Do you know what your ideal customers are looking for?
I shared this video yesterday about tuning into who your ideal customers are and what you deliver to them.
Instagram Is Not Your Long Game
Is your Instagram engagement down?
I read this article last week, Why your Instagram Engagement Kinda Sucks Right Now, and I thought some of the floralpreneurs I know and love would find it interesting. I’ve heard complaints about a lack of engagement over the last several months and this certainly helps to explain why!
Now, while it’s frustrating to think that Mark Zuckerberg seems to control the fate of your business marketing, in truth, he does not!
YOU control your branding and marketing strategy…
Introducing My New Book on How To Become a Wedding Florist!
A big announcement for the floral world….
I am SO excited to share my new book, Falling Into Flowers, A Step-by-step Guide to Today’s Modern Wedding Business, is available NOW!
You can click to order a signed copy directly from the author (that’s me!) HERE!
This 80-page book covers the essential “must knows” for running a profitable wedding design business of any size—from basic tools and knowledge to presenting proposals and booking clients, to pricing for profit, to production and design schedules, Falling Into Flowers, features beautiful typography, stunning photography featuring my design work, and a step-by-step guide to today’s modern wedding business. [Read more…]
Focus On What Matters In Your Business Right Now
What should you be focused on in your business right now?
Small business owners are often pulled in multiple directions; we wear a lot of hats, right?! But there are times when your business needs you to focus and avoid distractions!
If you have trouble focusing on what matters most, ask yourself the following: [Read more…]
Tips for Florists on Blogging, Ghosting, and Attracting Higher Budgets
For the last few weeks I’ve been broadcasting my Tuesday Q&As over on Instagram (instead of in my private Facebook group) and it’s been fun to connect with floral folks on the gram! Click below to watch a replay of today’s live chat and make sure to follow me on IG here: @realflowerbusiness!
Questions I received this week include:
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