Engagement Season Tips for Florists

Do you want to book some more events for 2025? Well, are you ready for engagement season?

Today, I have 3 Tips To Help You Prepare for Engagement Season–or whatever season your business may be entering–so that you can attract more of the right customers to your business! Click to watch now:

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A Few Notes To Recap

#1. Keep your ideal customers in mind–always!

Identify who you seek to serve so you can focus on what they want to hear from you!

That means, if your ideal customer really loves flowers and tends to have a reasonable budget, you don’t have to create content about how hard you work behind the scenes to clean wax out of votive candles or scrub buckets on a Monday morning.

Because your ideal customer would rather see the beautiful work you created this week and hear a little bit about why you love the look of the design!

#2. Revisit your existing marketing efforts.

What are you actually doing right now to attract the best customers to your business?
Are you putting all of your eggs in the social media algorithm basket?
What does your website express when I land on your homepage?
Are you speaking to the hearts of your ideal clients?
Where else can you reach them?

#3. Add more intention to your marketing strategy!

Level-up your marketing and branding strategy with a more magnetic message to attract the best clients!

Your “brand” is what your customers experience. So it’s more than just an image you project–it’s what people say about your company when you’re not in the room.

A better marketing strategy gives you leverage. In short, it makes it easier to book clients and gain trust if your brand credibility is already established in their minds.

After 22 years in business, I think it’s a wise practice to revisit your marketing and branding efforts on a regular bases (at least once per year!). That’s why I’m hosting my upcoming Marketing Workshop on December 3, 4 & 5th! You can learn about that and sign up here if you want to join me! I’d be honored to have you join me.

If you have any questions, don’t hesitate to get in touch!

xo. -Alison Ellis

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Simple Social Media Tips for Florists

How can you be more consistent with blogging and social media so that you attract the best customers, but also follow a strategy that’s practical and simple?

I got this question from a member of my Patreon Community the other day, which was actually more like 8 or 9 questions, so I answered them live so I could really dig into details and answer in depth!

If you have questions after you watch, let me know!

Click to watch now:

In this livestream I answered questions on:

Content ideas for blogging and social media
Discipline ideas
Goals of how often to post
How do you measure its success
Post structure
How do I keep it simple
How do I post our values, beliefs and key brand points

If you need some help crafting your brand message and sharing your voice, you can get access to Monthly Blog & Social Media Prompts by becoming a Marketing Maven inside my Patreon Community here: www.patreon.com/realflowerbusiness

I know that as a business owner, it can be challenging to be consistent and authentic because there’s often a bit of a trade off between consistent and authentic.

Wash, rinse, repeat = consistent

But it often takes a little bit of contemplation to find what you have to share with the world that’s actually authentic!

I hope the tips I shared today will inspire you to simplify your social media strategy and share your voice with more intention.

And if you’d like to check out this month’s Social Media Prompts on Patreon, I’d be honored to have you join me there!

xo. -Alison

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Why I Love Writing Proposals

I love writing proposals and the reason is simple: it’s the first step to actually booking a client and getting paid.

Now, there’s a balance between giving away too much detail and investing too much time before a customer has committed to working with you. This is why florists often procrastinate the proposal process!

And that’s why when it comes to writing a wedding proposal, my goal is to spend no more than 1-2 hours preparing a quote. I want to be an easy “yes”, but I don’t want to labor over this quote for a week!

Just FYI, here are a few things I don’t do when writing a proposal:

List every single flower that will be in every single arrangement
Include dozens of flower images from stock files
Wait a week to start the proposal
Promise specifics
Make my clients commit to the exact number of centerpieces or final color palette–they just have to meet my minimum purchase

If you want to see how I simplify my process…

There are TWO ways you can get a closer look at the exact steps I follow in my Wedding Workflow to keep myself accountable after a customer inquires:

#1. You can download a pdf of my Wedding Workflow, which is available in my online shop here! It includes the 16 Steps To Client Management that I follow in my business, plus a deeper breakdown of 5 Steps to Book Clients More Quickly! This is newly updated, and if you already have my workflow or my Wedding Templates Bundle, you should find this updated version on your course dashboard!

#2. You can walk through the step by step process with me AND get the pdf of my Wedding Workflow by becoming a member of my Patreon Community at the $29 level! You’ll find some proposal shortcut tips in there right now PLUS a ton of lessons and short trainings on how to book great clients consistently.

Based on my experience as a business owner for 22 years so far, I’ve learned to focus on 3 Keys to Booking Great Clients Consistently and they include:

Brand Reputation–What You’re Known For/What People Say About You
Pre-Qualifying–Gathering Information & Setting Expectations
Customer Experience–The Steps You Follow To Establish Trust

All 3 Keys play a role in your brand position and if you want to attract better customers, the easiest thing to do is create a better customer experience!

The steps my customers follow are inside my Wedding Workflow now if you want to grab it here!

Keep doing beautiful work! And keep booking great clients.

-Alison Ellis

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Work-Life Balance In Business

A florist asked about a healthy work-life balance in my Facebook group the other day and frankly, it’s nearly impossible to achieve a balance because there’s an ebb and flow to everything–and rarely do business pressures and demands of personal life come in equal measure.

Some days are heavily focused on family, while other days are work days. Some days I’m a better designer than I am at dinner preparation and some days all the laundry is clean, but my studio is a royal mess!

This doesn’t mean I’m falling short–it means I’m human. And lucky for me, I’m not aiming for perfection.

Designing is my favorite thing about being a florist, but it’s a small part of all the work I really do. That’s pretty obvious to you if you’re a floral designer, too! (You know exactly what I mean.)

For example, I did a beautiful wedding earlier this month, which I LOVED, but the rest of the time I’ve mostly been doing things I don’t want to do. Now, I’m not saying that to complain! I’m just being truthful. And that can definitely contribute to a work-life balance that feels less than balanced!

Yet one of my strongest skills as a small business owner for 22 years is my ability to get through all that stuff I don’t love so that I CAN do the thing I really love!

(But trust me, it’s taken a lot of practice.)

And as I focus more on “being human” vs. the title of “business owner”, I notice that in the times when I’m feeling like my BEST self are when I’m not in a constant self-judging cycle and I’m not spending (wasting) as much time on social media.

If you’re interested in reducing the amount of time you’re spending on social media too, I want to make sure you know that every month I send 5 social media prompts to the members of my Patreon Community in the Marketing Mavens Tier. The intention is to save florists time and help you create posts that represent your brand instead of just posting because you “have to”. (These prompts land in your inbox on the first Monday of each month when you’re a subscriber!)

Whether you’re currently feeling balanced or not, I hope you have a wonderful week ahead and I hope you’ll make the most of it!

Keep doing beautiful work!

Very best,

Alison Ellis

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3 Things To Do When Sales Are Slow

When sales are slow, what should florists do?

Lately, as I talk with floral designers–either in my free Facebook group or in 1:1 Coaching Calls–there’s a common theme that keeps reoccurring and it’s the simple fact that sales are down so far this year.

It is understandably concerning when sales are slow, but what should you actually do about it?

Since complaining won’t help and worrying isn’t pro-active, what steps can florists take today to face the financial reality of a slower season?

Take a few minutes to tune in as I share some real steps you can take in a down season to try to get yourself back on track.

Remember: I’m a real florist, too. I am passionate about teaching practical, proven business strategies, but I don’t just teach! I’ve been running my home-studio business for 22 years and I experience the same ebb & flow of the wedding market just like you. That’s why I always share real, honest advice to help you improve your own sales systems. (And I don’t just show up when I’m selling something! I’m here to support you along the way.)

Keep doing beautiful work and let me know if you enjoyed this video or have any questions for me!

xo. -Alison Ellis

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