://my.charitywater.org/donate)
3. Rainforest Alliance (https://www.rainforest-alliance.org)
If you’ve been planning to add some sort of “giving back” into your business plans, MAKE TODAY THE DAY! It doesn’t have to be thousands of dollars….or even hundreds of dollars…just give what you can!
(Giving Tuesday has many sponsors who are matching donations so a $400 donation, for example, turns into an $800 donation once it’s matched!….your small donation can turn into a big one!)
How will you make giving part of your growth strategy in 2019?
With love from me to you,
Alison
