Real Flower Business

Education and Business Training for Floral Designers.

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Join me Live at The Floral Reserve

I’m doing some end of year business planning live and in person at The Floral Reserve in Providence, Rhode Island on December 9th,….do you want to meet me there?

In honor of their 1 year anniversary, The Floral Reserve invited me to present an educational seminar for their wholesale customers and fellow florists as part of their end-of-year celebration and I am so honored and excited to be a part of it! There’s room for up to 45 floralpreneurs so space is limited!

And after the educational portion of our day, you’re invited to the Flowers By Semia studio for a meal catered by Gracie’s restaurant. You will be treated to a lavish tablescape and candlelit room for dinner, as a thank you for an amazing first year of business at The Floral Reserve. (I will also be joining you for dinner, of course!) Limited to 25 attendees.

You can click HERE for details to register to join me and reserve your seat today!

education for florists, floral education

I will lead two 45 minute presentations with breaks for questions in between, from 3pm-5pm on Sunday, December 9th.

The first will be a discussion on the on the basics of business planning so that you can update your business plan and grow your brand. You’ll have access to the slides from this presentation afterwards for future reference as well.

The second presentation will be on Pricing and Profitability and attendees will get a special discount on my online pricing course, Flower Math, if you’d like to dive deeper into the pricing lessons.

From The Floral Reserve:

“While there is always room to improve and grow in your designs, growing your business is just as important. On December 9th, we are so excited to invite our friends in the floral design community to something truly special. We will be hosting the lovely Alison Ellis of Real Flower Business at The Floral Reserve, a floral designer and business guru, as she shares her knowledge to educate and empower fellow “floralpreneurs” to achieve their business goals and build long-lasting brands….read more here.

Keep doing beautiful work!

xo. -Alison

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Sample Preview Of Flower Math

Hey Floralpreneur!

I’ve just updated the free sample preview of my Flower Math course. You can click HERE to sign up for a free sneak peek at what’s included inside the course.

If you’re not sure if Flower Math is right for you, then this free preview is the perfect first step.

Click HERE to get a look at the course now!

xo. -Alison

Pricing & profit margins are not a mystery.

The goal is to make 70% profit on the cost of flowers & supplies….the rest of your COGS will come out of that 70% profit.

Pro Tip: Do you calculate your profits on flowers and supplies? If not, why not start now? It’s easy.

Here’s how it’s done:

Remember: Your additional COGs (the cost of doing business!) will come out of that 70% profit on flowers & supplies.

Check out a FREE PREVIEW of Flower Math here.

You’ll love Flower Math if you…

0.1  Have a talent for design, but don’t have a firm grasp on the business-side.

0.2  Make a profit that’s less than 70% on the cost of flowers & supplies.

0.3  Don’t charge a design fee (or labor fee) on each arrangement.

0.4  Wonder if you can give up your day-job (or bridge-job).

0.5  Overfill orders and struggle with feeling guilty about charging for your time.

0.6  Need help with floral recipes. (I share 20+ real recipes that you can easily use, copy or adapt!)

0.7  Are a home-based florist who’s never worked in a profitable flower shop.

0.8  You’re a flower farmer who’s expanding to offer wedding and event work.

0.9  Don’t feel 100% confident when you send a quote.

It’s easy to get started. Click here to enroll in Flower Math today.

Flower Math is the florist’s roadmap to profit clarity.

I’ll teach you how to make more money & quit over-buying. 

Satisfaction Guarantee: I am certain you will love my course, but if you don’t, I’ll give you a full refund and you can keep the downloadable pdfs included in the course (including the bonus with my list of starting prices!)

To request a refund just shoot me an e-mail and we’ll set up a time to chat so you can tell me why Flower Math didn’t work for you.

Remember: I’m happy to answer any questions you may have along the way.

You can contact me with questions at any time before, during or after taking a course.

Have a question for me? Don’t hesitate to be in touch! floralartvt@gmail.com

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Master Your Pricing Series on Botanical Brouhaha

Hey Floralpreneur!

Have you seen my Master Your Pricing Series on BotanicalBrouhaha.com?

florist pricing, Flower Math, courses for florists

It’s a 4-part series I created to help you push through some pricing obstacles and actually get results! These are pricing changes and adjustments you can easily make in your business so I hope you’ll make some time to check them out.

This Wednesday, the 4th in the series will be posted, but you can catch up on the first 3 parts below:

Part 1: Pricing on the spot. http://botanicalbrouhaha.com/master-pricing-pricing-spot/

Part 2: Set a minimum. http://botanicalbrouhaha.com/master-pricing-set-minimum/

Part 3: Stay in the driver’s seat. http://botanicalbrouhaha.com/master-pricing-stay-drivers-seat/

Stay tuned for Part 4 this Weds on the BB Blog!

It’s been a joy and an honor to share my Real Flower Business stuff with the Botanical Brouhaha readers. Thanks so much to Amy McGee for allowing me to guest post on her incredibly beautiful and inspiring corner of the internet. 

With love from me to you,

Alison

More Pricing Resources:

Click to watch: 3 Pricing Tips (a live chat from my Facebook group.)

Flower Math: The Florist’s Guide to Pricing & Profitability (the 1st online pricing course for florists; Save $100 Off Today.)

 

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How much can you earn as a florist?

Hey, Floralpreneurs! Join me LIVE on Sunday on Facebook to talk about “How much does a florist really make?” We’re going to talk real dollars and cents.

What can you *really* expect to earn as a florist? After 16 years in business I can tell you a few things I’ve learned and I’ll share some feedback from florists around the world who’ve shared their personal income goals with me!

You can join me LIVE on Sunday at 11am EST by clicking HERE to join my Facebook group.

In the meantime, you’ll find free training on right here on my website at realflowerbusiness.com/free-courses

xo. -A

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Because You’re a Maker

It doesn’t matter if your favorite blog is closing because you are a maker.

And you will make more. You will keep on making until you’re done. Because that’s what makers do.

We design because we love this work.

We take classes and seek out inspiration from other florists we admire because we love to do this work really well.

Click to watch “What does it mean for your business now that Style Me Pretty is closing?”:

It cannot be the end of your marketing plan if your favorite blog closes its doors.

It’s OK to miss it….a lot of people who’ve been devoted fans for many years may miss it.

But you are a maker. You’re the one who makes the content that beautiful blogs want to share. You’ll make more. And more….and more.

Remember: The only thing you own online is your own website!

It’s the only thing you truly control. Instagram, Facebook, just like your favorite blog, can disappear, too, so what’s your plan for when that happens? Where will your best stuff be then?

On your own website, floralpreneurs. That’s where you want to shine.

What to do now: Instead of simply moving those ad-dollars to another online platform, re-invest back into your own business!

 

Put that ad budget into a website upgrade, take an online course….or attend a workshop….or take the funds and give yourself a raise.

You are your own best representative for your business. You have the power to get that SEO all on your own. The power is in your hands (and inside your computer….aka on your website!).

Keep doing beautiful work!

With love from me to you,

Alison

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