Real Flower Business

Education and Business Training for Floral Designers.

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10 Things I Did To Grow My Floral Business

flower business, learn to be a florist, floral design, florist education, flower school

It’s a snowy January and I’ve officially booked up my calendar for my 2019 wedding season. It feels kinda rock ‘n roll to realize I’m entering my 18th season in business! I’ve worked really hard over the years to build up my floral design business and it’s all been completely worth it.

Part of why my hard work has paid off is due to the fact that I’ve been really focused on what I want from my business and how I want my business to fit into my life. (Having a successful business isn’t just about making money or “being busy”; it’s about creating happiness and fulfillment, too.)

I’ve done a lot of things to grow my business, but I thought it would be helpful to narrow down the top 10 things that had the biggest impact on my business success and my overall happiness factor, too. [Read more…]

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Is it time to lose your auto-reply?

As commander-in-chief of my one-woman floral army, balancing time between my design bench and my office means my commitment to prompt e-mail replies can be a challenge.

One way businesses attempt to provide a prompt e-mail response is, of course, the auto-reply.

It starts out as an “away message” for a winter break…

and then, it turns into a regular habit…24/7 auto-reply.

As prompt as it may be, it’s not a personal reply,

so while it’s prompt, it also feels impersonal.

The bottom line is this: An auto-reply is not customer service.

Click to watch:

There’s a time and a place for auto-reply, but if you pride yourself on customer service, then, limit your reliance on auto-respond.

And if you are going to use it make sure you remove your auto-reply once you are “back in the office”.

Keep this in mind…

E-mail is a crucial part of your customer service experience.

I streamline my processes while establishing authority and trust in my e-mail communication.

I created my E-mail Templates for Florists to help florists navigate some of our most frequent (& sometimes difficult!) customer conversations. Try ’em. You’ll like ’em.

Florists who use my templates….

  • Feel CONFIDENT when explaining terms to a client,
  • Forget FEARS about not being taken seriously,
  • Gain AUTHORITY and build trust with prompt, concise replies,
  • Make stronger CONNECTIONS so customers can actually understand your expectations,
  • Increase INCOME by stating minimums clearly so clients say YES to your next proposal, no questions asked!

Confidence. Authority. Connections. Income.

You can spend HOURS trying to figure out how to say something “just right” or you can do something that will change your life…which is what florists tell me all the time about my templates!

Melissa said on Facebook:

“Just downloaded the 12 email templates, wedding workflow, and how to write proposals that sell………ALISON! You are the flower fairy god mother we all needed! Information overload! Do it guys 😉”

Best price=Buy a bundle (click for e-mail template bundle pricing!)