Real Flower Business

Education and Business Training for Floral Designers.

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What I Bring To Every Wedding

What tools should a floral designer have on hand for a wedding day set-up?

For my entire career as a wedding florist, I’ve been working to streamline my day-of delivery and set-up process. I don’t want to lug around anything I don’t need, but I was brought up with the saying, “better to have and not need than to need and not have.” So I’ve definitely been guilty of bringing things that I don’t really need! (And I almost always have an umbrella.)

One thing that hasn’t changed much over the last 24 wedding seasons is my bag, which I lovingly refer to as my “bag of tricks” (because let’s face it, we are making some magic on the wedding day after all!).

While you won’t see me pull a rabbit outta there, I do have a few key tricks to share with you if you’d like to see what’s in my bag. Take a few moments to watch now!

After you watch, I’d love to hear from you, so feel free to share a comment on this video to let me know what you bring to your wedding set up and installations as well.

And if you’d like to come deeper behind the scenes of my business and join me for monthly Q&A calls to ask me anything, you’ll find a ton of my best tips and trainings as a member of my Patreon Community.

In fact, last month on Patreon, I recorded my wedding design workflow for 2 events and broke that down into 4 videos that are a little over an hour in total. Everyone who joins at the Flourishing Floralpreneur® membership level has access to all 4 parts.

Membership on Patreon ranges from totally free to $29 per month and there is no commitment! So if your business needs a boost, you can hop into my vault of trainings specifically for floral designers, take any tips that you need and edit or cancel your membership anytime.

As always, if you have a question, don’t hesitate to ask. We can even book a one-on-one call if you’d like to talk about your specific business goals or struggles. You can learn more about booking a 1:1 call with me HERE.

Keep doing beautiful work!

xo. -Alison Ellis

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Wedding Florist Design Prep Tips

How do florists pull off a big event weekend?

Well, it starts with some serious planning and preparation. Because poor time management, staying up all night to get the job done, or designing just about everything on-site is not really an option when you’re promising to deliver professional work on time.

So to show you how I’ve learned to manage my time to stay on task, I spent the week filming my workflow for a busy weekend with 2 weddings to bring you inside my planning schedule and design process!

You can see here how I get started, but the full week of design work is over on Patreon inside my Flourishing Floralpreneur® Tier.

 

I decided to document my workflow because this was a busy week as a solo designer, but I also knew it could be a great one! And I’m glad to say that it was. I had happy clients, everything was delivered on time, and even the forecasted rain didn’t appear!

If you want to take a closer look, I break everything down for you inside my Patreon Community–including the sales and profits on the two events! Click here to join me on Patreon with no long term commitment at all. Take the tips and training you need, leave anytime.

And as always, if you have any questions for me, don’t be shy! I’m here to help.

xo. -Alison Ellis

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3 Things To Do When Sales Are Slow

When sales are slow, what should florists do?

Lately, as I talk with floral designers–either in my free Facebook group or in 1:1 Coaching Calls–there’s a common theme that keeps reoccurring and it’s the simple fact that sales are down so far this year.

It is understandably concerning when sales are slow, but what should you actually do about it?

Since complaining won’t help and worrying isn’t pro-active, what steps can florists take today to face the financial reality of a slower season?

Take a few minutes to tune in as I share some real steps you can take in a down season to try to get yourself back on track.

 

Remember: I’m a real florist, too. I am passionate about teaching practical, proven business strategies, but I don’t just teach! I’ve been running my home-studio business for 22 years and I experience the same ebb & flow of the wedding market just like you. That’s why I always share real, honest advice to help you improve your own sales systems. (And I don’t just show up when I’m selling something! I’m here to support you along the way.)

Keep doing beautiful work and let me know if you enjoyed this video or have any questions for me!

xo. -Alison Ellis

 

Learn More About Alison Here

 

See A Full Course List

 

Inquire About Coaching

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2024 Floralpreneur® Workshop

As a floral designer, I know there are a lot of options out there when it comes to workshops!

I’ve invested in more than a handful of professional workshops myself, so I want to share with you what sets The Floralpreneur® Workshop apart!

Click to watch below for a few reasons I think THIS IS THE BEST WORKSHOP FOR FLORISTS!

And sign up NOW if you want to ensure you get a seat. 

It’s time to jump in and join us for this amazing workshop opportunity here in Vermont!

Get all the details here and sign up!

Remember: All Meals are Included, you get a 1:1 Coaching Call with Alison before the workshop, and you’ll walk away feeling confident that you can make ANY DESIGN foam free, yet secure!

I’d be honored to have you join us.

xo. -Alison Ellis

 

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Toxic Positivity In Business

Hey Floralpreneur®, I have to be really honest about something that’s been bugging me lately. I keep seeing a lot of influencers and educators who are pushing toxic positivity & basically gaslighting us–”us” being floral designers and small business owners– so I want to lay out some things that I will NEVER do:

 

I will NOT tell you that a slow sales year in your business is an AMAZING opportunity and you should look on the bright side–

 

Because while there CAN be opportunities in the slower times to refocus your efforts on activities that actually help increase your sales, I know it feels like a gut punch when you have bills to pay, mouths to feed, and employees who are counting on you!

 

What your business actually needs is a plan to generate more sales, not just a positive attitude to embrace the slump (as you organize your ribbon rack and try to manifest more customers).

 

 

Another thing I will NOT tell you is that just spending more time on social media doing Reels is the answer to all of your problems!

 

If you’re already overwhelmed by the amount of time & attention that social media demands from you NOW, is spending more time on these platforms really the right move?

 

(Even though Instagram Reels are what Instagram WANTS you to do to keep their platform relevant, that doesn’t guarantee you new paying customers this week, this month, or even this year!)

 

 

These “tips” may sound “optimistic and on-trend”, but oftentimes they end up making you feel worse because neither of the above are an actual strategy to increase your sales ASAP.

 

So if you happen to be questioning yourself lately in the face of these sorts of “positively unhelpful pleasantries”, that’s because they’re lightweight fluff at best and manipulative at worst.

 

Before you question yourself, question the source of the advice!

 

Remember that I’m a REAL florist just like you! 

 

I’ve been doing wedding flowers since 2002 and frankly, my sales projections are down this year, too. And while I’ve learned to keep my chin up and I’m hopeful to book a few more great weddings this year, it’s still genuinely frustrating to see this dip in my sales and income!

 

Since I didn’t come here to just rant, here’s what I WILL promise you:

 

You can count on me for proven, honest business strategies based on over 30 years of working as a florist and over 20 years of owning my own home-studio design business.

 

That’s it. Just the facts.

 

Because puffing you up to say, “You’ve got this” isn’t enough to make a meaningful difference in your business and your life–and what I teach is meant to help change your mindset, your strategy and your income for the better!

 

I don’t just sell templates on auto-pilot.

 

I didn’t create realflowerbusiness.com to be a “passive income stream”.

 

I am VERY sincerely & actively here to provide support, answer your questions or even meet privately for 1:1 coaching if you need it.

 

Anytime you have a question about your business or what your next steps should be in your business, please feel free to get in touch.

 

Thanks for making time to read my mini-rant today. I’m rooting for you and your business–especially if it feels like an off year.

 

Keep doing beautiful work!

xo. -Alison Ellis

 

P.S. Did you catch my live chat on “What Do You Offer?” In 25 minutes or less you can get some clarity around what you are offering JUST IN TIME to get some more sales for Valentine’s Day! Click to watch now!

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