When florists want to sell more flowers for Mother’s Day–or any occasion–the most important step is to reach out to your past customers to make sure they know what you’re offering.
That means if you have NOT directly pitched your offers to the customers who purchased from you last year, it’s time to take action now!
I know it’s tempting to throw out a few posts on social media and feel like you’ve “done your job” to get the word out about your business and what you’re selling, but posting and praying is not enough!
If you REALLY want to sell more flowers, you have to reach out to the real live customers who’ve bought from you before and invite them to place an order today!
If this sounds like a lot of work, guess what–it could be! You may not be organized with your customer list at your finger tips, perhaps.
But it’s actually pretty easy to write an email to your client list and create a short script to make phone calls to your best customers who haven’t ordered yet, so you can tell them exactly what you’re offering and make it easy for them to buy.
A few things to include in your pitch:
- Introduction–what you’re offering (and why they need it!)
- Clear price points on 1-2 options
- Call To Action–with a link to buy or phone number to call
- Sense of Urgency–why do they want to do this today?
Some customers will say no, but some will say yes! And then, you’ll be that much closer to your sales goal.
The moral of the story is this: Ask for the sale. Don’t sit back and wait for customers to come to you.
Keep doing beautiful work!
xo. -Alison Ellis