How To Add A Video To IGTV

Do you want more followers?

Are you on Instagram? Just kidding, I know you are!

But are you using video to increase your engagement?

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By Alison Ellis Leave a Comment

Anti-racism and Inclusivity in the Wedding Industry

Friday is Juneteenth.

As we struggle as a country–and as a world–to make sense of racial injustice that feels senseless and wrong, leaning into history and examining “what we always thought” are critical to our efforts to move forward.

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How Will Coronavirus Impact Your Wedding Business?

How will Coronavirus impact your small business?

It’s impossible to say for sure, but one thing’s for certain: your business will be affected.

The truth is that everyone and every business will feel the economic and social impacts of this pandemic so the question you may have at this point is: how much will it actually hurt your business?

Instead of panic or worry, focus on how you can pivot.

I won’t pretend to have all the answers, but I want to encourage you to consider how you can react with compassion in a time of uncertainty.

Watch my quick IGTV chat below for some thoughts on how we should proceed!

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I hopped up from my yoga mat this afternoon to share some brief thoughts on how we proceed in our businesses as we face cancellations and uncertainty. (You’ll hear my kiddo scream in the middle of my chat; notice how I do not flinch. ? And good news they were screams of delight.) ❤️ #wereinthistogether

A post shared by Alison Ellis (@realflowerbusiness) on Mar 13, 2020 at 2:33pm PDT

The bottom line: This is not just about your bottom line.

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The Worst Business Advice I Ever Took

I want to tell you about the worst business advice I ever took.

It was early in my career as a solo-business owner and even though I’d spent 8 years working in flower shops, I was eager to get new business tips….I was impressionable.

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By Alison Ellis 1 Comment

10 Things I Did To Grow My Floral Business

flower business, learn to be a florist, floral design, florist education, flower school

It’s a snowy January and I’ve officially booked up my calendar for my 2019 wedding season. It feels kinda rock ‘n roll to realize I’m entering my 18th season in business! I’ve worked really hard over the years to build up my floral design business and it’s all been completely worth it.

Part of why my hard work has paid off is due to the fact that I’ve been really focused on what I want from my business and how I want my business to fit into my life. (Having a successful business isn’t just about making money or “being busy”; it’s about creating happiness and fulfillment, too.)

I’ve done a lot of things to grow my business, but I thought it would be helpful to narrow down the top 10 things that had the biggest impact on my business success and my overall happiness factor, too. [Read more…]