3 Essential Things All Florists Must Know

There are 3 Essential Things All Florists Must Know.

In addition to floral design you must be able to master the following:

1. How to attract clients who are eager to work with you.
2. How to close the sale to book the gig.
3. How to turn a profit on every order you make.

Talented floral designers still have to develop your marketing and sales skills, too.

Click to watch my July 7 Live Q&A: What to focus on in your business right now!

Focus on your core to set yourself up for success. And if you need help leveling-up, let’s work together!

Have you heard about Floralpreneur® Fastrack? It’s a 6-Week Private Coaching Program designed to help you maximize your branding potential and find more clients who are eager to work with you.

Together, we’ll revamp your website to increase engagement, walk through ways to streamline your sales and booking process, and tell the story of your personal brand in a more compelling way.

Imagine stopping price shoppers in their tracks and finding more clients who are excited to book with you!

To get everything I include in this custom coaching and website revamp it would cost over $2,400.

But I am taking $600 OFF and you can join my Floralpreneur® Fastrack for $1,800.

PLUS I’m offering a 0% interest payment plan so you can take advantage of an 8-month or 12-month payment plan. That’s $225/8 months or $150/12 months and 0% interest.

Prefer to pay upfront?

You can save an additional $300 OFF with a one-time payment of $1,500. (That’s $900 in savings!)

There are only 2 spots available per month and the deadline to apply for July-August is July 12th.

Here’s what some of my students have accomplished over the last few months…

Added their own personal voice to About page so it expresses their real life experience and awesomeness.
Identified new income streams and how they can position their existing clients to upgrade.
One floralpreneur® went from a 1 page website to a professionally designed new website with some strategic help from me–as well as monthly blog prompts, a new contact form, and clear messaging designed to attract more customers who are eager to book.
All of my students have new branding confidence with refreshed website copy, streamlined sales systems to book clients quickly, and social media prompts designed to help them speak to the hearts of their ideal customers!

Are you ready to be the next success story?

Here are the exciting details on Floralpreneur® Fastrack…

You’ll get:

Three 1:1 Calls with Alison:

1. Initial call to get acquainted & set agenda (45-minutes),

2. Brand Story and Website “stuff” (90-minutes),

3. Sales Coaching & Consultations (up to 90-minutes). ($750 Value)

Website Review:

I’ll create a custom screenflow to help you quickly improve your website with some key tweaks, changes and edits that you can make asap. This recorded private video allows you to watch, pause, take notes, make changes, and repeat! ($195 Value)

Rework/Write/Edit Sales Copy for:

Home page, About, Testimonials, Contact Form, and 2 Additional Pages or Blog Posts (you’ll write them, I’ll edit and help punch them up!). ($1,000 Value)

Plus you’ll get these Bonuses:

6 months worth of weekly Blog Post Prompts/Social Media topics that you can write about to help develop your brand’s voice. (30 Prompts/$50 value for free!)
How To Write Proposals That Sell pdf with a behind-the-scenes look at how I create free mood boards & 3 Ways I Present Pricing In Proposals. ($99 value at no charge!)
Real Life Transcript Of A Phone Consultation. ($50 value at no charge!)
Personalized Online Toolkit with additional lessons and tutorials on how to improve your marketing & attract the best clients on your private dashboard at realflowerbusiness.com ($300+)

Are you IN? Like, yesterday?…

We’re going to level-up your business over the course of approximately 6 weeks.

Floralpreneur® Fastrack is an exclusive, intimate coaching experience for those who want to take their business to the next level over the next couple of months.

I will only coach those I know can benefit from this experience. That’s why I’m asking you to share a few details in a short survey. If I don’t believe that this coaching program can help you, I won’t take your money. Plain and simple.

To apply now, simply answer the questions in this survey and submit before midnight on Sunday, July 12th.

CLICK HERE TO APPLY.

With love from me to you,

Alison

By Alison Ellis Leave a Comment

How To Add A Video To IGTV

Do you want more followers?

Are you on Instagram? Just kidding, I know you are!

But are you using video to increase your engagement?

Video is a powerful tool and IGTV is a perfect place to share replays of livestreams or promos to direct customers to your blog or website. Today, I’m sharing tips to help you use the power of video to reach your fans and followers on Instagram.

You’ll learn how to:

Upload a video from your computer/laptop,
Make a cover image for the video,
Post it on IGTV,
Share it to your stories!

Check out this quick tutorial on How To Post a Video To IGTV:

Now it’s time to take action: Post a video on IGTV before the end of this week!

FYI You can get MORE lessons and tutorials in my Marketing Shortcuts right here!

Level Up Your Marketing!

Pro Tip: Everyone’s focused on “more followers”, but you don’t want MORE followers you want MORE ENGAGED followers. Video is one of the most important ways to share your brand’s story and connect with clients.

Marketing and Branding are different, of course. Your marketing is how you advertise; your brand is what you deliver!

While “marketing” and “branding” are often used interchangeably, they are distinctly different.

Grab My Marketing Shortcuts!

Thanks to tuning in to today’s tutorial! I hope you will put these tips to work for your business.

With love from me to you,

Alison

P.S. You can find the video I uploaded in this tutorial on IGTV HERE!

By Alison Ellis Leave a Comment

Anti-racism and Inclusivity in the Wedding Industry

Friday is Juneteenth.

As we struggle as a country–and as a world–to make sense of racial injustice that feels senseless and wrong, leaning into history and examining “what we always thought” are critical to our efforts to move forward.

I did NOT learn about Juneteenth in history classes…

And I did NOT think about what freedom and independence meant for ALL Americans…

But I am paying closer attention…

Because it’s not enough to be “not racist”…

Right now, we’re called upon to take action against racism.

How? Speak out, stand up, and show up as an ally to defend the civil rights of ALL. (yes, it will take work!)

So why is June 19th significant?

Watch this short video for an intro to Juneteenth:

Someone asked in my Facebook group, “What are your anti-racism policies for your business?” And that made me think.

Because my only “anti-racism” policies were in my own mind and heart–they were not on paper or on my sleeve or on my website….

But it’s time to remedy this, right?….

So if you’re like me and you did NOT think about this (because you did not “have to” or you thought it “goes without saying because you’re not a racist”), let me share how I’m beginning to fix this careless omission by amending my About page to include the following:

At Floral Artistry, we believe in a diverse, inclusive, and equitable environment , where all employees, clients and vendors–whatever their gender, race, ethnicity, sexual orientation or identity–feel valued and respected.

This is a small step, but an important one. So if you are committed to “doing better” in your own biz practices, a statement about your company’s values is a simple way to start.

In fact, I added a 2nd statement to my Core Values page as well:

Floral Artistry respects and values diverse life experiences and heritages and aims to ensure that all voices are valued and well served regardless of race, religion or sexual orientation.

If you’re missing a statement like this you are not alone and it’s never too late to update and show up as an ally in your business.

If you have a resource or a statement on anti-racism that you want to share, please do so in a comment!

xo. -Alison

Here’s more about why all Americans should honor Juneteenth…

By Alison Ellis Leave a Comment

May Tuesday Q&A Replays

After a busy May of guest appearances on my Tuesday Q&As as well as a guest appearance by me on Mornings with Mayesh, I’m taking a week off from my livestreams, but if you missed anything this month, don’t worry–you can catch the replays right here!

First up, Phebe of Popped With Phebe joined me live to talk about a new way she’s popping up with fresh flowers and live Zoom design workshops for local clients. She is a wealth of knowledge on client relationships so if you missed this one, make sure to click below to watch! Find Phebe’s online resources here!

Next, Yvonne and I talked about YOUR WEBSITE on Mornings with Mayesh on May 19th. Get some of our best website tips by clicking the video below and click here to grab the Website Bootcamp and Marketing Shortcuts I mention in this episode.

We closed the month of May with another special guest, Michelle Loretta, of Sage Wedding Pros. She brought us some straight talk on cashflow, finances and how to make it through 2020-2021 in your small business through the COVID-19 crisis. You’ll find Michelle and her online tools for wedding pros right here!

I’m looking forward to talking with you more in June….but wow, May was a fabulous month of sharing with floralpreneurs!

Do you have a question for an upcoming Tuesday Q&A? Don’t hesitate to be in touch!

xo. -Alison

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Alison Ellis on The Flower Podcast

I am so excited to be Scott Shepherd’s guest on The Flower Podcast this week!

And because I’m SO excited to be on Scott’s podcast, I’m sharing a free gift with listeners.

You’ll get a sneak peek behind-the-scenes at how I save time on mood boards when you click HERE to Scott’s website.

I’m sharing 3 Quick & Easy Mood Board Tips including:

3 Easy (& Free) Ways To Make A Mood Board,
2 real inspiration boards I made for clients,
1 real life wedding I designed based on a mood board,
Plus I share a quote I sent WITHOUT an inspiration board,
And 3 Bonus Tips To Write Proposals More Quickly.

Click here to grab my tips!

Scott Shepherd knows florists and I find that he always asks thoughtful and insightful questions of his guests. He definitely asked me a few questions that I know many florists struggle with.

For example:

We talked about pricing, prequalifying clients, design fees, what it means when a “new florist” comes to your town, and, of course, website “stuff”. I hope you’ll make some time to tune in and check it out.

You can listen & subscribe to The Flower Podcast on iTunes or wherever you get your podcasts, AND you can click here to visit Scott’s website and grab my free mood board tips.

I’ve been tuning to @TheFlowerPodcast for a while now and I’m always impressed with Scott’s pointed questions, which truly reflect his depth of knowledge in the floral industry. Since Scott and I could have talked for hours, we’re going to be live together tomorrow in my Facebook group! Click HERE to join us!

xo. -Alison