Everyone’s talking about using AI to automate, but what role should automation play in your floral design business?
It’s tempting to lean into automating your business–and I get it, it’s enticing to take the “thinking” out of your work and let someone else handle it!
But there’s truly no replacing the human-to-human interaction and connection that your brand can create with your customers!
(By the way, that’s why the intern that’s assigned to “handle your social media” may not be getting the results you’d hoped for!…because they don’t have the client-focus that’s required to really connect with your ideal customers.)
Click to watch this short take on using AI in your business.
The Moral Of The Story
People buy from people. And good brands aren’t built on auto-pilot.
It’s wise to streamline your business processes whenever possible–as long as you’re not missing the customer connection! There’s a risk of over-automating and losing the special touch (and trust!) your customers are looking for.
I follow templates to help lead clients through the sales process with my email replies and proposals (which you can find here!), but I still take the time to craft customized communication for each client so they get the best experience with my brand.
Because personalized service is part of what I promise. And a computer can’t deliver that for me!
Keep doing beautiful work and keep showing up for your customers as ONLY you can!
With love from me to you,