After 16 years of running a solo-business venture I can say with certainty that there’s no such thing as a “small wedding”. Allow me elaborate….
Yes, there are “large weddings” and “crazy huge weddings” and “regular weddings” and there are weddings that are “not huge”, but small?…..now, “small” is something that’s hard to come by as a florist.
There’s a certain amount of work that goes into the planning process, even for a “small wedding”, which is virtually identical to the investment of time, creativity, mental space and administrative tasks as required for weddings 2-3x their size.
I hear floralpreneurs say “this is ‘just an order for bouquets’….why is this order turning into so much trouble?!…why does this client want to meet with me again?”….and believe me, I get it! If it’s a small-er order, florists sometimes feel that the client should just relax already!….because we do work that’s WAY more elaborate than this…..we’ve got you covered!
But there’s one very important flaw in this thinking; it requires that the client already trusts you.
It presumes that the client values you and your time and your art.
Even a very small wedding is a really big deal to the client…and as a florist it’s your job to give the same level of time and attention that you promise to all your customers if you’re going to build a consistent brand experience.
If a smaller gig gets a different service agreement, then define it. Let the client know the steps so they can work with you with ease. “If your wedding falls below our minimum we…..” (fill in the blank)
Do you require pick-up if they don’t meet your minimum? Do you only meet once? Meet twice? Include a mock-up? No mock-up, no delivery, no meeting? What are your rules? There’s no right answer. You choose the answer that jives with your brand.
What sort of customer service do you provide? What promises do you make to your customers? What’s not included?
If I promise personalized customer service (which I do), then I can’t offer sub-par service to clients who spend “only a small amount” on an event. I can’t say, “I provide outstanding customer service, unless you fall below X-amount in which case the service level decreases….” that’s not how I roll. That’s not what my brand is about.
As it turns out, even a “small wedding order” requires the same base-level of detail and professionalism as a larger one. If the clients were good enough to book, they’re good enough to wow.
Charge what you’re worth and even your smaller gigs can be worth your time & effort!
Keep doing beautiful work!
With love from me to you,
Alison
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