The Art of Good Business begins today!
If you’re thinking of rebranding and creating a new website, you want to do this work first (click HERE)!
You’re accountable for understanding what matters to you and what matters to your clients. [Read more…]
Who Is Your Ideal Customer?
How do you define an Ideal Customer?
People talk about finding “ideal clients”, but it’s rarely defined.
The simplest definition of an ideal customer is: someone you want to work with over and over and over again.
You may have more than 1 ideal customer (multiple income streams sometimes have multiple customer avatars).
Click to watch this super short video on Why you want to get to know YOUR Ideal Clients!
We dive into this very topic in Week 1 of The Art of Good Business, which starts LIVE Jan. 8th.
You don’t have to join me live, but I will be here every Friday in January to walk you through the course.
Learn More HERE!
Ideal customers choose your brand easily.
They are willing to pay what you charge.
They love your website.
They love you/your personality and/or your sales staff.
They get to yes, easily.
In short…
In order to make your social media attract the right customers, you need a clear idea of who you’re actually taking to!
Ideal customers say, “this is for me…she’s saying what I’m thinking!”
You want your ideal customers to read your sales copy and think “yes, this is for me”.
Does your website and social media reach your clients like this?
If not, I can help!
Click here to learn more about The Art of Good Business!
Thanks for taking the time to check out my blog and watch my tips.
Keep doing beautiful work, Floralpreneur®.
With love from me to you,
Alison
P.S. If you have any questions for me about the course or whether it’s a good fit for you, request a free 20-minute call here! I’m happy to hop on a call if you have questions for me.
This is truly one of the most valuable and in-depth courses I teach and I would be honored to have you join me if it sounds like a good fit!
Instagram Is Not Your Long Game
Is your Instagram engagement down?
I read this article last week, Why your Instagram Engagement Kinda Sucks Right Now, and I thought some of the floralpreneurs I know and love would find it interesting. I’ve heard complaints about a lack of engagement over the last several months and this certainly helps to explain why!
Now, while it’s frustrating to think that Mark Zuckerberg seems to control the fate of your business marketing, in truth, he does not!
YOU control your branding and marketing strategy…
Build Your Dream Into a Business Plan
Build your dream into a business plan! Now is the time to make a plan for 2021!
And this is what’s on deck for my Patreon subscribers this month. You can join me–and other business savvy floralpreneurs just like you!–for some end-of-year intention setting here: https://www.patreon.com/realflowerbusiness
Tips for Florists on Blogging, Ghosting, and Attracting Higher Budgets
For the last few weeks I’ve been broadcasting my Tuesday Q&As over on Instagram (instead of in my private Facebook group) and it’s been fun to connect with floral folks on the gram! Click below to watch a replay of today’s live chat and make sure to follow me on IG here: @realflowerbusiness!
Questions I received this week include: