It’s Q2. Yes, it’s officially the second quarter of the year already. So…what did you accomplish in Q1?
Time flies by in business (and life!) sometimes….like for instance, the fact that we’re already 3 months into the year…
The Worst Business Advice I Ever Took
I want to tell you about the worst business advice I ever took.
It was early in my career as a solo-business owner and even though I’d spent 8 years working in flower shops, I was eager to get new business tips….I was impressionable.
Price Talk: Pricing Questions from Florists
The #1 topic florists tell me they struggle with is pricing!
So this week, I invited floralpreneurs to submit pricing questions for my Price Talk Live Chat and if you missed the livestream in my Facebook group today, check out a replay here:
Frequently Asked Questions from Floral Designers
FAQ’s
Florists have a lot in common….but no 2 florists are exactly alike!…
Which is why when a floralpreneur® asks: Which course should I take first?
The answer really depends on your own personal business goals and struggles…
Here are a few frequent Q’s and A’s to help you choose the courses that are right for you:
Why Florists Cannot Compete On Price
Have you ever been pressured to lower your prices in order to book a job?
Today, a floralpreneur® in my Facebook group shared that a client slashed her prices in half and re-sent the new pricing back to the florist!…..needless to say, the comments on that one made for some good reading!
As a business owner and floral artist, it’s important to recognize that you don’t want every customer. You want the customers that want YOU…and are willing to pay your for your work!
Business guru and genius marketer, Seth Godin, talks about Competing On Price as a “race to the bottom”. As Mr. Godin puts it, what do you do when you win?…ie. when you’ve succeeded and you’re “at the bottom”!
The idea of “winning” based on undercutting, is a misconception. You cannot “win” if the only reason someone picked you is because you’re cheap-er.
The real reason you don’t want to compete on price….
A florist cannot lower prices and exceed expectations at the same time!….not unless you’re giving up your profit margin.
And if you’re going to sustain your business, you must respect your profit margin.
I don’t want to win at the game of “cheapness”.
I want to win at the game of quality work and amazing customer service.
Click to watch this quick video, “Why you cannot compete on price”:
What is your goal?…
Do you want to be the cheapest?
Or do you want to be better than the cheapest?
I hope you’ll choose option #2 above!
Don’t compete on price!…so you can keep doing beautiful work!
With love from me to you,
Alison
P.S. In today’s video I mention my Flower Math course, which is designed to help florists price with confidence and maximize profit margins! (click here for details on the course!)
More FREE Tips from the Blog:
You down with O.P.P? (Other People’s Proposals) Click HERE to read.
How much should florists charge for rentals? Click HERE to read.
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