Education and Business Training for Floral Designers.
An interesting About Page works like a magnet to attract great clients to your business. But if your website is “borderline boring”, you could actually be repelling clients.
I know it’s not always easy to talk about yourself with confidence, but your About Page MUST tell a compelling story that establishes trust and makes it clear that you are the BEST choice! [Read more…]
As a general rule I find it’s best to look forward in my business, however, as 2021 comes to a close there’s a lot of hubbub about “top moments” and “best of” lists so it seems only fitting to reflect on some of the conversations and topics from the Real Flower Business community:
Nothing’s ending–
it’s not over,
you didn’t miss it,
it’s OK if it isn’t “that special”,
all your efforts are part of what you’re building towards
and the “end of a year”, doesn’t mean anything is actually over…
Keep moving forward in your business.
I’m honored to be on your floral business journey with you.
Keep doing beautiful work and I’ll see you in the new year with MORE tips and trainings to help you move your business ahead.
With love from me to you,
Alison Ellis
I know so many florists out there are trying to go it alone when they try and build their businesses, AND 97% of florists are working without an actual marketing strategy! But how are you supposed to stand out above the competition and find great clients if you don’t have a plan to attract them to your business? If you’d like to work with me in 2022 on your branding and marketing strategy as well as systems to help close sales more quickly, my program, The Art of Good Business, is a high-quality, comprehensive course with live group coaching to support you in January and enrollment is open NOW-Dec. 16th at 5pm PST/8pm EST.
I went live on Instagram on Monday to share a little bit about WHY marketing and branding is such an important aspect of your business to master. Click below to watch!
View this post on Instagram
Florists recommend this course…
“I recommend The Art of Good Business to anyone who has been trying to go it alone. I tried to figure out my business path on my own and found a patchwork of information. The Art of Good Business puts a plan out there to follow step by step. Also, because it is cohesive it puts all the information you need into one clear class. I have taken my binder with me everywhere I go to read and re-read the course. I find new depth in the material each time. It is wonderful that this course continues to grow with your business.
The Art of Good Business is a guide book for my future.“
-Rebecca Raymond
Please feel free to reach out with questions for me. We can even schedule a free 20-minute call if you’re not 100% sure this program is right for you!
Doors close & the price is going up on Dec 16 @ 8pm EST!
If you’re like me, you fell in love with floral design and decided to turn your passion for flowers into a small business. And if you’re also like me, you didn’t know much about how to market your flower business so you can book clients consistently and stand out against your competition.
I can tell you after 20 years of running my small business, the most effective way to book the best clients year after year is to follow an intentional marketing and branding strategy that speaks to the hearts of your ideal customers so that they KNOW you’re the best choice for them!
I’ve spent the last 12 years learning how to get as good at branding my business as I am at floral design. In fact, I just taught 3 days of marketing and branding strategies to the students in my Marketing Minicourse and it was so much fun that I decided I’m going to do it again in December, but these sessions are free! Click here to join me in the free training!
A florist asked: What is sales copy? Just in case you want to know the answer, too, you can click below for a quick video I shared over on Instagram.
Without a doubt, learning how to attract the best customers to your business is one of the most important (and challenging) skills for any business owner to master, however, if you’re working without an intentional marketing strategy, you may find yourself “posting on social media often”, but without any idea of what you actually need to say to attract the best clients!
Instead of throwing out random content, it’s time to add intention to your marketing efforts so that you actually get the results you want–great clients, increased sales, consistent bookings, more joy and freedom in your work.
Whether you decide to join me in the free training or you choose to “go it alone” from here, the most important step is to add intention to your marketing plan so you can book great clients more consistently and create your own version of success.
I hope you’ll finish the year strong so you can have a great start to 2022!
xo. -Alison
P.S. This 3-Day Training won’t be like some of the free webinars you may have attended where it’s 90% sales pitch and tiny bits of info scatter here and there. We are going to do some work–in fact, I’m making a workbook to go along with it to help keep you moving forward. And if at the end of the training, you want to work further with me, there’ll be an opportunity to do that, too.
Every January I teach a group of highly motivated floralpreneurs how to build their own premium brand in my group coaching program, The Art of Good Business. Enrollment is officially opening Dec. 13-16th and I’ll have more details to share in the upcoming weeks if you’re interested.
A florist asked me recently, “How do you actually do a wedding?” She knows how to price it. She knows how to book it. But how do you actually “do the wedding”?
After 19 years of designing weddings in my home-studio, I shared my Morning-of Wedding Prep with my Patreon membership* and you can see a small sample of how I get started below.
*Patreon members can ask me anything and get access to a ton of tips and training videos to help you book clients consistently, build a solid brand and create high quality work year after year. Membership starts at just $3, but you can unlock more “stuff” with each membership tier.
Click to watch this short 2 minute clip:
In the full video on Patreon you’ll see:
Now, I know that no one wants another “membership”, but if you want to book clients with more ease and ask me anything about how I run my business and execute events, Patreon is the perfect place for you! (click here to join me!) There’s no commitment and you can cancel anytime.
Ask me and I’ll turn it into a video lesson you can access any time as a Patreon supporter.
Thanks for making time to watch today’s clip of my wedding day prep.
Keep doing beautiful work!
xo. -Alison
