Real Flower Business

Education and Business Training for Floral Designers.

  • About
    • Bio
    • Core Values
      • Privacy Policy
    • FAQ’s
  • Courses
    • The Art of Good Business
    • Flower Math
      • About Flower Math
      • Free Preview Of Flower Math
    • Business Plan Jumpstart
    • Templates for Florists
      • E-mail Templates
      • Contracts For Florists
      • How To Write Proposals That Sell
      • Wedding Bundle (Save $20)
      • Wedding Workflow
    • Marketing Minicourse
    • Website Bootcamp
    • Coaching
  • Flower Math
    • Enroll: Flower Math
    • Feedback on Flower Math
  • Free Stuff
    • Blog
    • Everything I Wish I Knew Before Starting My Business
    • How To Book More Weddings More Quickly
    • Floral Crown Tutorial
    • Flower Boss. A Free Training Course.
    • How To Start A Floral Business
  • Testimonials
    • Success Stories
    • Feedback on Flower Math
    • Art of Good Biz Testimonials
  • Log In

By Alison Ellis Leave a Comment

3 Keys To Booking Great Clients

What does your business need to move forward?

Wouldn’t it feel good to have clients who dig your work and trust your expertise?

You may be unsure what you can do “right this minute”, but if you want to feel more in control of where your business is going, NOW is the time to build your business skills to attract the best clients moving forward.

  • You want to avoid wasting time on price shoppers.
  • You want clients who appreciate your talent.
  • You want to nail your marketing strategy.

If you want more inquiries from interested clients who want to work with you and get to “yes” more easily…

AND you want to feel more respected, professional and in charge…

Get OFF the hamster wheel of cycling through the same problems year after year–price shoppers wasting time and energy that you could have invested elsewhere will eventually leave you feeling overwhelmed, resentful and disappointed that your business isn’t more sought-after yet!


In this online course, 3 Keys To Booking Clients, you’ll learn to improve your sales systems so you can close more sales with clients who are already eager to book with you!


Full Retail Price is $396 HERE

OR You can join my Patreon Membership Training for a $29 monthly subscription HERE to get ALL the lessons in this course (and more!). There’s no obligation! You can unsubscribe at any time.

Become a Patron!

The value of this training is off the charts because once you learn these behind-the-scenes sales tactics and processes, you’ll be closing sales with more confidence….and you can’t put a price tag on that!

You could invest $10k in a branding package to help you attract clients, but that still won’t necessarily help you close sales consistently.

But for 1 payment of $396 OR a $29/month subscription to Patreon you can get strategies for proposals, sales, branding and marketing your businesses to help you work towards your longterm goals….even if you don’t have it all figured out “right now”.


You’ll get:

Over 3.5 hours of video lessons on pre-qualifying, attracting the right clients, and closing the sale.

Including:

  • 3 Keys To Booking Clients
  • Marketing vs. Branding Tips
  • 3 Blogging Strategies
  • Contact Form Tune Up
  • Growing An E-mail List
  • Pinterest 101

+ a Transcript of A Real Phone Consultation!

+ 10 Weekly Social Media Prompts!


Here’s What Patreon Members Say About This Training….

Thanks for all of this amazing content. I will continue to take the small steps toward clarifying and communicating my brand. Knowing that this is a long term commitment, frees me up from having it perfect right now. I love that I can take small steps towards this goal without having it all figured out in the hear and now.

Good thing I know I have grit to keep going, to getting better each day and taking small steps towards a great goal. Thanks for keeping us in action mode!


Hi Alison. Lesson 1 was very helpful and I appreciate the clear delineation of action steps provided….


Whoa…I’ll be changing my inquiry form this weekend! I LOVED how you educated them about the relative cost of flowers. They really need (and I think would want) that…


Lesson 1 was great! My inquiry form sucks (haha but not!!) I am working on that this afternoon! Thank you and lesson 2 tomorrow…


Things may feel uncertain in your business right now…I think that’s true for most people, but one thing is for sure–there’s no use wasting time just worrying.

Your 2021 events calendar may feel busy or even overbooked, but what’s happening beyond 2021?

Click to watch a replay of my livestream from July 22:

REMEMBER Full Retail Price is $396, but you can get it all for just a $29 subscription to Patreon! It’s month-to-month, meaning you can unsubscribe at any time and there’s no longterm commitment when you join!

Become a Patron!

Note: There are multiple Patreon Tiers, but the $29 Tier is the only one with access to ALL that you get in this course!

 

July 21, 2020 — 3:02 pm

By Alison Ellis Leave a Comment

3 Essential Things All Florists Must Know

There are 3 Essential Things All Florists Must Know.

In addition to floral design you must be able to master the following:

1. How to attract clients who are eager to work with you.
2. How to close the sale to book the gig.
3. How to turn a profit on every order you make.

Talented floral designers still have to develop your marketing and sales skills, too.


Click to watch my July 7 Live Q&A: What to focus on in your business right now!

Focus on your core to set yourself up for success. And if you need help leveling-up, let’s work together!


Have you heard about The Art of Good Business?

In the month of January, we’ll revamp your website to increase engagement, walk through ways to streamline your sales and booking process, and tell the story of your personal brand in a more compelling way.
Imagine stopping price shoppers in their tracks and finding more clients who are excited to book with you!

Click to Enroll!


Here’s what some of my students have accomplished over the last few months…

  • Added their own personal voice to About page so it expresses their real life experience and awesomeness.
  • Identified new income streams and how they can position their existing clients to upgrade.
  • One floralpreneur® went from a 1 page website to a professionally designed new website with some strategic help from me–as well as monthly blog prompts, a new contact form, and clear messaging designed to attract more customers who are eager to book.
  • All of my students have new branding confidence with refreshed website copy, streamlined sales systems to book clients quickly, and social media prompts designed to help them speak to the hearts of their ideal customers!

Are you ready to be the next success story?

Join the January Live Session of The Art of Good Business Today! We begin Jan. 8th!

It could cost you $30,000 to hire a branding expert!

…but you don’t need to be a branding expert to develop your brand…

and you don’t need thousands of followers to have a good brand, either!

However, you do need to dig deep to understand what having a “good brand” means to your customers so that you can create a marketing strategy that works for your unique business goals.

Ready to unearth your unique strengths & set the course for your brand, your business and your life? Click here to learn more about the course!

With love from me to you,
Alison

July 7, 2020 — 7:22 pm

By Alison Ellis Leave a Comment

Floral Business Seminar Live

Have you ever wanted to learn with me LIVE and in person?

I have 3 words for you: March In Minneapolis.

Want to meet me there, Floralpreneur®?

I’ll be speaking live and in person in Minneapolis, Minnesota at the Koehler & Dramm Wedding Show and I would LOVE to see you there!

Click HERE for details and to join us at the show!

Dates are March 20-22 and I’ll be presenting at 5 different times that you can choose from!

MEET ME IN MINNEAPOLIS


I’m teaching 2 different seminars on Attracting Great Clients and Closing The Sale and Pricing Strategies For Profitability.

Tom Bowling, AIFD will be presenting as well and you can mix and match your seminars so that you can see both of our presentations over the course of the weekend!

MEET ME IN MINNEAPOLIS


If you’ve ever wanted to learn with me live and in person THIS is the perfect time to join me!

xo. -Alison

February 19, 2020 — 7:43 pm

By Alison Ellis Leave a Comment

Alison Ellis on The Flower Podcast

I am so excited to be Scott Shepherd’s guest on The Flower Podcast this week!

 

And because I’m SO excited to be on Scott’s podcast, I’m sharing a free gift with listeners.

You’ll get a sneak peek behind-the-scenes at how I save time on mood boards when you click HERE to Scott’s website.

I’m sharing 3 Quick & Easy Mood Board Tips including:

  • 3 Easy (& Free) Ways To Make A Mood Board,
  • 2 real inspiration boards I made for clients,
  • 1 real life wedding I designed based on a mood board,
  • Plus I share a quote I sent WITHOUT an inspiration board,
  • And 3 Bonus Tips To Write Proposals More Quickly.

Click here to grab my tips!


Scott Shepherd knows florists and I find that he always asks thoughtful and insightful questions of his guests. He definitely asked me a few questions that I know many florists struggle with.

For example:

We talked about pricing, prequalifying clients, design fees, what it means when a “new florist” comes to your town, and, of course, website “stuff”. I hope you’ll make some time to tune in and check it out.

You can listen & subscribe to The Flower Podcast on iTunes or wherever you get your podcasts, AND you can click here to visit Scott’s website and grab my free mood board tips. 

I’ve been tuning to @TheFlowerPodcast for a while now and I’m always impressed with Scott’s pointed questions, which truly reflect his depth of knowledge in the floral industry. Since Scott and I could have talked for hours, we’re going to be live together tomorrow in my Facebook group! Click HERE to join us!

xo. -Alison

 

 

 

February 17, 2020 — 8:21 pm

By Alison Ellis Leave a Comment

Business Tips For Florists

I’m hosting 3 livestreams in February in my Facebook group to answer real florists’ questions.

In this week’s Tuesday Q&A I’m talking about:

  • what to do when a wedding is canceled,
  • what to do when another business owner bad mouths your biz,
  • how to explain a minimum to clients,
  • how to get employees psyched for Valentine’s Day…

Plus….Beth asked:
Who’s your favorite designer and why?….
And “What advice would you give to your younger self?

Click to watch and tune in next Tuesday for another Q&A (click here to view the event on Facebook).


Links as mentioned in my video are below:

#1. Patreon Members get ALL the booking tips here: https://www.patreon.com/realflowerbusiness

#2. Valentine’s Day tips video as seen on FlirtyFleurs found on YouTube here: https://youtu.be/tOWRAY7dRpA

#3. Brand New Freebie “How To Grow An E-Mail List That Doesn’t Suck” here: https://realflowerbusiness.lpages.co/e-mail-growth-tips


Questions for me? Don’t hesitate to get in touch!

I may choose your question for an upcoming Q&A.

xo. -Alison

February 7, 2020 — 6:15 pm

  • 1
  • 2
  • 3
  • 4
  • Next Page »

Welcome, floralpreneur®.  I’m Alison Ellis, creator of Flower Math, and founder of RealFlowerBusiness.com. My online business courses, group training and private coaching is created to help floral designers increase profits, book better gigs, type fewer emails & build awesome websites.  Learn More →

Follow me on social:

  • Facebook
  • Instagram
  • Pinterest
  • YouTube

FOR WEDDING FLORISTS:

Get my book: Falling Into Flowers

Templates for Florists

Flower Math Formulas

3 Keys To Booking Great Clients

FREE RESOURCES:

Free ebook: Everything I Wish I Knew Before Starting My Business

Get my #1 Proposal Tip!

3 Steps To Calculate Profit Margin

5 Actions To Take When Biz Is Uncertain

10 Things I Did To Grow My Biz

AS SEEN ON:

*The Flower Podcast

*Slow Flowers Podcast

*Mornings With Mayesh

*Botanical Brouhaha

*Florists’ Review

*FlirtyFleurs.com

*From The Ground Up Floral-podcast

Blogroll

Botanical Brouhaha

Hitomi Gilliam

Flirty Fleurs

Francoise Weeks

Marie Forleo

Passionflower Sue

The Business Of Being Creative

The Flower Podcast

The Full Bouquet

Think Splendid

Sage Wedding Pros

Slow Flowers

Seth Godin

Topics

advertising Alison Ellis blogging Botanical Brouhaha branding Business Plan For Florists contracts Customer Service design tips e-mail E-mail Templates for Florists Eco-friendly FlirtyFleurs floraculture Floral Artistry floral business floral design floral foam floral industry floralpreneur Floral Speaker Floral Wholesalers Floral Workshop florist pricing floristry florists Flower Blog Flower Boss 2 Flower Math Freelance Florists Giving Back gratitude Home-Based Florists Ideal Customers Marketing Mornings With Mayesh real flower business Testimonials The Art Of Good Business The Flower Podcast Valentine's Day websites wedding florist wedding proposals Wedding Workflow

Categories

  • Alison's Favorite Things (4)
  • Book for Wedding Florists (2)
  • Boutonnieres & Corsages (2)
  • Building A Brand (96)
  • Business Plan (8)
  • Coaching (9)
  • Contracts (7)
  • Courses (46)
  • Customer Feedback (9)
  • Customer Service (40)
  • Delivery & Set-up (2)
  • E-mail Etiquette (10)
  • Floral Design (99)
  • Floral Industry (157)
  • Floral Workshop (6)
  • Flower Blog (129)
  • Flower Business (144)
  • Flower Math (36)
  • Frequently Asked Questions (16)
  • Giving Back (1)
  • Home-Studio Florists (62)
  • Ideal Customers (43)
  • Inclusivity (3)
  • Marketing (61)
  • Online Business Education for Florists (124)
  • Photography tips for Florists (1)
  • Pricing (40)
  • Pricing Tips For Florists (12)
  • Proposals (19)
  • Recipes (4)
  • Uncategorized (4)
  • Websites (31)
  • About
  • Courses
  • Flower Math
  • Free Stuff
  • Testimonials
  • Log In

Copyright © 2021 Fresh Event Design, LLC · Website Designed by Zach Hoag