Real Flower Business

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By Alison Ellis Leave a Comment

Should Florists Charge for Proposals?

A question I’ve seen florists ask more often than usual this year is: Should I charge for proposals?

This is a BIG question and there isn’t a one-size-fits-all answer, but in today’s livestream I tackle some of the things you’ll want to consider before implementing a new proposal fee. Click to watch!


A few key points to consider:

[Read more…]

February 18, 2021 — 3:12 pm

By Alison Ellis Leave a Comment

How do you handle cancellations?

should you cancel your 2021 wedding or event

Will weddings and events happen in 2021?

That’s the question that a lot of vendors and couples are starting to ask as new mandates are announced in many states—including my home state of Vermont.

I’m starting to see scenarios repeated in my Facebook group regarding how to handle the new cancelation or postponement requests. This is a really important question for everyone to answer because we are ALL going to get these requests. They are coming soon.

I am in this with you–I know how it feels to anticipate what lies ahead for us in the wedding industry.

One florist wrote:

[Read more…]

November 14, 2020 — 8:05 pm

By Alison Ellis Leave a Comment

How To Add A Video To IGTV

Do you want more followers?

Are you on Instagram? Just kidding, I know you are!

But are you using video to increase your engagement?

[Read more…]

June 23, 2020 — 1:57 pm

By Alison Ellis Leave a Comment

Anti-racism and Inclusivity in the Wedding Industry

Friday is Juneteenth.

As we struggle as a country–and as a world–to make sense of racial injustice that feels senseless and wrong, leaning into history and examining “what we always thought” are critical to our efforts to move forward.

[Read more…]

June 18, 2020 — 2:35 pm

By Alison Ellis Leave a Comment

How Will Coronavirus Impact Your Wedding Business?

How will Coronavirus impact your small business?

It’s impossible to say for sure, but one thing’s for certain: your business will be affected.

The truth is that everyone and every business will feel the economic and social impacts of this pandemic so the question you may have at this point is: how much will it actually hurt your business?

Instead of panic or worry, focus on how you can pivot.

I won’t pretend to have all the answers, but I want to encourage you to consider how you can react with compassion in a time of uncertainty.

Watch my quick IGTV chat below for some thoughts on how we should proceed!

 

View this post on Instagram

 

I hopped up from my yoga mat this afternoon to share some brief thoughts on how we proceed in our businesses as we face cancellations and uncertainty. (You’ll hear my kiddo scream in the middle of my chat; notice how I do not flinch. ? And good news they were screams of delight.) ❤️ #wereinthistogether

A post shared by Alison Ellis (@realflowerbusiness) on Mar 13, 2020 at 2:33pm PDT


The bottom line: This is not just about your bottom line.

[Read more…]

March 14, 2020 — 6:10 pm

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Welcome, Floralpreneur®.  I’m Alison Ellis, creator of Flower Math, published author, and founder of Real Flower Business. My online business courses and private coaching help floral designers increase profits, book great clients & build a better brand.  Learn More →

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