Real Flower Business

Education and Business Training for Floral Designers.

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Best Business Plan for Florists For 2020

I help florists learn how to enjoy their business!

Having a business you LOVE is absolutely possible for you. But LOVING your business doesn’t come for free, you have to work for it!

Click below to watch my final Tuesday Q&A of 2019 and if you want to take your business further with me in 2020, CLICK HERE for more details on The Art of Good Business or CLICK HERE to enroll now.

Are you Finishing The Year Strong?

Click to watch last week’s Tuesday Q&A HERE: Home Studio Florists Questions Answered

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How To Improve Your Floral Business

How Are You Going To Improve Your Floral Business?

Step 1. Finish the year strong so you can start strong!

In today’s live Tuesday Q&A I take real questions from real florists…including questions on:

  • Freelance Floristry,
  • Florists Using Pictures That Aren’t Their Work,
  • The Cost Of Candles,
  • Last-Minute Changes,
  • When Do You Bring In Design Help,
  • Estimating Sales Goals,
  • When Florists Get Engaged,
  • & I share tips for A Discouraged Florist in her second year of business.

Click to watch:

Start your January STRONG with me in The Art Of Good Business program. Click here for details and click HERE to apply for a scholarship! Scholarship applications must be received by Dec. 10th at midnight Eastern time. Course Registration CLOSES on Dec. 20th.

Remember:

Clear Communication.

Authenticity Marketing.

Streamlined Sales Systems.

If you want to get good at sales, join me in The Art Of Good Business!

Closing note:

It’s easy to get discouraged; it’s more work to stay focused and on-task to gain momentum in your business; don’t get discouraged.

You can eliminate the competition and become the clear choice by sharing the voice of your brand.

Thanks so much for watching! Questions for me? Get in touch: floralartvt@gmail.com

xo. -Alison

 

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Tips for booking great clients

How do florists book great clients? I would have LOVED to get some secrets for booking more clients in the first 10 years or so of my business! I spent many years learning how to level-up my booking process.

I sought out knowledge that’s allowed me streamline my sales–from consultations to branding to recognizing which clients are the best clients for me–and this has allowed me to take control over the success of my sales process.

I’ve figured out a thing or two over the last 18 years…

That’s why it’s my goal to help florists book awesome clients and build a businesses they love.

I was live today in my Facebook group and here’s a replay of today’s Q&A with real questions from real florists.

Topics covered include:

  • How to get more people into your flower shop,
  • Clients with $700 floral budgets,
  • Last-minute consultation cancellations,
  • How to set an income goal for 2020.
  • And handling clients with sticker shock!

Click to watch:

Don’t miss out my my new training starting Nov. 18-20th! You can learn more about my monthly training on Patreon here: patreon.com/realflowerbusiness

If you’re ready to take control over your future, feel respected and stop price shoppers in their tracks, don’t wait, sign up to join me today!

Questions for me? Shoot me an e-mail anytime: floralartvt@gmail.com

xo. -Alison

 

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My Favorite Florist Tools

Florists often ask for recommendations on the best tools and for me, these ARS clippers are my favorite. I bought them in 4 colors AND saved the packaging because I didn’t want to forget which clippers I had when it’s time to replace them.

I got these at Jamali Garden in NYC several years ago and they’re still going strong. What I like best about them is that the locking and unlocking is more intuitive than other clippers. Makes using them safe and easy.

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A post shared by Alison Ellis (@realflowerbusiness) on

After a few scrubs with a Brillo pad they’re clean and ready to go! Plus they come in fun colors. I have red, lavender, teal and yellow. So if you’re looking for a great clipper, this is my pick!

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How Do You Price A Wedding?-Free Pricing Series For Florists

Are you 100% confident in pricing your floral designs?

If your answer is “I think so…” or “not really…”, then I have an invitation for you!…

What are you doing every Wednesday in September?…you’re invited to join me LIVE at 1:00pm EST every Wednesday in September for pricing and profitability tips! They’re 100% FREE and you can sign up by clicking here! 

Watch my video invitation below for more details:

Click to sign up!

Here’s the topic lineup, which is subject to change as questions are submitted:

September 4th–How much do your brides spend on flowers?

September 11th–What should I charge for this bouquet/arbor/centerpiece?

September 18th–How do you calculate your profit margins?

September 25th–How can you make more money in 2020?

Remember, if you want to make sure you DON’T MISS A LIVE CHAT, click here to sign up and get a replay of Week 1 in your inbox ASAP.

September is a good month to focus on making money…

because you’re about to enter the 4th quarter of the year…

and that’s the final stretch of your business year…

a perfect time to check in (and cash as many checks as possible!) before the end of 2019!

NOW IS THE TIME TO FOCUS ON THE FUTURE.

Join me live in my FREE Facebook group and ask a question during the chat…

AND if you want to MAKE SURE YOU GET THE REPLAYS SENT TO YOUR INBOX…

Click HERE to sign up for the replays my September Livestreams AND get notified of a special Fall Sale on Flower Math: The Florist’s Guide To Pricing & Profitability.

I look forward to seeing you LIVE EVERY WEDNESDAY IN SEPTEMBER and answering your pricing questions! 

With love from me to you,

Alison

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