Real Flower Business

Education and Business Training for Floral Designers.

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What Sets Your Business Apart?

What sets you apart from the competition?

I was asked this question twice in two days : What sets you apart?

It’s ALWAYS a good question to ponder, but even better to actually put some real answers in writing…so today, I’m sharing some tips so that you can identify what sets YOU apart, too!

Click to watch a brief excerpt from a live chat I did inside my Members Only group for The Art Of Good Business:

Note: My Art of Good Business Program is designed to help you attract awesome clients who truly appreciate your talents AND create an authentic brand that represents your vision and passion as an artist! Click here to learn more about creating a business that sets you apart from the competition!

For example, I know that what sets me apart from other course creators is my real life experience.

I’m a real florist; not a luxury wedding designer; not a “6-figure” florist,

I do “regular weddings”–beautiful weddings–but with mostly REGULAR budgets,

I don’t have big-wig, high-end events every weekend,

I run a small, profitable floral business from my home,

and I’ve been doing so for over 17 years!

I focus on longevity.

My business is small, but successful because I define success in more than dollars–it’s about LOVING my biz and the work I produce–though I DO turn a profit and teach florists how to maximize your profit margin, too!

So what else sets me apart?

  • I fully support my courses and will happily answer questions via e-mail or even hop on the phone if you need a more personal response.
  • You can learn from ALL of my business tools (both free and paid) right from your computer without the added cost of travel for a workshop.
  • Everything I create is made with love from me to you!…and that’s why I price my courses as affordably as possible and I ALWAYS aim to deliver tremendous value to my students.
  • I offer a money back guarantee on my Flower Math course–you won’t find many floral courses that offer that!
  • I want to see florists succeed and my resources are available to you 24/7–no timed out offerings, no e-mails with countdown clocks–just real resources at your fingertips anytime you’re ready.
  • In fact, you can final ALL of my courses right HERE.

Now it’s your turn! What sets YOU apart?

Write. It. Down. And feel free to share it if you’d like!

Leave a comment or you can send me an e-mail at floralartvt@gmail.com

Learn more about Alison HERE.

photo credits: Bride and groom with bouquet by Magnolia Photographie. Photo of me by Taken By Sarah.

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Website Bootcamp July Sale

A funny thing happened…I recently updated my website and I got 5 new inquiries in the last 4 days.

BUT I hear a lot of florists who are disappointed with their inquiries as of late. 

This isn’t a problem that’s unique to any one level of business. (Even experienced florists experience a lag sometimes.)
So many florists get STUCK and know it’s time to make a significant change, but lack of time (or know-how) keeps you from committing to change. 
You don’t have to make big changes….you can make little ones instead.
 

Changes like…

  • Getting crystal clear on YOUR specific niche,
  • Letting go of offerings that don’t work,
  • Shifting focus on what you want in your business,
  • Embracing your business as a profitable gig and not a hobby,
  • Investing in sharing your message on a deeper level to attract better clients…
 
I told you I got 5 new inquiries in the last 4 days and that’s because I updated my website about a week ago. It’s still a work in progress, but there’s no doubt that the work I put into my site helped create those results.
 
I don’t know how long you’ve been in business.
I don’t know how long you’ve been struggling with low-budget inquiries.
I don’t know the last time you updated your website or improved your About page or wrote a blog post, but if you want to put your best foot forward and book great clients for 2020 (and beyond), then it’s time to make some strategic changes to your website right NOW. ❤️
 
And my 3-Day Website Bootcamp will walk you through the most important changes to make ASAP.
And it’s ON SALE thru July 7th for 10% OFF click HERE to get it!
  • Each class is approximately 1-hour and includes notes and homework.
  • There are 10 videos included in the Bootcamp.
  • This course is self paced and you can access the entire course as soon as you sign up.
 
Tascha wrote on Day 1 to say:
“I tweaked my tabs and dropdowns and also simplified my contact form. I don’t know if this is a coincidence but…has anyone else gotten an influx of inquiries this afternoon/evening? No joke, I got FOUR! 2 within the past half hour.”
 
Here’s what another Bootcamper said:
“I can do this at my own pace and revisit the info as needed. I like that it was presented in a way that was not overwhelming in regards to doing the homework….
I ended up redoing my entire website and still working on the SEO and blogging sections. But I think my website is much better than before with a lot more content (doesn’t look like a 3rd grader made it haha) Thanks Alison!!!!”

 

Here’s what you get when you register for my Website Bootcamp:

 
Day 1-Eliminate confusion and make a great impression.
 
You’ll learn:
How to improve your first impression.
How to get more people to “click to contact” you.
3 important must-haves every website should have.
 
Day 2-Elevate your About page and attract the best clients.
 
You’ll learn:
How to write better copy on your About page.
What your About page is missing.
How to pre-qualify clients for budget.
 
Day 3-How to get found without paying for ads.
 
You’ll learn:
The #1 way to get organic SEO.
How to position yourself as an expert.
3 essential steps for SEO you may be missing!
 
Samantha said:
“So grateful for this bootcamp! The inquiry form is saving me from a long phone call to find a budget that is just not realistic.”

 

Here’s what one Bootcamper in Autralia said:
“I think when it’s your biz you can become blind sighted like, “nah, I’m ok”. But the bootcamp takes those blindfolds off baby! And this course helps you to rethink and look. So easy and informative. Everyone will benefit.“
 
Click to enroll and SAVE $10 Off Today thru 7/7/19: https://courses.realflowerbusiness.com/product/website-bootcamp
This isn’t a course on ‘how to build a website from scratch’,
but on how to IMPROVE your website….OR how to tell your web designer EXACTLY what you need done to make your site function well.
It’s compatible with any website platform you use, though I use WordPress on my sites.
 
Sandi said:
“I have almost tweaked what I wanted to tweak on the website (my call to actions are all in place now Alison!) I have had such a great run of bookings which has been amazing as this year has been terrible for conversion- now I am nailing almost all of the enquiries. The brides are filling in the enquiry form answering all of the questions too- so thanks Alison so much!”
❤️
Look, I KNOW it’s not fun to update your website…I just did it, believe me, I get it!
But with my shortcuts and website hacks, you’re going to get results! So don’t delay. Sign up now and save.
I look forward to seeing you in the class!
xo. -Alison

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3-Day Website Bootcamp

realflowerbusiness.com Website Bootcamp

Your website is your #1 sales tool.

As a florist, you know it’s essential that you keep your tools sharp!

Whether you updated your website last week or last year, NOW is the time to get your website in shape so that you can attract the very best clients who are eager to work with you….

So, to help you in this effort, I’m hosting a 3-day Website Bootcamp and you are invited to join me!

This course will show you how to put your BEST foot forward and get more clients to click on your contact form!

Here are the details…

When: May 14, 15, 16 @12pm EST/ 9am PST/ 5pm London

Where: In a closed Facebook group for paid members only

You can watch a replay any time AND I’ll e-mail you the training as well!

Cost: $79 if you register before April 30th at 5pm

Price increases to $89 thru May 7th deadline.

Bonus: The first 5 people to register will receive a FREE website review! This will be a recorded video of your website with tweaks, changes and updates to help you improve engagement and increase your bookings! You can make these changes yourself or share them with your website designer! ($150 value)

Click here to enroll and save your seat!

Click here to enroll and before the doors close!

Tell me more….

[Read more…]

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Live Training In January For Floralpreneurs

Is 2019 going to be your best year in business?

I’m sending out one last invitation before the end of the year to floralpreneurs to join me in my training, The Art of Good Business, before we start the next live session on Jan. 3rd….

If you’re a talented floral designer, but you also…

  • Write your own website copy & social media posts
  • Manage your marketing & branding strategy
  • Struggle with “selling yourself” sometimes
  • Still spend too much time with clients who aren’t a good fit
  • Wonder if you even have a brand yet…

Then this course is made for you!

You’ll learn how to focus your marketing efforts and take your website from beautiful to functional by honing the voice of your brand so that you can prequalify leads and attract more clients that love you. It’s easy to get started…

 CLICK HERE TO SIGN UP!

You can do this course work at your own pace, but I’ll be LIVE in our private Facebook group every Thursday in January to walk you through the course content and answer your questions in real time!

I want to see you succeed…and I know that every small step leads to the next…so I’m here to support you so that you get results. 

CLICK TO ENROLL BEFORE JAN. 2!

If you’re ready to get super focused on:

your business goals,

updating your branding and messaging,

and create a more engaging website (so it represents how awesome as you are and attracts more ideal clients!),

I’d be honored to have you on board!

(read on for details…)

The Art of Good Business includes:

  • 6 pdfs (over 125 pages of lessons + 8 pages of worksheets) that you can download right to your computer; you can even print out the entire course if you’d like.
  • Over 4 hours of videos to supplement the written content.
  • Plus monthly livestreams in our private Facebook group to help keep you motivated and moving through the course all year long! I want you to see results and make positive changes in your business! In our private group we can interact with one another and I can address your specific questions.
  • You can also e-mail me directly with any questions you hay have (before, during or after the course).
  • REMEMBER: I’ll be walking through the course with you LIVE every Thursday in January!

Plus You’ll Get The 5-Day Business Plan Bonus:

  • Day 1: Planning ahead: Set your future-thinking business goals
  • Day 2: SWOTs (Identify 1 opportunity that you can act on this week!)
  • Day 3: Improving Sales Copy With “Benefits & Results”
  • Day 4: Bare Bones Business Plan (You can have a current and future plan for your biz this week!)
  • Day 5: Updating and Implementing (Because action is essential!)*

NOTE: THIS IS IMPORTANT WORK TO DO IF YOU’VE NEVER WRITTEN A PLAN.

Click here to sign up.

Testimonial:

“I just booked my biggest gig yet, by $3k…

I just have to say this course, Alison’s content works!…my ideal client is more clearly defined, I’ve mostly reworked my web copy, have been better about blogging, and more intentional about how I talk to my followers on social media posts.” -Jessica Ormond

how to start a floral design business, how to become a florist, floristry

How do you transform your business into a brand?

  • Step 1. Uncover Your Unique Branding Strengths.

  • Step 2. Design A Website To Attract Customers That Love You.

  • Step 3. Become A Choreographer Of Customer Service.

  • Step 4. Eliminate The Competition; Be The Clear Choice.

  • Step 5. Implement Changes To Get Results.

CLICK HERE TO ENROLL!

The total investment in this training is $1,000 and I have a 1 year payment plan option available at no interest and when you sign up by Jan. 2nd, you’ll be able to tune into all 5 livestreams in Jan (and replays will be available if you can’t tune in live).

Click here to take advantage of the payment plan: https://courses.realflowerbusiness.com/product/12-month-plan/

I’ll teach you how to level-up with actionable steps & stellar tips so that you can perfect your brand’s messaging in The Art of Good Business!

If you have any questions or hesitations about signing up, feel free to shoot me a quick e-mail and get in touch! floralartvt@gmail.com

I hope your 2018 is wrapping up on a good note and I wish you tons of success in the upcoming year.
With love from me to you,
Alison

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How to start a floral design business

Hello floralpreneurs!

I’m pleased to invite you to join me for my newest free course: How To Start A Floral Business!

This training is about what you *really* need to run a floral business.

There’s something for floralpreneurs of every experience level inside my course!

Click to watch a quick 2-minute invitation:

Click HERE to get my free course! 

*There are over a dozen lessons in this training!

*New lessons will be available every 7 days inside the course!

But, you don’t have to wait…

Click to upgrade and get the whole course NOW for $20. 

 

Click HERE to get the free course! 

As soon as you sign up you’ll get:

-How I started my home-studio business,

-What I bring to every wedding  (a tour of what I pack in my bag of tricks),

-Downloadable pdf of my Wedding Day Checklist !

In week 2 you’ll get access to…

-How I make a classic spiral bouquet (a 20-minute video tutorial),

-Tips to build a portfolio (How and Why I take photos of my work),

-Money Matters (including 3 Money Matters to master).

In week 3 you’ll find…

-Building an online presence (social media and website stuff),

-2 quick boutonniere tips (including the best boutonniere storage tip ever!),

-plus 2 Gladiola Tips (on blooming and wiring),

-and 1 mason jar tip (it’s a 1-minute mason jar tip I love!).

In the final week you’ll unlock….

-Sales & Customer Communication (on Closing the Sale & Setting rules),

-A Few Dos and Don’ts (my favorite lessons learned over 24 years in the biz),

-Keeping it legal…including the story about why I finally had to call a lawyer!

Click HERE to get the free course today! 

Remember: new lessons will be available on your dashboard every 7 days!

You can login to access the new content each week.

OR, Click HERE to upgrade and get the whole course NOW for $20. 

 

how to start a floral design business, how to become a florist, floristry

Learn more about Alison here!