Real Flower Business

Education and Business Training for Floral Designers.

By Leave a Comment

Who Is Your Ideal Customer?

How do you define an Ideal Customer?

People talk about finding “ideal clients”, but it’s rarely defined.

The simplest definition of an ideal customer is: someone you want to work with over and over and over again.

You may have more than 1 ideal customer (multiple income streams sometimes have multiple customer avatars).

Click to watch this super short video on Why you want to get to know YOUR Ideal Clients!

We dive into this very topic in Week 1 of The Art of Good Business, which starts LIVE Jan. 8th.

You don’t have to join me live, but I will be here every  Friday in January to walk you through the course.

Learn More HERE!

Ideal customers choose your brand easily.

They are willing to pay what you charge.

They love your website.

They love you/your personality and/or your sales staff.

They get to yes, easily.

In short…

In order to make your social media attract the right customers, you need a clear idea of who you’re actually taking to!

Ideal customers say, “this is for me…she’s saying what I’m thinking!”

You want your ideal customers to read your sales copy and think “yes, this is for me”.

Does your website and social media reach your clients like this?

If not, I can help!

Click here to learn more about The Art of Good Business!

Thanks for taking the time to check out my blog and watch my tips.

Keep doing beautiful work, Floralpreneur®.

With love from me to you,

Alison

P.S. If you have any questions for me about the course or whether it’s a good fit for you, request a free 20-minute call here! I’m happy to hop on a call if you have questions for me.

This is truly one of the most valuable and in-depth courses I teach and I would be honored to have you join me if it sounds like a good fit!

 

—

By Leave a Comment

Foam Free Wedding Arbor

Foam free floral arbors are fun and easy to do!

I just did my first wedding of 2020 yesterday and shared my #foamfreefloral mechanics on Instagram. Click through the pics below to see the before, during and after on this foam free wedding arbor including 2 time lapse videos showing you the greening and the flowering!

View this post on Instagram

 

#foamfreefloristry before, during and after look at today’s arbor using the #hollychapplepillow

A post shared by Alison Ellis (@realflowerbusiness) on

 

These are super easy foam free mechanics that are affordable and help you make a bigger impact with less product!

What about a water source? I’ve received some questions about a water source and YES, I used about 20 water tubes on the more tender blooms (like hydrangea) and if you live in a warmer climate you can tube every bloom if you need to.

And if you want to see a full breakdown of the recipe on this arbor PLUS the total cost and profit margin on the design, I just shared this with my Patreon subscribers at the $9 Tier and up!….there are a WHOLE LOTTA lessons when you join me on Patreon, of course, but this arbor breakdown is just one good reason to give it a try! There’s no obligation and you can unsubscribe at any time.

I hope you’ll enjoy this little peek behind the scenes.

xo. -Alison

P.S. Don’t forget to follow me on Instagram if you don’t already!….

—

By Leave a Comment

May Tuesday Q&A Replays

After a busy May of guest appearances on my Tuesday Q&As as well as a guest appearance by me on Mornings with Mayesh, I’m taking a week off from my livestreams, but if you missed anything this month, don’t worry–you can catch the replays right here!

First up, Phebe of Popped With Phebe joined me live to talk about a new way she’s popping up with fresh flowers and live Zoom design workshops for local clients. She is a wealth of knowledge on client relationships so if you missed this one, make sure to click below to watch! Find Phebe’s online resources here!

Next, Yvonne and I talked about YOUR WEBSITE on Mornings with Mayesh on May 19th. Get some of our best website tips by clicking the video below and click here to grab the Website Bootcamp and Marketing Shortcuts I mention in this episode.

We closed the month of May with another special guest, Michelle Loretta, of Sage Wedding Pros. She brought us some straight talk on cashflow, finances and how to make it through 2020-2021 in your small business through the COVID-19 crisis. You’ll find Michelle and her online tools for wedding pros right here!

I’m looking forward to talking with you more in June….but wow, May was a fabulous month of sharing with floralpreneurs!

Do you have a question for an upcoming Tuesday Q&A? Don’t hesitate to be in touch!

xo. -Alison

—

By Leave a Comment

Business Tips For Florists

I’m hosting 3 livestreams in February in my Facebook group to answer real florists’ questions.

In this week’s Tuesday Q&A I’m talking about:

  • what to do when a wedding is canceled,
  • what to do when another business owner bad mouths your biz,
  • how to explain a minimum to clients,
  • how to get employees psyched for Valentine’s Day…

Plus….Beth asked:
Who’s your favorite designer and why?….
And “What advice would you give to your younger self?

Click to watch and tune in next Tuesday for another Q&A (click here to view the event on Facebook).

Links as mentioned in my video are below:

#1. Patreon Members get ALL the booking tips here: https://www.patreon.com/realflowerbusiness

#2. Valentine’s Day tips video as seen on FlirtyFleurs found on YouTube here: https://youtu.be/tOWRAY7dRpA

#3. Brand New Freebie “How To Grow An E-Mail List That Doesn’t Suck” here: https://realflowerbusiness.lpages.co/e-mail-growth-tips

Questions for me? Don’t hesitate to get in touch!

I may choose your question for an upcoming Q&A.

xo. -Alison

—