Real Flower Business

Education and Business Training for Floral Designers.

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Sample Preview Of Flower Math

Hey Floralpreneur!

I’ve just updated the free sample preview of my Flower Math course. You can click HERE to sign up for a free sneak peek at what’s included inside the course.

If you’re not sure if Flower Math is right for you, then this free preview is the perfect first step.

Click HERE to get a look at the course now!

xo. -Alison

Pricing & profit margins are not a mystery.

The goal is to make 70% profit on the cost of flowers & supplies….the rest of your COGS will come out of that 70% profit.

Pro Tip: Do you calculate your profits on flowers and supplies? If not, why not start now? It’s easy.

Here’s how it’s done:

Remember: Your additional COGs (the cost of doing business!) will come out of that 70% profit on flowers & supplies.

Check out a FREE PREVIEW of Flower Math here.

You’ll love Flower Math if you…

0.1  Have a talent for design, but don’t have a firm grasp on the business-side.

0.2  Make a profit that’s less than 70% on the cost of flowers & supplies.

0.3  Don’t charge a design fee (or labor fee) on each arrangement.

0.4  Wonder if you can give up your day-job (or bridge-job).

0.5  Overfill orders and struggle with feeling guilty about charging for your time.

0.6  Need help with floral recipes. (I share 20+ real recipes that you can easily use, copy or adapt!)

0.7  Are a home-based florist who’s never worked in a profitable flower shop.

0.8  You’re a flower farmer who’s expanding to offer wedding and event work.

0.9  Don’t feel 100% confident when you send a quote.

It’s easy to get started. Click here to enroll in Flower Math today.

Flower Math is the florist’s roadmap to profit clarity.

I’ll teach you how to make more money & quit over-buying. 

Satisfaction Guarantee: I am certain you will love my course, but if you don’t, I’ll give you a full refund and you can keep the downloadable pdfs included in the course (including the bonus with my list of starting prices!)

To request a refund just shoot me an e-mail and we’ll set up a time to chat so you can tell me why Flower Math didn’t work for you.

Remember: I’m happy to answer any questions you may have along the way.

You can contact me with questions at any time before, during or after taking a course.

Have a question for me? Don’t hesitate to be in touch! floralartvt@gmail.com

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Master Your Pricing Series on Botanical Brouhaha

Hey Floralpreneur!

Have you seen my Master Your Pricing Series on BotanicalBrouhaha.com?

florist pricing, Flower Math, courses for florists

It’s a 4-part series I created to help you push through some pricing obstacles and actually get results! These are pricing changes and adjustments you can easily make in your business so I hope you’ll make some time to check them out.

This Wednesday, the 4th in the series will be posted, but you can catch up on the first 3 parts below:

Part 1: Pricing on the spot. http://botanicalbrouhaha.com/master-pricing-pricing-spot/

Part 2: Set a minimum. http://botanicalbrouhaha.com/master-pricing-set-minimum/

Part 3: Stay in the driver’s seat. http://botanicalbrouhaha.com/master-pricing-stay-drivers-seat/

Stay tuned for Part 4 this Weds on the BB Blog!

It’s been a joy and an honor to share my Real Flower Business stuff with the Botanical Brouhaha readers. Thanks so much to Amy McGee for allowing me to guest post on her incredibly beautiful and inspiring corner of the internet. 

With love from me to you,

Alison

More Pricing Resources:

Click to watch: 3 Pricing Tips (a live chat from my Facebook group.)

Flower Math: The Florist’s Guide to Pricing & Profitability (the 1st online pricing course for florists; Save $100 Off Today.)

 

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How much can you earn as a florist?

Hey, Floralpreneurs! Join me LIVE on Sunday on Facebook to talk about “How much does a florist really make?” We’re going to talk real dollars and cents.

What can you *really* expect to earn as a florist? After 16 years in business I can tell you a few things I’ve learned and I’ll share some feedback from florists around the world who’ve shared their personal income goals with me!

You can join me LIVE on Sunday at 11am EST by clicking HERE to join my Facebook group.

In the meantime, you’ll find free training on right here on my website at realflowerbusiness.com/free-courses

xo. -A

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Because You’re a Maker

It doesn’t matter if your favorite blog is closing because you are a maker.

And you will make more. You will keep on making until you’re done. Because that’s what makers do.

We design because we love this work.

We take classes and seek out inspiration from other florists we admire because we love to do this work really well.

Click to watch “What does it mean for your business now that Style Me Pretty is closing?”:

It cannot be the end of your marketing plan if your favorite blog closes its doors.

It’s OK to miss it….a lot of people who’ve been devoted fans for many years may miss it.

But you are a maker. You’re the one who makes the content that beautiful blogs want to share. You’ll make more. And more….and more.

Remember: The only thing you own online is your own website!

It’s the only thing you truly control. Instagram, Facebook, just like your favorite blog, can disappear, too, so what’s your plan for when that happens? Where will your best stuff be then?

On your own website, floralpreneurs. That’s where you want to shine.

What to do now: Instead of simply moving those ad-dollars to another online platform, re-invest back into your own business!

 

Put that ad budget into a website upgrade, take an online course….or attend a workshop….or take the funds and give yourself a raise.

You are your own best representative for your business. You have the power to get that SEO all on your own. The power is in your hands (and inside your computer….aka on your website!).

Keep doing beautiful work!

With love from me to you,

Alison

Click for more:

 

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Why Florists Need to Set A Minimum

When you own your own business, you’re “the decider”. It’s up to us, as floralpreneurs, to set the rules and boundaries for our small businesses; we say who, we say when, we say how much.

I didn’t have a minimum when I started out….I was new! I couldn’t turn any business away.

As time went on and I had more wedding inquiries than I had dates available, well, I had to set some minimum standards to ensure my profit margins.

 

We are the choreographers of customer service in our small business!

 Communicating your minimum can feel like customer service. Clients need to know “how this works” and by explaining the steps to our potential clients, we’re teaching them what it’s like to dance with us.

Here’s why florists need to set a minimum and how I approach the “minimum spend” at this point in my biz:

What if a client’s budget isn’t realistic? Click HERE to read more.

The Takeaway

This is your business and you set the rules.

At a certain point we need to implement standards so we can continue to grow.

Florists can’t be afraid to talk about budget with our customers.

When’s the last time you bought something, but had absolutely no idea what you were going to spend?

Your customers aren’t coming to you with zero idea about what they’re willing to spend or what feels do-able for them.

Show them the steps so they can dance with you!

Thanks so much for taking the time to read and watch.

xo. -Alison

Have you heard about Flower Math?

Inside my course, Flower Math, you’ll find a list of all my starting prices (ie my minimums!) on wedding flowers over the past 16 years! Bouquets, centerpieces, ceremony arrangements, the whole sha-bang. (click here to see what else you get when you sign up.)