Real Flower Business

Education and Business Training for Floral Designers.

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How To Add A Video To IGTV

Do you want more followers?

Are you on Instagram? Just kidding, I know you are!

But are you using video to increase your engagement?

Video is a powerful tool and IGTV is a perfect place to share replays of livestreams or promos to direct customers to your blog or website. Today, I’m sharing tips to help you use the power of video to reach your fans and followers on Instagram.

You’ll learn how to:

  • Upload a video from your computer/laptop,
  • Make a cover image for the video,
  • Post it on IGTV,
  • Share it to your stories!

Check out this quick tutorial on How To Post a Video To IGTV:

Now it’s time to take action: Post a video on IGTV before the end of this week!

FYI You can get MORE lessons and tutorials in my Marketing Shortcuts right here!

Level Up Your Marketing!

Pro Tip: Everyone’s focused on “more followers”, but you don’t want MORE followers you want MORE ENGAGED followers. Video is one of the most important ways to share your brand’s story and connect with clients.

Marketing and Branding are different, of course. Your marketing is how you advertise; your brand is what you deliver!

While “marketing” and “branding” are often used interchangeably, they are distinctly different.

Grab My Marketing Shortcuts!

Thanks to tuning in to today’s tutorial! I hope you will put these tips to work for your business.

With love from me to you,

Alison

P.S. You can find the video I uploaded in this tutorial on IGTV HERE!

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May Tuesday Q&A Replays

After a busy May of guest appearances on my Tuesday Q&As as well as a guest appearance by me on Mornings with Mayesh, I’m taking a week off from my livestreams, but if you missed anything this month, don’t worry–you can catch the replays right here!

First up, Phebe of Popped With Phebe joined me live to talk about a new way she’s popping up with fresh flowers and live Zoom design workshops for local clients. She is a wealth of knowledge on client relationships so if you missed this one, make sure to click below to watch! Find Phebe’s online resources here!

Next, Yvonne and I talked about YOUR WEBSITE on Mornings with Mayesh on May 19th. Get some of our best website tips by clicking the video below and click here to grab the Website Bootcamp and Marketing Shortcuts I mention in this episode.

We closed the month of May with another special guest, Michelle Loretta, of Sage Wedding Pros. She brought us some straight talk on cashflow, finances and how to make it through 2020-2021 in your small business through the COVID-19 crisis. You’ll find Michelle and her online tools for wedding pros right here!

I’m looking forward to talking with you more in June….but wow, May was a fabulous month of sharing with floralpreneurs!

Do you have a question for an upcoming Tuesday Q&A? Don’t hesitate to be in touch!

xo. -Alison

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Business Tips For Florists

I’m hosting 3 livestreams in February in my Facebook group to answer real florists’ questions.

In this week’s Tuesday Q&A I’m talking about:

  • what to do when a wedding is canceled,
  • what to do when another business owner bad mouths your biz,
  • how to explain a minimum to clients,
  • how to get employees psyched for Valentine’s Day…

Plus….Beth asked:
Who’s your favorite designer and why?….
And “What advice would you give to your younger self?

Click to watch and tune in next Tuesday for another Q&A (click here to view the event on Facebook).

Links as mentioned in my video are below:

#1. Patreon Members get ALL the booking tips here: https://www.patreon.com/realflowerbusiness

#2. Valentine’s Day tips video as seen on FlirtyFleurs found on YouTube here: https://youtu.be/tOWRAY7dRpA

#3. Brand New Freebie “How To Grow An E-Mail List That Doesn’t Suck” here: https://realflowerbusiness.lpages.co/e-mail-growth-tips

Questions for me? Don’t hesitate to get in touch!

I may choose your question for an upcoming Q&A.

xo. -Alison

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Best Business Plan for Florists For 2020

I help florists learn how to enjoy their business!

Having a business you LOVE is absolutely possible for you. But LOVING your business doesn’t come for free, you have to work for it!

Click below to watch my final Tuesday Q&A of 2019 and if you want to take your business further with me in 2020, CLICK HERE for more details on The Art of Good Business or CLICK HERE to enroll now.

Are you Finishing The Year Strong?

Click to watch last week’s Tuesday Q&A HERE: Home Studio Florists Questions Answered

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How To Improve Your Floral Business

How Are You Going To Improve Your Floral Business?

Step 1. Finish the year strong so you can start strong!

In today’s live Tuesday Q&A I take real questions from real florists…including questions on:

  • Freelance Floristry,
  • Florists Using Pictures That Aren’t Their Work,
  • The Cost Of Candles,
  • Last-Minute Changes,
  • When Do You Bring In Design Help,
  • Estimating Sales Goals,
  • When Florists Get Engaged,
  • & I share tips for A Discouraged Florist in her second year of business.

Click to watch:

Start your January STRONG with me in The Art Of Good Business program. Click here for details and click HERE to apply for a scholarship! Scholarship applications must be received by Dec. 10th at midnight Eastern time. Course Registration CLOSES on Dec. 20th.

Remember:

Clear Communication.

Authenticity Marketing.

Streamlined Sales Systems.

If you want to get good at sales, join me in The Art Of Good Business!

Closing note:

It’s easy to get discouraged; it’s more work to stay focused and on-task to gain momentum in your business; don’t get discouraged.

You can eliminate the competition and become the clear choice by sharing the voice of your brand.

Thanks so much for watching! Questions for me? Get in touch: floralartvt@gmail.com

xo. -Alison

 

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