Education and Business Training for Floral Designers.
This is a BIG question and there isn’t a one-size-fits-all answer, but in today’s livestream I tackle some of the things you’ll want to consider before implementing a new proposal fee. Click to watch!
Marketing and branding are important pieces of longterm success. Most of the florists I work with have a website that “looks pretty good”, but they’re missing some important elements (and updates!).
You can take these 5 Website and Branding Tips and put them to work in your business today! Click to watch! [Read more…]
I shared this video yesterday about tuning into who your ideal customers are and what you deliver to them.
I read this article last week, Why your Instagram Engagement Kinda Sucks Right Now, and I thought some of the floralpreneurs I know and love would find it interesting. I’ve heard complaints about a lack of engagement over the last several months and this certainly helps to explain why!
Now, while it’s frustrating to think that Mark Zuckerberg seems to control the fate of your business marketing, in truth, he does not!
I was invited to to sit down with Emily and Mary-Catherine at Koehler and Dramm to talk about my new book, Falling Into Flowers, and share a bit about who it’s for, what you can expect to get out of the book, and why I wrote it in the first place!
We talked about weddings, dreaming bigger in your business, checklists and production schedules, rediscovering a love for the customer and impacts of Covid moving forward.
Click to watch (or listen while you’re making holiday wreaths)! [Read more…]
