Real Flower Business

Education and Business Training for Floral Designers.

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There’s no such thing as a small wedding

After 16 years of running a solo-business venture I can say with certainty that there’s no such thing as a “small wedding”. Allow me elaborate….

Yes, there are “large weddings” and “crazy huge weddings” and “regular weddings” and there are weddings that are “not huge”, but small?…..now, “small” is something that’s hard to come by as a florist.

There’s a certain amount of work that goes into the planning process, even for a “small wedding”, which is virtually identical to the investment of time, creativity, mental space and administrative tasks as required for weddings 2-3x their size.

I hear floralpreneurs say “this is ‘just an order for bouquets’….why is this order turning into so much trouble?!…why does this client want to meet with me again?”….and believe me, I get it! If it’s a small-er order, florists sometimes feel that the client should just relax already!….because we do work that’s WAY more elaborate than this…..we’ve got you covered!

But there’s one very important flaw in this thinking; it requires that the client already trusts you.

It presumes that the client values you and your time and your art.

Even a very small wedding is a really big deal to the client…and as a florist it’s your job to give the same level of time and attention that you promise to all your customers if you’re going to build a consistent brand experience.

If a smaller gig gets a different service agreement, then define it. Let the client know the steps so they can work with you with ease. “If your wedding falls below our minimum we…..” (fill in the blank)

Do you require pick-up if they don’t meet your minimum? Do you only meet once? Meet twice? Include a mock-up? No mock-up, no delivery, no meeting? What are your rules? There’s no right answer. You choose the answer that jives with your brand.

What sort of customer service do you provide? What promises do you make to your customers? What’s not included?

If I promise personalized customer service (which I do), then I can’t offer sub-par service to clients who spend “only a small amount” on an event. I can’t say, “I provide outstanding customer service, unless you fall below X-amount in which case the service level decreases….” that’s not how I roll. That’s not what my brand is about.

As it turns out, even a “small wedding order” requires the same base-level of detail and professionalism as a larger one. If the clients were good enough to book, they’re good enough to wow.

Charge what you’re worth and even your smaller gigs can be worth your time & effort!

Keep doing beautiful work!

With love from me to you,

Alison

Need some pricing tips?

Check out my FREE course, 4 Pricing Mistakes Florists Make (click here to get it!).

Can a girl get some feedback?

Have you tried one of my courses? I’d love to hear your feedback and possibly quote you for a testimonial on my website. Click here to share your experience with a Real Flower Business Course. Even if you’ve only tried a FREE course, I want to know what you think of the content. I appreciate your time and input.

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How should florists charge for rentals?

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When I asked florists what they most wanted to learn in the upcoming year, the #1 answer was “pricing”. One of the most frequent pricing questions I’ve received over the years is on rentals; precisely, “How do you charge for rentals?”…..

You’ll find multiple methods for charging for rentals, but here’s how I do it and why! Click to watch:

Rentals can be a smart income stream for your business. If you find that your clients are most-interested in renting vs. buying centerpiece vessels, then offering items for rent is one way to fill a need for your clients.

If you tend to work with clients who want to “own everything” and feel free to give flowers away at the end of the evening or re-use them for brunch, etc., then perhaps you don’t rent as many centerpiece containers, but you have some “other feature pieces” that you can rent over and over again.

It can be difficult to speculate on “what people will want” (for years and years to come….), which is why you want to start with practical rental items. (see below!)

You must consider your storage space as well. For example, if you have to rent a storage unit, do you *really* need the expense involved in storing those rental items?

Start with a few practical rental items:

2 Large fiberglass urns for ceremony/altar,

65-100 Mercury glass votives,

10-12 Lanterns (for centerpieces or to light a pathway),

Signage, table numbers, place card holders,

3-4′ columns or pillars for ceremony arrangements,

Various centerpiece vessels,

Chuppah or arbor structure(s).

Remember: Styles come and go. Don’t go “all-in” with something that’s not particularly versatile!

Pro-tip: Sometimes rentals “walk away”. Make sure you have a clear rental agreement that covers a deposit for damage, loss, etc. Every contract requires a meeting of the minds; make sure your client knows how you will bill for lost or damaged items.

Thanks for taking the time to tune in and watch.

 

With love from me to you,

Alison

More FREE Resources:

Do you need a pricing guide on your website? Click HERE to find out.

Do customers think your prices are too low? Click HERE for more.

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Contracts For Florists

I’ve been asked about florist contracts and my usual response has been, “I am not a lawyer. I don’t give advice on contracts.”

I’ve received quite a few questions on contracts over the past few months, which indicates that this is something floralpreneurs really need, so I decided to open up my wedding contract to you, and added some important notes, plus 10 additional clauses you might want to consider for your own contract….then, I threw in a bonus e-mail template, “How to tell someone you cannot modify your contract.”

Voila! Contracts For Florists is available NOW. And it’s On Sale for $79 ’til 11pm Monday, 7/17.

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Here’s what’s included:

Contracts For Florists includes 14 Terms & Conditions of my contract,

10 Additional clauses or phrases you may consider adding,

1 parting thought, “Not everyone can be your customer!”,

Plus a Bonus E-mail Template: Can You Modify Your Contract?

Here are 10 Points Not To Miss:

  1. Acceptance clause. (Section 3 of my contract! This one is essential.)
  2. Things I won’t agree to. (Can I get an A-mend?)
  3. Minimums and reduction clauses. (What’s the bottom line?)
  4. Exclusivity clause. (Only You.)
  5. Disputes. (Who’ll litigate, mediate or arbitrate?)
  6. Rights to use images & Make substitutions!
  7. Force majeur. (‘cause every contract’s gotta have one.)
  8. Rentals. (Security deposits and billing for damaged goods.)
  9. Additional work. (May be billed.)
  10. Payments & Termination. (Who can cancel?)

LEGAL DISCLAIMER: I AM NOT A LAWYER. I’M A FLORIST! (BUT YOU KNOW THAT!) The information in this course is for general informational purposes only and is not legal advice. The author is not liable for any losses or damages related to actions of failure to act related to the content in this course. If you need specific legal advice, consult with an attorney.

THIS COURSE INCLUDES THE EXACT LANGUAGE OF MY WEDDINGS/EVENTS CONTRACT, AS WELL ADDITIONAL SUGGESTIONS FOR TERMS & CONDITIONS YOU MAY WANT TO CONSIDER ADDING, HOWEVER, YOU SHOULD CONSULT AN ATTORNEY WHEN DRAFTING A CONTRACT.

Click HERE to buy Contracts For Florists. Retail Price $99. On Sale Now for just $79 (1-day-only-price!)

Click here to watch my video “If you’re eager to book weddings….First, consider this…”

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Are you eager to book weddings? First, consider this….

In a seasonal business like weddings and events it can be a true test of confidence when one season comes to a close and you’re eager to book next year’s calendar.

This year I’m finding couples are booking much earlier for the upcoming wedding season and in fact, my calendar is nearly full. I may only take on 2 more weddings for next year. It’s nice when people plan ahead!

Whether your calendar is booking quickly or you don’t normally start booking until November or December, there’s an understandable eagerness to book ’em, and book ’em now!

BEFORE booking, it’s important that you’re on the same page with a potential customer…because this relationship has to endure several months of planning.

Doubt and uncertainty can lead to unnecessary hassles as a creative business owner and you don’t want to be in a position where you have to constantly reassure a client that you’re up for the job.

Don’t sign a contract with a customer you don’t trust, and don’t sign a contract with a customer who doesn’t trust you.

Click to watch: The Importance of Contracts in your Flower Business.

 

THE TAKEAWAY
Before signing a contract you must have a meeting of the minds.

It doesn’t matter if a client agrees to work with you if they question your every move.

You can’t invest too much time trying to convince people that you’re “worth it”.

The goal is to find clients who choose you for YOU.

If you need a proper contract for your clients, I share my weddings & events contract here in my course Contracts For Florists.

This downloadable pdf includes:

    • 14 Terms & Conditions of my contract,
    • 10 Additional clauses or phrases you may consider adding,
    • Things I will NOT agree to,
    • 1 parting thought, “Not everyone can be your customer!”,
    • Plus a Bonus E-mail Template: Can You Modify Your Contract?

A good contract should protect you/your business and define the working relationship with the client.

Always consult your attorney before implementing a legally binding contract or modifying your existing terms for a customer. (We’re florists, not lawyers.)

Thanks as always for reading and watching.

Keep
doing
beautiful
work.

With love from me to you,
Alison

Find a full list of my courses offerings EXCLUSIVELY for florists HERE.

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