Real Flower Business

Education and Business Training for Floral Designers.

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August Sale

August Sale Is On Now!

If you’re in charge of sales and marketing in your floral business, you can get my BEST tips for attracting great customers and talking about your brand with confidence inside 2 of my MOST popular courses on sale now! (Sale Ends August 31st!) Here’s what you get:

Website Bootcamp

You can book better clients and pre-qualify new inquiries with a few strategic tweaks to your website!  This easy, informative 3-Day Bootcamp shows you the most important (and easiest) changes you can make to your website ASAP to help you attract more clients who are excited to work with you!

  • Make A Better First Impression
  • Get Found More Easily
  • A Year of Social Media Prompts
  • Marketing & Branding Tips

$99 Now $79

Sign Up & Save!

Marketing Minicourse

Instead of chasing an algorithm, your business needs an intentional marketing strategy. Get the 3-Day Bootcamp PLUS bite-sized video lessons on marketing and branding to attract better clients AND an entire year’s worth of weekly social media prompts so you never have to wonder what to post!

  • Website Bootcamp
  • A Year of Social Media Prompts
  • Marketing & Branding Tips
  • Plus Bonuses!

$398 Now $198

Upgrade & Save $200

“I ABSOLUTELY LOVE YOUR WEBSITE!”

Do your customers tell you they love your website?

I hear this ALL THE TIME from my clients–in fact, it’s one of the reasons my customers pick me!–so if you’re NOT getting compliments about how much your customers LOVE your website, it’s time to fix that!

You can take your Website from “borderline boring” to “YES, this is the best florist for me!” with a few simple tweaks!

And you can get MORE easy-to-implement website and branding strategies inside my Website Bootcamp and Marketing Minicourse–both ON SALE NOW til August 31st!

 

The truth is posting on Instagram isn’t a marketing strategy–an awesome website and intentional marketing strategy are some of your most important sales tools to help you find more customers who are excited to work with you!

Whether you’re an established designer or just starting a new business, your website has to represent your brand in its best light so you can make a good impression and close sales more easily.

And I know most florists don’t start their floral business because they love marketing and website design! (Florists love flowers, not tech!)

That’s why I create easy-to-follow courses to help you add intention to your marketing strategy so that the right clients find you without spending thousands of dollars on a social media manager!

SATISFACTION GUARANTEE:

I don’t just “sell courses”, I stand by them.

If you do the work and don’t LOVE these courses, let me know and I’ll refund your purchase.

 

Save 20% Off Website Bootcamp Here

Save $200 Off Marketing Minicourse

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11 Tips To Update Your About Page

Do you know that your About Us Page is one of the MOST viewed pages on your website?

An interesting About Page works like a magnet to attract great clients to your business. But if your website is “borderline boring”, you could actually be repelling clients.

I know it’s not always easy to talk about yourself with confidence, but your About Page MUST tell a compelling story that establishes trust and makes it clear that you are the BEST choice!

So if you want to reach better customers, I put together a 1-hour training for my Patreon Members with 11 Tips To Improve Your About Page and for a limited time, you can get it for free!

Get About Page Tips

This replay is available for FREE thru August 31st, so get it today!

Grab the free training if you want to:

  • Learn How To Make Your About Page More Interesting in 1-hour or less
  • Get 3 Quick and Easy Tips you can implement TODAY
  • Start Attracting Better Clients

This is the easiest way to make a better first impression!

All you have to do is watch the 50-minute replay and download the Worksheet to follow along.

Get About Page Tips

Do your customers tell you they LOVE your website?

I hear this ALL THE TIME from my clients–in fact, it’s one of the reasons my customers pick me!–so if you’re NOT getting compliments about how much your customers LOVE your website, it’s time to fix that!

The truth is sporadically posting on Instagram isn’t a marketing strategy–an awesome website is still your most important sales tool to help you close sales with ease.

You can take your Website from “borderline boring” to “YES, this is the best florist for me!” with a few simple tweaks!

And you can get MORE easy-to-implement website and branding strategies inside my Website Bootcamp and Marketing Minicourse–both ON SALE NOW til August 31st!

August Sale Is On Now!

You can take advantage of these savings til the end of the month:

Do you have questions for me? Reach out any time. I’m happy to answer questions you may have.

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Do Florists Have To Go To Floristry School?

If you want to be a florist, do you have to go to Floristry School? It’s a question I see a lot and I know there can be some strong opinions on the subject. Click to see my answer to the question and let me know what you think!

The truth is, there isn’t just 1 right way to become a florist!

There are so many things to learn that you can’t learn “everything you need to know in just one place”. Whether you go to floristry school, or take an accredited floral design certification program, or you teach yourself through trial and error, there will always be something more for you to learn.

For example, I’ve heard from floristry students in Australia and England who enrolled in my Flower Math course and say that they got a much more thorough and clear explanation from my online course than they did in school! Even longtime florists have told me that they understand the design aspect of their work, but they’ve been kept mostly in the dark on the business-stuff.

And still, some floral designers manage to build a “busy” floral design business, but they struggle with attracting higher paying clients or creating systems to close sales (without a dozen meetings that drain their time and energy).

Let’s face it, there’s so much more to know as a florist than “just flowers”!

The secret to success in the floral industry is to keep learning and growing. Just going to floristry school isn’t enough.

And just learning from YouTube videos isn’t enough.

And letting 20 years pass between your last in-person learning experience isn’t enough either.

Never stop learning in your business and your life–and keep doing beautiful work!

With love from me to you,

Alison

Ready to learn proven strategies to streamline your workflow and create more freedom in your floral business?

See  A Full Course List

*Get my FREE eBook*

*Meet Alison Ellis*

On The Flower Podcast

See Coaching Options

Flower Math Save $100

$20 Easy Business Plan

Get Wedding Templates

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How To Get More Business Reviews in 2022

Happy new year, Floralpreneur®! A florist asked the other day, “How do you ask for reviews from your clients? Do you ask for an opened ended review or send them a questionnaire?”  I’ve done both over my 20 years as a small business owner and I have 2 simple tips to help you gather more rave reviews in 2022:

  • If you’d like to take this a step further by creating a survey that puts your client testimonials to work, I just posted a short video my Patreon Creator Page here to show you how to create a questionnaire that gathers market research for your biz! (All Patrons have access to this video at any membership level starting at just $3.)
There are few things more valuable than your customers’ words when it comes to sharing your brand’s story. (They’re like gold when it comes to your marketing and overall messaging.)

So reach out and ask your happy clients for a review to help build up your social proof. You’ll be glad you did! And if you want to dig deeper, send out a questionnaire that helps you gather more insight on your ideal customers.

Keep doing beautiful work, and thanks for making time to read my blog today!
With love from me to you,
Alison Ellis

FYI when you join me on Patreon you’ll find a vault of tips and behind-the-scenes trainings including:

  • Tips on Sales Copy
  • Vision & Goal Setting Session
  • What If Another Florist Is Cheaper?
  • Quick Tips To Improve Your Instagram Bio
  • How I Wrote A Proposal in 21 Minutes
  • How To Get More Testimonials
  • Foam Free Arbor Mechanics
  • Tips To Build A Portfolio
  • 15 Business Tips I Learned From My First Boss
  • Behind-the-Scenes of a Big Wedding: From Prep Through Profit
  • How I Make A Floral Bracelet
  • Morning-Of Wedding Prep
  • Tips On Contracts (Yes, You Still Need One)
  • Running A Successful Floral Business
  • Why Instagram Is Only 1 Piece Of Your Marketing Puzzle
  • Streamlined Proposal Writing Tips
  • Tips On Setting Minimums (post-pandemic)
  • How I Wrote 3 Quotes In 1 Week & Booked All 3 Clients
  • Pricing Right From The Start
  • How To Handle Price Increases & Substitutions
  • How To Send A Non-Itemized Proposal
  • Tips to Help Build Your Newsletter
PLUS members in the Marketing Mavens Tier get 5 Blog and Social Media Prompts on the first Monday of every month! You’ll find at least 3 months of social media prompts at any give time waiting for you there.

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Top 10 Florist Tips of 2021

As a general rule I find it’s best to look forward in my business, however, as 2021 comes to a close there’s a lot of hubbub about “top moments” and “best of” lists so it seems only fitting to reflect on some of the conversations and topics from the Real Flower Business community:

 

 

 

 

 

 

 

 

  • In November, I hosted a Vision & Goal Setting Session and taught 3 days of live trainings to students inside my Marketing Minicourse (all replays are available now inside the course)

 

  • And it was so much fun to talk marketing with floral designers and flower farmers that I hosted a 3 day free Branding & Marketing Training for Florists in December, in preparation for enrollment in, The Art of Good Business, my online course and group coaching program, which begins January 4th, 2022!

While everyone is recapping the year, I just want to remind you of 1 thing:

Nothing’s ending–

it’s not over,

you didn’t miss it,

it’s OK if it isn’t “that special”,

all your efforts are part of what you’re building towards

and the “end of a year”, doesn’t mean anything is actually over…

 

Keep moving forward in your business.

I’m honored to be on your floral business journey with you.

Keep doing beautiful work and I’ll see you in the new year with MORE tips and trainings to help you move your business ahead.

With love from me to you,

Alison Ellis

(click here to learn more about Alison)

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